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Hybrid Organizations: Origins, Strategies, Impacts, and Implications
This introduction to the special issue on hybrid organizations defines hybrids, places them in their historical context, and introduces the articles that examine the strategies hybrids undertake to scale and grow, the impacts for which they strive, and the reception to them by mainstream firms. It aggregates insights from the articles in this special issue in order to examine what hybrid organizations mean for firms and practicing managers as they continue to grow in number and assume a variety of missions in developing and developed countries. -
Benefit Corporation Legislation and the Emergence of a Social Hybrid Category
Previous research highlights tensions that social hybrids face by spanning categories. This article explores the emergence of legislation to support a new category for social hybrids, focusing on Benefit Corporation legislation in the United States. It presents quantitative analysis of state-level factors that make a state suitable for a social hybrid category (attractiveness for for-profit business and nonprofits, existing social hybrid organizations, legislative intensity, and political leanings) followed by qualitative analysis of the arguments marshaled for the creation of the Benefit Corporation legal form. These findings raise important insights for research on social hybrids and suggest a range of practical implications. -
Making Hybrids Work: Aligning Business Models and Organizational Design for Social Enterprises
Hybrid organizations pursuing a social mission while relying on a commercial business model have paved the way for a new approach to achieving societal impact. Although they bear strong promise, social enterprises are also fragile organizations that must walk a fine line between achieving a social mission and living up to the requirements of the market. This article moves beyond generic recommendations about managing hybrids in order to highlight a typology of social business hybrids and discuss how each of the four proposed types of hybrid organizations can be managed in order to avoid the danger of mission drift and better achieve financial sustainability. -
Hybrid Organizations as Shape-Shifters: Altering Legal Structure for Strategic Gain
Social entrepreneurs navigate a complex landscape of legal structures in which they need to select among for-profit, nonprofit, and mixed-entity structures. This study of 48 hybrid organizations identifies why social entrepreneurs chose one legal structure over another and explains what motivates half of them to change their legal structure as they build their enterprise. It highlights the critical desire for flexibility among social entrepreneurs, discusses the implications that changes to legal structure may have for companies and hybrids in partnerships, and explores how companies can leverage hybrid structures to go beyond their current scope of CSR initiatives. -
How Hybrid Organizations Turn Antagonistic Assets into Complementarities
This article focuses on people excluded from traditional markets as employees, producers, or consumers on the grounds that they lack the appropriate skills. It describes the processes through which these perceived liabilities can be overcome by so-called hybrid organizations. Hybrids pursue explicit social missions through business-inspired earned-income strategies, with the express goal of creating market disequilibria. This article demonstrates the challenges hybrids face and outlines how to overcome them by identifying hidden complementarities and creating new ones, by eliminating the need for complementarities, and by creating demands for antagonistic assets, or by using partnerships. -
Identifying, Mapping, and Monitoring the Impact of Hybrid Firms
There is growing recognition that hybrid organizations can play a critical role in tackling intractable global sustainable development challenges. At the same time, acute social, environmental, and economic challenges are opening up "opportunity" spaces for hybrids. Different institutional contexts are also leading to variable hybrid forms linked to the focus of their mission and their profit-oriented status. This article presents a process for identifying, mapping, and building impact indicators based on a study of 20 hybrid organizations in Sub- Saharan Africa. -
Strategic Responses to Hybrid Social Ventures
How do established companies respond to the entry of hybrid social ventures in their industries? Hybrid social ventures-new companies that combine business and social missions-compete with established companies for customers and employees, but also share an interest in the advancement of established companies' sustainability activities, creating opportunities for collaboration. Based on the analysis of eight established consumer-facing companies, this article presents a framework for understanding how these companies' responses to hybrid social ventures differ. These differences are based on opportunities they perceive for sustainability-oriented value creation with their own customers and employees. -
Pearson Affordable Learning Fund
An in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a profitable and scalable basis. With Pearson's overall strategy shifting from the developed to the developing world and from a supplier of books to a host of other learning products and services, the company thought PALF's lessons might be applicable to Pearson's core businesses. By 2014, Katelyn Donnelly, the Managing Director of PALF, and her team had made seven investments in Africa and Asia and were close to fully committing the $15 million earmarked for the initiative. In the upcoming meeting of PALF's Investment Committee, Donnelly must present a recommendation: should Pearson allocate more internal money to the fund or should they open it up to third party investors? -
HP: Imprinting the Global Health Sector
Hewlett-Packard (HP) had a long history of engaging in corporate citizenship, dating back to its founding. By 2009, however, under the leadership of its latest CEO, Mark Hurd, the company had lost its focus on corporate social responsibility (CSR). Hurd instead focused on undertaking a financial turnaround and overcoming other reputational challenges; he viewed CSR and philanthropic efforts as costs rather than as strategic levers. He instituted widespread cost-cutting measures to get HP back on track, including reducing CSR expenditure. The HP board, however, did not want to let CSR go by the wayside; in fact, it wanted HP to reorganize and restrategize its approach to corporate citizenship. The case focuses on this strategic transformation from traditional, cost-center CSR to business-aligned social innovation. It outlines the details of the board's approval of the new strategy, and then discusses how HP employees worked to reorganize their CSR activity. The new team, the Office of Global Social Innovation (OGSI), had to devise a pilot project to demonstrate the new approach. The project under consideration was an engagement that would improve the early infant diagnosis process for testing infants for HIV in Kenya-an area virtually unknown to HP. The case asks students to assess the work of the OGSI team thus far, and to put themselves in the shoes of one team member who had to justify the project to HP's leadership. The case is especially important for demonstrating the most recent shifts across some leading companies regarding how they position CSR, as well as how for-profit leaders can structure partnerships for impact. -
CareMessage
The CareMessage case describes the evolution of the nonprofit organization from its founding in 2012 through the end of 2014. CareMessage was launched by Vineet Singal, a young biological sciences graduate from Stanford University. Having dealt with his own personal health issues, Singal was passionate about helping patients get the right information, support, and motivation to make better health decisions. Singal was especially determined to help low-income patients, who historically lacked the tools and resources for effective health management. The case emphasizes some of the major challenges and decisions faced by Singal in the organization's early years: the appropriate technology to serve CareMessage's mission, CareMessage's business model (market, pricing, go-to-market strategy, competition), structuring the venture as a nonprofit or for-profit organization, and scaling the business. As of 2014, CareMessage had proven incredibly successful in its ability to serve low-income patients across the United States by targeting health care providers in low-income neighborhoods, yet these opportunities were fairly limited in terms of revenue and profit potential. Thus, Singal faced a dilemma; should CareMessage pursue additional markets, partnerships, and revenue opportunities, or instead stay the course by continuing to focus on low-income health care providers? -
Improving Private Sector Impact on Poverty Alleviation: A Cost-Based Taxonomy
The past few decades have seen an increasing role for the private sector in poverty alleviation. The variety of names used to describe these initiatives-corporate social responsibility, social enterprise, base of the pyramid, impact investing, not-for-loss business, and corporate philanthropy-obscures the similarity among them: they all sacrifice economic profits in return for social impact. This article uses economic theory to develop a cost-based taxonomy of private sector initiatives in poverty alleviation by taking into consideration which costs are being subsidized. This highlights the incentive effects, allowing the donor to increase the efficiency and impact of the initiative. -
Theo Chocolate: How Far Should Fair Trade Go?
Joe Whinney, founder and CEO of Seattle, Washington-based Theo Chocolate, has spent his entire professional career bringing sustainably harvested chocolate to developed nations. His company created the first organic, fair-trade, GMO-free chocolate bar in the U.S., and prides itself on the ethical sourcing of beans from growers mainly located in the Democratic Republic of Congo, Peru, and Panama. Whinney, however, faces questions at home in his Seattle factory after media reports allege the company engaged in "emotional blackmail" as well as "manipulation, guilt, (and) intimidation" in an attempt to convince employees not to unionize. Students are asked to put themselves in the shoes of the protagonist and find solutions to address employee and shareholder concerns in the wake of the media firestorm. -
DePaul Industries in 2012: Financing Growth in a Social Venture
Established in 1971, DePaul Industries was a social venture operated as one organization (and for short called DePaul Industries) but legally registered as two 501(c) (3) not-for-profit organizations (DePaul Industries and DePaul Services). DePaul's mission was to generate employment opportunities for people with disabilities. DePaul operated in three industries that shared three characteristics: they were employment intensive, had paper-thin margins, and were cash-thirsty. DePaul derived most of the funds to finance its operations from revenue from these businesses but had yet to turn a profit. In the past, banks had been willing to provide DePaul with financing (mortgages, credit lines, and factoring loans), but it had always been challenging and it appeared to be increasingly so. Dave Shaffer, DePaul's CEO, had begun to explore other options, namely social investors, but with little success so far. Considering DePaul's increasing difficulties to identify suitable financing, Shaffer had begun wondering whether these difficulties were, as in the past, rooted in financiers' lack of understanding and sympathy towards DePaul's social venture nature or whether there was something else-the eroding of DePaul's net assets connected with recent business losses (largely derived from its contract packaging business). -
LaborVoices: Bringing Transparency to the Global Supply Chain
Social entrepreneur Kohl Gill founded LaborVoices in 2010 with the goal of using mobile phone technology to bring transparency to the global supply chain. Gill's vision was to build a company that would allow workers in supplier factories for major brand companies-initially in Bangalore, India, and later in other locations-to use their mobile phones to report and share information about factory conditions. This information could potentially be useful to a variety of groups: the workers themselves, nongovernmental organizations and unions that sought to improve working conditions in the global supply chain, factory managers who wished to attract and retain high-quality workers, monitoring and auditing organizations that wished to improve their information sources, and international brand companies that sought to assure compliance with their codes of conduct and to protect against reputational risk. The case describes the experiences and thought processes that led to Gill's business concept. It also provides information on labor conditions and supply chain dynamics in the textile and garment industry in southern India. At the end of the case, Gill is reviewing various business models and considering how to launch his social enterprise successfully. -
Communauto: A big idea for a big market
This case examines Communauto, North America's first carsharing organization, which is based in Montreal, Quebec, Canada. The case focuses primarily on Communauto's CEO, Benoit Robert, as he builds on his success and ponders how to make carsharing even more widespread and environmentally impactful. Unlike many sustainability oriented cases which focus on translating a 'concept' into a viable enterprise or offering, this case focuses on an organization that is already established, is financially sound, and is attaining its environmental objectives. Students examine how the founder can address the inevitable tension between growing the business and pursuing his ambitious goal of meaningfully reducing the environmental impact of personal transportation. It illustrates a for-profit model of social entrepreneurship in a North American context, providing a contrasting focal point to the multitude of cases that depict not-for-profit social entrepreneurship initiatives in less developed countries. -
Envirofit International: Cracking the BoP Market
In 2007, Envirofit International, a 501(c) (3) non-profit enterprise from Ft Collins, Colorado, USA, teamed up with the Shell Foundation to reduce indoor air pollution (IAP) in India by selling low-cost high-performance cookstoves designed to reduce carbon emissions by at least 50 percent. IAP was recognized as a silent killer in developing countries like India and a major environmental hazard in developing countries and around the world. The simple solution to this worldwide problem was a low or zero emissions cookstove. This case describes how Envirofit developed and marketed a high performance cookstove to the base of the pyramid (BoP) households in India earning $2-$7 a day and the challenges it encountered in the process. In spite of high investments in social marketing campaigns, Envirofit's push strategy did not result in strong sales growth in the BoP market segment in India. Harish Anchan, Envirofit India's country manager, and Tim Bauer, VP Operations at Envirofit, faced the daunting task of growing sales profitably in order to make the Indian venture financially sustainable. Students have the opportunity to analyze Envirofit India's market and financial performance and suggest alternatives to improve sales based on a sound understanding of consumer behavior in the Indian BoP market. -
Fighting Childhood Pneumonia in Uganda
It is January 2014, and the case protagonist, David Milestone (senior advisor at the Center for Accelerating Innovation and Impact at the U.S. Agency for International Development's Global Health Bureau), is preparing for a meeting of global stakeholders and pharmaceutical manufacturers who are interested in reducing mortality caused by childhood pneumonia and are prepared to donate $10 million to support this effort. Milestone's goal is to propose a strategy to address childhood pneumonia in Uganda, toward which the $10 million donation would go. In addition to effectively and sustainably reducing childhood pneumonia deaths, the plan must align the interests of various stakeholders behind the problem. A successful strategy in Uganda could be a model for interventions elsewhere. The United Nations Commission on Lifesaving Commodities for Women and Children recently identified Uganda as a "pathfinder" country, meaning it could serve as the example for other countries wrestling with the same issues. This is a remarkable opportunity to change the lives of children in Uganda-and all around the world. -
The Truth About CSR
Despite the widely accepted ideal of "shared value," research led by Harvard Business School's Kasturi Rangan suggests that this is not the norm-and that's OK. Most companies practice a multifaceted version of CSR that spans theaters ranging from pure philanthropy to environmental sustainability to the explicitly strategic. To maximize their impact, companies must ensure that initiatives in the various theaters form a unified platform. Four steps can help them do so: Pruning and aligning programs within theaters. Companies must examine their existing programs in each theater, reducing or eliminating those that do not address an important social or environmental problem in keeping with the firm's business purpose and values. Developing metrics to gauge performance. Just as the goals of programs vary from theater to theater, so do the definitions of success. Coordinating programs across theaters. This does not mean that all initiatives necessarily address the same problem; it means that they are mutually reinforcing and form a cogent whole. Developing an interdisciplinary CSR strategy. The range of purposes underlying initiatives in different theaters and the variation in how those initiatives are managed pose major barriers for many firms. Strategy development can be top-down or bottom-up, but ongoing communication is key. These practices have helped companies including PNC Bank, IKEA, and Ambuja Cements bring discipline and coherence to their CSR portfolios. -
The Power of Coordinated Action: Short-Term Organizations with Long-Term Impact
The complex problems of our time increasingly demand creative, adaptive and flexible governance structures. The author shows that a new breed of 'temporary' organization is emerging to tackle some of the world's most wicked problems, achieve targeted results, then shut down. She provides examples, including an initiative to combat AIDS that involves The Gates Foundation, Merck Pharmaceuticals, GlaxoSmithKline and UNITAID. She then describes five key characteristics of the new mindset required to build short-term organizations with long-term impact. -
Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge
Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an Advanced Leadership Fellow, and his efforts to establish and grow a nonprofit organization, MetroMorphosis, with a mission "to develop and mobilize a critical mass of citizens in inner-city neighborhoods to design and implement sustainable solutions to persistent community challenges." As he approaches 60 and contemplates his future and that of his organization, Jetson must consider how to position MetroMorphosis for maximum impact now and over the long term.