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The vice-president of human resources of the British Columbia Automobile Association (BCAA) had just concluded negotiating the first collective agreements for two separate bargaining units with the association's union, who represented about 25 per cent of BCAA's workforce. BCAA's senior management wanted to find a way to reconcile with its unionized employees while still carrying on with the biggest cultural change in the company's century-long history. They wondered how best to proceed. The case serves as a discussion vehicle for how companies can manage labor relations post-strike, while attempting to implement strategic change.

The co-founder of NEWAD, a media company, is considering expanding the company's scope of operations from traditional place-based postcard and board advertising to digital signage. Digital signage offers the opportunity to expand NEWAD's business. However, the co-founder wondered about the high fixed costs of entering this type of advertising business and how much the company would have to charge to turn a profit.

Pharmaxis is a new biotechnology venture based in Sydney, Australia. The case brings to light the important stages in the growth of the company and the commercialization decisions the company faced. It also highlights both the uniqueness of some of the managing team's decisions and their understanding of the industry. The case underscores the point that good decision-making can overcome apparent barriers to growth. The company is now at a key decision point. It needs to determine the best approach to commercialize its first diagnostic product. The wrong decision could waste scarce financial resources, divert the time of managers and researchers, and jeopardize the reputation of the firm with potential investors.

The owner of Runners' Choice, a running specialty store, must determine what changes to make to his marketing strategy in order to differentiate his business from that of his chief competitor, which has a similar name. Students perform a customer analysis, evaluate the existing promotional activities and product offerings of the two similar competing businesses to clearly position Runners' Choice relative to its competition.

The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or await results from the United States. Key strategic decisions include which target market to focus on and what value proposition to signal. Important questions are also raised as to how the new product should be branded, which flavors to offer, whether Kraft should use traditional distribution channels or direct-to-store delivery, and what forms of advertising and promotion to use. The case provides a basis for discussing consumer decision making, and stresses the importance of providing a clear incremental benefit when introducing a new product in an established category. It may be used independently or with the supplement, Kraft Foods: The Coffee Pod Launch (B).

Chip Wilson, founder of lululemon athletica, a Vancouver-based manufacturer, distributor and retailer of high quality yoga apparel, started a new streetwear line of apparel that would combine fashion with social consciousness. The apparel sold at OQOQO was made from natural and organic materials, under safe and fair working conditions, and it was produced in a way to reduce environmental impact. There were some problems regarding the sourcing of materials and the customer's perception of certain materials such as soy and hemp. Chip must decide whether to expand the number of OQOQO stores.

The assistant vice-president of strategic development for a trucking company, must investigate the feasibility of moving dispatchers within the long-haul operations department in Quebec, to the head office building in Mississauga, Ontario. Students are given practice using differential analysis as an analytical tool, and are exposed to a work environment involving unions and labor issues within a unionized workforce.

The owners of a retail jewellry store must decide whether to continue to offer a snowfall promotion that gave customers a 100 per cent cash refund for all November and December purchases if there was more than 15 centimetres of snow on the following January 7.

In January 1997, Sir John Craven, a highly respected investment banker and chairman of the investment bank Deutsche Morgan Grenfell, was offered the chairmanship of Lonrho, a conglomerate with headquarters in London, England, and operations primarily in Africa. Lonrho's more significant interests were in hotels, mining, agribusiness and trading. The company was experiencing financial trouble, and was no longer respected by the financial community in London. Tiny Rowland, the tycoon entrepreneur who built the firm, had recently been fired. The firm lacked the leadership and direction it needed to remove itself from its current financial troubles and prosper in the future. Sir John needed to decide whether he should accept the offer of the chairman position, and if he did, what direction Lonrho should take. Supplements From Lonrho to Lonmin (B): Restructuring a Conglomerate, product 9B05M068 and Lonrho (C): Lonmin, product 9B05M069 look at the Sir John's decision and the company's focus.

The founder and owner of Jill's Table, a specialty food and housewares store is thinking about the challenges ahead of her. As a small business operating in the same arena as the mass merchandising chains, she has to decide how to position her service offerings so as to survive and even thrive in a highly competitive environment. As a Retailer of the Year award winner (2004 Canadian Gift and Tableware Association, Housewares and Gourmet Division), she knows that her challenges go beyond competition and touch on areas such as customer service, associate training, buying and finance.

The founder and owner of Eden Creations debut line of hand-crafted specialty beaded jewelry had been well received by the local bridal industry, and several retailers throughout the region had placed orders. She now has to develop a formalized marketing plan to ensure the continued success of her company before returning to her postgraduate studies.

Two business partners must decide whether or not the accept an order for a large website project from a telecom just after they had accepted an even larger order from a key pharmaceutical company. Not only will the telecom order fall outside their pharmaceutical industry boundaries, it may require doubling the number of employees from 45 to 90 in this early stage entrepreneurial company. Serving the large pharmaceutical company could jeopardize the larger order and the company's reputation, to say nothing of the company's cozy 'family' culture. The supplement Infinet Communications Inc. (B), product #9B06A007, looks at the havoc that rapid expansion and subsequent shrinking wreaks on the employees. In the supplement Infinet Communications Inc. (C), product #9B06A008, describes what the company did in hiring and organizing employees and new systems that better tracked its project work.

A partner in an early stage entrepreneurial company wants to revolutionize the way pharmaceutical companies communicate with medical doctors. He created eRep, an online site for a doctor to interact with a pharmaceutical company's sales representatives. Unfortunately, after two years of trying to entice a key pharmaceutical company to support the development of an eRep working prototype, he has not been able to find such a co-developer with $1 million. Sales executives expressed interest in the concept, but seemingly no one wants to be the first mover. How should he overcome these obstacles and launch this product?

The partners of a furniture company manufacturing Muskoka chairs from hockey sticks must decide whether to expand the distribution of their current product offering, or to introduce new and complimentary products. Students are required to discuss strategy, calculate costs, and determine the long-term impact on the company when volume and additional products are added.

The senior staff accountant was conducting an audit for a bank client. As part of the audit, the senior staff accountant needed to verify the total interest expenses and revenues reported by the bank during the 2004 fiscal year. He had gathered data on total interest revenues and expenses as reported by the bank, as well as, the prime rate as reported by the Bank of Canada. The staff accountant intends to use linear regression to examine the relationships between revenue and interest rates and between expenses and interest rates as a way of identifying outliers that may require more detailed attention as part of the audit.

This case describes the history of a non-traditional business group, Semco, starting from the 1980s, when Ricardo Semler assumed responsibility for the company and triggered a genuine revolution in terms of management practices. Since then, Semco's workforce has grown from 90 to 2,500 employees and its annual turnover climbed from US$4 million to US$160 million in 2001. The secret for transforming a conventional workplace into an unconventional hive was given: giving up control.

The partners of a small jewelry design company have decisions to make regarding distribution alternatives for their products. Students are asked to: 1) identify those items relevant to the decision and categorize them as investment, fixed costs, or variables; 2) calculate the unit contribution and contribution margin for each necklace and earring set at both wholesale and retail selling price points; 3) calculate the weighted-average-contribution margin for each of the two product lines; 4) perform a breakeven analysis and identify what information would be useful in the interpretation of these breakeven levels and 6) project the profitability of both distribution strategies and perform sensitivity analysis around the expected sales levels.

The director of Camp Lakeview, an organization affiliated with a religious group was reviewing the camp's operations. Although it had been successful over the past four years, the enterprise was reaching a capacity crossroads. The director realized that changes were required to avoid having to turn campers away. The director was considering three options: adding new facilities and cabins to the current campground, building a new campground nearby or sending some campers to an alternative facility. The magnitude of the potential changes required a decision soon if they were to be in place before the camp season arrived.

Resina is a global manufacturer of resins and surfacing solutions headquartered in Helsinki, Finland, and has three production facilities and 12 sales offices in China. The head of Asia Pacific for Resina needs to decide what should be done about Beijing and Guangdong. Should Beijing remain in operation, be shut down, or moved to another area where demand for liquid bulk resins is stronger. Similar options exist in Guangdong. In aiming towards profitable operations, he needs to consider the buoyancy of local demand, Resina's partner in Beijing, local and foreign competitors and appropriate managers in each operation.

The chief executive officer (CEO) of a multi-site and multi-business YMCA must determine how to more than double participation levels in the next five years. The case describes how the London YMCA has grown in both participation and size. However, the corporate level strategy has become complicated and the board of directors, CEO and senior management team need to consider a new M-form structure. This has many implications for the CEO, the senior managers and the future growth of the YMCA London.