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In Spring 1998, Citicorp and Travelers merged to create a financial powerhouse that united the bank with Travelers' consumer finance and brokerage businesses, including Salomon Smith Barney and Primerica. It was the first U.S. financial services company to combine banking, insurance, and investments under one umbrella. Both entities historically had very different cultures, driving a radically different approach to branding. During completion of the merger, a team of managers was responsible for recommending to top management a new brand identity that would unite the entire organization and provide it with a strategic focus. The new brand also had to inform customers and shareholders of Citigroup's new financial capabilities and allow cross-selling without sacrificing the power of component brands. In a tense post-merger situation, decisions must be made early and decisively to prevent damaging brand equity.

A local Philippine toothpaste manufacturer, Lamoiyan Corp., faces the challenge of staying competitive against entrenched multinational giants. The company has managed to capture, at its peak, 20% of the Philippine toothpaste market and has become the number three Philippine toothpaste producer, after Colgate-Palmolive and Unilever. However, as competition will soon intensify in the region as a result of decreasing trade barriers, Cecilio Petro, president of Lamoiyan Corp., needs to decide how to grow his company and keep it competitive. Going public, expanding channel penetration, developing new products, and expanding internationally are all strategies Pedro considers, but each move is costly and time consuming. Pedro, an optimistic, dedicated entrepreneur, must assess the best way to ensure Lamoiyan's future success.

This case documents the evolution of Singapore's monetary policy over the last three decades, and encourages students to explore the reasons and possible consequences of this monetary policy.

In the summer of 2000, Stephen King, a well-known American author of "horror" novels, created a nightmare for the publishing industry: he launched an internet-downloadable novel, perhaps the first by a celebrity author, without the involvement of his traditional print-publisher, Simon & Schuster. In his own words, King asserted that this was an effort to "become big-publishing's worst nightmare." This case examines the value-chain of the traditional book publishing industry, and considers how and where King's effort poses a challenge for existing organizational actors in this industry. The case also looks at other digital initiatives that represent possible rethinking of the way that the traditional book publishing industry works, and invites the reader to consider both changes to the competitive terrain as well as the potential for appropriate strategic responses.

AlarmForce Industries Inc. is a developer and sales provider of home security systems with offices throughout Canada. Since the company's inception, it had become one of the leaders in the Canadian home security market and had established a reputation for being a technological innovator in the industry. The president and CEO of the company must decide whether to launch its new product, AlarmFog, which the president believed represented the future of the home security market. This case focuses on past strategic decisions the company made in differentiating itself in a mature market.

The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while also positioning the company for future growth. He was operating under a tight time frame and was considering options ranging from focusing the entire company on this one project to spreading out his team over several projects. The case raises such issues as developing a successful business model for a software company, outlining a distinction between software platforms and software applications, strategies for product development in tight time frames, leading a company through a transition, knowing when it is time to change directions, setting and communicating a new direction amid ambiguity, and judging how much change employees can handle at one time.

Describes the story of Posada Amazonas, a tourist lodge in the Peruvian jungle, which resulted from a collaboration agreement between the native community Eseja de Infierno and the tourism firm Rainforest Expeditions (RFE). The partnership agreement was signed in 1997 for a period of 20 years. It provided for the native community to work in tourism exclusively with RFE and protected the area's tourist resources. In turn, RFE had to procure the necessary financing to build the lodge and was expected to manage the venture. RFE had to train the community in lodge operations. After the contract expired, the community had the option to continue the partnership or assume management of the lodge on its own. Posada Amazonas received several national and international awards and was the topic of various articles in prestigious tourism and ecotourism magazines. However, RFE's management faced some trouble with the community staff. Turnover was compulsory every two years, but the community was not large enough to provide new, qualified personnel that often. The community itself had some old internal problems that had a negative impact on the business relationship with RFE, too. Lodge operations were also compromised by frequent irregularities in airlines that brought tourists into Puerto Maldonado and by the lack of a good locale.

Investigates the genesis of an idea and its champion within the Fortis Group, how Fortis Venturing ended up "hosting" it, and the fate of the venture.

Peter Kelly became CEO of Med-Mart, a home health supply company, shortly after his search fund acquired it in 1993. Unfortunately, at the time of purchase, Med-Mart's sales growth, inventories, and receivables had been grossly overstated, leading to a precarious financial situation once these errors were discovered after the acquisition was completed. During the summer of 1995, Kelly hired Tim Martin as Med-Mart's vice-president of sales to boost sales and help rescue Med-Mart from financial peril. However, Martin's proposal to increase sales involved refocusing Med-Mart from thousands of products down to just a few high-margin products, eliminating over 80% of current revenues. Kelly was wary of implementing such a drastic plan and knew that success was wholly dependent on the ability of the sales force to increase sales of the few remaining products dramatically. Kelly thought they could reorient the sales force to implement Med-Mart's proposed change in strategy effectively by changing the commission scheme. Kelly's next step was to design this new commission plan, considering the dollar value and timing of commission payments, as well as any thresholds, caps, or ramping of commissions. He wondered how the sales force would react to a compensation revamp and handle selling only one primary product.

CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits.

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus predominantly on charging customers a monthly subscription fee or on selling advertising time to advertisers? This decision is closely related to target market selection and to the choice of optimal price points for subscription fees and radio receivers. Market research commissioned by XM provides rich insights into these issues. In addition, XM management needs to figure out how to establish partnerships with the leading electronics manufacturers. A consideration of its market share and channel presence are essential to XM's ultimate success in integrating satellite radio into home and car audio systems. As it formulates its plan, XM needs to take into account the competitive landscape, primarily comprised of broadcast radio (AM and FM) that has been in existence for many years and is offered for free, as well as a second satellite radio provider (Sirius). Includes color exhibits.

Focuses on how Deutsche Borse's (the German stock exchange based in Frankfurt) acquisition of a 50% stake in Clearstream International, a company specialized in clearing, settlement, and custody of securities across borders, may or may not confirm its position as the world's largest securities trading and related technologies powerhouse. Deutsche Borse had become a "transaction engine" and operates as an exchange, offering a wide range of financial services and products (cash market operations, derivatives, information products, clearing, settlement custody). The company uses technology to support and fuel innovation.

A credit-card company must value portfolios of customers based on their future earnings. The payment characteristics of customers serve to classify them into states. This case can be the basis for discussing state dynamics over time in a Markov process.

Set in 2003, this case presents the relative merits and demerits of direct and indirect methods of international property investment from the perspective of an Australian property company, LandLease (Asia) Property Ltd. (LL). It wished to gain exposure to the Hong Kong property sector and had the option of investing directly by acquiring real property assets or indirectly by acquiring interests in investment vehicles whose underlying investment performance was linked to the property sectors. LL was particularly interested in creating an investment portfolio and listing it as a REIT in Hong Kong. Compares and contrasts the most common forms and strategies of real estate investment. The relative attractiveness of direct and indirect international property investments will depend on the requirements, objectives, and financial strength of the investors. Despite differences in the underlying asset base and quality, direct and indirect investments are not mutually exclusive.

Examines how the "old economy" of the traditional postal service has changed over time and how Australia Post is adapting to the many pressures that threaten its existence. With increasing adoption of e-mail as a means of communication, increased competition as a result of deregulation, and the strain of servicing a country with huge distances between inhabited locations and low population density, Australia Post needed to find a solution that would ensure the long-term viability of its business. The retail sector, with its 4,000-plus post office outlets, processed many different types of across-the-counter financial transactions, including banking transactions and utility payments. A project team was established to address the fundamental issue of how to structure the IT infrastructure to enable retail outlets to generate future revenue flows for Post. However, having established the Internet-based infrastructure to connect the extensive chain of retail outlets, the question was whether this new infrastructure would successfully entice third parties to buy into the model.

Beth West is in the midst of hiring staff for the summer and would very much like to rehire Jennifer Smith who has worked for Clean Pools the past five summers. West fears that the wage scale within which she must work may discourage Smith from accepting the job. Although the negotiation can focus exclusively on the wage rate for lifeguarding, there are more fruitful areas of discussion that can be of benefit to both parties: extra lifeguarding hours, swim instruction, and extended work season. The case illustrates the opportunities afforded by information sharing and the relaxation of constraints. See also UV3994, which presents Jennifer Smith's perspective.

Jennifer Smith has worked the past five summers for Clean Pools and would like to do so again this summer. Unfortunately, the anticipated compensation does not meet her needs, but she will be meeting with Beth West, Clean Pools' head pool supervisor, to discuss the matter. Although the negotiation can focus exclusively on the wage rate for lifeguarding, there are more fruitful areas of discussion that can be of benefit to both parties-extra lifeguarding hours, swim instruction, and extended work season. The case illustrates the opportunities afforded by information sharing and the relaxation of constraints. See also UV3859, which presents Beth West's perspective.

The case focuses on a joint venture between Honda Motor Company (HMC) of Japan and the Hero Group, a conglomerate of Indian companies held by the Munjal family. Hero is the largest manufacturer of bicycles in the world, and at that time had already dabbled in the motorized two-wheeler market with its mopeds. HMC entered into a 50/50 alliance with Hero to manufacture motorcycles for the Indian market. It assumed product design and technology transfer responsibilities while Hero was in charge of manufacturing and marketing. The venture performed very well until the contract renewal period, when Hero felt that HMC was slowing down its technology transfers. The agreement was extended for another ten years after protracted negotiations. Just as the relationship appeared to get better, HMC announced the setting up of a subsidiary in India to manufacture scooters. It said that the subsidiary would enter the motorcycle market in 2004. This grew from a split between Honda and its Indian partner in a venture that was manufacturing scooters. Having exited the venture, HMC wanted to go it alone. This caused serious concerns for Hero, since HMC's entry into the motorcycle market would threaten its very survival. The case closes with a set of issues that face Hero and sets the stage for exploring alternative paths that Hero could take in managing it future. .

The Investment Committee of New England Healthcare must decide how to invest three long-term investment pools: a long-term, endowment-type fund and two pension plans. In particular, the committee is evaluating whether the two pension funds--one is a "final salary" pension plan, the other a "cash balance" pension plan--should have special investment considerations due to the unique characteristics of these plans' liabilities.

Sets up a situation in which participants must create presentations that assess the IT risk of a large company.