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ClearChoice Dental Implant Centers
The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult population aged 65 or older, who were completely edentulous (toothless), and the 12 million more who were edentulous in either their upper or lower jaw. Relative to dentures, dental implants enabled stronger biting forces and greater chewing capacity, leading to healthier diets and a higher quality of life. Each ClearChoice clinic was staffed with a multidisciplinary care team to provide one-site, full-mouth dental implant restorations during a single surgical day. ClearChoice Management Services provided management and administrative support to all the clinics in the ClearChoice network, including a proprietary electronic dental records system to capture patient information, patient reported outcomes (PROs), site costing, and process times. CEO Kevin Mosher wanted to double the company's size within three years, and faced the challenge of sustaining its highly-rated patient experiences and excellent patient outcomes during the next period of rapid growth. -
Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail
In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment experience, it also posed operational and financial risks. After six months, CEO Sylvia Coparella decided to meet with her vice president (VP) of store operations and VP of e-commerce to evaluate the impact that the program had on their respective departments, as well as the impact to the store overall. Coparella must decide whether to continue the program, continue the program with significant changes, or discontinue the program and instead adopt a different omnichannel retail model. -
Capitalism, Slavery, and Reparations
The birth of "Modern Economic Growth" constituted a watershed in human history, allowing societies to escape the Malthusian impasse and permanently raise living standards. While the new growth regime had lifted billions of people out of extreme poverty over the last two centuries, the total distribution of economic gains-both between and within countries-had been far from equitable. Why had Europe diverged from the baseline of human history, and how did this success relate to the deeper history of Western imperialism, exploitation, and the mass commodification of human beings? Would modern economic growth have occurred absent the transatlantic slave trade? And could the horrors of slavery-and its continuing, long-term consequences-be remedied? Growing numbers of people around the world called for reparations for historical wrongs in 2020, and nowhere more intensely than in the United States. A reckoning with the past was at hand, and much depended on the response of newly elected President Joe Biden and Vice President Kamala Harris. -
L'Oréal USA: Digitally Optimizing Consumer Insights
Nima Gohil, head of the new digital and creative consumer research department at L'Oréal USA (L'Oréal), was preparing for the upcoming January 2016 board meeting at L'Oréal's research and innovation headquarters in Clark, New Jersey. L'Oréal's competitors were using new digital media to highlight beauty products to current and new users, and L'Oréal was under pressure to develop a better way to connect with consumers to maintain-if not grow-market share. Top management had also urged Gohil's department to reduce time and costs when collecting insights from consumers. Gohil focused on the hair care consumer segments, where she thought it was critical for L'Oréal to address and fully commit to the digital transformation that was being adopted by many other industries. She had only a few weeks to complete her assessments of L'Oréal's digital strategy and assets and to prepare a functional recommendation to upper management. -
DoorDash: In Search of Profitability
The chief executive officer and co-founder of DoorDash was facing various challenges. Based in San Francisco, California, DoorDash was the market leader in the US food delivery services industry. In December 2020, despite ongoing losses, the start-up launched the largest initial public offering of the year in the United States. Market observers believed that intense competition in the US food delivery services industry and DoorDash's questionable business model fundamentals would make profitability difficult to achieve. Restaurants were raising objections to food delivery platforms, seeing profits shrink due to commissions paid to the platforms. Consumers were paying at least 40 per cent more on orders made through an online delivery platform compared to self-pickup. However, during the COVID-19 pandemic, consumer demand for food delivery services increased and DoorDash reported a profit for the second quarter of 2020. DoorDash was expanding rapidly, after several rounds of funding. Could the co-founder prove critics wrong about the business fundamentals of his food delivery platform? How could he create a sustainable profit for DoorDash? -
Stripe: Encouraging Customers to Invest in Carbon Removal
Stripe, a San Francisco-based financial and software as a service (SaaS) company, is launching a platform to encourage its clients to invest in carbon removal technologies. The new platform, Stripe Climate, allows clients to divert a percentage of their credit card revenue to fund carbon removal companies. The case asks students to justify Stripe's decision to enter the carbon removal investing space by launching a product that does not generate any profit. Should Stripe, a fintech services company, be entering the carbon removal technologies industry? The case introduces students to different carbon offset and removal strategies that companies have deployed, which can lead to robust discussion about the effectiveness of corporate approaches to climate change solutions. Additionally, this case provides background for rich debate on the role of the private sector in taking leadership roles to address climate change. -
WHRRL: Facilitating Agricultural Finance through Block-Chain Technology
applications sanctioned on the same collateral, fake collateral pledged against loan applications, fake receipts circulated in trade deals, etc. These security issues were present globally and were a major source of concern for banks and other players who bore the risk in such transactions. Besides, the transaction processes were manual and characteristically time-consuming, less efficient, non-communicative and non-transparent. In the above context, technological innovations had the potential to create a paradigm shift in the operations of financial markets, with reduced risks and transaction costs. Whrrl's concept was simple - a block-chain platform that solved the problem of security and inefficiency in the asset-backed lending process, particularly in the Warehouse Receipt Financing segment. Whrrl was designed as a combination of two main components: the block-chain platform at the back-end that connected warehouses and banks; and the mobile app for farmers and traders that connected them with warehouses and banks. On June 5, 2020, the Indian government announced a number of regulatory changes to ease farmers' woes. With such major changes taking place in the ecosystem, Ashish Anand and his team at Whrrl were left wondering about their next steps. Anand had never intended Whrrl to be limited by geographical or sector-based boundaries; instead, his vision of Whrrl was to be the solution of choice for any asset-backed lending across the globe; in particular South East Asia, for commodities such as agricultural cash crops, metals and crude oil and Africa for agricultural commodities. The key challenge in India was slower market development compared with its South East Asian peers. Further, Indian agricultural warehouse financing yielded lower margins (net interest margins) compared to other types of financing such as agricultural equipment, unsecured MSME loans and other types of supply chain finance. -
SA Taxi: A Vehicle for Empowerment? (A)
SA Taxi was a vertically integrated business that operated in South Africa's distinctive taxi industry. Despite being plagued by violence, informal structures, unsafe road practices and lack of government support, the taxi industry had grown to become South Africa's most common mode of public transport. SA Taxi was one of the largest companies entirely focused on serving the taxi industry. In addition to vehicle financing services, it offered insurance products, refurbishment services, and retail capabilities. SA Taxi served a mainly black-owned industry whose main participants-taxi owners, drivers, and commuters-had been historically disadvantaged. SA Taxi CEO Terry Kier understood that his company was already creating substantial impact for these constituents through financial inclusion, job creation and skills development but he knew that SA Taxi needed to do more to enhance its sustainability as well as that of the industry. By 2018, following multiple engagements with industry representatives, Kier saw an ownership deal that benefited the industry as SA Taxi's next strategic move. Although there was an alignment among the company's leadership on the need for and purpose of the deal, the transaction itself was far from clear. After consulting with internal and external stakeholders, Kier landed on three deal options. Kier and the company's founders needed to agree on the best path forward. -
Mahatma Gandhi: Changing the World
This case traces the rise of Mohandas Gandhi from his early days in British-controlled India to the inspirational martyr who, through personal deprivation and leadership, inspired millions and became the catalyst for India to break away from Britain. The case describes how he trained to be a lawyer in Britain and then later dedicated his life to the service of others less fortunate. Students will learn how Mahatma Gandhi became famous as he navigated life's choices to leave a lasting impact on the world. -
Between Different Rhythms and Tones: Tough Times for the National Symphony Orchestra of Colombia
Since her appointment as General Manager of The National Symphony Orchestra of Colombia, Claudia Franco focused on its commercial management. She managed to increase the revenue of the Orchestra through an ambitious commercial agenda that involved concerts with famous artists, chamber concerts, recordings and movie soundtracks. Claudia counted on the musician's commitment and disposition to accomplish all the activities aimed at positioning the Orchestra in Colombia and abroad, while acknowledging they did not have an exclusivity contract. In fact, many of them were hired on a temporary basis and the majority had side jobs to complement their earnings. Given the budget cuts announced by the government at the time, Mariana -the Minister of Culture- requested the implementation of a performance management system for the Orchestra. She considered performance information crucial to make decisions regarding musicians' hiring and salary. Cost containment and organizational efficiency were her main priorities. Musicians, on the other hand, were reluctant to commit to key performance indicators, as they believed that difficult auditions, rehearsals, and live concerts were enough evidence of their artistic performance and commitment to the National Symphony Orchestra. Claudia was in the middle of a struggle: she knew that 80% of the Orchestra's budget came from the Ministry, and not complying with the Ministry's demands could imply a significant reduction of the budget allocation. On the other hand, she needed musicians on board to execute her agenda. What alternatives did she have, and how did she deal with the stakeholders' conflicting demands? -
Accounting for Bitcoin at Tesla
On February 8, 2021, Tesla revealed, through its 10-K filing to the Securities and Exchange Commission (SEC), that it had purchased $1.5 billion of Bitcoin, totaling 7.5% of the company's cash, and that it planned to accept payments in the cryptocurrency soon. These announcements came at the heel of the sixth straight quarter of positive GAAP profit and the first profitable fiscal year in the company's history. The revelation about Tesla's Bitcoin purchases were met with mixed reactions by stock investors and market participants. This case centers around the accounting treatment of Bitcoin at Tesla: what does the accounting treatment say about Bitcoin as an asset, and what are its implications for Tesla's profitability under the Generally Accepted Accounting Principles or Elon Musk's compensation incentives? The case also raises questions about whether investing in Bitcoin is consistent with the company's strategy or could be deemed a form of speculation, and whether Musk's public communications about cryptocurrencies (e.g., his cryptocurrency-related "Tweets") constitute a form of market manipulation. -
The Clean Network and the Future of Global Technology Competition
In May 2019, amidst of an ever-worsening trade war between the U.S. and China, President Donald Trump added Chinese telecom giant Huawei to the Department of Commerce's "entity list," essentially forbidding American firms from doing business with the company. Huawei, along with another Chinese telecom firm, ZTE, seemed poised to lead the globe in 5G technology, a step-wise shift in mobile communications that would be rolled out everywhere from Beijing to Beirut to Boise over the early 2020s. In the last year of Trump's presidency, a group at the State Department led by Under Secretary of State for Economic Affairs, Energy, and the Environment, former Silicon Valley business leader Keith Krach, embarked on a global campaign to challenge the market dominance of Chinese firms. The Clean Network initiative, which recruited countries and companies into commitments to abide by a set of shared principles in technology adoption and practices, began with 5G but Krach and others had ambitions well beyond. The controversial program to some heralded a new era of multilateral, democratic governance of the internet and to others augured a "splinternet" where market participants and countries had to choose between the U.S. and China. Whatever the view, the competitive landscape for 5G was different at the end of 2020, and participants had to understand how and why. -
Borusan Cat: Monetizing Prediction in the Age of AI (A)
Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to reduce downtime of heavy construction machines that Borusan Cat sells. While they have been able to manage to develop the technology to a level that beats any human expert in predicting machine failures, they still have not been able to find a way to monetize the technology. After spending a few years and millions of dollars developing the technology, they are both under pressure from Borusan Group, Borusan Cat's holding company, to show monetary results. Sales have been declining due to the economic downturn in Turkey, and the Company has been losing market share to their strong domestic competitors. Gunaydin and Durgun must decide about their monetization strategy for Muneccim and pick which segment of the market they want to target with this technology. -
Tender
The Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company's founder, through pivoting the company's product, and working with several different investors including high-net-worth individuals and private equity. -
The In-box
Richard Evans, the newly appointed General Manager of the Siam Chemicals Company (SCC) returns to his Bangkok office after a two-week absence to find his in-box full of emails from his Thai team. Under time pressure he must first prioritise and then decide how best to respond to them. However, SCC is his first posting outside Europe and he has begun to realise that in this very different cultural environment, his previous managerial experience and assumptions are not applicable. If he is to gain the respect of his local managers and motivate them to increase SCC's productivity in a highly competitive regional market, then he must decipher what lies behind the requestions and problems in their messages and respond appropriately. Evans has one hour before he must leave to catch a flight to Basel to attend a Board meeting at SCC's parent HQ. There he is expected to report on his progress and future plans for improving the subsidiary's performance. -
The Turnaround at Ford Motor Company
This case describes the corporate turnaround of the Ford Motor Company under the charismatic leadership of Alan Mulally. Ford was in deep trouble in the early 2000s as its prices and debt ratings plummeted and employee morale suffered. In 2006, the company anticipated a loss of $17 billion. Ford's declining product quality and lackluster designs led to declining sales. Moreover, the company struggled with a dysfunctional, ego-driven corporate culture. External factors like rising oil prices and raw materials costs also posed problems. To address these widespread challenges, Bill Ford, then CEO of Ford and great-grandson of Henry Ford, recruited Alan Mulally from Boeing, who had turned around that company in the wake of the 9/11 attacks. Mulally developed and implemented an ambitious transformation of Ford; his plans included instituting accountability among senior executives using a data-driven approach that eventually trickled down to frontline employees and simplifying Ford's product line, portfolio of brands, and organizational structure. The sweeping restructuring and culture change allowed Ford to once again, become a profitable automaker. -
The Mahindra Group: Leading with Purpose
India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as 'Rise' in 2011. Over the past decade, it has cascaded the essence of 'Rise' as a purpose through the organization. The idea was to "challenge conventional thinking and innovatively use all their resources to drive positive change in the lives of stakeholders and communities across the world to enable them to Rise." As its senior leadership team contemplate Mahindra's future, they wonder how they should balance the 'Rise' philosophy with a focus on financial returns that is critical for the group, especially in the aftermath of the health and economic crisis triggered by the coronavirus pandemic and a leadership transition at the group. -
Workplace Safety Trainers: Staying Agile in the Midst of a Pandemic
In May 2020, a senior business analyst at Workplace Safety Trainers (WST), a small business based in London, Ontario, was developing an initiative to increase efficiency in WST's shipping and logistics warehouse. The coronavirus pandemic had just started to shift the landscape of business, and WST had decided to procure and sell personal protective equipment through its online safety supply shop. After one month of unprecedented demand and round-the-clock efforts, orders had started to stabilize, and WST was considering implementing some investment initiatives to help the shipping and logistics team build out their shipping infrastructure. The senior business analyst needed to decide whether to invest in a developer to implement an e-commerce fulfillment platform, or invest in semi-automated sealing and labelling machines. -
Kia Motors: Positioning and Growth Strategies in India
Kia Motors India (Kia) had tasted success in India within a year of the launch of its product Seltos. Kia's managing director and chief executive officer was quite happy with the sales figures for Seltos, the mid-sized sport utility vehicle (SUV) launched in August 2019, and was fairly confident that Kia's compact SUV Sonet would follow the same path. Kia's positioning strategies had worked very well thus far, and the company had been able to cultivate a brand image of a premium automaker whose products were considered aspirational. However, Kia's competitors seemed to have learned from Kia's success in realizing what worked for Indian consumers and were starting to launch new variants of existing models. In the face of this competitive onslaught and slowing economic growth in India, the chief executive officer had to formulate strategies that would keep Kia's growth trajectory on track. Could his understanding of the dynamics of the SUV segment in India enable him to frame effective positioning and growth strategies that would continue to work for Kia? -
Homeking: Disrupting Labour Markets
Homemaking had been a centuries-old industry that supplied a variety of services to customers, from more commoditized tasks such as cleaning and laundry to specialized tasks such as elderly care, and prenatal and postpartum care. In China, this industry had traditionally been fragmented and associated with limited innovation. Homeking At Home Information Technology Co., Ltd. (HAH), a company founded in 2010, set the goal of transforming China's home services industry in the digital age. Using an Internet-based operating model and a digital-first mindset, the company sought to reinvent homemaking, and grew from a startup into a leading player in the homemaking market in China. To sustain its success, the company needed to continually evolve.