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John Chambers, Cisco, and China: Upgrading a Golden Shield
This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins with tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco in 1991 and became CEO in 1995. The company expanded rapidly thereafter, acquiring many firms and growing globally, including in China, where it virtually created the internet. The case explores how the firm facilitated surveillance and monitoring of the internet in the Golden Shield project launched in 2000, and in 2004 served as a key participant in the CN2 upgrade which greatly enhanced official capability to filter content online. The case ends in 2007 with Chambers announcing further capital expenditure in China, but facing growing criticism in the US Congress and elsewhere for its human rights record. At the same time Cisco faced a power domestic competitor, Huawei, which had grown rapidly investment in innovation even as Cisco had focused on share buy-backs after experiencing a sharp fall in its share price following the end of the dot.com bubble. The case provides a vehicle for exploring the ethical and human rights responsibilities of corporations in the technology sector, and the impact of the internet on democracy. -
Jieyue: Exploring Peer-to-Peer Finance
Beijing Jieyue United Information Consulting Co., Ltd. (Jieyue), a Chinese peer-to-peer (P2P) company established in mid-2013, offered financial services to investors through wealth management stores and an online service platform-xiangshang360.com. The platform served online customers, while the stores focused on those who had no interest in managing their wealth online. For borrowers, Jieyue provided offline services only, and it also performed credit checking through offline channels. Jieyue believed that the offline channels, particularly in third-, fourth-, and fifth-tier cities, could be the foundation for its sustained development, as well as a barrier for competitors. However, China's P2P industry was facing the toughest regulatory supervision in history in 2016, and it was estimated that only 10 per cent of P2P companies could survive the increased regulatory supervision. Jieyue needed to make a decision: should it revise its business strictly according to the supervision rules or should it follow its original direction with a few minor adjustments to its business? -
Pay Scales
The only female senior partner at a boutique management consulting firm has found out that she is paid less than half of what male partners were making who were younger, less experienced, and contributing less overall to the business. When she presented her case to the senior partners and explicitly asked if the pay discrepancy is become she was a woman, they would only respond to her through lawyers. The case is designed to bring students' instinctive decision-making tendencies to the surface. Thus, it is short enough to be read and responded to in class. Students are assigned readings and assignments related to the case after class discussion in which they are encouraged to reflect on their initial responses. The case is quite flexible and would work in any course that deals with leadership, ethics, difficult conversations, decision-making, organizational behavior, human resources, and related topics. It is appropriate for a range of levels and audiences, including undergraduate, MBA, and executive education. -
Safaricom 2018: The Emerging-Markets Payments Battle
The case discusses the decision of a hypothetical London-based hedge fund manager, Greg Rubin, who manages a fund primarily investing in emerging and frontier markets to decide whether to buy (or short) Safaricom, a Kenya-based telecom and financial services company that became globally known more than a decade ago (2007) for its use of technology to facilitate payments via mobile phones. There was a real need in Kenya for a different system of payments and money transfers, given the large underbanked population (almost 80% lacking a formal bank account) and the widespread use of cash. M-Pesa, the system introduced by Safaricom was an astounding success and quickly achieved a dominant position in the Kenyan marketplace. Kenyans embraced the use of mobile phones to transfer money and pay bills. More than 10 years later, at the time of the case (March 2018), Safaricom's dominance is challenged by a series of missteps expanding abroad (e.g., to South Africa), increased competition at home, as well as the introduction of 3G and advanced smartphone technology. The case allows for an examination of the investment thesis for Safaricom and its valuation. This requires the analysis of payment systems and their evolution in frontier markets as well as the analysis of country/political risk, among others. It is the combination of an innovative company from a frontier market and the introduction of new technologies that make this case interesting (and challenging) to analyze-by no means an obvious decision for Rubin. -
Forta Furniture: International Expansion
The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case addresses the need to combine quantitative and qualitative analyses for making superior decisions. Additionally, this case touches on the need to understand differences in resources and customer preferences in different countries and how a company should consider these factors when defining its growth strategy in deciding whether, where, and how to expand internationally. This case can be used in an introductory marketing management course for undergraduates or MBA students that discusses new market expansion and/or global or multi-market marketing strategy. In addition, it could be used in an elective course on international marketing. The case also be used as an example of sales forecasting when a firm launches in a new market. -
SaskPower U.S. Debt: Hedging Currency Exposure
On December 19, 2002, the board of directors of the Saskatchewan Power Corporation (SaskPower) was contemplating the approval of the company's 2003 foreign exchange strategy to manage long-term currency risk exposure in the utility's U.S. dollar debt. SaskPower had borrowed extensively in the early 1990s, with maturities ranging from 10 to 30 years. The U.S. dollar exchange rate against the Canadian dollar had since increased, thereby increasing the effective burden of the debt and reducing the utility's net income. A change in accounting practices implemented in 2001 required SaskPower to recognize as a gain or a loss in the current year any translation differences in the value of its outstanding U.S. dollar debt resulting from fluctuations in the exchange rate during the year. This policy change led to a significant reduction in net income in 2001, followed by a significant increase during the first eight months of 2002. The volatility in earnings had complicated the task of setting rates for electricity and had proved politically difficult to justify. In late 2002, SaskPower had to decide whether and how to hedge its currency exposure in outstanding U.S. dollar debt. -
Kroeker Farms Limited: Expanding Hemp Production
Kroeker Farms Ltd. (Kroeker) had 500 acres of organic hemp in 2016 and planned to expand to 1,100 acres in 2017. Kroeker was one of the largest producers of potatoes in Manitoba, and hemp had become an important part of the crop rotation on its certified organic land. The agronomist responsible for all non-vegetable crops was looking at two equipment investment options because the equipment currently used for hemp was already at its maximum capacity. The first option was to invest in a new technology-a camera cultivator along with a new air seeder, which had to be imported from Europe. The second option was to simply invest in a larger version of the row-cropping equipment that had been used successfully for hemp on the farm. With the next seeding term approaching quickly, in Spring 2017, he needed to make this decision as he knew if he chose the new technology option, shipping from Europe would add additional logistical and timing concerns. -
Hygiene and You: Sustainability and Profitability
Hygiene and You, an Indian entrepreneurial venture, retailed sustainable menstrual products such as menstrual cups and cloth pads. In December 2017, the business was not making profits because of slow growth and increasing competition in the sustainable menstrual product industry. Menstruation was a taboo topic in India and associated with deep-seated socio-cultural beliefs that severely inhibited marketing communication. In India, 88 per cent of menstruating women still used unhygienic menstrual products, and the Indian government actively promoted disposable sanitary napkins to encourage women to shift to a hygienic alternative. The company's founder had to decide on expansion strategies to make the business profitable while passionately advocating sustainable menstruation practices. -
Tax for the CFO: Should Pfizer Acquire Allergan?
On November 20, 2015, the chief financial officer of Pfizer Inc. (Pfizer) was preparing to make a recommendation about whether to proceed with or stop merger talks between Pfizer and Allergan plc (Allergan), a pharmaceutical company with headquarters in New Jersey but tax residence in Ireland. Informal talks had been going on for almost a month, but both sides were rapidly approaching the pre-arranged deadline. The two teams had less than a week to either formally agree to proceed with a merger or walk away. Formalizing the agreement meant activating a US$400 million breakup clause that would make it costlier to call the deal off at a later date. Allergan's Irish tax residency made this merger both attractive and concerning. While it provided the opportunity to lower Pfizer's worldwide tax rate, the U.S. Treasury Department had recently announced regulatory changes targeting mergers that relocated a company's tax residence to a low-tax country (called "tax inversions"). Pfizer's legal team members were confident that the announced changes would not affect the proposed merger with Allergan. However, they were less certain about if-and when-the U.S. Treasury Department might make changes again. -
Facebook, Inc.: A Look at Corporate Governance
This case examines Facebook's corporate governance by reviewing information in the company's proxy statement. Students become familiar with the nature and type of information in proxy statements. They also learn how to examine various facets of executive compensation and corporate governance such as the use of stock options and restricted stock to compensate executives, dual class share structures, board composition and characteristics, controlled companies, and classified boards. -
Devils Backbone Brewing, LLC: An Idea Brews
This case is used in Darden's required first-year course, "Strategic Thinking and Action." In 2015, Steve and Heidi Crandall, the founders of Devils Backbone Brewing, LLC (DBB), were looking back on eight years of unanticipated success and significant growth. DBB had created a destination, a brand, and beer that drew people from all over, and it was the largest craft brewery in its region. The entire community, not just loyal beer drinkers, had supported DBB. In addition to funding and zoning accommodations, so many local residents had built their own economic lives around what had been their "little brewery that could." But the success had brought challenges, specifically in terms of growth. DBB was consistently not meeting demand in its existing markets and was receiving complaints about out-of-stocks. The Crandalls and their team had to figure out how to grow with, or preferably ahead of, demand for DBB's product. Should DBB build further capacity despite an already exhausted line of credit? Should it employ a contract brewer despite the local authenticity concerns such a move might stir up? Or should it just keep trying to manage business within its existing footprint, comfortably serving its loyal customer base? -
Dell: Upcycling Ocean Plastics Through Supply Chain Innovation
This case focuses on Dell's efforts to develop an open-source, scalable, and cost-effective supply chain capable of delivering ocean plastics waste to its production facilities, and potentially to those of partnering companies through a consortium. Piyush Bhargava, vice president of global operations at Dell and leader of Dell's Ocean Plastics Initiative, must deliver a strategic plan for how to proceed with the initiative but has three primary challenges: (1) how to deliver "additionality", (2) how to operationalize an ocean plastics supply chain at scale, and (3) how Dell should approach developing a consortium to ensure meaningful demand for the material. The case presents scientific information on the causes, scale, and impact of the ocean plastics problem and provides background on Dell's involvement in other sustainable packaging initiatives. Students will learn why Dell chose this cause and how it came to be a leading initiative within the company. The case is based on a 2017 Tauber Institute for Global Operations (University of Michigan) summer internship project. -
SINE: Building a Team of the Willing
An academic research group, providing services to medical device companies, had studied most of the new materials on the market and under development. They found a new approach for solving known issues related to the mending of damaged living tissue. The lab head and the research group leader knew this would be an opportunity to help a lot of patients and decided to patent the invention. Initial private investment in exchange for 50% IP rights allowed preclinical evaluation. Initial talks with large medical device companies indicated there was interest, but they needed clinical proof first. In collaboration with the University's TTO (technology transfer office), a start-up business plan was devised and venture capital (VC) funding was obtained, which allowed the new technology to get through the first clinical assessment. Dr. Gérard Bouchier, Research Group Leader, December 2008. Spirits were high that 15th of December morning. Gathering for coffee, the team went through their company presentation a last time. All hopes were set upon the meticulously planned VC syndicate meeting that could finally mean a step forward in starting up their medical device company. Having spent the last two years preparing the case, Gérard knew he was prepared. Unfortunately, despite the excellent reception of the case and the positive spirit around the table, none of the VC funds wanted to take the lead. Worse, about two weeks later the Great Financial Crisis hit the region and all funds pulled out of the discussion. What now? learning objective: 1/ How to set up and secure a motivated team of managers. 2/ How to organize the fund raising at an initial stage of development of a company, how to execute a strategic initiative, how to set the course and schedule the right resources, how to quickly adapt strategies in relation to changing environments. 3/ Applying leadership concepts and in particular organizational dynamics. -
Qualcomm Inc., 2019
This case is set in mid-2019, when Qualcomm was struggling with unwanted take-over battles, fights with Apple and the Chinese government, and internal dissension on the board of directors. Ten years earlier Qualcomm was hailed as a monopoly on CDMA technologies and its derivatives, it appeared to be positioned to become the next dominant technology company in the tradition of Microsoft and Intel. But as the industry changed, Qualcomm's competitive position seriously weakened. The purpose of the case is to explore central questions in strategy formulation: 1. how to build a long-term sustainable position based on technology; 2. how to design an IP strategy to lock-in customers for the long-run; 3. how to build a global standard and appropriate returns on that standard; and 4. how to respond when your historical business model starts to crumble. -
Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement
In 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS '86) who worked in finance, were planning for their next book. The couple's earlier books had given rise to social movements around gender equity and poverty issues. They hoped the next book would be equally powerful. What should the book focus on? What additional content should they create to make sure their writing had an impact? -
Global Brand Management of Anheuser Busch InBev's Budweiser
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed across geographies and that often interfered with each other. He worried whether the company could keep selling a premium brand proposition abroad as the brand's reputation faced challenges at home in the U.S. and whether he needed to force a monolithic global brand strategy everywhere or allow for local market customization. Could Budweiser simultaneously accommodate two or more brand realities? -
Local Lion Coffee Shop: Marketing Strategy
In 2012, in the small mountain town of Boone, North Carolina, an entrepreneur launched a premier coffee shop called Local Lion. Boone was both a home to a state university and a popular tourist destination and Local Lion provided a unique coffee experience. This experience included responsibly grown coffee, homemade doughnuts, and locally made artwork and jewelery; however, customers were heading to the recently opened outlet of the global coffee chain Starbucks. The Local Lions owner wondered what he could do to preserve his business and retain his current customer loyalty. What options should he explore? -
IndCo: Challenges of Designing and Implementing Customized Training
In March 2017, a training manager at IndCo, a large Indian manufacturing conglomerate, faced a pressing problem. She had been asked by one of IndCo's general managers to design and implement a customized training program on strategic thinking for his departmental team. Because she had prior commitments and had never conducted a training module on this topic before, the training manager sought to outsource the program to an external expert-a professor from a reputable business school. Although this arrangement seemed promising, the professor's training proposal presented certain challenges, including cost and availability. The training manager needed to assess whether the proposal met IndCo's requirements, and whether she had made the right decision in outsourcing this task. She had to choose her next steps very carefully to avoid displeasing any of the involved parties, while also satisfying IndCo's budget constraints and ensuring the ultimate delivery of a high-quality training program. -
Amazon and Walmart on Collision Course
The case describes how Amazon and Walmart have been two of the most successful retailers in history and responsible for changing the rules of the game in the retail industry. In their wake, they have driven many retailers out of business while transforming how suppliers manage their relationship with powerful retailers. They have both been widely admired even if the market currently views Amazon as having greater potential. The unique trajectory of each retailer, Amazon through online and Walmart through offline, has endowed these companies with different and distinctive capabilities. For the most part they have managed to avoid each other in the competitive marketplace by serving different consumer needs. However, as consumers and markets have been increasingly demanding an omni-channel presence, both retailers have been forced to invade the other's turf - with Amazon seeking an offline presence and Walmart seeking a substantial online operation. This leads to several questions that engage students. To grow, how should the two retailers confront each other and build their omni-channel operations? What has been their past success in the playing field of their nemesis (Amazon offline and Walmart online)? How does the marketing strategy of the two retailers differ? What are the distinctive capabilities of each retailer and how do these either help or hinder their ability to effectively evolve for an omni-channel future? What are the financial implications of the omni-channel transformation for each retailer? -
Verona Group
Are a salesperson's struggles her own fault or the result of a problematic job design? Anna George works as a salesperson at Verona Group, a company that designs and wholesales high-end women's apparel. She had spent nearly 20 years in sales with another fashion label and was well regarded in the industry. Verona Group hired her to bolster its small but growing presence in the western United States. In her first two years with the company, however, George has missed her sales targets and received mixed scores from customers in Verona Group's annual customer service survey. When Emilio Chao, the head of Verona's sales force, looks at George's performance review and discusses George's situation with Catherine Edwards, Verona Group's head of human resources, he wonders whether the company should give George additional support that would help her be more successful. Or is George not a good fit for the company?