個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Should This Team Be Saved? (Commentary for HBR Case Study)
As far as anyone could tell, Vigor Skin Care's star was rising, mostly on the strength of Ageless Vigor, its new line of enriched skin cleansers and cosmetics. In fact, this evening, the three employees responsible for developing the product line were slated to receive the parent company's highest award for performance. But CEO Peter Markles knew that despite the accolades, the business unit--and its "fearsome threesome"--had hit a rough patch in recent months. When Peter took the reins four years ago, Vigor Skin Care was the sleeping dog of the health-and-beauty industry; his challenge was to rejuvenate the maturing business. He knew a turnaround would require equal parts discipline, politics, and creativity--so he pulled together a team that could address those needs. Their all-consuming, intensely collaborative efforts resulted in the successful Ageless Vigor line. Then reality set in. The team found the day-to-day operations of manufacturing Ageless Vigor a bit tedious. Peter felt relegated to troubleshooting distribution problems. Another team member was meeting with executives from another division who were actively recruiting the wunderkind. Another member was simply on the verge of burnout. Tonight, at the award ceremony, there would be speeches and applause and toasts. But tomorrow, Peter would have to face the question: Should he try to salvage the Ageless Vigor team? In R0107A and R0107Z, Marshall Goldsmith, Nancy Bologna, Martin Puris, and Jon R. Katzenbach offer their advice on this fictional case study. -
NESWC (A)
Documents attempts to restructure a public-private partnership between the operator of a $200 million trash-to-energy cogeneration plant and a consortium of two dozen Massachusetts municipalities. Describes the process that led to a one-sided agreement, as well as the legal developments that opened up the possibility of a revision. -
Privatization of Anatolia National Telekom: General Instructions for All Simulation Participants
Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and negotiate complex issues related to the valuation and sale of a state-owned enterprise in an emerging market. Members of each negotiating team are valuing a 20% equity stake being offered by three "selling" teams to three prospective "buying" teams representing different types of foreign investors. -
Privatization of Anatolia National Telekom: ANT Confidential Instructions
Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and negotiate complex issues related to the valuation and sale of a state-owned enterprise in an emerging market. Members of each negotiating team are valuing a 20% equity stake being offered by three "selling" teams to three prospective "buying" teams representing different types of foreign investors. -
Privatization of Anatolia National Telekom: BOW Confidential Instructions
Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and negotiate complex issues related to the valuation and sale of a state-owned enterprise in an emerging market. Members of each negotiating team are valuing a 20% equity stake being offered by three "selling" teams to three prospective "buying" teams representing different types of foreign investors. -
Privatization of Anatolia National Telekom: CORA Confidential Instructions
Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and negotiate complex issues related to the valuation and sale of a state-owned enterprise in an emerging market. Members of each negotiating team are valuing a 20% equity stake being offered by three "selling" teams to three prospective "buying" teams representing different types of foreign investors. -
Privatization of Anatolia National Telekom: EUTEL Confidential Instructions
Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and negotiate complex issues related to the valuation and sale of a state-owned enterprise in an emerging market. Members of each negotiating team are valuing a 20% equity stake being offered by three "selling" teams to three prospective "buying" teams representing different types of foreign investors. -
Privatization of Anatolia National Telekom: NALI Confidential Instructions
Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and negotiate complex issues related to the valuation and sale of a state-owned enterprise in an emerging market. Members of each negotiating team are valuing a 20% equity stake being offered by three "selling" teams to three prospective "buying" teams representing different types of foreign investors. -
Privatization of Anatolia National Telekom: TAD Confidential Instructions
Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and negotiate complex issues related to the valuation and sale of a state-owned enterprise in an emerging market. Members of each negotiating team are valuing a 20% equity stake being offered by three "selling" teams to three prospective "buying" teams representing different types of foreign investors. -
Napster and MP3: Redefining the Music Industry
The music industry has changed dramatically as a result of technological and business innovations that have transformed how music is acquired, and how value is created and distributed. Napster, Inc. operated one of several Web sites that allowed Internet users free access to MP3 music files--which eventually led to lawsuits around issues of the protection of intellectual capital. These issues lead to the examination of the forces at play in the transformation of the music industry, the strategic alternatives for players in the industry and the legal context underpinning the strategic alternatives, with a particular focus on the protection of intellectual capital. -
Ducati
Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that Ducati could not grow indefinitely in its current niche. One alternative was to attack Harley Davidson's niche with a Ducati interpretation of a cruiser. -
NetLogic Microsystems
Examines the challenges encountered by a start-up company that seeks to operate on a global basis virtually from Day One. Based in Mountain View, CA, NetLogic Microsystems is a semiconductor company that was founded by a semiconductor industry veteran in 1996. Follows the founder's efforts to identify and research the initial opportunity, hire staff and senior management, fund product development, generate sales, form partnerships and alliances (many of them international), raise institutional capital, and evaluate a possible acquisition. Because of the nature of the semiconductor industry, which finds many steps of its value chain rooted in Asia and other countries around the world, NetLogic had to be global early on in its life cycle. Despite the fact that its founder and management team possessed international roots and connections, being global presented NetLogic with a host of challenges not typically faced by an average start-up. -
Cerner Corp. (A)
The CEO thinks people are not working long enough hours. He sends a memo. This series describes the backlash. -
Accounting for the Intel Pentium Chip Flaw
Investigates the 1994 Intel Pentium plan. -
Top Resources
Ruth Parks owns Top Resources, a temporary employment agency, with offices in Kansas and Missouri. She discovers an employee working at a big-box store. The employee is collecting workers' compensation (WC) for an injury she claims occurred while on assignment for Top Resources. The bigger picture paints Parks's concern that the temporary nature of employment agencies lends itself to greater risk of WC fraud. This case raises ethical issues concerning truth-telling, whistle-blowing, and workers' compensation. It raises questions concerning employee versus employer rights and the limited effects of regulations in adjudicating these claims. -
VC Vignettes
Three fictional vignettes expose the less glamorous side of venture capital and the decisions that venture capitalists have to make when their investments are not performing according to plan. The three vignettes cover venture capitalists that must handle portfolio company underperformance and/or management problems, evaluate acquisition offers in the "forced sale" of a portfolio company, and decide when to put more money in a portfolio company that may have promise but has been unsuccessful in raising capital from other sources. -
Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard
In early 2000, Verizon Communications implemented a Human Resources Balanced Scorecard to evaluate the effectiveness of and payoffs from human resource management. This case describes the benefits of the scorecard and the challenges of measurement and implementation. Teaching Purpose: To help students understand: 1) how to implement a Balanced Scorecard, 2) how to measure and improve the effectiveness of support functions, and 3) how to link non-financial measures to financial measures of support functions when financial benefits are difficult to quantify. -
PepsiCo's Bid for Quaker Oats (A)
Throughout 1999, PepsiCo closely tracked several potential strategic acquisitions. In the fall of 2000, it appeared that the right moment for an equity-financed acquisition had arrived. At this time, PepsiCo management decided to initiate confidential discussions with The Quaker Oats Co. about a potential business combination. Gatorade, a key brand in Quaker's portfolio, had long been on PepsiCo's wish list, but PepsiCo's managers, led by CEO Roger Enrico and CFO Indra Nooyi, were committed to upholding the value of PepsiCo's shares and, as a result, were determined not to pay too much for Quaker. This case provides information that allows students: to assess the value of Quaker's businesses, estimate potential synergies associated with a Pepsi-Quaker merger, and come up with an effective negotiation strategy. -
Bedrock Productions
Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is hired, but fired soon after. Raises issues of what the founder's role is and should be, whether a new president is required, whether the new expanded senior team can take on some of these responsibilities, and if or how the founder must change. -
Kingsley Management
Includes a brief overview of key challenges facing recent HBS graduates seeking funding for a business, followed by a 22-page excerpt from the Kingsley Management business plan. Describes Matthew Lieb and Chris Jones, two of the partners who developed the business plan for Kingsley Management, as they prepare to meet with potential investors. Lieb and Jones are particularly concerned about the investors' financial returns and the structure of the new business entity (i.e., C-corp. vs. LLC). Outlines several questions facing Lieb and his co-founders, which students are asked to resolve.