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  • Systems Disparity: The Implications of Data Proliferation on Business Decisions

    The increasing reliance on data-based knowledge is rapidly changing how business is done. But the current discussion tends to neglect the often poor quality of insights won through the use of data warehouses by firms that have often not adequately maintained their data storage solutions. This article focuses on the problems generated by proliferated data systems and their impact on decision making in large, complex financial services institutions. Factors that lead to the emergence of systems disparity include: 1. Product and Service Diversity: Any large organization is in fact an umbrella covering many internal businesses that have been aligned to specific markets. 2. Back Office/Front Office Division. 3. Technology Advance: New systems are rarely built on the same platform as previous systems. 4. Natural Development. 5. Geography. 6. Expediency: The most expedient system solution is often implemented instead of the optimum architectural solution, which may take longer and represent opportunity risk. 7. Budgeting and Downsizing. Ultimately, failure at any point adversely affects the chain of events at all stages beyond the point of failure. In a disparate environment, the number of dependencies is greater than the number of disparate systems; and the greater the degree of divergence, the greater the operational risk to the enterprise.
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  • Teaching Executives the Ancient Art of Persuasion

    Examining texts by William Lewis Safire and Garth Stein, this article puts forward the value of persuasion and rhetoric for executives. A significant task of executives is persuading people to commit to a corporate plan. Shareholders must be convinced to buy stock. Lenders must commit to loans and debt. Customers need to commit to products. Employees and suppliers must give their best efforts. To get commitments from stakeholders, executives can use the power of their position, logic, charisma and incentives, not to mention fear and threats. But ultimately, when the goal is to persuade people, whatever an executive wants must be communicated. As this article shows, language and its delivery is at the core of persuasion and executives can leverage rhetoric to great advantage.
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  • Reconceptualizing the Board and Its Metrics

    There is a growing cottage industry of superficial thought about corporate governance, and bad science has overwhelmed the process of clarifying the role and processes of a successful board. As this article states, there are features of governance and functions of governance. Regulators have forced boards into a compliance mode that places high value on features of governance as opposed to functions of governance, with grave penalties for non-compliance. The focus on features has led to a faulty evaluation metric for corporate governance. Indeed, counting features — such as separation of the chairperson and CEO, majority voting, and elimination of staggered boards — is the most common scale used when comparing boards. However, the verification of a board’s features does little for understanding and evaluating actual board behaviour. Understanding a board’s success or failure should be based on organizational theory, such as organizational design, culture, the personality and leadership of the CEO, and the quality of the board. How the functional relationships between the board and management work is likely far more important than board features to the growth, and sometimes survival, of an organization.
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  • Preparing Analytics for a Strategic Role Behind WellPoint's Shift to a New Provider Payment System

    This is an MIT Sloan Management Review article. The way health care is billed in the U.S. system is part of the reason costs are so high. WellPoint, one of the largest providers of health care benefits and insurance in the U.S., is using analytics to change its provider payment system. The goal: promote a health care system based on value, not the volume of services. This Data & Analytics Case Study takes an in-depth look at how WellPoint went from idea to implementation, working with physicians and IT staff to build its Enhanced Personal Health Care program.
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  • Accelerated Innovation: The New Challenge From China

    This is an MIT Sloan Management Review article. Chinese companies are opening up a new front in global competition based on reengineering R&D and innovation processes to make new product development dramatically faster and less costly. This new emphasis is unlikely to generate stunning technological breakthroughs, but it allows Chinese competitors to reduce the time it takes to bring innovative products and services to market. It also represents a different way of deploying Chinese cost and volume advantages in global competition. Chinese companies, including manufacturers such as Lenovo Group Ltd. and Guangzhou Pearl River Piano Group Co. Ltd. and Internet players such as Tencent Inc., are pioneering new ways of industrializing innovation. They are pushing the boundaries of simultaneous engineering, leveraging rapid "launch-test-improve" cycles and combining vertical hierarchy with horizontal flexibility. For example, when Lenovo acquired IBM's personal computer business in 2005, its new product development cycle was 12 to 18 months. Since then, Lenovo has managed to cut that cycle in half. Accelerated innovation and many of the processes and techniques it draws upon are not unique to Chinese companies, authors Peter J. Williamson and Eden Yin concede. What's noteworthy is how Chinese companies have learned to accelerate innovation across a wide range of industries, using rapid scale-up, low cost and "good enough" quality. Even if the results don't lead to breakthroughs, the innovations can powerfully disrupt incumbents' profit models. The authors describe three ways that non-Chinese companies can respond. The first way is to reengineer the company's own innovation processes based on the principles pioneered in China. The second way is to task their R&D units in China to focus on time-sensitive projects and by hiring local staff. The third approach is to develop alliances with Chinese players in order to tap into accelerated innovation know-how.
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  • What to Expect From a Corporate Lean Program

    Corporate "lean" programs, often modeled after the Toyota Production System, can be powerful instruments for improving the performance of manufacturing plants. They help to emphasize parts of the production process that add the most value and eliminate those that don't. However, misplaced expectations can make implementation difficult and reduce the benefits. The authors argue that if managers better understood the expected rates of improvement, then implementations would go more smoothly. The authors studied the implementation of the Volvo Group's production system. Volvo Group, a leading maker of trucks and other heavy vehicles. The company introduced the Volvo Production System in 2007, and since then has been implementing it in its factories around the world. The authors visited 44 of Volvo's 67 plants and interviewed 200 managers. They found that there were four distinct stages of change in the rate of performance improvement and that there was a strong relationship between a plant's maturity in a production system implementation and its performance; progress roughly followed the shape of an S-curve: a plant's rate of improvement changes in the shape of a bell curve as the plant becomes more mature in implementing the production system. Performance improves slowly at first, and then at an increasing rate before the improvement rate gradually decreases. To measure the performance of the plants, the authors focused on nonfinancial metrics related to the quality, cost, delivery and safety of the plant's output. They then used statistical methods to find patterns. Volvo's assessment process provides a structure to help local managers compare their plants. It also provides a mechanism for transferring expertise and best practices. The assessments have a strong symbolic impact: They communicate the company's commitment to the production system. Implementing a production system is a long journey, but the authors conclude that it's a worthwhile endeavor.
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  • The Dandelion Principle: Redesigning Work for the Innovation Economy

    This is an MIT Sloan Management Review article. In May 2013, software giant SAP announced plans to hire hundreds of people diagnosed with autism, with a target of having people with autism represent 1% of its work force by 2020. Companies don't typically seek out people with developmental disorders. But SAP took a different view. The company had discovered that some people with autism were well-suited to performing some vital information technology tasks. SAP's move embodies an emerging management principle - the authors Robert D. Austin and Thorkil Sonne call it "the dandelion principle" - and suggests an alternative way of thinking about human resources management. It turns some of the basic tenets about how to recruit and manage people inside out. The authors use the dandelion as metaphor because, they note, dandelions are actually nutritious - but are seen as weeds. In the industrial economy, companies sought to win by operating more efficiently than rivals, the authors note. But today, that's no longer enough. Faced with lower-cost competition from developing countries, companies also need to innovate, to offer products that are better than what's available from competitors. That involves finding new and better ideas and using new processes. Managing innovation, the authors say, is less about averages and more about understanding outliers and how they can add value. In an innovation-oriented economy, technology companies can benefit from accommodating employees with different perspectives. Traditional HR practices begin with fixed strategies and hiring and developing people to fit defined roles. The dandelion principle calls for hiring people with potentially differentiating skills and talents, assessing the skills carefully, organizing the work context around the people to maximize their ability to create value, and then developing the inherent talents to enlarge the potential for future, unanticipated forms of value creation.
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  • Innovation Lessons From China

    This is an MIT Sloan Management Review article. Despite China's long and established demand for high-technology products, many leading global companies have become increasingly wary about operating in the Chinese market. They see unfair competitive practices, discriminatory regulation and intellectual property theft as part and parcel of the Chinese experience. Authors Edward S. Steinfeld and Troels Beltoft acknowledge that some of these concerns are valid. However, they focus on a different side of China, one that requires foreign companies to remain actively engaged. Their research describes unique forms of China-based technology innovation, mastery of which is becoming increasingly indispensible for any company aiming to succeed in the global market. The authors concede that China today may not yet be the place to go for path-breaking R&D or radical new invention. But it's becoming the place to go if you want to learn how to make new ideas commercially viable. The authors provide detailed examples involving wind turbine manufacturing and semiconductor design. They group China-based knowledge into four categories: capabilities for rapid tempo operations and speed to market, accommodation of unique customer preferences, world-leading capabilities for cost reduction and capabilities for new forms of networked production. In China, the authors note, many people worry that their society's focus on manufacturing has come at the expense of innovation. Conversely, many in the West believe that the migration of manufacturing to offshore locations has impeded their innovative capacity. But the authors say that both views miss the mark, noting that even the most groundbreaking ideas are devoid of commercial value unless they can be delivered as products in a manner, at a price point and within a period of time that suits the preferences of customers.
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  • Protecting Intellectual Property in China

    Intellectual property protection is the No. 1 challenge for multinational corporations operating in China. According to the U.S. government, China accounted for nearly 80% of all IP thefts from U.S.- headquartered organizations in 2013, causing an estimated $300 billion in lost business. For European manufacturers, the loss of IP in China reduced potential profits by 20%. The effects from IP leakage are visible in counterfeited items including toys, luxury goods and automotive and aircraft parts. But IP violations go beyond products to include pirated operational processes and entire business and service models. For many multinational corporations, IP leakage becomes a barrier to integrating Chinese sites and partners into global activities. IP leakage frequently occurs through staff transfers or shared practices from foreign multinationals to local joint ventures or supply chain partners. For multinationals, this type of IP leakage is often a calculated risk worth taking. However, unintended IP leakage can affect a company's reputation and profitability, and can create powerful local or even global competitors. In studying more than 50 multinational corporations, authors Andreas Schotter and Mary Teagarden identified nine IP protection practices for use in China. Four of the practices are defensive and externally focused; the others are proactive and internal. Together, they create what the authors call the "IP protection web," which allows corporations to (1) expand faster within China and in other emerging markets; (2) improve performance; and (3) enhance local and global innovativeness. Most of the companies the authors studied learned to protect their IP through trial and error. The changing composition of IP risk creates a need for ongoing reconfiguration. Indeed, as Chinese companies become more skillful at absorbing leaked IP, international companies must develop more sophisticated responses and develop new ways to engender loyalty.
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  • Revisiting Complexity in the Digital Age

    As businesses have entered new geographies, developed new products, opened new channels and added more granular customer segments, they have made their offerings more complex with the intention of adding value. But, as a seemingly inevitable consequence, companies also have made it more difficult for customers to interact with them and more unwieldy for their employees to get things done. For organizations, there has thus been a trade-off between good and bad complexity. In the digital economy, however, companies can finesse this trade-off and increase value-adding complexity in their offerings while keeping processes simple for customers and employees. Consider Amazon.com Inc.'s 10 million products, which create value without confusing customers, thanks to simple customer-facing processes that use digital tools such as search, recommendations, customer reviews and seller ratings to help site users choose among the many available products. Another example is Royal Phillips, which uses and reuses digitized platforms -and is able to offer locally differentiated products in 60 categories in more than 100 countries. The authors explain how companies can achieve their "complexity sweet spot"in the digital age -that is, the maximum value from varied and integrated product offerings with the simplest processes. The authors'research suggests that companies operating in this complexity sweet spot outperform their industry competitors on profitability. There are several routes to the sweet spot. One of the biggest decisions is who will lead and manage a company's complexity, as no one executive (save the CEO) really oversees all product and service development and operations. Whoever is leading a company's search for the complexity sweet spot needs to lead a cultural change to embed complexity management into the company's DNA. The good news, according to the authors, is that there are almost always quick wins, and the rewards are, well, sweet.
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  • When Customers Help Set Prices

    This is an MIT Sloan Management Review article. For most companies, pricing has always been a sensitive, private affair. This article is directed at managers who seek to profit from product differentiation and take maximum advantage of their ability to stand out. Instead of leaving good money on the table and struggling to convert product differentiation into revenue, the authors argue, companies should consider enlisting the pricing help of their customers. Outsourcing pricing isn't an all-or-nothing proposition. Managers can select pricing models ranging from complete oversight to complete delegation. Citing examples from companies including Google, Uber, Orbitz, Volkswagen, Coca-Cola and Humble Bundle, the article integrates classic views on pricing with the latest research and practice to develop a simple framework to help managers decide how much pricing control they should retain and how much they should relinquish to customers. For most businesses, the default approach is having a single fixed price and selling to anyone willing to pay that amount. However, authors Marco Bertini and Oded Koenigsberg argue that this is economically inefficient: Those prepared to pay more in effect receive a discount; those willing to pay less (but an amount that's still profitable) are turned away. For companies interested in interactive approaches to pricing, the authors discuss three collaborative models: auctions, name-your-own-price auctions and negotiations. In the authors'view, asking customers to weigh in on price can have benefits that go beyond promoting greater efficiency. It can promote customer engagement, provide opportunities for customization, allow managers to signal information about their company or product and open up opportunities for increasing market share.
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  • What's Next for the Chinese Economy?

    This is an MIT Sloan Management Review article. Since China began its economic reforms in 1978, it has transformed itself from an economically impoverished and politically unstable country to the second-largest economy in the world. But China faces monumental challenges, both economic and political, in the years ahead, notes author Yasheng Huang. One thing we know about economic growth is that it typically slows down after a period of robust performance. It is much more difficult for a country to grow at a sustainably fast pace when the per capita GDP is high than when per capita GDP is low. Despite more than three decades of reforms, Huang argues, China is still substantially statist in its basic orientation. The result is that for each percentage point of GDP growth, China requires more and more energy and investments, with worrisome implications for its environment and the health status of its population. There is increasing evidence that China is seeing diminishing returns with its existing growth model. Research shows that fast growth at an extremely low income level is relatively easy. However, Huang notes, being able to grow from what is known as "middle-income status" (between $6,000 and $8,000 dollars per capita, a level that China has just about reached) is much harder. Can China avoid the middle-income trap and grow at a sustained rate for another decade or more? Huang believes it can, but only if it undertakes significant reforms, especially political reforms. At GDP of $700, Huang argues, China didn't need to innovate-it could simply copy and transplant the technology and production methods of other countries. But it now needs to transition to a stronger, market-based economic system, a political system that is more open and democratic, and a legal system that is rule-based and offers strong IP protection. In other words, Huang says, China needs political reforms as well as economic reforms to enter the next stage of its growth model.
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  • The Analytics Mandate

    This is an MIT Sloan Management Review article. Based on a global executive survey with 2,000+ respondents and interviews with more than thirty executives, MIT Sloan Management Review and SAS Institute Inc. report that analytics has become a common path to business value. Organizations are now being challenged to step up their use of analytics, whether they are just getting started or are seasoned practitioners. The implications for industry competition are coming into focus-companies that incorporate analytics into their culture are finding success in the new digital era.
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  • Managing Change, One Day at a Time

    Leaders trying to transform company culture can learn from an unexpected source: addiction treatment programs. Changing individual behavior is the key--and many of the tenets used by 12-step groups can give managers insight into that difficult challenge and how to overcome it.
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  • Get Ahead by Betting Wrong

    Companies that invest heavily in R&D are often torn between emerging technologies, wondering which will win in the marketplace and is therefore the one to develop (remember VHS versus Betamax). Conventional wisdom suggests there's a steep price for getting it wrong. But new research shows that betting on a losing technology and then switching to the winner can position a company to come out ahead, because it forces a steep learning curve.
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  • How "Brand Tourists" Can Grow Sales

    Growing an exclusive brand by moving down market can be tricky: It risks tarnishing the brand among core customers. New research shows that under certain conditions, however, downward extensions can actually intensify a brand's prestige. It all depends on how the noncore consumers are framed--whether they are presented as part of the core community ("brand immigrants"), a situation that tends to diminish the brand's image, or whether they are positioned as "brand tourists"--consumers who admire the brand without seeking to be part of the core community. The research findings suggest several strategies for companies who want to extend a brand without alienating core consumers.
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  • Managers Reject Ideas Customers Want

    When it comes to what customers want in products, creativity isn't the icing on the cake, says Professor Jennifer Mueller. It is the cake. But a focus on feasibility and profits may prevent managers from even recognizing ideas that could be hits.
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  • It's Time to Split HR

    The author, a globally known business adviser and speaker, proposes that traditional HR departments divide into two strands: One would primarily manage compensation and benefits and would report to the CFO. The other would focus on improving the people capabilities of the business and would report to the CEO.
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  • Many Stakeholders, One Story

    A former Wall Street analyst, Girsky learned the importance of synthesizing all the messages coming out of a company into one strong story line. "You'd be surprised," he writes, "how many companies change their messages often or present differing agendas to different audiences."
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  • The Whys and Wherefores of Executive Pay

    A look at the components of executive compensation--salary, bonuses, stock options, restricted stock, and others--and the forces that have caused some to rise and others to fall in the years since 1992. Draws on research by Kevin J. Murphy, a USC professor who is an expert on executive pay.
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