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Eastern Bank: Innovating Through Eastern Labs
Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were pulling back. But with technology threatening to disrupt Eastern's relationship banking model, CEO Bob Rivers is getting worried. Looking to spur innovation at the bank, he set up meetings at MIT to talk with "fintech" entrepreneurs. In a deliberate quest for innovation talent, Rivers finds his way to Dan O'Malley, co-founder of the payments division at Capital One and, most recently, CEO of a failed online bank. O'Malley agrees to join the bank as Chief Digital Officer, leading product development, customer support, and "Eastern Labs"-a new office enclosed by glass walls and located in the middle of Eastern's main lobby. Rivers provides Labs with $4 million annually-1% of gross revenues-to develop new banking technologies, and promises to help O'Malley spin out his own company if he develops product that can be monetized. O'Malley conducts tests in insurance cross-selling and small business lending, eventually launching a completely automated small business lending product. Rivers keeps the promise by helping O'Malley spin out a bank technology company called Numerated, and secures a 25% equity share for Eastern. But by the time of the spin out, Rivers is reassessing the success of the effort. Did Rivers have the right intrapreneurship model? Did he change the culture at Eastern? Did he make a mistake spinning off Numerated into a separate company? What lessons can he learn for "Labs 2.0"? -
Data Breach at Equifax
The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides details of how Equifax recovered from the breach and changes the company made. On September 7, 2017, Equifax announced that the personal information of over 140 million consumers had been stolen from its network in a catastrophic data breach, including people's Social Security numbers, driver's license numbers, email addresses, and credit card information. The announcement sparked a massive backlash, as consumers and public officials questioned how a company that managed sensitive personal information about over 800 million individuals could have such insufficient security measures. It came to light that Equifax had been aware of critical faults in its cybersecurity infrastructure, policies, and procedures for years but had failed to address them. Equifax's public response also received criticism. CEO Richard Smith and numerous other executives resigned, and Equifax was left facing dozens of lawsuits, government investigations, and the potential for new regulation. -
Hisense's Internationalization Dilemma: Co-Operation with Loewe
Hisense Co., Ltd. (Hisense) was the fourth-largest television maker in the world, but its market share and brand recognition remained low in Europe. Therefore, strengthening its branding and improving its sales there were priorities for the Chinese company. In 2013, Hisense was considering whether to establish a strategic alliance with the German high-end television manufacturer Loewe AG (Loewe). Despite having a good reputation, Loewe was suffering severe financial distress and facing possible bankruptcy. If Hisense co-operated with Loewe, it would gain access to Loewe's distribution network in Europe and utilize co-brand advertising with Loewe. In turn, Loewe would benefit from Hisense's long-term technical support and gain access to the promising Asian market. Should they proceed? -
From Crisis to World Champions: Lessons from German Football
For the Deutscher Fussball-Bund e.V. (DFB)-the German Football Association-winning the most prestigious football trophy, the 2014 FIFA World Cup, was the culmination of a long period of suffering, reinventing, and rebuilding. Once the dominating force in world football, the German team had been at rock bottom around the beginning of the millennium. To manage its way out of this crisis and leave competitors behind once again, the DFB had to fundamentally reinvent itself. The turnaround required radical changes that would take a long time to pay off and involved substantial risks. How did the DFB reinvent itself to overcome the crisis and regain competitive strength, culminating in triumph at the 2014 FIFA World Cup in Brazil? How could DFB's managerial options be applied to the corporate world and provide lessons on successfully managing a crisis? What could DFB's management do to remain at the top of international football? -
Ergonomica Consulting and Solltram Hotels: An Ethical Dilemma
A senior manager at Ergonomica Consulting was under pressure to demonstrate to her client Solltram Hotels that the hotel's investment in LED lighting would provide a payback. Winning the client's buy-in would lead to an extension of the contract with the client, development of a new specialist practice area within Ergonomica Consulting, improvement of the manager's chances of promotion, and the cementing of her reputation. However, at a critical moment, the manager discovered that a previously hidden error in her main spreadsheet, which contained over two million data points, had resulted in her overestimating the cost savings for the client. Should she conceal the mistake and win the important contract, improving her chances of promotion? Or should she own up to the mistake and risk losing the account, her promotion, and her reputation? -
Volkswagen and Tata Motors: A Strategic Alliance in India
In 2017, Volkswagen Group was not satisfied with its performance in India. Tata Motors Limited, on the other hand, had been dealing with increased competition from new automobile players. In March 2017, both players made the announcement of a potential strategic alliance with one another. However, the alliance talks soon stalled over the potential use of a platform and the practicality of the business model. The question facing both companies was whether to work out their differences and move the alliance forward, or to terminate the negotiation talks and operate independently. -
Sofame Technologies Inc.: Reorganizing for Growth
In late 2015, the chairman of Sofame Technologies Inc. (Sofame), a Montreal-based manufacturer and marketer of energy-recapture systems, faced a dilemma. The firm, which transformed the waste heat generated by hot water and exhaust gases into usable energy, had struggled for more than a decade as it coped with low gas prices and a failed carbon credits management subsidiary. Sofame had just been delisted from the stock market and was precariously close to bankruptcy. However, the chairman continued to see value in Sofame and was considering a restructuring plan that involved the acquisition of a New York-based boilermaker that could save the firm. In addition to the financial viability of the acquisition and the difficulty of raising funds, he also needed to consider other issues, including the fact that, as the chairman of a Canadian Crown corporation, he could not preside over a firm undergoing the bankruptcy process. -
Wal-Mart: The Living Wage
By 2017, Wal-Mart Stores, Inc. (Wal-Mart) had shaped purchasing power for more than a million U.S. workers. Wal-Mart's economic muscle was so profound that one could assume that the corporation's wage policies had had a significant impact on the struggle for a living wage in the United States-but did this assumption have any merit? Wal-Mart had set the benchmark for low-cost retail labour practices. Understanding how Wal-Mart set the agenda with wages invited the investigation of a few pertinent questions: What socio-economic forces were in play and what was the environmental context that shaped Wal-Mart's approach to managing its labour force? What were Wal-Mart's wage-related practices, and how did the hourly rate paid to workers by the corporation affect prevailing wage rates? Finally, what were the benefits for Wal-Mart if it pursued a progressive wage rate agenda related to a living wage, and what were the disadvantages if it did not? -
The Panic of 1907 and the High Tide of Progressivism (A)
In June 1913, President Woodrow Wilson confronts a legislative deadlock over terms to define a new Federal Reserve Bank for the United States. The recent panic of 1907 triggered a major civic reaction that sought to dispense with a 100-year-old antipathy to central banking. Now, Wilson must decide how best to harness the civic reaction in framing a new central bank. Wilson's dilemma occurs in the midst of a dramatic regime shift in American politics. The rise of Populists and Progressive politicians in reaction to the rapid transformation of America in the Gilded Age marks 1913 as a historic pivot point. It is useful to consider how the panic of 1907 contributed to that pivot and how the public subsequently reacted to the panic. This case and its supplemental B case are a vehicle for illuminating the dynamics of financial crises, comparing systems for financial stability such as clearinghouse associations and central banks, considering the origin of the U.S. Federal Reserve System, and exploring the dynamics of government policy making in the context of a regime shift in political sentiment. -
Japan's Economy: Abenomics from the Front and Rearview Mirrors
This case uses Japan's low-growth episodes since the 1990s to analyze economic policy in an environment featuring excess capacity, low growth, and low inflation. The case discusses the rationale behind "Abenomics"-Prime Minister ShinzÅ Abe's three-pronged approach to stimulating Japan's economy. In the case, Haruhiko Kuroda, the governor of the Bank of Japan (BOJ), is tasked with making the case to stick with Abenomics after five years under the policy. Were the three prongs of policy changes on course or was one or more of the prongs failing to reenergize growth? The answer would be especially topical during the upcoming general election, which many viewed as a referendum on Abe's economic policies. -
JetBlue: Relevant Sustainability Leadership (A)
In 2017, JetBlue, the airline founded on the mission to "bring humanity back to air travel", was considering becoming one of the first companies to report its sustainability performance according to the Sustainability Accounting Standards Board (SASB) standards. SASB standards identified climate change, labor issues, and corporate governance issues as important considerations for companies in the airline industry. Despite operating as a smaller player in an industry dominated by few legacy competitors, JetBlue leadership saw the company as a driver of industry progress. However, would the adoption of SASB standards help JetBlue achieve the goal of "relevant sustainability leadership?" How developing metrics and improved performance on material sustainability issues could be used as an instrument for change management? Should Sophia Mendehlson, the Chief Sustainability Officer, integrated Environmental, Social and Governance (ESG) metrics in the regulated fillings as in the 10-K, in separate sustainability reporting mediums, or as a separate report? JetBlue believed sustainability was more than simply a risk mitigation tool. Was it? -
Jumia Nigeria: from Retail to Marketplace
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria's oil-based economy. By 2016, however, Jumia's growth had begun to taper, hindered by plummeting oil prices, the subsequent economic downturn, and the pressure of Nigeria's limited retail ecosystem. In addition, Jumia's inventory-intensive retail model required significant infusions of capital that, in the face of a deteriorating economy and the company's inability to show a profit, was becoming increasingly difficult to obtain. Considering all this and looking to the success of the Amazon and Alibaba marketplace models where third-party sellers largely carried inventory costs, the Board had made a drastic decision: Jumia would shift from an online retail model to a marketplace model. They also made it very clear that a failure to properly implement this transition could mean the end of investor support for Jumia. Senior management wondered how they would meet the challenges ahead. While Amazon in the US and Alibaba in China had found success with the marketplace model, they wondered if Jumia would be able to do the same. Was this the right model for the very different Nigerian environment? Would vendors, many of whom already had retail operations in the country, choose to sell through Jumia? How could Jumia continue to provide the same high quality customer service on which the company's success had been built while switching to a marketplace model in which parts of this critical aspect would now be in the hands of third parties? -
The Market for Justice: Burford Capital and the Litigation Finance Industry
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NetDragon
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Bitfury: Blockchain for Government
In the Republic of Georgia, legend had it their land was a precious gift from God he had intended to keep for his mother. But over time, the land had been under intermittent threat from without and within. In 2017, the Bitfury Group, which Valery Vavilov had co-founded, had helped publish 300,000 Georgian land titles onto the blockchain, making them immutable and, many believed, unhackable. What came next, Vavilov's team envisioned, were smart purchase and sale contracts via the blockchain; and from there, a full suite of property-related services and, eventually, blockchain as the foundation for a transformation in government services. Vavilov, who had co-founded Bitfury and expanded it substantially from its bitcoin mining roots, felt a blockchain-driven makeover of this sort would take place not just in Georgia's government, but around the world. It was not a matter of "if?" anymore; although that still left the question of "when?" -
RB
As 2016 was approaching its end, Rakesh Kapoor, CEO of RB, one of the world's major fast moving consumer goods (FMCG) companies, envisioned the prospect of a major acquisition that would add a line of health-related products that promised growth in the developing markets of Asia. The acquisition would also move RB closer in size to its better-known rivals, such as Unilever or P&G. RB, formerly Reckitt Benckiser, produced health, hygiene and home products and its strategy revolved around 19 top-selling global brands known as Powerbrands, such as antiseptic Dettol or sore throat medicine Strepsils, and cold remedy Mucinex. In 2016, the company recorded sales of $13.4 billion and a market capitalization of $62 billion. Kapoor wondered whether the moment was ripe for a major acquisition or if the organization needed more time to adapt to its new health and hygiene oriented strategy and some key organizational changes. Could Kapoor keep what made RB so unique among its FMCG peers intact through this transformation, and would an acquisition advance or jeopardize what distinguished RB? -
Updating Dating
To identify design ideas for their own startup, two MBAs compare the different profiling, matching, and monetization approaches employed by five incumbent dating services: Coffee Meets Bagel, OKCupid, Jiayuan, Dating Ring, and HurryDate. -
B-Kay Tech: Horizontal Collaboration in Logistics
In 2016, the supply chain director of B-Kay Tech, a multinational company headquartered in Belgium, had devised a logistics innovation project based on collaborative shipping, through which partner companies' shipments could be proactively bundled in the same transport-without traditional, reactive third-party groups. With this system, any available space in one company's transport facility could be utilized to transport shipments for the other company, reducing the overall number of trucks used and positively impacting greenhouse gas emissions. For this collaboration, the director had identified a potential partner in WARE-TOUCH, a U.K.-based multinational company that produced and distributed everyday consumer goods throughout Europe and the Middle East. The supply chain director at B-Kay Tech had to propose a gainsharing mechanism to convince WARE-TOUCH that a collaboration between the two companies would have been beneficial. -
Disruptive Change at Bossard with SmartFactoryLogistics.com?
The case describes how Bossard Group, a Swiss family company, originally active in reselling of fastening products, achieved an effective digital transformation through a successful step-by-step evolution of its business model, acquiring valuable knowledge about its clients' behaviors and needs and implementing new technologies. This real-life example shows how an incumbent company can reinvent itself, not by a one-shot radical transformation, but rather by well-thought-out and ambitious, yet coherent, strategic moves, each building up to effectively leverage the key capabilities created by the previous stages of the company's evolution. The case also provides an opportunity to discuss the fascinating and real issues Bossard encountered when leveraging IoT and big data to create and capture value. The discussion shows that the use of IoT in Bossard's supply chain would not be considered a disruption according to Clayton Christensen's definition. However, if Bossard successfully enters the market for hospital logistics, disruption may occur. -
Best Buy: Creating a Winning Customer Experience in Consumer Electronics
After a successful run for many years as a resilient consumer electronics giant, Best Buy was under intense pressure at the end of 2014. Even as competitors like Circuit City melted away, Best Buy had been able to withstand the onslaught of online behemoth Amazon and discount retailers like Target and Walmart. However, its competitive position was threatened as online shopping became more popular, particularly among millennial customers. With a new leadership team, Best Buy had recently undertaken bold initiatives to expand and refine its online presence and position itself for success. These initiatives had produced encouraging results, but Best Buy needed to do more to stem the loss of market share to Amazon and to become more relevant to millennial customers. To address these challenges, Best Buy approached the Kellogg School of Management to solicit ideas from student teams by sponsoring a Business Challenge competition. The teams came up with several strategic initiatives. Best Buy needed to evaluate these initiatives on two criteria: First, how well did these initiatives leverage Best Buy's privileged physical assets (stores, salespeople, and Geek Squad services staff) to create a winning customer experience? Second, how effective would these initiatives be in attracting and retaining millennial customers?