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This is the supplement to "Wolfgang Keller at Königsbräu-TAK (A)." This case is a modernized revision of the popular case "Wolfgang Keller at Königsbräu-Hellas (B)."

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.

First Virtual Holdings, Inc. (FVHI) is an Internet payments company based in San Diego, CA. FVHI's original offering, an Internet payments system based on consumers' receiving and using a "VirtualPIN" number for online purchases instead of a credit card number, had not been successful. Consumer apathy to the system, coupled with vendor disinterest, have prevented them from attaining the critical mass necessary to make the system viable. In response to the failure of their payments system, FVHI decided to change their focus. The company developed an interactive advertising banner, about the size of a regular web advertising banner. The "VirtualTAG" functions like a mini web page within a page. Users can click through pages in the banner without leaving the page on which the banner was found. The VirtualTAG can have multiple uses such as to provide information or facilitate transactions. FVHI intends to develop and license the VirtualTAG to web page administrators. They also intend to incorporate the VurtualTAG into e-mail messages. VirtualTAGs may be used as a form of "mass" interactive Internet advertising, although the company is quick to point out that the technology will only be used with targeted and consenting consumers. FVHI's ideas and technology regarding Internet advertising provide a useful vehicle for discussing trends in online commerce and Internet privacy issues.

Presents a character sketch of Herbert Hoover, along with Hoover's views on the cause of the Great Depression of the 1930s. Illustrates the political economy of the period and presents different interpretations of the course of the Great Depression. A rewritten version of an earlier case.

Supplements the (A) case.

Provides the Myers-Briggs Type Indicator (MBTI) test results and the Personal Values Profile (PVP) for the protagonist of the video case.

This microeconomics case examines the pricing issues related to the sale of inexpensive vaccines for use in developing countries. The case describe the historic success of the United Nations' so-called "tiered pricing" policy. This policy had allowed the World Health Organization to purchase large volumes of vaccines at the marginal price of vaccine production-often just a few cents per dose-while developed nations paid the full average cost-often many times more. Changing political circumstances and the cost structure of new vaccines threaten the decades-old arrangement, however. HKS Case Number 1450.0

Supplements the (A) case.

Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals.

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented.

Disney's first foray into an urban environment, is the restoration and development of the landmark New Amsterdam Theater in New York's Times Square. Disney must negotiate with the city, state, and various nonprofit organizations focused on the redevelopment of Times Square.

Supplements the (C) case.

Supplements the (A) case.

Supplements the (A) case.

Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers first, and creating a culture characterized by high involvement of employees and fast innovation and implementation of new ideas.

Supplements the (A) case.

In 1994, Egon Zehnder faced stagnation in the U.S. market and needed to discuss plans for intiating growth. Due to market demand the firm was not forced to implement options contemplated in 1994 to initiate growth.

Focuses on Share Our Strength (SOS), a national nonprofit anti-hunger organization. Examines various decisions faced by SOS related to the establishment of marketing partnerships with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). The specific alliances involve two corporate sponsorship decisions, Taste of the Nation (TOTN) and Dine Across America (DAA), and one cause-related marketing partnership, Charge Against Hunger (CAH). This case discusses how the development of cause-related marketing partnerships with AMEX fueled SOS's growth. As a result SOS looks to further expand restaurant participation and develops a new partnership with RUI. They then look to Amex again as a sponsor to expand the DAA program nationally. The student must assess this partnership as well.