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Developing Winning Brand Strategies is a five-chapter book written by Lars Finskud, the founder and CEO of Vanguard Strategy and previous Global Brand Specialist at McKinsey & Co., and published by Business Expert Press in January of 2009. Written for both students and professionals in the fields of brand and strategic management, the book, the book introduces the relationships between branding, strategy, and corporate performance. It provides a fresh perspective on developing robust customer-focused strategies and describes the important role of the brand in competing successfully for stakeholder choice in today's changing world of industry deregulation, growing competitive intensity, newly empowered consumers, and multiple stakeholders. A major objective is to provide the reader with an in-depth understanding of business dynamics and consumers' product- selection criteria, thus facilitating the development of informed strategic decisions. In Chapter 3, the author expands the choice chain tool discussed in Chapter 2 to include the firm's other stakeholders: employees, investors, and partners. The author discusses the concept of maintaining a balance or symmetry among these various stakeholders, including consumers, and the benefits of doing so. He then examines methods of delivering value to attract stakeholders. He goes on to examine the concept of choice dependency, or the degree of dependency that exists between stakeholders so that a brand can earn consumer choice and thus generate revenue.

Developing Winning Brand Strategies is a five-chapter book written by Lars Finskud, the founder and CEO of Vanguard Strategy and previous Global Brand Specialist at McKinsey & Co., and published by Business Expert Press in January of 2009. Written for both students and professionals in the fields of brand and strategic management, the book, the book introduces the relationships between branding, strategy, and corporate performance. It provides a fresh perspective on developing robust customer-focused strategies and describes the important role of the brand in competing successfully for stakeholder choice in today's changing world of industry deregulation, growing competitive intensity, newly empowered consumers, and multiple stakeholders. A major objective is to provide the reader with an in-depth understanding of business dynamics and consumers' product- selection criteria, thus facilitating the development of informed strategic decisions. Chapter 4 examines and integrates the areas central to brand and business performance comprehension and management. The author discusses at length the prerequisites for successful branding, the brand's architecture, and the varying value systems that must be aligned to ensure value creation.

Developing Winning Brand Strategies is a five-chapter book written by Lars Finskud, the founder and CEO of Vanguard Strategy and previous Global Brand Specialist at McKinsey & Co., and published by Business Expert Press in January of 2009. Written for both students and professionals in the fields of brand and strategic management, the book, the book introduces the relationships between branding, strategy, and corporate performance. It provides a fresh perspective on developing robust customer-focused strategies and describes the important role of the brand in competing successfully for stakeholder choice in today's changing world of industry deregulation, growing competitive intensity, newly empowered consumers, and multiple stakeholders. A major objective is to provide the reader with an in-depth understanding of business dynamics and consumers' product- selection criteria, thus facilitating the development of informed strategic decisions. In Chapter 5, the author examines the role and responsibilities of the CEO regarding brand stewardship. He discusses leadership methods to build a high-performing brand-development team and delineates five areas in which CEO's should seek to establish solid capabilities to support strategic and tactical initiatives for their brands. The author then considers the future of simulation modeling as an aid to strategic decision-making is explored. The chapter concludes with a series of questions to consider when understanding how firms effectively compete for stakeholder choice.

Strategic Leadership of Portfolio and Project Management is an eight-chapter book written by Timothy J. Kloppenborg, the Castellini Distinguished Professor of Management at Xavier University, Cincinnati, Ohio, and Laurence J. Laning, a thirty-year IT executive who also teaches at Xavier. The book was published in January of 2012 by Business Expert Press. Written for executives, managers, and students of strategic management, the text addresses the gap between executives who determine strategy and the project managers who implement it. The authors advise leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects that collectively helps them achieve their strategic goals. The book also guides executives about what they need to do at each project stage and how they can ensure project managers understand fully how their projects contribute to overall strategy. Further, the authors detail how regular reporting and quarterly updates in planning help to ensure results; propose proven, simple methods of collecting integral data; examine effective decision making methods; and explain how portfolio and project decisions must be made based on data using reliable analytical methods. Chapter 1 introduces the central issue of the book: addressing the gap between executives who determine strategy and the managers who implement it. The four sets of competing objectives of executives and managers are described. The authors consider how each project proceeds through a life cycle and how a project's success is determined. The need for standards and the roles executives perform in leading an organization's portfolio of projects are introduced. The chapter concludes with an overview of the other chapters in the book.

Strategic Leadership of Portfolio and Project Management is an eight-chapter book written by Timothy J. Kloppenborg, the Castellini Distinguished Professor of Management at Xavier University, Cincinnati, Ohio, and Laurence J. Laning,a thirty-year IT executive who also teaches at Xavier. The book was published in January of 2012 by Business Expert Press. Written for executives, managers, and students of strategic management, the text addresses the gap between executives who determine strategy and the project managers who implement it. The authors advise leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects that collectively helps them achieve their strategic goals. The book also guides executives about what they need to do at each project stage and how they can ensure project managers understand fully how their projects contribute to overall strategy. Further, the authors detail how regular reporting and quarterly updates in planning help to ensure results; propose proven, simple methods of collecting integral data; examine effective decision making methods; and explain how portfolio and project decisions must be made based on data using reliable analytical methods. Chapter 2 discusses portfolio management, or how to select the ideal set of projects and other work that collectively help an organization reach its goals. First, portfolio management is defined and its components described including: identifying, selecting, prioritizing, resourcing, and governing the organization's work. Then methods for accomplishing and evaluating portfolio management are detailed and are demonstrated using a case study.

Strategic Leadership of Portfolio and Project Management is an eight-chapter book written by Timothy J. Kloppenborg, the Castellini Distinguished Professor of Management at Xavier University, Cincinnati, Ohio, and Laurence J. Laning,a thirty-year IT executive who also teaches at Xavier. The book was published in January of 2012 by Business Expert Press. Written for executives, managers, and students of strategic management, the text addresses the gap between executives who determine strategy and the project managers who implement it. The authors advise leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects that collectively helps them achieve their strategic goals. The book also guides executives about what they need to do at each project stage and how they can ensure project managers understand fully how their projects contribute to overall strategy. Further, the authors detail how regular reporting and quarterly updates in planning help to ensure results; propose proven, simple methods of collecting integral data; examine effective decision making methods; and explain how portfolio and project decisions must be made based on data using reliable analytical methods. In Chapter 3, the authors discuss the duties, motivations, and challenges of executives serving as a project sponsors. Executive sponsorship is defined and the responsibilities of a sponsor at each stage in the project life cycle are detailed. The chapter also examines the few select behaviors and high value activities executive sponsors can perform at each stage of a project to increase the probability of project success.

Strategic Leadership of Portfolio and Project Management is an eight-chapter book written by Timothy J. Kloppenborg, the Castellini Distinguished Professor of Management at Xavier University, Cincinnati, Ohio, and Laurence J. Laning,a thirty-year IT executive who also teaches at Xavier. The book was published in January of 2012 by Business Expert Press. Written for executives, managers, and students of strategic management, the text addresses the gap between executives who determine strategy and the project managers who implement it. The authors advise leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects that collectively helps them achieve their strategic goals. The book also guides executives about what they need to do at each project stage and how they can ensure project managers understand fully how their projects contribute to overall strategy. Further, the authors detail how regular reporting and quarterly updates in planning help to ensure results; propose proven, simple methods of collecting integral data; examine effective decision making methods; and explain how portfolio and project decisions must be made based on data using reliable analytical methods. Chapter 4 describes the role, duties, and leadership skills required of executives when supervising a project manager. The responsibilities of a project manager are examined at each project stage so that an executive can understand the different roles a project manager plays as opposed to those of a functional manager. The specific task and coaching responsibilities of a project executive are also discussed at each stage of the project life cycle.

Strategic Leadership of Portfolio and Project Management is an eight-chapter book written by Timothy J. Kloppenborg, the Castellini Distinguished Professor of Management at Xavier University, Cincinnati, Ohio, and Laurence J. Laning,a thirty-year IT executive who also teaches at Xavier. The book was published in January of 2012 by Business Expert Press. Written for executives, managers, and students of strategic management, the text addresses the gap between executives who determine strategy and the project managers who implement it. The authors advise leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects that collectively helps them achieve their strategic goals. The book also guides executives about what they need to do at each project stage and how they can ensure project managers understand fully how their projects contribute to overall strategy. Further, the authors detail how regular reporting and quarterly updates in planning help to ensure results; propose proven, simple methods of collecting integral data; examine effective decision making methods; and explain how portfolio and project decisions must be made based on data using reliable analytical methods. Chapter 6 discusses the role of the Chief Information Officer and provides a practical overview of information technology and its purposes in business. Significant recent developments in IT and techniques for designing IT enterprise architecture are examined. The chapter shows how the CIO works with other executives to define a strategic IT master plan, and concludes with a presentation on best practices regarding the use of IT consultants and IT vendor companies. The chapter contains three appendices that discuss technology basics (software, hardware, telecommunications, the internet 1.0 and 2.0, and databases), IT global standards, and commercial software contracting basics.

Strategic Leadership of Portfolio and Project Management is an eight-chapter book written by Timothy J. Kloppenborg, the Castellini Distinguished Professor of Management at Xavier University, Cincinnati, Ohio, and Laurence J. Laning,a thirty-year IT executive who also teaches at Xavier. The book was published in January of 2012 by Business Expert Press. Written for executives, managers, and students of strategic management, the text addresses the gap between executives who determine strategy and the project managers who implement it. The authors advise leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects that collectively helps them achieve their strategic goals. The book also guides executives about what they need to do at each project stage and how they can ensure project managers understand fully how their projects contribute to overall strategy. Further, the authors detail how regular reporting and quarterly updates in planning help to ensure results; propose proven, simple methods of collecting integral data; examine effective decision making methods; and explain how portfolio and project decisions must be made based on data using reliable analytical methods. In Chapter 7 the authors discuss the analysis of data in making strategic decisions. Techniques to define, collect, clean, and analyze high quality data are examined. A selection of simple yet powerful analytical techniques to better make strategic decisions is provided. The chapter contains two appendices discussing additional quantitative and qualitative analytical techniques.

Strategic Leadership of Portfolio and Project Management is an eight-chapter book written by Timothy J. Kloppenborg, the Castellini Distinguished Professor of Management at Xavier University, Cincinnati, Ohio, and Laurence J. Laning,a thirty-year IT executive who also teaches at Xavier. The book was published in January of 2012 by Business Expert Press. Written for executives, managers, and students of strategic management, the text addresses the gap between executives who determine strategy and the project managers who implement it. The authors advise leadership teams on implementing strategy through identifying, selecting, prioritizing, resourcing, and governing an optimal combination of projects that collectively helps them achieve their strategic goals. The book also guides executives about what they need to do at each project stage and how they can ensure project managers understand fully how their projects contribute to overall strategy. Further, the authors detail how regular reporting and quarterly updates in planning help to ensure results; propose proven, simple methods of collecting integral data; examine effective decision making methods; and explain how portfolio and project decisions must be made based on data using reliable analytical methods. Chapter 8 highlights the key learnings and takeaways from each chapter and presents ideas for implementing the authors' ideas within an organization.

Strategic Cost Analysis is a six-chapter book published by the Business Expert Press and written by Roger Hussey, Dean of Guangzhou International Business School and Professor Emeritus at the University of the West of England, and Audra Ong, Associate Professor at the Odette School of Business at University of Windsor. This book provides tools for managers to understand and interpret financial information as part of their organization's strategic planning and decision-making. The authors say that, regardless of industry or field, all managers must be able to use financial information effectively in their jobs. Through the context of four key questions, the authors explain how to calculate, control, and monitor costs, as well as to integrate cost analysis into organizational decision-making. The book includes examples and practical tips for managers at all levels. Chapter 1, Cost and Strategy (20 pages), provides insight into how an organization's cost system relates to its strategic plan. The authors outline the four questions that a manager must ask about the business to determine the actual cost, planned cost, potential for performance improvement, and integration of this information into the strategic plan. The authors discuss cost analysis in the context of Porter's five forces, with a specific focus on product differentiation and cost leadership. Finally, they examine financial accounting and management accounting, and the relationship between them.

Strategic Cost Analysis is a six-chapter book published by the Business Expert Press and written by Roger Hussey, Dean of Guangzhou International Business School and Professor Emeritus at the University of the West of England, and Audra Ong, Associate Professor at the Odette School of Business at University of Windsor. This book provides tools for managers to understand and interpret financial information as part of their organization's strategic planning and decision-making. The authors say that, regardless of industry or field, all managers must be able to use financial information effectively in their jobs. Through the context of four key questions, the authors explain how to calculate, control, and monitor costs, as well as to integrate cost analysis into organizational decision-making. The book includes examples and practical tips for managers at all levels. In Chapter 2, Cost Concepts and Methods (30 pages), the authors focus on the first question in their framework, "What did it cost?" They review different ways to identify and classify costs, emphasizing the most useful characteristic of direct versus indirect cost. They explore two approaches to managing the challenges of indirect costs by full costing and activity-based costing (ABC). They explain how the ABC method is most relevant for decision-making and outline the steps in the process. The authors also explain the development of the "time-driven ABC" method and review the different needs of costing in the service industry

Strategic Cost Analysis is a six-chapter book published by the Business Expert Press and written by Roger Hussey, Dean of Guangzhou International Business School and Professor Emeritus at the University of the West of England, and Audra Ong, Associate Professor at the Odette School of Business at University of Windsor. This book provides tools for managers to understand and interpret financial information as part of their organization's strategic planning and decision-making. The authors say that, regardless of industry or field, all managers must be able to use financial information effectively in their jobs. Through the context of four key questions, the authors explain how to calculate, control, and monitor costs, as well as to integrate cost analysis into organizational decision-making. The book includes examples and practical tips for managers at all levels. Chapter 3, Establishing Plans (27 pages), addresses the second question in the author's framework, "What should it cost?" The authors outline two ways an organization may approach planning: standard cost and budgetary control. Standard cost is most useful in the short-term and enables a manager to compare actual costs with an established goal for those costs. The authors explore issues in standard costing and calculating variances between the plan and performance. The budgetary control method is valuable in long-term planning and closely linked to organizational strategy. The authors describe the benefits of budgets and outline different managerial approaches. They also evaluate incremental, zero-based, rolling, and activity-based budgets. The chapter includes criteria for successful budgeting, a discussion of budget implementation, and examples of how to create and integrate budgets in an organizational setting.

Strategic Cost Analysis is a six-chapter book published by the Business Expert Press and written by Roger Hussey, Dean of Guangzhou International Business School and Professor Emeritus at the University of the West of England, and Audra Ong, Associate Professor at the Odette School of Business at University of Windsor. This book provides tools for managers to understand and interpret financial information as part of their organization's strategic planning and decision-making. The authors say that, regardless of industry or field, all managers must be able to use financial information effectively in their jobs. Through the context of four key questions, the authors explain how to calculate, control, and monitor costs, as well as to integrate cost analysis into organizational decision-making. The book includes examples and practical tips for managers at all levels. In Chapter 4, Monitoring and Control (23 pages), the authors explain the third element of their framework, using financial reports to monitor the success of strategy implementation. The authors review the critical variances in the standard costing approach, including direct costs, overhead, and sales, as well as how these factors interrelate. They discuss the challenges of budgetary control, which is often managed by "exemption," or looking for large variances in performance. They offer guidelines for alternative ways to analyze variances, including dollars and percentages, recurring trends, and contradictions and abnormalities. The authors also examine fixed versus flexible budgets and assess the overall strengths and weaknesses of budgeting itself.

Strategic Cost Analysis is a six-chapter book published by the Business Expert Press and written by Roger Hussey, Dean of Guangzhou International Business School and Professor Emeritus at the University of the West of England, and Audra Ong, Associate Professor at the Odette School of Business at University of Windsor. This book provides tools for managers to understand and interpret financial information as part of their organization's strategic planning and decision-making. The authors say that, regardless of industry or field, all managers must be able to use financial information effectively in their jobs. Through the context of four key questions, the authors explain how to calculate, control, and monitor costs, as well as to integrate cost analysis into organizational decision-making. The book includes examples and practical tips for managers at all levels. Chapter 5, Managerial Decision Making (25 pages), explains costing techniques. The authors look at the impact of fluctuating activity levels on cost and outline three methods to determine total costs. They explain how to put cost management into action through breakeven analysis and Cost Volume Profit analysis. The authors highlight the value of calculating a unit's contribution margin, which is the net amount each unit contributes towards fixed costs and profit, and how to use data to make strategic decisions, such as pricing special orders and selecting the most profitable alternative. They also explore how to use incremental analysis to isolate the relevant costs in a particular decision. The chapter includes insight into the inclusion of non-financial factors as decision criteria and a list of six questions to help managers select techniques for managing costs.

Strategic Cost Analysis is a six-chapter book published by the Business Expert Press and written by Roger Hussey, Dean of Guangzhou International Business School and Professor Emeritus at the University of the West of England, and Audra Ong, Associate Professor at the Odette School of Business at University of Windsor. This book provides tools for managers to understand and interpret financial information as part of their organization's strategic planning and decision-making. The authors say that, regardless of industry or field, all managers must be able to use financial information effectively in their jobs. Through the context of four key questions, the authors explain how to calculate, control, and monitor costs, as well as to integrate cost analysis into organizational decision-making. The book includes examples and practical tips for managers at all levels. Chapter 6, Strategic Cost Management (22 pages), reviews trends in cost analysis and shows how to use it in strategic planning. The authors summarize two techniques that offer a comprehensive view of an organization: value chain analysis and the balanced scorecard. They provide practical guidance for reducing costs and evaluate three methods: target costing, life-cycle costing, and activity-based management. They discuss performance evaluation and emphasize the importance of determining what measures are required for effective evaluation. Finally, the authors relate strategic cost management to the larger context of an organization's performance and highlight the manager's responsibility for first gathering the right data, and then using it in decision-making.

Global Supply Chain Management is a four-chapter book written by Matt Drake, Director of International Business Programs and Assistant Professor of Supply Chain Management at Duquesne University, and published by Business Expert Press in January of 2012. Written for executives and managers of all levels, the title explores the challenges of managing a global supply chain and discusses what cutting-edge strategies firms can implement to cope with these challenges and improve their supply chain performance. Using case studies to illustrate concepts, the author explores many topics including: supply chain risk management, the total-cost-of-ownership approach to procurement, global supplier selection, network orchestration, transportation and distribution strategies around the world, and transportation security measures. The author opens the first chapter by exploring the concepts underlying supply chain management, terminology specific to the subject, and its evolution relevant to its business functions. The importance of supply chain management to executives and business leaders is discussed and real-world examples to illustrate why and how a firm can derive a competitive edge by managing the supply chain effectively.

Global Supply Chain Management is a four-chapter book written by Matt Drake, Director of International Business Programs and Assistant Professor of Supply Chain Management at Duquesne University, and published by Business Expert Press in January of 2012. Written for executives and managers of all levels, the title explores the challenges of managing a global supply chain and discusses what cutting-edge strategies firms can implement to cope with these challenges and improve their supply chain performance. Using case studies to illustrate concepts, the author explores many topics including: supply chain risk management, the total-cost-of-ownership approach to procurement, global supplier selection, network orchestration, transportation and distribution strategies around the world, and transportation security measures. In the second chapter the author introduces reasons why firms trade globally, the benefits of globalization, and the challenges encountered when a firm is sourcing abroad. The author then discusses the management and mitigation of global supply chain risks as well as strategies for increasing the agility and efficiency of a supply chain. Additionally, he addresses the most pertinent security issues involved when trading internationally; U.S. government security programs are highlighted.

Global Supply Chain Management is a four-chapter book written by Matt Drake, Director of International Business Programs and Assistant Professor of Supply Chain Management at Duquesne University, and published by Business Expert Press in January of 2012. Written for executives and managers of all levels, the title explores the challenges of managing a global supply chain and discusses what cutting-edge strategies firms can implement to cope with these challenges and improve their supply chain performance. Using case studies to illustrate concepts, the author explores many topics including: supply chain risk management, the total-cost-of-ownership approach to procurement, global supplier selection, network orchestration, transportation and distribution strategies around the world, and transportation security measures. In Chapter Three, the author explains key elements that firms must consider when developing a global sourcing strategy. He explores the make-versus-buy decision, global versus local sourcing, and the total cost of ownership. He also discusses methods for selecting, managing, and evaluating successful alliances with international supply chain partners, and he examines innovative supply management relationships developed from the global supply network.