個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
The Inside-Out Prison Exchange Program: Impact on Stakeholders
In 2018, a new challenge confronted the executive director of the Inside-Out Center in Philadelphia, who was also the founder of the Inside-Out Prison Exchange Program, an international network of educators providing university courses in prisons for both incarcerated individuals and university students. Despite the program's many success stories, to gain new funders, the founder needed to communicate the program's impact through measurable effects. Assessing long-term impacts seemed nearly impossible because of difficulties in tracking the participants as they graduated from their university programs or completed their prison sentences and returned to the outside world. The measurement effort was also controversial because although the use of quantitative measures would help to raise funds, it could also challenge the value of the program's well-established practices and could change the relative roles and influence of various key stakeholders. Whose definitions of "impact" should be prioritized, and how could the program's impact be measured and communicated? -
Planning for the Future: Savings and Retirement
Marcy and Dan were high school sweethearts who married young and built a life together. Between Marcy's work as a waitress and Dan's as an electrician, they have raised their now-teenage children with a lot of hard work and sacrifice. While at lunch with a group of friends, Marcy hears about her friend Diane's mother, who, due to a lifetime of poor financial planning, has had to move in with Diane, putting a strain on Diane's finances and marriage. While saddened to hear about her friend's misfortunes, Marcy realizes she needs to consider her and Dan's future and their lack of retirement savings. She and Dan meet with a financial planner for help with retirement planning, and they learn about their options for saving and investing. -
Opening Week at Darden
This case describes the experience of five MBA students beginning their two-year residential program. The students are members of a learning team, and each is experiencing challenges orienting to the new program and to her or his teammates. -
Dirk Nowitzki: Changing the Game
NBA Superstar Dirk Nowitzki was unsure whether the 2018-19 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to the NBA. He also did not know what he would do when he ultimately retired, as playing basketball was all he had known for his entire adult life. His foundation in Dallas and in Germany provided grant money and strategic support to youth programs; he could become more directly involved in the foundation's work. The Dallas Mavericks had made it clear that they would be open to Nowitzki transitioning to a role as some type of executive or coach, helping the Mavericks make decisions and/or develop their young players. Nowitzki was also intrigued by the idea of becoming an independent mentor for young, amateur players; after all, his mentor, Holger Geschwindner, had been instrumental in his development, and he liked working with young people. Keeping his various options in mind, how should Nowitzki plan for the next phase of his life and career? -
Bark Gift Shop Ltd.
This case describes a setting in which the CFO of Bark Gift Shop Ltd., a gift items retailer, discovers an undesired pattern in the performance data suggesting that her shop managers that perform well during the first part of the year, purposely reduce their effort in the later part of the year. This pattern drives the CFO to reflect on the process by which she sets annual targets for shop managers and how those targets relate to various aspects of their compensation contract. Challenging targets, however, appear to be motivating for a sizeable amount of shop managers. In fact, many shop managers that repeatedly fail to meet the target appear not to be giving up and keep trying to achieve their challenging targets. Therefore, the CFO needs to strike the right balance between providing motivating targets and curbing the undesired behaviors that she just discovered. The case lends itself to a rich discussion of common performance management issues, such as target setting, performance metrics selection, and performance-based compensation design. In particular, the case exposes the students to the issue of target ratcheting. As the case includes a data base it provides ample opportunities for students to practice their analytical skills (producing and discussing descriptive statistics, regressions and interactions). -
Reggie Needs a Car (A)
This case series simulates the decision of choosing and financing a car. Reggie Fuller is a fry cook on the verge of losing his job if he keeps arriving late to work due to inconsistent public buses. Fuller's dream car, the Lincoln MKS, is priced far beyond his budget ($50,000), but Fuller wonders if he can afford other new cars like the Nissan Altima (which costs $17,445) or the Toyota Camry (which costs $20,306). Unsure of how to proceed, Fuller seeks the advice of a family friend and mentor, who agrees to teach him what he knows about the car-financing process. Accompanying the case is a handout that teaches students how to calculate monthly auto loan payments. -
Roku, Inc.: Initial Public Offering
In September 2017, a senior portfolio manager at Portland Capital Management had all her attention focused on the upcoming initial public offering (IPO) of Roku, Inc. The company had just updated its initial filing to indicate an offer price between $12 and $14, and Portland Capital Management had an opportunity to take a substantial position in that offering. She saw the upside potential in Roku's shift from hardware-related revenue streams (player sales) to platform-related revenue streams (advertising and content purchases made on the platform). But she was also well aware of the riskiness of this strategy and the uncertain state of IPO markets at that time. -
One Last Pedicure: Balancing a Personal Budget
This case follows dance instructor Jackie McKenzie as she struggles to properly budget her expenses needed to support life with her youngest daughter, Millie. At the checkout aisle of her local grocery store, McKenzie becomes embarrassed when she discovers she cannot afford the $150 bill. Luxury purchases such as a red dress and McKenzie's bimonthly pedicures have maxed her credit card and strained her checking and savings accounts. Unfortunately, this is not the first time McKenzie has overspent her means. When McKenzie calls her oldest daughter, Kerry, to ask yet again for her financial help, Kerry challenges her mother to put together a budget. -
Understanding FICO Scores
David Simmons is a waiter at a struggling Italian restaurant located down the block from where he lives. Money is tight for him right now, as his limited income means he lives paycheck to paycheck. However, David knows things will look up for him soon because he was recently offered a job as a bank teller across town-his first desk job. This case helps students learn about building credit. The case addresses what a FICO score is, who computes it, how it is determined, and what it is used for. -
The Dilemmas of the 'Republica de Austria' Public School
The Austrian Republic School, an elementary public school in Chile, faced a severe crisis. Despite its management team and faculty's effort, the school's absenteeism and dropout rates kept rising. The solutions tried had failed to engage students and to secure their families' support. The absenteeism issue proved particularly acute for the vulnerable population served by this school and had called the attention of Chile's Education Ministry. This scenario was compounded by a financial distress: the school lacked the necessary resources to provide the additional support required by this population, such as psychological and social counseling or family engagement activities.Against such a complex backdrop, Luis Lacourt, the school's principal, caught a glimpse of a light at the end of the tunnel: a means to mitigate this problem. Chile's SEP Act offered grants to schools working with "priority" students coming from underprivileged social and financial backgrounds. Yet, access to these subsidies depended on good attendance rates. It was a catch-22-like problem: the SEP Act would enable the school to access the resources required to work on its problems, but the school would not qualify for this funding if it didn't show improvements in its key metrics. How should the school go about it? What could it do to engage families in order to lower dropout and absenteeism rate. -
Living the "Unbanked Life": Maria
This case follows a woman named Maria Alvarez as she explores financing options to cover costs for her young daughter's surprise respiratory illness. Alvarez has not opened a bank account since moving to the United States from the Dominican Republic two years prior and has little savings from her job. She lives paycheck to paycheck without a credit card or credit history, to her knowledge. Should Alvarez get the money she needs through a payday loan, which wouldn't require her to have a bank account, or should she explore what it would be like to join a financial institution and get a personal loan through it? -
Black Coffee and Black Cards (A)
This case follows the recently married Shane and Erin as they explore the world of credit cards. Shane, a musician with an irregular salary and a spotty job history, was raised to avoid credit by his parents who had emigrated from a communist Eastern Europe. Erin, a marketing manager in a baby-formula company, has a steady salary but knows little about credit cards. Shane offers to do some research and report back in a week. This case reveals the complexity of the credit card business and the risks and rewards to a consumer that uses a financial product. In particular, users should recognize that the risk of having a credit card is how it might influence their consumption behavior. Credit cards offer a variety of conveniences, but they are an expensive form of short-term debt that can become an onerous burden if used beyond the means of the cardholder. Thus prudent use of credit cards is a key learning objective of both the A and B cases. -
Creating Accountability in Afghanistan
By early 2019, the United States had contributed $132 billion to the Afghan reconstruction. John Sopko, in his role as the Special Inspector General for Afghan Reconstruction (SIGAR), was in charge of providing accountability for U.S. aid funding. Sopko's oversight faced severe limitations such as a growing on-budget assistance, pervasive corruption, and lack of transportation, infrastructure, and security for his staff. To fight those odds, SIGAR has implemented multiple strategies with relative success. For example, cultivating a network of sources and informants had allowed SIGAR to save the U.S. over $200 million from a fuel contract bid-rigging scheme. The SIGAR Fraud Hotline had received and reviewed over 3,200 reports. However, with the Afghan presidential elections and peace talks looming on the horizon, Sopko was wondering how SIGAR would have to adapt to a new reality that could potentially be much worse. -
Transforming Hindustan Unilever
In October 2013, when Mehta had taken over the reins of Unilever's business in India and the larger South Asia region, HUL had been going through a difficult time. Caught in the midst of a weakening economy, falling consumer spending and increasing competition, growth at the firm had slowed. HUL was underperforming not only the market index but also the FMCG index. At the same time, HUL was struggling with many internal woes, ranging from slow market responsiveness to a higher cost structure. The next quarter had not brought any relief. With the external situation worsening, Mehta wondered what changes he needed to make to ensure consistent, competitive and profitable growth at HUL. . The case is accompanied by a video in which the CEO outlines his thinking, and the choices he made. The video can be used in class as the class discussion unfolds to bring closure to the discussion, and to brief the class on what actions were taken. -
Family Matters: Governance at the Zamil Group
This case focuses on a large Saudi Arabian industrial conglomerate and family business Zamil Group's corporate and the family's governance journey. The 12 sons of the founder led and grew the group successfully after taking over from their father in 1961. The secret to their success was to arrive at all decisions with a consensus, although each had their own approach to dealing with issues. In the mid-1990s, they hired world-class consultants and created manuals and guidelines for governing the business and continuing the growth of the Group's assets. They were the model for running a family business in Saudi Arabia. However, the increasing number of family members in the group-84 third-generation and 162 fourth-generation members and the upcoming fifth generation-created challenges going forward. They wanted to ensure that the governance principles they had created would evolve and develop in line with the changing dynamics. The upcoming generations did not have jobs waiting for them in the family business simply because they were members of the Zamil family, and not all of them were motivated to remain invested in the businesses. The second-generation and senior members of the third-generation wanted to make sure that they balanced the needs of the business and those of individual family members. They sought to put mechanisms in place that would keep the shares of the business in the family so as to avoid diluting the family's ownership as they diversified the asset portfolio, addressed diverse risks, and catered to the consumption goals of the next generation. This might mean that the Group would eventually move from being operators to becoming financial investors. -
Twiggle: E-commerce with semantic search
Four years after being founded Amir Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into the online merchants' existing framework. The company utilized advanced structuring and linguistic tools to build search technology that understood shopper intent and matched it with the right products. Twiggle was founded in 2014 by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), who believed e-tailers were losing enormous revenue due to poor search results. The team built a set of proprietary tools that created a human-like understanding of customer queries in the e-commerce search experience, using natural language processing that translated text into meaning. The team also constructed a semantic model of the e-commerce world for three product domains: fashion, home and electronics. The resulting "ontology" was a set of concepts and categories in a subject area that showed their properties and the relations between them. The Twiggle's tools could also unlock significant online sales revenue by increasing click-through and add-to-cart rates, ultimately improving sales conversions. So far, Twiggle had secured deals with more than half a dozen large e-commerce retailers and, so far, could improve search results in three product categories: fashion, home, and electronics. The company initially targeted large direct-to-consumer e-commerce players. Yet the cofounders encountered challenges pursuing this type of customer. The customer acquisition process included lengthy, intensive face-to-face sales cycles, expensive and technologically complex proof-of-concept testing, and requests for customization. Konigsberg and Avidor wondered if they should expand their customer focus to target a wider set of smaller e-tailers that still had significant volumes of online search queries, but their search quality tended to be less robust and might be easier to improve. -
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners and condo insurance and mainly targeted millennial, tech-savvy individuals with relatively few assets- customers who were less attractive to traditional insurers who had costly, labor-intensive, operations. By offering a delightful, bot-driven consumer experience, embracing a model that removed any incentive to deny claims and that let customers pick causes to donate leftover money to, building a loveable brand, and employing creative digital advertising - the company was able to grow at an impressive pace. By the end of 2018, Lemonade was active in 24 U.S. states, had insured 425,000 customers and was expecting sales (gross premiums) of over $57 million. In an effort to sustain the spectacular growth momentum, the co-founders sought to pursue ambitious plans in 2019, including the launch of new insurance product lines as well as international expansion. But limited resources and scarce management bandwidth suggested that taking on both moves simultaneously could be highly risky. In deciding which path to take, the leadership team had to consider whether it was more important at this stage to scale globally with the current product lineup or to cover a breadth of insurance categories and stay in the U.S. for now. Assessing the relevance of the business model and the role of AI for each of these moves, understanding the nature of consumers in different markets, and foreseeing competitive pressures from both incumbents and startups were key in making the right call. -
The United States and Russia: Gas Rivals in Europe?
Though the shale revolution transformed the U.S. into the largest producer of petroleum products, it was unclear how much success American exporters would find selling liquefied natural gas on the European energy market. Gazprom, the state-controlled Russian energy company, provided Europe with the majority of its natural gas. Many voices discussed European energy needs in terms of security or politics, but buyers and sellers of natural gas in the private sector approached the question from a somewhat different angle. This case, built around unique calculations that model the prices different European customers pay for gas, analyzes the strategic considerations and pricing decisions of Russian and American natural gas suppliers, and pushes students to consider the broader political context of energy in Europe. -
Samsui: Social Return on Investment
Samsui Supplies & Services Private Limited provided 1.8 million meals annually to long-term care facilities in Singapore through the company's flagship project, Samsui Central Kitchen. The company had won accolades for its work, and in April 2018, the director felt that the time was right to expand the project. He wondered, however, how he would illustrate to the organization's key stakeholders the social impact Samsui was having in the SG$89 million market of providing meals for long-term care facilities. To gain support for scaling up Samsui's initiatives and maximizing the social impact the company was delivering, the director needed to quantify the impact of the company's corporate social responsibility initiatives in a clear and simple message to its various stakeholders. -
Jump Gymnastics Inc.: Jumping Into The Future
In February 2018, the owner of Jump Gymnastics Inc. was preparing for her company's upcoming strategic planning cycle. The privately owned children's recreational sport business located in Vancouver, British Columbia, delivered gymnastics programs designed to prepare children for lifelong sport participation and healthy living. In 10 years, the owner had successfully grown the company based on her passion for helping children reach their full physical potential. Now operating in two locations, the company had expanded into hosting birthday parties and other special events. An expert in her field, the owner had also started to engage in outside consulting work. She wondered what additional opportunities laid ahead. Should she pursue growth through new locations or new programs, expand her consulting and public speaking practice, launch a coaching certification program, or focus on the company's core operations? She wanted to consider not only the best use of her time and energy but also the option that would provide the most financial security.