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  • ATF, Inc.: Fasteners and Family

    The ATF case is a succinct opportunity to explore the many special features of leadership succession for a family business. In 2009 the company was passing the baton to the oldest of three sons in the second-generation family business. ATF produced metal and plastic fasteners for, primarily, the automotive industry. ATF had grown into a company with more than $50 million in annual revenues. The company had grown in large part through alliances with other family businesses around the world. First-generation patriarch Don Surber had led the company since he acquired it in 1982. Don was known for his charismatic leadership style and his focus on driving value through a network approach. The case traces the career paths of all three sons and looks at the succession through the eyes of the oldest son, Jason Surber. The elements, constituents, and challenges of succession are evident. The fundamental insight is that business leadership succession is far more than just passing the business leadership baton. It also requires attention to the family, the board, the whole system of external stakeholders, and the future of ownership. The epilogue in this note covers the period from 2009 to 2012 by describing what Jason did to earn credibility, to incorporate his brothers, and to define his personal leadership philosophy and style. The epilogue thus provides students with an opportunity to consider and define their own personal philosophy of management leadership and their own style. They will see the art of melding styles from the past with their own for the future.
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  • 6 Minutes: Community Organizing in Amman, Jordan

    This case describes how community leaders in Amman, Jordan used a community organizing framework to launch and manage a major campaign, 6 Minutes, to encourage residents to commit time to reading for pleasure. Using Marshall Ganz's framework for building civic leadership capacity, a local service organization, Ruwwad, based in the urban Amman community of Jabal Al Natheef, organized and coached hundreds of participants, encountering many challenges and milestones along the way-from cultural obstacles to community celebrations. Even before the 6 Minutes campaign concluded, the organizers were eager to launch a new campaign, noting that the success of 6 Minutes laid a firm foundation for the next campaign, building leadership, organizing power and capacity. At the end of the case, the protagonists question how to best apply the learning from 6 Minutes to their next campaign.
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  • The Mosquito Network: Collaborative Entrepreneurship in the Fight to Eliminate Malaria Deaths (A)

    "The Mosquito Network" describes the appointment and work of Ray Chambers, a retired private equity entrepreneur, as the United Nations' Special Envoy for Malaria. The A case covers the modern history of efforts to combat malaria and the beginnings of Chambers's involvement in the cause. The B case picks up after Chambers's appointment to the UN and describes the efforts made by Chambers and his partners and collaborators to achieve the audacious goal of eradicating deaths from malaria in sub-Saharan Africa in a decade's time.
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  • Uniseal - Creating Green Value and Solutions in Urban Living

    With a forecast of economic slowdown in Singapore, Uniseal Creative Solutions Pte Ltd, which specialised in urban greenery solutions, had to decide whether to respond to a public sector tender for the fabrication and supply of Prefabricated Extensive Green Roof Tray System or develop overseas markets.
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  • Spotify

    In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalog from Spotify's music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift's catalog takedown-and specifically the company's insistence that artists offer the same assortment across countries and not target only premium tiers? Will the takedown request lead to other artists considering a deflection from the service, and if so, what can Spotify's executives do to prevent others from leaving? And, as it is only a matter of time before the news will be common knowledge among both music-industry insiders and fans, how should Spotify respond in the public domain?
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  • Hamilton: An American Musical

    In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton. With a hip-hop score and an ethnically diverse cast that looked nothing like their historical counterparts, Hamilton was an unlikely candidate for success on Broadway. The trio needed to decide which of two popular routes was best to bring their new musical to Broadway: either take the production straight to Broadway in a 'cold open,' or strike an 'enhancement deal' with a non-profit theater so the musical could be tested before mounting a more expensive Broadway run. Could a hip-hop musical about a largely forgotten Founding Father be a Broadway blockbuster? And if so, what was the right next step in bringing Hamilton closer toward that goal?
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  • Disintermediating the Banks: ThinCats and the Peer-to-Peer Lending Industry

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  • Tolaram: Innovating in Africa

    Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie noodles. But in order to truly target the local market, Tolaram decided to build manufacturing and distribution capabilities in Nigeria at time when conventional wisdom advised against it. After a very difficult journey, Tolaram has grown to almost $1 billion in turnover, built and operates 13 manufacturing plants in Nigeria, and runs a 1,000+ plus truck logistics company. This case gives an overview of how Tolaram built Indomie noodles from obscurity to become one of the most recognized brands in Nigeria.
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  • Orexigen: Valuing Contrave

    In January 2013, small biotechnology firm Orexigen was in the final stages of testing Contrave, a promising new pharmaceutical product for the treatment of obesity. At the time, Orexigen had no products in the market, so all its hopes of financial success rested on this new treatment. Contrave had proven to be highly effective in clinical trials, and Orexigen executives were confident it would receive FDA approval. At the same time, a much larger pharmaceutical company was considering acquiring Orexigen. Because the decision to acquire would ultimately be a financial one, the project team from the large company had to complete a valuation for Orexigen's only significant product in its pipeline, Contrave. What was the new product actually worth?
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  • The National Guard's Response to the 2010 Pakistan Floods

    Throughout the summer of 2010, Pakistan experienced severe flooding that overtook a large portion of the country, displacing millions of people, causing extensive physical damage, and resulting in significant economic losses. This case focuses on the role of the National Guard (and of the U.S. military, more broadly) in the international relief effort that unfolded alongside that of Pakistan's government and military. In particular it highlights how various Guard and U.S. military assets that had been deployed to Afghanistan as part of the war there were reassigned to support the U.S.'s flood relief efforts in Pakistan, revealing the successes and challenges of transitioning from a war-footing to disaster response. In exploring how Guard leaders partnered with counterparts from other components of the U.S. government, Pakistani officials, and members of the international humanitarian community, the case also examines how they navigated a set of difficult civilian-military dynamics during a particularly tense period in US-Pakistan relations.
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  • Hamilton Won More Than Twitter

    The case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical's cultural influence was buoyed by Miranda's 578,000 Twitter followers. Hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on social media with each release. The case explores specific tactics the show employed, challenges students to consider the importance of personality in creating social media buzz, and studies the practical influence social media may have had on the show's success. It is appropriate for any marketing course, particularly a digital media class in which students are familiar with the major platforms.
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  • Ratios Tell a Story-2015

    This case challenges students to review a series of corporate financial metrics and to match them to one of the 13 labeled and listed industries. It is suitable for MBA and undergraduate students ready to expand their basic understanding of financial metrics.
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  • Shanghai Toex Trading Co.: The Going Global Challenge

    Shanghai Toex Trading Co., Ltd. (TOEX) was a Chinese pet grooming equipment maker. In 2014, after years of operating internationally solely through third-party distribution channels, TOEX opened a new sales and logistics centre in Dallas, Texas to boost TOEX's business in the United States. The new centre was also meant to be a model for future expansions to other countries. With more than a decade of industry experience, TOEX's founder believed that succeeding in the United States was critically important for the company's future. However, he was not sure how to execute a successful international growth strategy and how to best leverage the new U.S. logistics centre.
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  • Alphabet Eyes New Frontiers (A)

    In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat maker, observers began to wonder if the reorganization made sense after all.
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  • Wooden Bakery: Should It Enter the U.S. Market?

    A leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company's next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company's history as they prepared to vote on whether to enter the U.S. market. What competitive and functional-level strategies would be required to implement such an ambitious growth strategy in a very challenging and unfamiliar market environment?
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  • Cascade Engineering: Social Innovation at a Triple-Bottom-Line Plastics Manufacturer

    Terrance Robinson is a young associate at Cascade Engineering and he has an idea for a new product that will bring clean water to the developing world. Still, he lacks authority. He must navigate the waters of Cascade Engineering and its Triple Quest unit to make his dream a reality. The question is: Where should he start?
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  • Pink Tax: Gender and Other Price Discrimination Factors

    Diana Kelly is the brand manager for a company that has a new cream that gives consumers brighter, shinier nails. It will be sold in major retail outlets like Target, Walmart, CVS, and Walgreens. As Kelly conducts research to develop a pricing strategy, she discovers examples of price discrimination for products sold to women. In fact, women's products were priced higher than men's 42% of the time. Kelly considers having separate packaging for men and women and price the firm's product higher for women. Will this help the company maximize profits? Is price discrimination ethical? Students are asked to explore mechanisms for price discrimination and gender-based pricing.
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  • Transforming PSA from the Singapore Port to the World's Port of Call

    With anaemic trade growth and weakened demand in shipping, port and terminal operator PSA International saw a drop in its profits in 2016. PSA was faced with two major challenges -- increase port productivity and maintain strong returns in an era of capital abundance and low interest rates.
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  • Rutas de Lima

    The case involves tapping global capital markets for an important revenue-driven project in a developing country. It addresses key issues in project and infrastructure finance in the context of a major Peruvian toll road project.
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  • Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

    The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors. Some crack up (John Galliano), other commit suicide (Alexander McQueen), and many launch proprietary labels.
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