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Women@Work: Fang (A)
This series of six short two-part cases ("caselets") is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets, which are written from the personal perspectives of the protagonists. They are real-life stories that many should be able to relate to. Although all the protagonists are women, this does not mean that the lessons are not applicable to men. Men and women work alongside one another at the workplace and men play a critical role in shaping women's workplace experience. Throughout the case discussions, the perspectives of men will be immensely valuable. We recognise that the instructor cannot possibly do justice to these cases in a 90-minutes class. It is also not our goal to solve the larger social and gender issues that are implicated in these cases. Our aim is primarily to help students better appreciate the challenges women face, and collectively think of ways to handle them. -
Women@Work: Han-na (A)
This series of six short two-part cases ("caselets") is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets, which are written from the personal perspectives of the protagonists. They are real-life stories that many should be able to relate to. Although all the protagonists are women, this does not mean that the lessons are not applicable to men. Men and women work alongside one another at the workplace and men play a critical role in shaping women's workplace experience. Throughout the case discussions, the perspectives of men will be immensely valuable. We recognise that the instructor cannot possibly do justice to these cases in a 90-minutes class. It is also not our goal to solve the larger social and gender issues that are implicated in these cases. Our aim is primarily to help students better appreciate the challenges women face, and collectively think of ways to handle them. -
Women@Work: Jane (A)
This series of six short two-part cases ("caselets") is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets, which are written from the personal perspectives of the protagonists. They are real-life stories that many should be able to relate to. Although all the protagonists are women, this does not mean that the lessons are not applicable to men. Men and women work alongside one another at the workplace and men play a critical role in shaping women's workplace experience. Throughout the case discussions, the perspectives of men will be immensely valuable. We recognise that the instructor cannot possibly do justice to these cases in a 90-minutes class. It is also not our goal to solve the larger social and gender issues that are implicated in these cases. Our aim is primarily to help students better appreciate the challenges women face, and collectively think of ways to handle them. -
Women@Work: Lynn (A)
This series of six short two-part cases ("caselets") is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets, which are written from the personal perspectives of the protagonists. They are real-life stories that many should be able to relate to. Although all the protagonists are women, this does not mean that the lessons are not applicable to men. Men and women work alongside one another at the workplace and men play a critical role in shaping women's workplace experience. Throughout the case discussions, the perspectives of men will be immensely valuable. We recognise that the instructor cannot possibly do justice to these cases in a 90-minutes class. It is also not our goal to solve the larger social and gender issues that are implicated in these cases. Our aim is primarily to help students better appreciate the challenges women face, and collectively think of ways to handle them. -
Women@Work: Naomi (A)
This series of six short two-part cases ("caselets") is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets, which are written from the personal perspectives of the protagonists. They are real-life stories that many should be able to relate to. Although all the protagonists are women, this does not mean that the lessons are not applicable to men. Men and women work alongside one another at the workplace and men play a critical role in shaping women's workplace experience. Throughout the case discussions, the perspectives of men will be immensely valuable. We recognise that the instructor cannot possibly do justice to these cases in a 90-minutes class. It is also not our goal to solve the larger social and gender issues that are implicated in these cases. Our aim is primarily to help students better appreciate the challenges women face, and collectively think of ways to handle them. -
Women@Work: Naomi (B)
This series of six short two-part cases ("caselets") is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets, which are written from the personal perspectives of the protagonists. They are real-life stories that many should be able to relate to. Although all the protagonists are women, this does not mean that the lessons are not applicable to men. Men and women work alongside one another at the workplace and men play a critical role in shaping women's workplace experience. Throughout the case discussions, the perspectives of men will be immensely valuable. We recognise that the instructor cannot possibly do justice to these cases in a 90-minutes class. It is also not our goal to solve the larger social and gender issues that are implicated in these cases. Our aim is primarily to help students better appreciate the challenges women face, and collectively think of ways to handle them. -
Women@Work: Soo Jin (A)
This series of six short two-part cases ("caselets") is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets, which are written from the personal perspectives of the protagonists. They are real-life stories that many should be able to relate to. Although all the protagonists are women, this does not mean that the lessons are not applicable to men. Men and women work alongside one another at the workplace and men play a critical role in shaping women's workplace experience. Throughout the case discussions, the perspectives of men will be immensely valuable. We recognise that the instructor cannot possibly do justice to these cases in a 90-minutes class. It is also not our goal to solve the larger social and gender issues that are implicated in these cases. Our aim is primarily to help students better appreciate the challenges women face, and collectively think of ways to handle them. -
BYD: Blockchain-Enabled Green Ecosystem
In October 2019, BYD Company Limited (BYD), a leading Chinese company in the new energy vehicle industry, was pursuing the goal of building a business ecosystem. The firm and its partners jointly launched a blockchain-enabled green ecosystem that delivered new value to customers by issuing carbon points to users who had made efforts to reduce their daily carbon emissions. Users could spend carbon points at partner merchants and get rewards. Blockchain, as the core infrastructure of the project, provided an ideal environment to cultivate a healthy and efficient business ecosystem that benefitted all stakeholders, including the firms, its users, and the environment. With the program still in its early stages, how could BYD and its partners further utilize the green ecosystem's potential to achieve greater economic and environmental value? -
St. Thomas Elevated Park: A Step Into the Unknown
In 2019, the president of On Track St. Thomas (OTST), was considering the future of St. Thomas Elevated Park, a public park built on an abandoned railway bridge and now under the care of OTST. The park was built after much lobbying and community fundraising, and a decision had to be made on its future. What was going to happen to the park? Who would take responsibility for it? The president's options were to recommend a gift of it to the city of St. Thomas, create a paid membership for members of the community, or attract corporate sponsors. -
Congratulations Melissa, the Job Is Yours. But ... (A)
In part A of the case, Melissa Law was offered a position as a human resources operations manager only a few weeks after completing her final course in a graduate industrial relations program at a prestigious Canadian university. She was ecstatic when Elias Ferenc, the person she would report to, offered her the position. Her enthusiasm, however, was quickly deflated when Elias expressed his reservations about hiring her. He worried that she would rely to heavily on her formal education rather than getting to know her new work environment and the employees that she managed, many of whom had significantly less formal education than she did. Melissa had to make a quick decision about the job offer. How would she respond to Elias? In Part B of the case, after Melissa accepted the position, she was challenged with making changes in a workplace where the staff members were much older, with much lower formal education. How would she relate to employees that would be reporting to her? -
Grupo Vidawa: Rethinking a Freemium Business Model
In 2016, Grupo Vidawa, a small Colombian software company, launched KANAN Cloud, a freemium software service targeted at small- and medium-sized businesses. The software aimed to help these businesses meet new occupational health and safety (OHS) regulations that were to come into effect in January 2017. A year after launch, KANAN Cloud had only 500 free users and six paying customers. Software use was also extremely low. A few circumstances seemed to explain these results: the OHS regulations appeared overly complex to most small business owners, the regulations kept changing throughout 2017, and the OHS service market became saturated with cheap "quick fix" offers that did not meet legal requirements but fit the immediate needs and tiny budgets of many small businesses. Given this, Grupo Vidawa had to decide the next steps for KANAN Cloud. -
The Costa Rican Software Corridor: Startup Develops Expansion Plans for Latin America
In the 1990s, San José, Costa Rica, was beginning to emerge as a Latin American hot spot for the information technology sector. SPS Software, a small startup in San José, played an important part in the history of this sector and the development of the software industry in this region. By the end of 1995, SPS co-founders Claudio Pinto and Jorge Sequeira were considering developing a marketing strategy and expansion plan to leverage a probable infusion of venture capital, the first for a technology company in Central America. This case explores the rapid growth of the software industry in Costa Rica including the competitive landscape and unique infrastructure and financing challenges for Central American startups. Students will follow SPS Software as it navigates these challenges and then develop a marketing and expansion plan for the company to present to a venture capital fund. -
Blizzard Entertainment, Inc.: Politics In Esports
On October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world's largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings-a response to a dramatic political statement that the player had made during a post-game interview at a Blizzard event. The immediate response was a flurry of angry fans who used social media to protest Blizzard's actions and call for a boycott of its products. Some of Blizzard's employees had staged a walkout and US politicians were accusing the company of censorship. For six days, the company said nothing. Blizzard had an upcoming product launch in days and a massive eSports convention in just two weeks, and the CEO needed to do something. He needed a crisis communications plan for the short-term to address a number of stakeholders. -
World Vision Canada: Meeting Madness
In late 2019, the chief people officer at World Vision Canada was feeling overwhelmed. Eighteen months earlier, she had exited her intense and successful career in the private sector to join World Vision Canada, a leading international development charity. While she embraced the organization's mission-driven ethos of collaboration and collegiality, it had led to an excess of meetings. In just the past week, she had attended more than 100 meetings. Was it time to resurrect the organization's previous attempts to address its meeting culture? What roadblocks had prevented the success of those previous attempts? How could the chief people officer continue to be an advocate for a culture of collaboration and inclusivity while also ensuring a change to the meeting culture? -
Mary Guerrero and the Advancement of Latinx Talent: Developing an Employee Resource Group at a Top Tier Bank (A)
Mary Guerrero was a first-generation Latina and an investment banking analyst at a top tier bank on Wall Street-Bulge Bracket Bank (BBB). She was committed to increasing representation of Latinx talent at her firm. She was already doing a lot of individual work to make this happen (e.g. reviewing candidate resumes at 2am after she had finished her assigned work). She wanted to scale her efforts and debated whether she should build a broader coalition to move the needle on Latinx talent representation despite having a demanding full-time workload. -
Facelift at Olay (A)
By October 2017, Procter & Gamble's skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay's competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ages. -
Nora Lang: Pay Equity at FTS
In August 2018, a recent Canadian business school graduate was excited about starting her dream job at a global financial consulting firm headquartered in the United Kingdom. However, on her first day, she learned from discussions with co-workers that newly hired women (including herself) were offered lower salaries than men who were newly hired for the same positions. She later learned, in an onboarding session, that the company had a strict policy prohibiting pay discussions among employees. The new employee faced a difficult decision in considering what to do next: What were her responsibilities and options? How could she expect the human resources department to respond? Could her choices possibly put her or her colleagues at risk? -
Ola (India): Building Customer Loyalty to App-Based Services
Ola Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer's first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competition was increasing from Uber Technologies Inc. With a service that was traditionally chosen for its low cost and easy availability, customer loyalty remained a challenge for all players in the market. How could Ola ensure customer loyalty and maintain its leadership position when Uber was garnering a higher net promoter score than Ola? -
Sterlite Power: Technology as a Point of Differentiation
This case aims to give participants an understanding of how Sterlite Power (Sterlite) successfully differentiated itself using technology in an otherwise traditional sector in an emerging economy. Sterlite deployed technological innovations to reduce inefficiencies in power transmission projects. The major challenges for the Indian power sector are the use of obsolete technology and high cost coupled with a low profit margin model. These make power evacuation difficult and inefficient, resulting in frequent power shortages in a country that actually generates surplus power. Although many private players had entered the power sector, there were no significant changes in the way projects were carried out. Realizing that products alone wouldn't improve its business prospects, Sterlite used technology as a disrupter and a differentiator to provide solutions in the power sector. The case shows how an Indian firm revolutionized project execution to get an edge in the Indian market. Having succeeded in India, the company turned its sights on the Brazilian market. The case invites participants to explore the following questions: What could be the possible challenges that lay ahead for Sterlite and how could it leverage its learning from India in Brazil? How challenging is it for companies to use technology as a point of differentiation and to monetize it in the long run, and in different markets? -
Basmati House Supermart: Competing with the E-retail Channel
In January 2020, the proprietor of Basmati House Supermart (BHS), a large grocery retail outlet in India, terminated a partner retailer contract with Springers, an online retail platform. The proprietor had an ancestral property, located in a high-footfall area of the wholesale market, that could be developed into a retail outlet. In the new outlet, the broad options were to replicate the current retail business, focus selectively on staples and do more wholesale, or only focus on rice and develop it as a brand for larger distribution. Alternatively, the proprietor could rent the new property, wind down the grocery business, and invest the money in a fitness centre. Each option required its own particular investments, competence, and marketing strategy, and all options entailed considerable uncertainty and risk. BHS was steadily losing money; therefore, the decision had to be made quickly.