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In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. Chapter 11, "Implementing the Stage-Gate Product Process in Your Company," looks at implementation issues. The author considers the results achieved by businesses that have implemented the Stage-Gate new-product process. He also provides insights into how to design and implement Stage-Gate within your business.

In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. Chapter 10, "The Final Play-Into the Market," is the last of six chapters on the implementation of the author's Stage-Gate, a process for driving new products to market successfully and quickly. The chapter addresses topics such as defining a target market, positioning the product, and establishing a value proposition for the product.

In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. Chapter 9, "Development, Testing, and Validation," is the fifth of six chapters on the implementation of the author's Stage-Gate, a new-product process for driving new products to market successfully and quickly. The chapter considers such topics as seeking customer input in product development, shortening development times, and testing products with customers as their development approaching completion.