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Is That an Order?
In August 2022, a student pursuing his master of business administration degree in Mumbai at one of India's top business schools found himself in a despondent situation as he prepared his curriculum vitae (CV) to apply for an internship position at Golden Tobacco Company. He had written an email to his former project supervisor (a senior fellow of the MIT Media Lab at the Indian Institute of Technology Bombay), requesting him to approve the project the student had worked on under his supervision as relevant experience for the internship position. In response, the student received an email from his supervisor with one terse line: "Is this an order?" With a deadline that very evening to submit the CV, the student was in a tizzy. Where had he gone wrong in his email to prompt the terse reply from his former supervisor? How could he fix the situation? And how could he prevent such a situation when writing emails in the future? -
Zhiyuan: Digital Transformation in Supply Chain Financing Service
One afternoon on January 10, 2020, Zhengting Chen, the chief executive officer of Sichuan Zhiyuan Digital Finance Information Technology Co., Ltd. (Zhiyuan), was reading an internal report on the company's performance. Founded in 2013 in Chengdu, Zhiyuan was one of the first platform companies to provide traditional supply chain financial services in southwest China. Zhiyuan had experienced a decrease in both annual revenue in 2019 and year-over-year growth rate of membership. So, Chen wondered how the Zhiyuan's digital transformation could help attract customers and sustain the company's long-term growth by ensuring the authenticity and transparency of transactions. -
Motus Holdings: Making Ethical Decisions during the Hardships of COVID-19
The case describes the nature of the challenges facing Osman Arbee, CEO of Motus Holdings Limited (Motus) and his executive committee (exco) as they led the business through the challenges inherent in the onset of the COVID-19 pandemic and the South African government's initially stringent response to it. Arbee and other exco members explain the competing interests of different stakeholders and highlight the urgency with which they needed to act to ensure the long-term viability of the business. Motus is an integrated automotive holding company based in Ekurhuleni, near Johannesburg, South Africa. Its four divisions include Import and Distribution, Retail and Rental, Motor-Related Financial Services, and Aftermarket Parts. -
Big Brothers Big Sisters of Niagara: Changing the Course of Young Lives
Big Brothers Big Sisters of Niagara (BBBSN) was a not-for-profit (NFP) organization that offered mentoring and other programs for children and youth. The organization recruited and deployed volunteers in a variety of positions, including those available through its mentoring program, thrift store, bingo halls, and periodic fundraising events. However, while demand for BBBSN's services was increasing, the number of people willing to volunteer their time was declining. Since BBBSN was a newly amalgamated organization that had combined three Niagara-region Big Brothers Big Sisters (BBBS) agencies over the past two years, the fundraising and events coordinator of BBBSN also had to develop an integrated volunteer recruitment and fundraising program that would create a stronger voice for BBBS in the whole Niagara region. -
Flirtual
In August 2022, Anthony Tan, co-founder and CEO of Flirtual, a virtual reality-based dating platform was deciding whether to hire a new employee or work with a consultancy to complete a major rewrite of the platform's code. Flirtual had experienced high user growth, resulting in performance issues among some of its users. Tan wanted to decide how to continue growing its users while addressing these challenges. -
An Emerging Leader: Nora Has a New Job
Nora is an intelligent, hard-working employee in her first managerial role. As she attempts to move from a role as a contributor to that of a leader, she struggles to effectively manage her workload, her boss, and her team. While she is prepared to do what it takes to be successful, the characteristics that got her to her current level are not those that are needed in her new position. In other words, while she is technically adept, motivated, and customer-focused, this is no longer enough. Nora needs to identify what she can do-and what resources and support she should ask for-to fulfill her potential in this new role. -
Race-West Company: Racing to Overcome Logistics Issues in Truck Transportation
In April 2023, Maxwell Cutler, director of marketing and sweet potato sales at Race-West Company (Race-West), faced a daunting challenge of high demand for produce in the week leading up to Easter, Passover, and Ramadan. With a responsibility to ship 35-40 truckloads per day, Cutler was under pressure to ensure timely deliveries to satisfy and retain customers. Despite his best efforts and collaboration with his cousin Rachel Pisarz, who managed onion sales, multiple incidents disrupted the transportation process. Cutler received phone calls and emails reporting missing drivers, misloaded shipments, late deliveries, truck breakdowns, and extreme weather conditions. These disruptions resulted in significant financial losses for Race-West as well the loss of some customers. Determined to resolve the situation, he wondered what steps he could take to address these challenges and implement measures to avoid encountering similar issues in the future. -
CMA CGM Group: Navigating Digital Transformation Of Global Shipping
Rodolphe Saadé was the chief executive of the CMA CGM Shipping Co., Ltd. a giant in the maritime industry that was long criticized by customers for its lag in digitalization. Realizing the importance of digitalization, Saadé defined digitization as a key strategic priority for CMA CGM's development. This case traces CMA CGM's digital transformation process and discusses how Saadé and CMA CGM successfully addressed different challenges to gradually launch a series of digital innovations to the company's processes, products, services, and business model. However, as new waves of technology, from autonomous vehicles to smart data continued to emerge, how could CMA CGM leverage the rapid development of artificial intelligence (AI) in the shipping industry? How could CMA CGM make full use of big data to optimize business operation decisions? -
Minjungbal Museum and Cultural Centre: Revitalizing an Australian Treasure
Nicole Rotumah, chair of the Tweed Aboriginal Co-operative Society Limited, which ran the Minjungbal Museum and Cultural Centre (MMCC) in Tweed Heads, Australia, and the museum manager, Tina Pidcock, were standing in the middle of their beloved museum looking at the worn flooring, dusty artifacts, general state of disrepair, and stark absence of visitors. It was August 2020 and the COVID-19 pandemic had brought tourism to a standstill. However, both Rotumah and Pidcock knew that the museum's problems ran far deeper than the absence of visitors during the pandemic, and that something had to be done to revitalize this Australian cultural treasure. The question was what. Was MMCC functioning in the museum, tourism, or cultural experience industry? Who were its main stakeholders and competitors? Was it correct to measure success according to revenue or the number of visitors, or was protecting cultural heritage a sufficient goal? -
Returning to Redmond? Exploring Equity in Hybrid Work Environments at Microsoft
This public-sourced case is based on a series of decisions Microsoft and other US-based technology companies made between 2021 and 2022 related to hybrid and return-to-office work policies coming out of the COVID-19 pandemic. The case focuses on the balance that must be struck between policies that enable employee flexibility in terms of choosing a work modality (based on factors such as productivity, physical health considerations, professional growth, and home care requirements, among others), while not disproportionately harming career prospects for historically marginalized groups who might prefer to work remotely (out of preference or necessity). Discussion could focus on topics such as distribution of care work, professional double standards for women, intersectionality, and other ethical considerations. At the Darden School of Business, this case is taught in first-year and second-year ethics electives. It would also be suitable in a module covering diversity, equity, and inclusion. -
The End of Credit Suisse
The case describes the demise of Credit Suisse Group AG (Credit Suisse), along with Credit Suisse's history and its significance for global markets and Switzerland. The case examines key episodes during the past 15 years that point to risk-management lapses, weak corporate governance, and ineffective restructurings. The case also discusses Credit Suisse's financial performance, capital and liquidity metrics over time, and its CEOs' efforts to alter its course. Finally, the case describes the reaction of the Swiss regulators during the final hours, the forced merger of Credit Suisse with UBS Group AG (UBS), and the potential impact of a bankruptcy on global markets and Switzerland. Given Credit Suisse's status as one of 30 systemically important financial institutions (SIFIs) globally, its demise opens questions related to the efficacy of regulation after the global financial crisis (GFC), the role of regulators, and bank corporate governance. Ultimately, this case asks, "What are the lessons we can learn from Credit Suisse's demise?" in hopes that they won't be repeated. -
Suez and Veolia in Hot Water
The case, "Suez and Veolia in Hot Water," takes the merger between Suez and Veolia, the two largest global water and waste multinationals, as a starting point and puts it in the context of the ongoing discussion in France (and elsewhere) about remunicipalizing utilities, especially water and wastewater. The broader background of the case narrative constitutes, on the one hand, the water infrastructure crisis in many advanced countries, and, on the other, the challenges the water sector faces due to climate change. The emphasis of the case discussion is on the economic analysis of private-public partnerships (PPPs). These partnerships between the public and the private sectors are not trivial in the context of water infrastructure, especially because water utilities tend to be natural monopolies and because water is a good that has both a private and a public dimension. Suez and Veolia in Hot Water" is taught at the Darden School of Business in the MBA "Global Economics of Water" course. The case belongs in the policy module, which follows cases about and discussion of the global and climate-change context of water. The policy module focuses on water utilities and water markets. The case can also easily be taught on its own, as it deals with PPPs, which have been receiving quite a bit of attention lately. -
Transforming Healthcare Delivery at Karolinska University Hospital
The case study examines the journey toward value-based healthcare at Karolinska University Hospital. The hospital's ambitious shift to a patient-centered care delivery model, accompanied by the construction of a new facility, encountered challenges such as high costs, staff dissatisfaction, and growing waiting lists. The departure of CEO Melvin Samsom in 2018 left the new director Bjorn Zoega with a budget deficit, discontented staff, and an outdated IT system. By 2023, however, Zoega had achieved a remarkable turnaround. Ranked among the top 6 international hospitals, the institution boasted a positive budget and had exceeded production assignments for three consecutive years. In 2023, Zoega pondered if his changes were long-lasting and how the Hospital should face new challenges such as an aging population and a shortage of qualified nurses. -
Beyond the Runway: Gucci's Leap into the Web3 Era
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HealthMet and Workplace Surveillance
This case study presents the dilemma of a vice president of human resources at a health data processing company who must decide how to implement the results of digital productivity monitoring software that tracked employees' work activity via, among other things, keystroke tracking, monitoring websites visited, and checking email content. The data tracked through the software produced an overall employee productivity score meant to assess who was doing what and when and helped identify employees who had generally been inactive and unproductive. This software was controversial within the company. Many employees called it intrusive and dystopian. Other employees were positive about the software's use, claiming that it helped them be more productive and focused, and that it rewarded good workplace behavior. The decision the vice president now faces is how to adjust the salaries of all employees based on the productivity detected by the monitoring system in the face of internal polarization about the software. Should the vice president boost the salaries of those with the greatest productivity and decrease the salaries of those with low output? -
GRID: Disrupting the Real Estate Industry with Blockchain
In February 2023, Irene Cameron was preparing to launch her property technology (proptech) start-up Geo-Registry Integrated Datachain Inc. (GRID) in eastern Ontario. She had identified several problems with the real estate process and planned to disrupt the industry with a one-stop blockchain platform. The platform would integrate all the steps and processes in buying and selling real estate, including the services provided by professionals such as real estate agents, mortgage brokers, lawyers, and municipalities. Cameron had completed extensive validation and now had to decide what business model to test out and which revenue model to leverage. -
Freeze (A): Handling A Whistle-Blowing Report
On May 5, 2023, Vicky Poirier received a call from Daniel Chen, vice-president of finance at Freeze Inc. After receiving an internal tip, Chen was calling to ask her to investigate a potential case of collusion involving one of his colleagues. As president of Quantum Juricomptable Inc. (Quantum), Poirier had to discuss the issues and challenges of this potential mandate with her team before deciding whether to accept it. Quantum's investigation team, including forensic accountants, planned and performed an investigation to verify whether these allegations were true and prepared a forensic accounting report for a special committee at Freeze. The consequences of this report would be significant for the organization. How should the Freeze react to the report's findings? What were the issues and challenges underlying any decision to dismiss the wrongdoers? Should Freeze dismiss them? This case extends into a supplementary B-case, which introduces a new decision point (see product W33372). -
Logic Fruit Technologies: Growth and Business Strategy
At the end of December 2022, the chief executive officer of Logic Fruit Technologies (LFT), a product engineering research and development company, was trying to decide which of three partnerships to pursue to double the company's profit margin percentage by 2025. LFT was headquartered in Gurgaon, India, and provided end-to-end solutions in electronic design outsourcing. LFT's board of directors wanted to make a decision at its meeting on January 30, 2023. -
AccelleWell: Surviving a Toxic CEO
By September 2022, Elizabeth Hooper had been working for 100 days as chief human resources officer at AccelleWell, a contract development and manufacturing organization in Cambridge, Massachusetts. Just before her arrival, AccelleWell was acquired by the private equity firm Evenhuis Equity Partners. The company's chief executive officer who hired Hooper was fired shortly after she started and was replaced by a new "fixer" who was brought in to turn around the company. Initially, Hooper thought that she could work well with the new leader, who voiced his support for Hooper publicly at an all-staff meeting and approved her plan to add new positions to the human resources team. However, he soon proved to be a toxic leader, making sexist and ageist comments and firing various executive team members. Hooper wondered if she could hold on to her own job. Was there any hope that she could still be successful as part of the executive team that had transformed AccelleWell into a leading life sciences employer? -
Tianjin Motor Dies Co. Ltd.: The Digital Transformation of an Automotive Supplier
Tianjin Motor Dies Co. Ltd. (or "Tian Qi Mo"; TQM) was a China-based automotive technology supplier that specialized in the research and development (R&D), design, manufacturing, and distribution of automotive body panel dies, welding tools, and automobile body stamping fixtures. Although TQM had struggled during China's reform toward a market economy, the company's persistent focus on and investment in R&D, innovation, and technology enabled it to survive and thrive, eventually growing to become an industry leader in China. A key pillar of the company's strategy was information technology (IT). The company's focus on IT had enabled it to establish a solid foundation for growth. In today's age of digital disruption, TQM sought to leverage IT to transform its traditional product-based business model into a hybrid model that included not only products but also a platform that enabled different stakeholders in the automotive industry to transact and collaborate. The vision was promising, but TQM faced many challenges in its implementation.