個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Mall of America (B)
Supplements the (A) case. -
Martha Stewart (B)
Supplements the (A) case. -
Martha Stewart (C)
Supplements the (A) case. -
Lesser Antilles Lines (B)
The case is a continuation of Lesser Antilles Lines (UV0351) which describes the price competition between two duopolistic shipping companies facing inelastic demand for cargo volume. Customers have inelastic and time-sensitive demand, restricting their strategic possibilities. The fictional case introduces additional pricing instruments to this setup. The duopolists can now offer price guarantees and include most-favored-customer clauses and last-look provisions in their contracts. -
Salomon Brothers (B)
Supplements the (A) case. A rewritten version of an earlier case. -
Salomon Brothers (C)
Supplements the (A) case. A rewritten version of an earlier case. -
Salomon Brothers (A) Supplement
Supplements the (A) case. A rewritten version of an earlier case. -
Goddard Space Flight Center: Building A Learning Organization (B)
While reading the Wall Street Journal, Edward Rogers notices an advertisement for a knowledge management architect at the Goddard Space Flight Center in Greenbelt, Maryland. Rogers is an academic whose scholarship centers on developing models of how and why people cooperate intellectually. After submitting his resume and completing the interview process, Rogers is offered the position for a term appointment of three years. After one month on the job, Rogers wonders how he should proceed in helping the Goddard Space Flight Center become a learning organization. It is, in fact, the kind of opportunity Rogers has looked forward to for many years, but what will his plan of attack look like? How can he help this collection of rocket scientists work better together? In the B case, Rogers's action plan is presented, together with input from NASA engineers, scientists and other key players. See also the A case (UV3262). -
Foremostco, Inc. (B)
Supplements the (A) case. -
Charley's Family Steak House (B)
In this, the second of a three-case series, Charley's Family Steak House No. 2 manager Alex Pearson prepares to meet with the restaurant's owner to assess Pearson's 2008 performance against the 2008 operating plan the two developed in December 2007. As he reviews the numbers, he asks himself: "How did actual sales compare with planned sales?" and "How well were costs and expenses controlled?" -
Foreign Exchange Markets and Transactions: Solutions to Exercises
Solutions to exercises in (9-205-016). -
Consulting by Auditors (C): Aftermath of the Enron Collapse
Supplements the (A) case. -
Learning to Manage with Data in Duval County Public Schools: Lake Shore Middle School (B)
Supplements the (A) case. -
Sonoco Products Co. (B): The Hybrid Model
Supplements the (A) case. -
Wells Fargo and Norwest: "Merger of Equals" (B)
On June 8, 1998, California-based Wells Fargo and Minneapolis banking company Norwest announced a "merger of equals" in a stock deal valued at $34 billion and one that created the Western Hemisphere's most extensive and diversified financial services network. The Wells-Norwest combined company would have $191 billion in assets, more than 90,000 employees, approximately 20 million customers, and 5,777 financial services "stores" (mortgage, consumer finance, or banking stores) in 50 states, Canada, the Caribbean, Latin America, and internationally. The new combined company, Wells Fargo & Co., would be the sixth largest bank in the United States and have the largest supermarket branch network and the largest Internet bank of any U.S. bank. With the merger, Paul Hazen, chairman and CEO of Wells Fargo at the time, became chairman of the new organization. Richard Kovacevich, chairman and CEO of Norwest, became president and CEO of the new organization. Despite Kovacevich and Hazen's enthusiasm for the merger, they had a series of potential barriers to overcome: First, Wells Fargo and Norwest had contrasting cultures--Norwest was known for customer service and a superior sales culture whereas Wells Fargo was a leader in online banking and technology, with a focus on efficiency. Second, in 1998, Wells Fargo was still in the process of overcoming a merger with First Interstate that was widely considered a failure. Finally, many industry analysts viewed the Wells-Norwest merger with much caution. Given such barriers, Kovacevich and his team wondered how they could overcome such issues through an optimal integration strategy and effective execution toward that plan. -
Amway in China (B): Adapting to a Changing Environment
The Chinese government has placed a ban on direct marketing. With direct marketing being the primary marketing method the company uses, it must respond to the changing social and political environment. This is a supplement to Amway in China (A): A New Business Model, product 9B04M035. -
Dabbawallahs of Mumbai (B)
The president of Nutan Mumbai Tiffin Box Suppliers Charity Fund is faced with the decision of how to expand the Dabbawallahs of Mumbai service. The service could be expanded in terms of product offering or geographical setting. This is a supplement to Dabbawallahs of Mumbai (A), product 9B04D011, and asks students to examine the opportunities and challenges in growing the service, and decide upon the most appropriate course of action. -
The Battle for Logan Airport: American Airlines versus JetBlue (B)
The entrance of JetBlue into the Boston area low-cost carrier market in 2004 is viewed as a direct attack on Major airlines and prompts American Airlines to decide whether or not to respond and if so, how to respond. American, already weakened financially, cannot match JetBlue's prices and remain profitable. It must weigh the importance of the Boston market in its overall economic picture and the potential responses of other airlines to whatever action it takes. This case reviews the recent economic conditions affecting the airline industry; the business models of the 3 main types of airlines--Major, Low-Cost Carriers, and Regionals--and their strengths and vulnerabilities in terms of recent competitive market conditions; and the economic role airports play. This case is divided into 3 parts: A, B, C. The B case involves American's counter-attack--a free ticket promotional offer from American on the day JetBlue opens. The C case discusses the responses of other airlines and JetBlue and a preliminary analysis of the fallout: resulting financial and Market costs and benefits. See related cases (A case: UV3906; and C case: UV3909). -
The Battle for Logan Airport: American Airlines versus JetBlue (C)
The entrance of JetBlue into the Boston area low-cost carrier market in 2004 is viewed as a direct attack on Major airlines and prompts American Airlines to decide whether or not to respond and if so, how to respond. American, already weakened financially, cannot match JetBlue's prices and remain profitable. It must weigh the importance of Boston market in its overall economic picture and the potential responses of other airlines to whatever action it takes. This case reviews the recent economic conditions affecting the airline industry; the business models of the 3 main types of airlines--Major, Low-Cost Carriers, and Regionals--and their strengths and vulnerabilities in terms of recent competitive market conditions; and the economic role airports play. This case is divided into 3 parts: A, B, C. The B case involves American's counter-attack--a free ticket promotional offer from American on the day JetBlue opens. The C case discusses the responses of other airlines and JetBlue and a preliminary analysis of the fallout: resulting financial and market costs and benefits. See related cases(A case: UV3906; and B case:UV3908). -
KBC Alternative Investment Management (B): Capital Structure Arbitrage
Case B: Based on a Merton-type structural model of credit risk, Steve Dash, a trader at KBC AIM, perceives that British Airways'CDS are mispriced relative to the company's share price. Steve has to figure out which trades to put on to exploit the potential mispricing and what the main profit drivers of this strategy are. At the same time, he needs to be aware of the risks of his strategy and whether the "mispricing" could be attributable to factors that his capital structure arbitrage model isn't able to capture.