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  • MRT Micro: The CardioScope

    Jan Bakke, founder and chairman of Norway-based MRT, was planning the U.S. market entry strategy for CardioScope--its electrocardiograph system. How could MRT get a foothold in the U.S. market against competitors who had been around for 50 years? How could he ensure that MRT would be able to defend itself once it entered the market? What segments should it target, and how should it position itself?
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  • The Whitney Clinic

    This case describes a community-based healthcare clinic and the issues facing the management and board of directors. The issues raised are common problems faced by all types of nonprofit organizations: insufficient fundraising and marketing policies to guide board decision making, confusion over staff and board roles in decision making, poorly thought-out bylaws that contribute to the confusion over board and staff roles, the challenge of harnessing the diverse backgrounds and opinions of a community-based board of directors, and lack of sound financial planning.
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  • James Woolsey and the CIA: The Aldrich Ames Spy Case

    When Washington attorney and longtime Capital Hill staff member James Woolsey became director of the Central Intelligence Agency in 1993, he inherited a bombshell that would soon become public. A joint CIA-FBI investigation had found that Aldrich Ames, a longtime Agency employee, had sold intelligence secrets to the Soviet Union. Ames had compromised the safety of Soviets, who had sought to help the US, in exchange for hundreds of thousands of dollars, with which he bought a large home and fancy cars. The public announcement of the Ames scandal in February 1994 would pose a dilemma for Woolsey. Public and Congressional reaction -- focused on the failure of the CIA itself to detect Ames' duplicity for almost a decade -- was harshly critical of the Agency. There was a widespread expectation that Woolsey would mete out harsh punishment for those who had failed to detect Ames' activity. For his part, however, Woolsey was unsure as to what sort of punishment, if any, was appropriate. As a public clamor grew for "heads to roll," Woolsey would have to consider what was fair to long-time CIA officials, what was best for the morale of a beleaguered agency, and what was expected by the public. HKS Case Number 1339.0.
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  • Getting to Dayton: Negotiating an End to the War in Bosnia

    The road to the breakthrough Dayton Peace Accords, which ushered in the prospect of a stable peace in the war-torn former Yugoslavia, is built through an intricate, high-pressure negotiation brokered by the United States and involving Serbia, Croatia, Bosnia and the western European powers. This case focuses on the dynamics of those negotiations as led by US State Department chief negotiator Richard Holbrooke and members of his negotiating team. It raises strategy issues (When would it be wise to push for a ceasefire?); ethics issues (Is it moral to negotiate with those accused of war crimes?); and personality issues (Is it strategy or the force of Holbrooke's personality which ultimately brings the parties to the table?). Based on extensive interviews with Mr. Holbrooke, this case brings to light new details about one of the highest-stakes negotiations of the post-Cold War era. HKS Case Number 1356.0
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  • Brent Spar Platform Controversy (A)

    In April 1995, Greenpeace boarded a Shell oil platform named Brent Spar in the North Sea to protest its scheduled disposal in the Atlantic. This action took the operator Shell Expro (a joint venture between Shell and Esso) totally by surprise, as this was the first protest of any kind that Shell management had encountered. Describes the circumstances why Shell wants the Brent Spar platform's disposal in the deep sea and why Greenpeace rejects these plans.
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  • FOX Venture Partners: Enriching the Private Equity Investor Pool

    FOX Venture Partners (FVP) is a proposed "Fund-of-Funds" that will enable wealthy individuals to invest in venture capital. While several leading venture capitalists are enthusiastic about the concept, FVP's general partners are finding it difficult to invest individually in the fund.
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  • Lenzing AG: Expanding in Indonesia

    In 1994, Lenzing AG, the world's largest rayon manufacturer, is deciding whether to expand production in South Pacific Viscose, its Indonesian subsidiary. Indonesia is a booming market for rayon, but management still has some concerns about the expansion. First, for the plant to remain successful, Lenzing's downstream customers--textile producers--must also remain in Indonesia. Second, despite being located in an area of tropical forests, the Indonesian plant has no local access to wood pulp, its most critical input. Finally, with the expansion, Lenzing would be increasing its exposure in a country that remains politically and economically uncertain.
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  • City Year: National Expansion Strategy (A)

    City Year, a successful nonprofit organization, is studying how, when, and where to expand to new sites. This case provides the opportunity to understand the strategy and structure of a successful delivery system for human services. That analysis raises the question of how best to expand to new sites, highlighting classic challenges faced by entrepreneurial enterprises seeking to grow.
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  • Vickers, Inc.: Omaha Plant

    The new vice president of the industrial group at Vickers, Inc., a pump manufacturer, must decide whether to shut down the company's largest production facility located in Omaha, Nebraska. The plant is plagued by antiquated equipment, antagonistic union relations, and an unclear mission for the future.
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  • Assessing Foreign Business Practices

    As businesses expand worldwide, corporations are increasingly being forced to grapple with definitions of "acceptable" foreign conduct. What differentiates a "bribe" from a "commission"? Should managers abroad refer to local custom or their own national laws in determining how to respond to ambiguous or conflicting situations? The case contains 10 short scenarios and asks students to evaluate how they would respond to each.
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  • Maureen Frye at Quaker Steel and Alloy Corp.

    Maureen Frye, assistant product manager at Quaker Steel and Alloy Corp., is asked to implement an action plan for changing the call pattern of the salesforce. Currently the salesforce is spending too much time on small accounts. Earlier Frye attempted to change their call patterns without success. Now with the express call mandate of top management she has to present a plan that will work.
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  • Student Educational Loan Fund, Inc.

    Rick Melnick oversees the Student Educational Loan Fund (SELF), which provides loans to Harvard Business School students. SELF is changing the terms of student loans from variable-rate with semiannual payments to fixed-rate loans with equal monthly payments. Melnick must decide how to finance SELF in light of the new loan mix. SELF can use a wide range of interest-rate derivative products to modify the terms of its existing financing.
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  • Yale University Investments Office

    Yale University's investment office was responsible for managing its endowment, which totaled nearly $4 billion in June 1995. Yale had developed a rather different approach to endowment management, including substantial investments in "less efficient" equity markets such as private equity, real estate, and "absolute return" investments. The investment office was now considering devoting even more of their assets to these markets.
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  • Toys "R" Us Japan

    Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's second largest toy market, Toys "R" Us executives begin in the late 1980s to formulate strategies for opening large discount toy stores in Japan. The American company faces a series of setbacks due to Japanese store-size regulation, application procedures, and a long-standing multilayered distribution system. Continued effort and the acceptance of a Japanese partner enable the company to prepare for the opening of a Toys "R" Us outlet in 1991. Faced with a lack of direct distribution deals and high land and labor costs, executives of Toys "R" Us Japan worry about the ultimate success of their new venture.
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  • Benetton Group

    The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some of whom are operating in developed markets against sophisticated competitors and are increasingly embattled. Includes color exhibits.
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  • Marketing at Wachtell, Lipton, Rosen & Katz

    Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis Presley of the M&A field." Lipton reflects on certain activities that the firm carries out aimed at building its reputation. Whether or not these activities constitute marketing is left an open question.
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  • Transformation of Pratt & Whitney North Haven (A)

    Pratt & Whitney is a leader in the development and manufacturing of gas turbine engines for commercial and military aircraft. Economic conditions for the airline and defense industries are forcing the airplane engine builders to restructure. Ed Northern, a new general manager of one of Pratt & Whitney's largest plants, is determined to transform the North Haven plant into a world-class manufacturing organization.
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  • Monsanto Co.: The Coming of Age of Biotechnology

    Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future?
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  • Massachusetts General Hospital: CABG Surgery (A)

    A cross-functional team at Massachusetts General Hospital tries to reengineer the service delivery process (the "care path") for heart bypass surgery (CABG) in order to shorten hospital stays (and lower costs) while maintaining/enhancing the quality of care provided.
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  • Jurassic Park

    Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park.
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