個案總覽

Supplement to case W21294.

Supplement to case W21294.

Supplement to case W21294.

Supplement to case W21294.

Supplement for product 9B21C020.

Supplement for product 9B21C020.

Supplement for product 9B21C020.

Supplement for product 9B21C020.

Supplement for product 9B21C020.

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a product used by her own division, things turn out to be much more complex, revealing the benefits and drawbacks of using the tool to reduce prices, maintain supplier relationship and garner savings for the company.

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a product used by her own division, things turn out to be much more complex, revealing the benefits and drawbacks of using the tool to reduce prices, maintain supplier relationship and garner savings for the company.

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a product used by her own division, things turn out to be much more complex, revealing the benefits and drawbacks of using the tool to reduce prices, maintain supplier relationship and garner savings for the company.

The case follows President Linda Oubré (HBS MBA Class of 1984) as she seeks to move Whittier College towards a more diverse, equitable, and inclusive campus. In 2020, the student body of Whittier, a private liberal arts college in Los Angeles County, California, is slowly evolving to represent the growing diversity of the surrounding area. Roughly 70 percent of Whittier students are non-white, and 59 percent are female. The college's leadership, however, remains largely white and male. Oubré, who had spent most of previous career in business, was selected as the college's president in 2018 - the first black woman to serve in that role. Almost immediately upon stepping into the role, Oubre set her sights on diversifying the college's staff, administration, and board of trustees; in 2020, the racial reckoning that swept across the United States only heightened the urgency of her task. Oubré knows that sweeping change is needed at Whittier. But change, of course, is hard. How can she continue to push for diversity among faculty, staff, board members, and students? And how can she galvanize support among all of the college's many constituents?

The case follows President Linda Oubré (HBS MBA Class of 1984) as she seeks to move Whittier College towards a more diverse, equitable, and inclusive campus. In 2020, the student body of Whittier, a private liberal arts college in Los Angeles County, California, is slowly evolving to represent the growing diversity of the surrounding area. Roughly 70 percent of Whittier students are non-white, and 59 percent are female. The college's leadership, however, remains largely white and male. Oubré, who had spent most of previous career in business, was selected as the college's president in 2018 - the first black woman to serve in that role. Almost immediately upon stepping into the role, Oubre set her sights on diversifying the college's staff, administration, and board of trustees; in 2020, the racial reckoning that swept across the United States only heightened the urgency of her task. Oubré knows that sweeping change is needed at Whittier. But change, of course, is hard. How can she continue to push for diversity among faculty, staff, board members, and students? And how can she galvanize support among all of the college's many constituents?

It had been one year since Anita Basu joined the Grand Resort Bad Ragaz as the Director of the Medical Center and member of the Executive Committee. Basu believed that the Grand Resort Bad Ragaz differentiated itself from other high-end resorts because of the centuries-old thermal spring and five-star experience that integrated medical treatment and other facilities. However, would the diversification of the facilities lead to the dilution of Bad Ragaz brand? Did the concept of holiday recreation and healthcare services bring synergy or conflict with each other? How would the aging population of Europe affect the Medical Center of Bad Ragaz? Basu read reports that pointed out the huge growth potential of the Chinese and Asian markets, but the past year was her first time seriously considering business development with Chinese customers and partners. It seemed that a direct shift in target audience from Europe to Asia might help Basu to increase the performance of the Medical Center or even the resort, but challenges like lack of mutual trust, legal differences, mismatched expectations, and language barriers had to be taken into consideration as well. Basu had to report to the CEO but hesitated as to whether she should propose a greater focus on Asian guests. If she should, how?

Case Supplement for Case SMU948