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In early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company's first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the US market, Ippudo changed its marketing mix and customer service approach to follow a strategy that incorporated Ippudo's corporate values with both Japanese and New York culture and norms. Moving forward, how should Ippudo's chief strategy officer position the new ramen restaurant in Paris? What marketing mix should Ippudo pursue? Should Ippudo change its product offerings to appeal to Parisians? And should Ippudo France's website follow the same concept used in New York, where the website served only to convey information?

Set in October 2019, this case presents the remarkable growth journey of Nium, a Singapore-headquartered fintech start-up in digital remittance. The founders are on a mission to disrupt the traditional remittance industry ridden with inefficiency and an opaque pricing structure, and are confident that offering low transaction fees, high transparency and quick transfers would give the incumbent players a run for their money. Since starting out in 2015, Nium had successfully secured US$59.5 million in three rounds of equity funding. By 2019, it was the leading digital remittance operator in Southeast Asia. With a presence in eight markets across North America, Europe and Asia Pacific regions, the value proposition of the fintech start-up was sufficiently compelling to win over investors and customers who had been at the mercy of large financial establishments charging exorbitant fees at unfavourable foreign exchange rates. Looking poised to continue its high growth trajectory, Nium had embarked on a new chapter of market and service expansion. It made inroads into Japan and Indonesia while launching new service platforms that included card-issuing as well as payment collection services for SMEs all over the world. As Nium marks its fifth anniversary of founding, the founders contemplate how the start-up might evolve. Should they pursue an IPO as planned in 2022-23, raise the next round of equity funding, or step into the digital banking arena?

An investment manager at Glitz Investments, a firm based in the United States with a focus on the entertainment industry, wanted to identify potential blockbuster movies in the Indian film industry for the firm's potential investment purposes. The investment manager received a report compiled by analysts at the firm indicating that Bollywood would be an attractive industry for investment. The firm's analysts had collected data but could the manager determine a quantitative relationship between box office performance and the factors the team had identified? Could Glitz Investments choose movies based on this analysis alone? The investment manager's boss was looking for more specific data on which to base the firm's investment decisions.

In May 2017, the recently appointed chief executive officer of Sobeys, the second-largest grocer in Canada, was considering the company's financial difficulties. He was tasked with saving Sobeys from near insolvency and planning strategically for the company's core grocery business. Sobeys had posted a loss of CA$2.1 billion for the fiscal year ending May 2016, compared to a profit of $419 million just a year earlier, partially due to a high-profile acquisition that had gone sour. In addition, a ratings agency had downgraded Sobeys's debt to junk level, citing underperformance and lost market share as the reasons. The new chief executive officer devised an interim three-year growth plan called Project Sunrise, which had two main objectives: quickly relieve Sobeys of its troubled financial situation, and prepare for the long-term industry disruption that was becoming prevalent, both locally and globally.

ISS is the world's largest provider of corporate governance research, data, analytics, and voting services. The case uses the effort of the Securities and Exchange Commission (SEC) to impose an array of new regulations that would severely restrict the functioning of this company to help readers understand the role of proxy advisors and institutional investors in corporate governance. As ISS rose to prominence throughout the early 21st century, it became highly influential in enabling investors to increase their ability to influence companies, managers, and boards of directors. ISS had therefore become a lightning rod for controversy, and its detractors in corporate America had been seeking regulation to rein it in for years. The case walks readers through the history of this debate, the concerns of each stakeholder, and how they intersected with ISS's approach to providing proxy advisory services. It describes in detail how ISS developed its shareholder voting policies, determined its vote recommendations for its clients, and executed their votes come proxy season. It also provides some detail about the outlook for ISS's business in light of recent trends in capital markets and corporate governance.

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust secondary market that bore similarities to the stock market. Inspired by these similarities, StockX's co-founders created a secondary platform that tracked sneaker resale prices over time and that emphasized authenticity, anonymity, and transparency. In 2017, StockX began to experiment with ways to expand from the secondary market into the primary market, using a new type of online auction known as an initial product offering (IPO). Based on the results of its first IPOs, was StockX on the right track with its strategy to expand into the primary market?

The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and financing a home in Nigeria. In particular, the Seso team aimed to create a blockchain-enabled ledger of land titles to address a key challenge of Nigerian real estate and mortgages market: ensuring rightful ownership of properties. Their platform combined a land registry management and query portal, a property and mortgage marketplace, and a land service provider marketplace. However, VC investors had been grilling them on their business and revenue model. On the other hand, the impact investors they had talked to were focused on whether their activity would have an effect at the bottom of the pyramid. Pondering on the comments made by the VC, Daniel and Phillip were discussing which part of the platform to prioritize. What should be the focus of their business model? Who should be their main clients? Answers to these questions would be key to win over investors and scale up their operations.

This case describes the development of ALLVP, a Mexico-based venture capital firm, from founding to Fund III. It discusses how Federico Antoni and Fernando Lelo de Larrea, ALLVP's founders, positioned the firm to address unmet funding needs in Mexico's nascent entrepreneurial market. The case also examines venture capital more broadly throughout Latin America, including the dominance of VC in Brazil, international investment, and structural barriers to exits.

In October 2018, the president of a business school student (BSS) society must decide on the viability of marketing a line of business school apparel. The school had been selling its brand of products with moderate success and the president had to determine the best option going forward. She faced a number of decisions: How to increase sales? What should be included in the clothing line? Should the product line be branded under the school's or the student society's logo? What strategy would be the most successful?

This case is set in 2018 in China and follows Daimler's efforts to compete in the Chinese automotive market amidst fast paced changes which are underpinned by state driven efforts at fostering innovation. Testing its leverage as the world's largest and most profitable auto market, China is aggressively pushing foreign and domestic auto manufacturers towards new and ambitious targets for electrification. At the same time, Daimler has to be responsive to the particular tastes of auto consumers in China, especially their preferences for on-line connectivity which are creating space for players like Tencent, Alibaba, and Baidu to become real competition, threatening traditional car companies' ability to control the car interface.

This case follows Kaycee, who had just returned two weeks ago from a 27-month stay in prison, as she discovers that she is the victim of identity theft. To find out what steps to take, Kaycee reaches out for advice to Marisa Berryman, a mentor at the residential facility that housed Kaycee for three months following her incarceration before she returned home. The goal of this case is to educate students about the risks of identity theft, teach them how best to protect themselves, and inform them how to react if their identity has been stolen. The case is designed to be taught in a financial literacy course for non-MBA audiences.

ZÅ«m Services, Inc., a children-focused transportation company, was looking to expand into Coronado, an island community near San Diego. The company's initial model in the San Francisco Bay area was to offer families trusted transportation options for their children, but ZÅ«m had since expanded in several U.S. markets by contracting directly with school districts to provide supplemental or alternative transportation for students. By 2019, ZÅ«m operated in more than 140 school districts, and had transported more than 750,000 students. Bidding for a contract with the Coronado Unified School District, ZÅ«m found itself in competition with Care A Van, which had been the district's sole transport provider for special needs students. The next step was to convince the School Board to sign a contract with ZÅ«m. The case invites in-depth discussion of strategies to convince local officials, and asks business students to consider the strategy ZÅ«m and Care A Van should pursue in dealing with the local school board, which will make a determination.

Bill Riddick employs the charrette process to help black and white community leaders overcome differences and desegregate local schools in Durham, NC.

On August 11, 2016, the chairman of Aditya Birla Group (ABG) announced that ABG would merge Aditya Birla Nuvo Limited (ABNL) with Grasim Industries Limited (Grasim). ABG's board also proposed to demerge Aditya Birla Financial Services Limited, a subsidiary of ABNL, from the newly merged Grasim. Financial analysts speculated that the merger was planned to fund ABNL's telecommunication business before an upcoming spectrum sale and the launch of a strong, competing telecommunication company. The investor community, particularly minority shareholders, were concerned about the merger and felt that ABG's main motive for the merger was to increase its stake in Grasim. What were the rationales for the merger? Would the promoter's holding increase after the merger, as the shareholders perceived? Was the share swap ratio between ABNL and Grasim justified? Would there be a post-merger synergy creation, and which of the two companies would transfer wealth to the other? Should the shareholders vote in favour of the merger?

The owner of Manipal Power Laundry asked his nephew, an MBA student, for advice on the business. The company's operational inefficiencies had led to high operating costs over time. Coupled with regulatory price caps, the situation made the business unsustainable. The owner asked his nephew to provide a solution that would benefit the company both in the short term and over the long term. After observing the various processes, collecting data, and interviewing employees, the nephew decided to use process flow analysis to help the company optimize its operations.

Nashwork was founded in July 2013 in Beijing and developed into the largest co-working space company in China by focusing on rapid expansion and internal growth. Nashwork received A-round financing, which was followed by B-round financing one year later, before a series of problems surfaced in the basic operations of the company. By 2017, after three rough years building its customer base and occupancy, the main problem facing Nashwork was its dated and incompatible internal operations system. The company had to resolve issues with the company's organizational structure, staff, and skill sets to support the company's strategic transformation.

In August 2018, the founder and chief executive officer of JD.com, one of China's largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com's share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged assault was unclear. However, the incident took place against the backdrop of the Me Too movement, a time when both traditional and social media were used to publicly launch accusations of sexual harassment and abuse, often against powerful celebrities. The sexual assault accusation complicated the almost singular level of power the founder had over his organization. According to JD.com's corporate bylaws, no board meetings could take place without his presence. What options did the company have to regain market confidence? What strategies could JD.com adopt to minimize impact from the incident? With the founder at the centre of an international scandal, who was responsible to oversee crisis management at JD.com?

This case tracks a woman named Jodi as she dreams of going back to school in her early 30s to become a nurse. Jodi had put off higher education for 15 years after she became pregnant with her son as a junior in high school. But now, with her son only a few years away from leaving the house for college himself, Jodi wants to improve both her future and the $30,000 income she currently earns as an administrative assistant at a small health clinic. Jodi calls her friend Tameka, a cashier at a local supermarket who had recently gone back to school to become a pharmacist. Tameka suggests that Jodi meet with a college adviser to learn more about her options. This case is best used in a non-MBA course on financial literacy, or in other educational settings wherein learners are exploring resilience, especially navigating returning to the educational system as an adult.

It is June 2019, and Lillian Lim of Mackor Consultancy, a third-party consultancy in Singapore, is at the newest warehouse of her client, KYY Group, a major third-party logistics provider. Headquartered in Singapore, KYY's business activities span Asia. In 2013, the company started construction of a US$200 million logistics hub. With two million square feet of warehouse space and a million square feet of office space, it would house the KYY Group's headquarters, as well as its research and warehousing facilities. The new logistics hub was due to open in late 2019, and would comprise the latest supply-chain and logistics automation technology. Lim's company was hired to do a study on the improvements that could be made to increase the profitability of KYY's warehouse operations at the hub. To do this, she needs to understand the expected pattern of supply and demand for goods at the warehouse, and the current process of storage and retrieval of inventory. She has to make a presentation on her preliminary findings in two weeks' time to KYY Group's senior management.