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Digital Product Management under Extreme Uncertainty: The Singapore TraceTogether Story for COVID-19 Contact Tracing (A)
This case depicts Singapore's TraceTogether (TT) story, beginning in early 2020 when COVID-19 was spreading globally with ravaging effects. TT was the world's first national application of a digital contact-tracing tool. Remarkably, the initial version of TT was developed and launched in just eight weeks. The increasing adoption of TT (both as a mobile app and as a hardware token) enabled the early identification and isolation of infected cases much faster than manual tracing. Part A of the case covers the related events and decision-making until the launch of the TT app on 20 March 2020. Part B covers the subsequent development efforts, version upgrades, follow-on releases and other issues until November 2021. The ability of the Government Technology Agency of Singapore (GovTech) to respond quickly to this unforeseen crisis was germinated about 7 years prior. Chan Cheow Hoe, Deputy CEO led the transition to a bimodal IT organisation which was internally capable of exploratory and rapid software development, and recently Jason Bay, Senior Director, led the overall effort to create and launch the TT app. As Singapore's COVID-19 situation was changing dynamically, so were the national response policies and the TT app. In August 2021, government officials announced that Singapore would begin the adjustment of living with COVID-19 as an endemic. Yet, as of November 2021, the situation was still highly volatile with the emergence of the Omicron variant. To this end, what would the future hold for TT? Should the health authority sunset TT to assuage concerns of national surveillance? Should they encourage the population to keep using TT as uncertainties remained due to the emergence of new COVID-19 variants? Could a subset of TT's capabilities be repurposed for other national initiatives? What new types of foundational capabilities and supporting infrastructure should GovTech start putting in place now to prepare in advance for the next big unknown? -
Hertz in Bankruptcy: A Wild Ride in Pandemic Times
Hertz filed for Chapter 11 bankruptcy in response to ABS obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received several bids to reorganize the company. Now, key Hertz advisors William Derrough and Tom Lauria must decide (i) whether the valuations implied by these bids are high enough, (ii) how they can negotiate higher valuations, and (iii) when to exit bankruptcy. -
CVS Health: Prescription for Transformation
In 2021, new CEO Karen Lynch (named the most powerful woman in business) considered the next transformation phase for CVS Health (a Fortune 5 corporate giant. The 2018 acquisition of Aetna insurance brought her to the company as part of its long evolution from a pharmacy chain to a multi-faceted health benefits and services provider. The COVID-19 pandemic accelerated innovation and improvisation, with quick launching of testing and, later, vaccination, as well as new products, services, and in-store clinics. Now the question was how to continue transforming itself and health care delivery in America. -
Creating and Measuring Purpose at Viega
At its headquarters in Attendorn, Germany, Viega's chairwoman Anna Viegener gathered the company's leadership team to discuss their progress on formalizing purpose-driven leadership as a strategic driver within the organization. Viega manufactured and distributed plumbing, heating, and pipe-joining systems, and had been experiencing rapid growth and financial success during the past decades. Annual sales had doubled in 10 years, and the company had expanded its international presence to include offices around the globe. Still, with growth came an evolution in management and concerns about the ability of executives to instill in employees the values that had been key to the company's success since its founding by Anna and Walter's family in 1899. They wondered how they could continue cultivating the company's purpose: Installing lifelines for the buildings of tomorrow. To do so, Viegener developed a measurement system to quantify managers' adherence to the company's purpose and values, with plans to tie managers' bonuses to this values-based measure. -
Amazon, Expedia, and Anti-Trust: Meeting Legal and Ethical Responsibilities to Customers
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Sekisui House and the In-Home Early Detection Platform
To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how aggressively to adopt smart home technologies as the nature of demand changes and as they navigate the digitalization of a very traditional bricks and mortar industry. The company has to consider its core business of building and selling homes, which is now under pressure in Japan as the creation of new households is slowing and the population is aging. Should the company incorporate smart home components, particularly regarding health monitoring and early response to health crises, and establish an ongoing service relationship with the occupants? How will major building products manufacturers like Toto and Panasonic respond? Health insurance companies? Can the company's health detection service compete with voice recognition offerings like Alexa and Siri from Amazon and Apple? With respect to serving this aspect of an aging population, will expertise in the tangible real property aspects of homes be a stronger or weaker influence than digital services in this evolution of business and global society? -
NLT Fibre Broadband: Unlocking the RAB Model in Telecom
It was April 2021, and Widjaja Suki, Director of Business Development at NetLink Trust (NLT), was contemplating on his firm's future growth and revenue prospects. NLT was the sole broadband fibre infrastructure provider in Singapore for the residential segment, and had played a key role in the country's Smart Nation initiative towards a digitally-led economy. The firm had relied on a regulatory asset base (RAB) funding model to finance its infrastructure, operations and services. However, it faced stiff competition in the non-residential segment, where telecom players with their own fibre were able to provide broadband services. As of 2020, NLT held an overwhelmingly dominant 91% share of the residential segment, but a far lower 35% share of the non-residential segment. While NLT was the only approved player for the residential market, its share in the segment was not 100%, as some of the residential customers from economically weaker sections had yet not availed broadband services. With limited growth prospects in residential and other segments, what growth strategies could NLT adopt in the coming years? How could the firm expand its business to drive more revenue? Was the RAB framework effective in delivering long-term sustainability for the firm? -
Harry Rosen: Digitizing Customer Relationships
Ian Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men's retail chain founded by Ian's grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxury menswear family retail business. Given the timing of the onset of COVID-19, the challenges and opportunities related to the replacement and upgrading of the company's e-commerce platform have been heightened. Strategic investment and the seamless execution of a new digital strategy are imperative components of the sustainability of the retailer's success. Ian must review and consider three different options, finalize his decision and proposal, and be prepared to launch earlier than originally planned. -
Ruth Bader Ginsburg: Using Influence Strategies to Promote Gender Equality
This case study focuses on how Ruth Bader Ginsburg ("RBG")-when she was a professor and attorney early in her career, before becoming an appellate judge and Supreme Court Justice-used influence strategies to argue and win one of the earliest successful sex discrimination cases, Moritz v. Commissioner of Internal Revenue. Although this case study describes the most relevant and interesting details of Moritz, its chief aim is to direct students' attention to those influence strategies and how she developed them. Charles Moritz was a never-married man who took care of his elderly and infirm mother in his home. He employed a caretaker to help him provide her with non-specialized but critical daily care so that he could continue to work at his job in the publishing industry, a job that included travel. At the time (1968), the Internal Revenue Service allowed women and widowers ("widowers" included divorced men) to take a $600 tax deduction to defray some of the costs of employing someone to take care of "a child under the age of 12" or "a disabled relative of any age" in their home so that they could continue to remain employed. Moritz claimed the deduction on his tax return, but the IRS said he did not qualify for it. RBG and her legal team argued the case on behalf of Moritz and won. The overarching questions students are asked to address are these: How did RBG persuade the federal judges (three men) to go against the legal and societal status quo of the time? How did this relatively young woman and her legal team prevail over the federal attorneys arguing on behalf of the Internal Revenue Service? -
TikTok in 2020: Super App or Supernova? (Abridged)
TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world's most valuable private companies, with investors confident that it could replicate a rapid ascent in China in country markets around the world. By May 2020, TikTok operated in 155 countries and, together with Douyin (its China app), it had engaged roughly a billion monthly active users, placing it in the top ranks of digital platforms globally. Some industry experts argued that it was the first consumer app operating at scale where artificial intelligence (or AI) was the product. TikTok had drawn the attention of competitors, regulators, and politicians, especially in the U.S., where commercial success was considered critical to ByteDance's long-term enterprise value. Both success and controversy raised a number of critical questions: What kind of platform was TikTok? How rapidly should TikTok's leadership attempt to validate and scale its monetization model outside of China? What effect would the COVID-19 pandemic have on TikTok's momentum and trajectory? Would TikTok become the first "Super App" with a global footprint? Or, if it moved too fast, did it run the risk of becoming "the next Vine" - a supernova that shone brightly only for a passing moment? -
CityScore: Big Data Comes to Boston
In 2016, Martin "Marty" Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city's progress across a range of metrics. The dashboard was updated daily and publicly available. The mayor frequently discussed the CityScore targets in cabinet meetings and the information it provided had become a tool in making policy decisions and allocating budgets. It is 2022. What should become of CityScore? Should future administrations continue to use it as a tool to measure the city's performance? If so, how should they consider adapting it? -
Cleveland Clinic Abu Dhabi (Abridged)
In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By 2017, the hospital had proven it could deliver Cleveland Clinic-quality care 7,000 miles away from its main campus. Dr. Rakesh Suri, Chief of Staff at the time, became Cleveland Clinic Abu Dhabi's Chief Executive Officer; his mandate was to grow the hospital into one of the most innovative academic medical centers in the world, while marching toward financial sustainability. As a newer hospital, Cleveland Clinic Abu Dhabi endured its share of growing pains as it worked to cultivate a culture of innovation and take full advantage of its information technology and business intelligence capabilities. By 2019, there were so many innovation initiatives underway that the executive team was considering whether to implement a Priority Index to foster a more coordinated approach to innovation. -
Cleveland Clinic Abu Dhabi: Leading Through the Fog of the COVID-19 Pandemic
As COVID-19 began to take lives, destroy healthcare systems, and shut down economies across the globe, Dr. Rakesh Suri, Chief Executive Officer of Cleveland Clinic Abu Dhabi, and his executive team adapted their leadership to instill the new levels of agility and innovation required for the hospital to meet the demands of the pandemic. Collaboration across their local ecosystem and the broader Cleveland Clinic enterprise was paramount. In the midst of the pandemic, Dr. Suri confronted his toughest leadership challenge yet-having to lead the hospital from travel-related quarantine. Cleveland Clinic Abu Dhabi's business plan, staffing plan, supply procurement, budget, and key performance indicators (KPIs) had gone out the window. In addition, the U.A.E. government had restricted all travel to and from the U.A.E., so Cleveland Clinic Abu Dhabi had become the only center in the country for a range of emergency procedures. The executive team was now considering how to reformulate their performance scorecards to reflect how the hospital's mix of services would have to evolve as a result of the pandemic and its aftermath. Dr. Suri was due to discuss the new metrics with his team upon his return to the hospital from quarantine. -
Cleveland Clinic Abu Dhabi
In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates. In 2015, after nearly a decade of planning and construction, Cleveland Clinic Abu Dhabi opened its doors. By 2017, the hospital had proven it could deliver Cleveland Clinic-quality care 7,000 miles away from its main campus. Dr. Rakesh Suri, Chief of Staff at the time, became Cleveland Clinic Abu Dhabi's Chief Executive Officer; his mandate was to grow the hospital into one of the most innovative academic medical centers in the world, while marching toward financial sustainability. As a newer hospital, Cleveland Clinic Abu Dhabi endured its share of growing pains as it worked to cultivate a culture of innovation and take full advantage of its information technology and business intelligence capabilities. By 2019, there were so many innovation initiatives underway that the executive team was considering whether to implement a Priority Index to foster a more coordinated approach to innovation. -
The Crisis with Two Names: The 1997 Asian Financial Crisis - The IMF Crisis
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Uncertainty in Surgical Supplies-A Cardinal Error (A): Decision-Making as a Crisis Unfolds
This case set is about the unfolding uncertainty associated with a supply chain issue involving Cardinal Health (Cardinal), the primary supplier of surgical packs to Garfield Health System (GHS). John Jenkins, MD, the newly appointed chief medical officer (CMO) at a medium-size university hospital at GHS, must assess the issue and respond as Cardinal notifies GHS of potential contamination in the manufacture of surgical gowns. Cardinal initially notifies customers of a potential problem, and then over the next several days, releases more information, culminating in the recall of virtually all of its surgical supply packs. Many institutions, including GHS, are thus forced into a dire situation, resulting in some cases in cancelation of surgical procedures. In this A case, Cardinal issues its first warning of a potential contamination problem. In the B and C cases, the crisis unfolds, and in the D case, a new crisis appears. This case set could be utilized in health care courses or courses in business decision-making. -
Bank4's New CHRO Confronts Health Care Costs
This case explores the challenges facing a new Chief Human Resources Officer as she evaluates health insurance benefits at a financial services company with 100,000 employees. Bank4 faces increasing costs while its employees see rising out-of-pocket expenses. Students will participate in workgroups focusing on pharmacy, provider prices, benefit and plan design, or prevention and wellness to evaluate the different options to address rising health care costs. -
Stanford Health Care: Telehealth During a Global Pandemic
This case describes the rapid shift to a virtual care model at Stanford Health Care following the onset of the COVID-19 pandemic in March 2019. SHC's quick pivot allowed caregivers to continue to monitor, diagnose, and treat patients, while also preventing the spread of disease within SHC facilities. Financial considerations and insurance reimbursement issues are covered, and the case concludes with the discussion of a post-pandemic strategy for the long-term use of telehealth at SHC. The case also discusses the history of the telehealth industry. -
Haidilao International Holding Ltd: Initial Public Offering for Expansion
On September 26, 2018, the Chinese hotpot chain Haidilao International Holding Ltd. launched an initial public offering, during a time of ongoing trade tensions between the United States and China, and started trading of the company's shares on the Hong Kong Stock Exchange. The Beijing-based company sold 424.5 million shares at HK$17.8 (US$2.27) per share, which was on the high end of the indicative price range. Its price-to-earnings ratio of 30.2 was higher than that of its peers, which ranged from 16 to 27. In addition, the CSI 300 Index, which monitored the performance of 300 stocks on the Shanghai Stock Exchange and the Shenzhen Stock Exchange, was down 27 per cent year-to-date at that time. Another key factor was that the company's stock would likely be included on the Stock Connect program that enabled access from Mainland China to the Hong Kong Stock Exchange. Investors had an opportunity to value the company at the time of the initial public offering launch and analyze the information provided in the company's prospectus. Based on their assessment, investors had to decide if the company's stock was a good investment. -
Leading The UK Vaccine Task Force
This case describes the first six months of the UK Vaccine Taskforce, under the leadership of Kate Bingham. With a career spent in the private sector as a biotech investor, Bingham's appointment within the government was considered unusual. The overarching brief given to her by the UK Prime Minister was simple: "Stop people from dying." At that time, however, no vaccine for human coronaviruses had ever been successfully developed, and the average time to take any new vaccine to market was over ten years. Furthermore, the UK had a relatively weak market position. Bingham assembled a senior leadership team of private sector experts and civil servants with the skills required to think about how to make vaccines, test them, deliver them, and build long-term resiliency into the system. Beyond building a diversified portfolio of vaccine candidates, the team took a commercial approach and aimed to make the UK the best global client possible. While there were some frictions due to the unusual setup of the taskforce, the team's work was an unequivocal success. The UK became the first country to approve and administer a COVID-19 vaccine outside of a clinical trial context, and had placed its bets on safe and effective vaccines.