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  • Business in the Heart of Darkness: SOCO's Oil Exploration in the Virunga National Park

    Emerging markets often are portrayed as dysfunctional and are characterized by weak institutions. Such environments can expose foreign direct investment to myriad challenges, including the demand for bribes, regulatory obstacles, government and business partner hold-up problems, macroeconomic meltdowns, and even civil war. This case underscores how non-market risk factors can have powerful implications on the success or failure of a business and must be monitored continuously and addressed with deliberate strategies. The case features SOCO International, a British oil and gas exploration and production company fighting in February 2015 to maintain its license to operate in Virunga National Park in the Democratic Republic of Congo (DRC) amid a worldwide backlash against its practices. Students will step into the shoes of SOCO, the DRC government, the local community, and the international community as they develop a 360-degree view of the situation. Discussions should highlight how to diagnose and address challenges on multiple fronts.
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  • Conundrum Calls (A)

    Having just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship between the two departments. Her first assignment is to call competitors, pretending to be a customer, to get their pricing information. Lisa doesn't want to lie, but feels a responsibility to her new boss, her old boss who advocated for her, and both her new and old departments. The B case describes her decision and its consequences. Lisa recognizes that she actually had more options to act ethically than she had thought, and decides to be more thoughtful and prepared for similar dilemmas in the future.
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  • Marie Curie: Changing the World

    This case describes the rise of Marie Curie from a poor family in Poland to the pinnacle of scientific fame. The case describes how Curie, as a young woman interested in science, found a way to earn a doctorate at the Sorbonne and perform pathbreaking research on radioactive materials that won her two Nobel Prizes. Students will learn how Marie Curie navigated life's choices to leave a lasting impact on the world.
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  • TikTok in 2020: Super App or Supernova?

    TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world's most valuable private companies, with investors confident that it could replicate a rapid ascent in China in country markets around the world. By May 2020, TikTok operated in 155 countries and, together with Douyin (its China app), it had engaged roughly a billion monthly active users, placing it in the top ranks of digital platforms globally. Some industry experts argued that it was the first consumer app operating at scale where artificial intelligence (or AI) was the product. TikTok had drawn the attention of competitors, regulators, and politicians, especially in the U.S., where commercial success was considered critical to ByteDance's long-term enterprise value. Both success and controversy raised a number of critical questions: What kind of platform was TikTok? How rapidly should TikTok's leadership attempt to validate and scale its monetization model outside of China? What effect would the COVID-19 pandemic have on TikTok's momentum and trajectory? Would TikTok become the first "Super App" with a global footprint? Or, if it moved too fast, did it run the risk of becoming "the next Vine" - a supernova that shone brightly only for a passing moment?
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  • Brainlab: Imaging a MedTech Future

    Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing the firm. Thirty years have passed since the self-taught computer programmer Stefan Vilsmeier founded the firm and achieved dominance in many fields. How can he maintain it in the face of this new, powerful, and well-funded competition?
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  • Bombay Hospital Indore: Administration of Patient Discharge Services

    In 2016, a summer intern at Bombay Hospital Indore, in India, was tasked with evaluating the hospital's patient discharge process. Two types of insured patients required different discharge processes for the payment of outstanding balances. The intern needed to map the respective processes and project the outcomes of (1) moving from the current two parallel systems to one centralized, or pooled, system; and (2) adding a third staff member to process patient discharges and collect payments. Would these suggested solutions resolve the problem of wait times? Would one be more effective than the other?
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  • Extraordinary Journeys: An Acquisition Expedition

    In late 2015, the chief executive officer of Extraordinary Journeys, an African safari tour operator, faced a rare opportunity to buy a smaller competitor, Safari Specialists Inc. The chief executive officer worried that her firm's strong organic growth would slow, and she was interested in examining alternative growth strategies. The smaller company was offered at a reasonable price and had a remarkably similar organizational culture. On the other hand, it relied heavily on outside contractors, not employees, creating potentially difficult human resources challenges. Further, it was located in rural Georgia, far from the Extraordinary Journeys home office in downtown Manhattan. All things considered, the chief executive officer was wondering if she should buy her competitor.
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  • Swachh Rail, Swachh Bharat (Clean Railways, Clean India): Adoption of Bio-Toilets by the Indian Railways

    The case describes a complex problem faced by the Indian Railways (IR), a more than 150-year-old public sector enterprise, in India. During the summer of 2009, IR was under tremendous public pressure to address the problems of its age-old toilet disposal system. The train toilet problem was complicated as it touched on all three dimensions of sustainability: social, environmental and economic. After examining a few technological options, Sanjeev Kishore, the Executive Director of Mechanical Engineering of the Ministry of Railways, had to decide whether to choose the most suitable solution from among the ready-to-use options available, or adopt a grounded approach to designing an alternative bio-toilets solution, using the Defense Research and Development Organization's (DRDO) inoculum bacteria. The search for a solution led to a collaboration between IR and DRDO that gave birth to a customized bio-toilet design. After successfully testing a prototype, the IR team implemented 245,775 bio-toilets in 68,694 coaches over a 10-year period. Students are encouraged to use their critical thinking and decision-making skills to address the business situation.
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  • Taiwan's Formosa Plastics Group in Transition: The Interplay of Succession, Inheritance and Family Strife

    The case covers the ongoing Wang family dispute over the inheritance of YC Wang, the billionaire founder of Formosa Plastics Group, one of Taiwan's most prominent industrial conglomerates, who died in 2008 at the age of 91 without leaving a will. Within six months of his father's death, his eldest son Winston Wong filed a lawsuit in the US to uncover the whereabouts of his father's hidden assets, most of which he believed were unaccounted for in the inheritance settlement in Taiwan in 2009. He discovered that his father had transferred huge blocks of FPG shares to offshore trusts in Bermuda, the British Virgin Islands and the Cayman Islands (where they remain to this day). Having three wives and nine children, YC Wang took pains to maintain the family's control over FPG after his death and to protect his vast fortune from inheritance taxes in Taiwan. He also went to great lengths to ensure that his philantrophic activities in education and healthcare would endure. The case explores these and other options open to founders who plan ahead to ensure their wealth is not squandered by succeeding generations.
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  • New England Baptist Hospital: Getting Paid for Value

    New England Baptist Hospital (NEBH), a national leader in adult orthopedic care, has the lowest rate of complications and 30-day readmissions in New England, but gets paid 30% less for its surgeries than nearby institutions. NEBH introduces, with several large employers, bundled payment plans that cover the patient's surgical treatment from day of surgery until discharge from the hospital and subsequent post-discharge care, including eight physical therapy appointments and treatment for any complications during 60 days post-surgery. But the new payment plan, even with a much lower price than the fee-for-service payments being paid to competitive institutions, has not led to increased patient volumes from employers. The case, in addition to facilitating discussion about design features for bundled payment plans, illustrates the challenges of a hospital leader trying to benefit from its better patient outcomes and lower prices when its payers - employers, health plans, and the government - change only slowly.
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  • Sarah Breedlove: Changing the World

    This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how Breedlove started her business, recruited sales agents, and built a strong customer base across the United States. Students will learn how Sarah Breedlove navigated life's choices to leave a lasting impact on the world.
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  • PERSONAL CAPITAL: DIFFERENTIATING WITHIN DIGITAL WEALTH MANAGEMENT

    The case introduces a classic digital disruption process applied to a secular sector, wealth management. It explains the current challenges of this industry, which has undergone severe changes following the recent financial crisis. It shows that even an industry for which the main key success factor has been the personal relationship and trust between the client and its advisors, is not resilient to digitalization. The change is driven by technology and rapidly changing consumer habits. Based on the story of Personal Capital - one of the companies on the very forefront of these changes, the case shows how Fin techs can play a part in wealth management and in the long run changes the landscape of the industry thereby disrupting large and well established incumbent players. The case goes in detail to understand if the strategies pursued by Personal Capital: -to position itself as a tech augmented human platform. -To aim at mass affluent market and sizeable accounts; -To consider adjacent sectors such as provision of mortgages and insurance as the next expansion opportunities; are the right strategies to pursue in this market. Furthermore, it researches the financial implications of the strategies also in comparison with the competition in that field. At the same time the case tries to position the financial performances of the companies into a broader development of the industry and competitive forces. The case concludes with multiple dilemmas translated into imminent decisions that need to be taken: What is the right strategy for further market expansion and growth? Should Personal Capital be sold to a large incumbent based on current valuation or go for another round of financing to stay independent? The underlying fundamental question being: do we believe that the new players can take the space of the traditional player and or will they lose the battle against those powerful institutions?
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  • Marsh USA Inc.: Challenges of Pandemic Insurance in a COVID-19 World

    In 2018, Marsh USA Inc. (Marsh), an insurance company based in New York, launched an innovative pandemic insurance product called PathogenRX. However, until the outbreak of the COVID-19 pandemic in 2020, there was no demand for the product. During the pandemic, some US businesses attempted to claim benefits for business interruption losses from their insurers but were denied because their policies did not cover pandemic losses. Unlike other catastrophic events, pandemics seemed to be uninsurable. In May 2020, industry experts estimated that US small businesses could lose up to US$431 billion due to the COVID-19 pandemic. Marsh's chief executive officer wrote a letter to the United States Congress and president requesting that a state-backed pandemic insurance plan be developed to help cover extremely high potential claim amounts. The federal government could act as a reinsurer and prevent the US insurance industry from collapsing due to increasing claims from US businesses. However, there were several lingering questions: What challenges could be faced in selling pandemic insurance and how could these be resolved? Was it preferable to partner with a government or a private reinsurance partner? How could pandemic insurance modelling be improved to better forecast potential premiums and claims?
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  • Koho Financial Inc.: Facing a New Banking Era

    Toronto-based financial technology (fintech) start-up Koho Financial Inc. (Koho) offered millennial consumers a new way to manage their money with no fees. Koho challenged traditional banking institutions by providing typical banking services digitally. In November 2019, the company had recently secured its series B funding round, bringing the total amount raised to US$57.5 million. Now, with expectations from its investors and growing competition, Koho had to develop new strategies to ensure its leading position. Should Koho continue competing directly with traditional banks, or should the company invest in new technologies and compete with other fintech start-ups? How could Koho acquire more customers? How would the changing fintech regulatory environment affect Koho's strategy?
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  • Sydney Opera House: Creating a Masterpiece

    The Sydney Opera House, an iconic architectural landmark and United Nations Educational, Scientific, and Cultural Organization World Heritage Site, was officially opened in 1973. The project cost AU$102 million and took 14 years to complete-AU$95 million and 10 years more than originally estimated. The challenges with the construction of the opera house included a brilliant and visionary architect who lacked project management experience, team collapse due to misalignment, bureaucratic and political issues that hindered work, and a rush to begin construction without proper planning. What could have been done at crucial crossroads to facilitate the project? What could today's project managers learn for future construction?
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  • Jio and Facebook: Adding Value through an Alliance

    In April 2020, Reliance Jio Infocomm Limited (Jio), a subsidiary of Reliance Industries Limited, announced an alliance with social media giant Facebook Inc. (Facebook). This was the biggest foreign direct investment for a technology firm in India. The association between Jio and Facebook offered both firms many opportunities, and the strengths and core competencies of the two organizations promised to create value for Indian consumers and businesses by meeting their technology needs. However, the differences in the two organizations in terms of culture, expertise, business models, and management styles would need to be dealt with effectively to create the desired synergy. How could Jio ensure a co-operative and complementary partnership (despite their differences with Facebook) in order to succeed and set a precedent for future international alliances?
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  • Linc Pen and Plastics Limited: Creating a Brand from a New Product

    Linc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equity of Linc but instead to move upmarket by developing a new ballpoint pen, Pentonic, for the premium segment. LPPL priced Pentonic ball pens at ₹10 -higher than Linc's original ball pens, which mostly sold at ₹5. The Pentonic ball pen was highly successful right from its launch, and within a year, Pentonic had become the company's second largest product in terms of volume and its largest product in terms of value. Pentonic had an independent identity in the market. In the last board meeting, Jalan had proposed building Pentonic as a separate brand for the premium market. The board had asked him to develop a detailed plan for developing the new product to target the premium market and balancing the marketing mix and positioning strategy for the specific target customers of the two brands, Linc and Pentonic.
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  • JUVENTUS FC: HOW TO WIN IN THE DIGITAL ERA?

    After a rocky start to the 2020/2021 season of the UEFA Champions League and the Serie A, things were finally getting better for Juventus Football Club in December 2020. The new trainer, Andrea Pirlo, was beginning to prove he was up to the job, leading the team to good results. The latest was the triumphant win against Barcelona FC. In an empty Camp Nou stadium due to COVID-19 restrictions, Juventus made history on 8 December 2020, becoming the first Italian team ever to score three goals against the iconic Spanish team in its home stadium in a UEFA competition. As the end of a disruptive 2020 approached, Andrea Agnelli, president of the club and a member of the family that owned it, pondered the future of Juventus. At home in Italy, the club had become the best on the field and business-wise, but in Europe other clubs were still ahead. Agnelli was keenly aware there were important challenges to address if Juventus was to lead internationally in 2021 and beyond. Which strategic priorities should he focus on to ensure the club would be fit for the future? How could he further diversify the club's revenue stream in the face of the high uncertainty to be expected going forward? COVID-19 had accelerated the shift to digital. How could Juventus take advantage of the opportunities that emerged post-pandemic?
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  • Enterprise Agility at Komerční Banka

    In 2017, Jan Juchelka, the new CEO of Komerční Banka, identified the need for the bank to start an enterprise wide agile transformation. He started by working to create a sense of urgency to kick-start a process to enable the level of service delivery to customers he believed is necessary to prepare for a future of increased levels of competition from both traditional players and possible new digital challengers. This journey is embarked upon despite entering a relatively successful operation with a leadership position among peer financial services organizations in several areas. To do so, Juchelka and team begin working to shift mindsets and start adapting the organizational structure towards an agile operating model. The case describes the bank's transformation, including the timeline for each department's move to agile (from HR to Risk), the creation of an Agile COE (Center of Expertise), the training and selection of managers to launch the first "Agile Tribes", and the thought process on how and where to begin. The case also discusses goal setting processes and use of OKRs (Objectives and Key Results), linking an enterprise wide agile operating rhythm, to an outcomes based mindset that meets the requirements of Juchelka and team to empower a more responsive, adaptable and agile organization. The case reflects on the lessons and challenges of launching, leading and scaling an enterprise wide agile change program.
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  • Doist: Building the Future of Asynchronous Work

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