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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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Ola (India): Building Customer Loyalty to App-Based Services
內容大綱
Ola Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer's first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competition was increasing from Uber Technologies Inc. With a service that was traditionally chosen for its low cost and easy availability, customer loyalty remained a challenge for all players in the market. How could Ola ensure customer loyalty and maintain its leadership position when Uber was garnering a higher net promoter score than Ola?