個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Suncor and the Future of Oil Sands
Suncor, Canada's largest producer of "oil sands," faces a host of issues involving prices, costs, and the environment. The Government of Canada recently put an explicit limit on carbon emissions from oil sands, and a price on carbon. Suncor, which produces more than 400,000 barrels per day of bitumen and synthetic oil must reduce its emissions at the same time that crude oil prices have been dropping. Reduction of cash operating costs, therefore, becomes key. Yet environmental organizations in the USA remain adamantly opposed to the production of oil sands and its movement into the USA by either pipeline (e.g., Keystone XL) or railcar. The concrescence of this issues poses immense challenges to Suncor management. -
Rotary Club of Madras: Open Defecation Free Communities Project
This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation in the effective deployment of toilet construction and bringing about a social cultural change in village communities towards acceptance of ODF. The case also points to the of critical need of Swachh Bharat Mission addressing the socio cultural issues and bringing behavioural change, towards acceptance of ODF. -
ACCUFLOW - Commercialization Deal
The case describes the situation faced by the chairperson of CIIE with respect to commercialization of an innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for the best innovation worthy of commercialization. The case describes the problem of nurses spending considerable time in monitoring the administration of IV drugs and the solution that the innovator had developed to reduce the monitoring burden. The case also chronicles the development of infusion systems, a rival method of reducing the burden that was expensive and not well adopted in India. The dilemma that the chairperson is facing is vis-Ã -vis a marketing and distribution deal that a pharmaceutical company involved in mentoring of the project had offered. -
Temasek Holdings and its Governance of Government-Linked Companies
The case chronicles the development of Temasek Holdings, an investment company owned by the Singapore government from its inception in 1974 to 2015. It describes the different roles undertaken by the company in Singapore's economic transformation. Temasek functioned by the philosophy that its portfolio companies' decision-making process had to demonstrate transparency and accountability, which were brought about by institutionalizing good corporate governance practices, and not through its own participation in the management of the entities. -
Reach Capital: Performance in Education Technology
In January 2015, Jennifer Carolan, who had served as the managing director of the NewSchools Venture Fund Seed Fund ("Seed Fund"), spun off from the nonprofit venture philanthropy firm to create a for-profit social impact fund focused on education technology (edtech). Through a unique joint venture with NewSchools Venture Fund ("NewSchools") called NewSchools Capital, the new venture fund, Reach Capital, would allow Carolan to not only raise more funds and scale more effectively than it otherwise could have as a nonprofit, but also support portfolio companies as they matured. Having invested $9 million across 39 for-profit and 4 nonprofit companies for the Seed Fund, and with the support of such renowned anchor donors as the Michael & Susan Dell Foundation, the Bill & Melinda Gates Foundation, and the Sobrato Foundation, Carolan felt confident in Reach's ability to invest successfully in scalable, high-growth edtech companies that prioritized social impact. Still, Carolan was challenged with executing an efficacious spin off, establishing a compelling philanthropic value proposition, and finding a way to effectively measure performance focused on the double bottom line. This case describes the challenges faced in the formation of a sustainable for-profit impact venture capital fund. It covers the origin of the fund, a background of the education technology industry, fund terms, as well as a discussion of performance measurement. -
Neurotrack and the Alzheimer's Puzzle
Elli Kaplan founded Neurotrack in 2012 with a breakthrough non-invasive cognitive diagnostics test that will detect Alzheimer's Disease in its earliest pre-symptomatic stages. While the company has gained great traction in the three years since it was started, with no therapeutic product available in the foreseeable future Kaplan is considering whether it is time to change the company's business model. -
T-Mobile in 2013: The Un-Carrier
By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data services. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market share. Faced with this daunting business environment, T-Mobile's new CEO declared war on the rest of the industry, decrying competitor pricing practices and upending the traditional contract-based business model. This case provides background information on the state of the wireless industry in 2013 and follows T-Mobile's early steps to transform its market position. -
Falcon Maritime India Private Limited (FMI): Hiring a CEO
The case deals with the hiring of a CEO for a newly established business by an existing group. The Chairman of the Group was of the view that the Group should hire stars from various multinational companies and raise its professional level, even if it required changing the culture of the Group. The case discusses the business plan and risk of business and an approach of linking the incentive system with the cash flow requirements and risks of the business. -
Automating Container Tracking System at Ahmedabad Container Depot
Ahmedabad Container Depot (ACD) was a fast growing inland container depot (ICD) in Ahmedabad. ACD had been facing various challenges due to inefficient manual container tracking system at the facility. Due to good business, the company was able to reach 90 - 95% of its capacity which was also the main problem ACD had to deal with. The management wanted to increase efficiency by reducing the number of moves required to locate a container by implementing a technology solution. The Head IT of ACD, Bhavik, was examining proposals from vendors and had identified a few alternatives. He was also considering the options that other large container yards had used successfully. His dilemma was to determine the feasibility of the alternatives, particularly those which had not been tested by any other firms in the country. Also, implementing technology could cause a change in roles and responsibilities; dealing with that situation was another area of concern. -
Blue Origin, NASA, and New Space (A)
Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies that were intent on disrupting the American space sector with new technologies, management approaches, and competitive pressure. NASA hoped to leverage New Space to outsource its near-Earth activities and refocus its own efforts on deep space exploration. One of the agency's main mechanisms for this shift of activities was its Commercial Crew Development program (CCDev), a multi-phase initiative launched in 2009. Blue participated in the first two rounds of CCDev, and by all accounts these had been win-win experiences for it and NASA. The decision point of the case is whether Blue should participate in the third, much larger, and more complex, stage of CCDev. The trade-off facing Blue's leaders was between the legitimacy, expertise, and funding provided by working with NASA and the autonomy, efficiency, and independence threatened by working with NASA. How would Blue, with its clear respect for NASA but its desire (and financial ability) to set its own priorities, make this decision? -
Chilli Beans: Peace, Love, and Sunglasses
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the U.S. -
Linda Rabbitt at rand* construction
Linda Rabbitt, founder and CEO of rand* construction walked into her office at the company's headquarters in Alexandria, VA and briefly closed the door behind her. It was 10:00 a.m. on Monday, September 22, 2014, and she had just addressed her staff after the sudden and tragic death of the company's well-loved President, Jon Couch, the previous Friday afternoon. It had been an emotional address, as Rabbitt tried to inspire the company to move forward while holding back her own tears. For Rabbitt and for everyone else at the company, the loss was both professional and personal. Furthermore, Couch's death signified for Rabbitt the loss of her entire succession plan. Now in her mid-60s, Rabbitt was preparing to turn over the reins of the company to Couch, whom she had partnered with and mentored for eighteen years. What should Rabbitt do now? What should she plan for the future now that Couch was gone? -
Innovation in Assurance: Doing More, and More Effectively, with Less
Back in early 2013, Jimmy Ng, the new head of Group Audit at DBS received an urgent call from Kelvin Lam, Country Head of Taiwan Audit, requesting an increase in Taiwan's audit headcount by ten for mandatory audits required by the Financial Supervisory Commission in Taiwan. However, Ng was very sensitive about allocating more headcount to Taiwan, especially for compliance activities that consumed extensive resources. As DBS Taiwan had grown to 43 branches, the volume of mandatory audits kept increasing for the bank - all of its branches, business and support units were subject to two mandatory audits per year. In view of the cumbersome audit work and the serious consequence of compliance failure, Ng understood that providing more headcount would be of no help in the long run. A fundamental business strategy was required to rethink the auditing process to make it less volume sensitive. By the end of 2014, the implementation of new business processes proved to be very successful, and Ng and the audit team at DBS Taiwan could heave a sigh of relief. -
The Royal Harbour Resort & Spa
The Royal Harbour Resort & Spa was a large hotel and spa with over 300 employees. In December 2010, the human resources manager was advised by the general manager that headquarters had ordered an immediate restructuring due to a decline in the hospitality industry, especially in the luxury hotel sector. The human resources manager was advised that she had to terminate the employment of their banquet manager - an employee of over 17 years. The human resources manager was instructed to prepare the severance letter by the following day and meet with the banquet manager on Monday to finalize the termination. -
Britannia Industries: Maintaining a Market Lead
In 2015, Britannia Industries - India's most recognized biscuit brand - had overtaken Parle as the market leader in the biscuit (cookie) category and faced stiff competition from Parle, ITC's Sunfeast, and many regional competitors. Britannia had to devise a strategy that would allow it to further consolidate its leadership position without losing market share; increasing the price alone was not an option in this highly competitive market. What could Britannia do to remain India's number-one biscuit maker? How could it stay ahead of its rivals in the area of product innovation? In a market swamped with near-identical product packaging, it had to devise a strategy that would help it avoid an identity crisis and make it the consumer's first choice. The company's senior management needed to chart a clear roadmap for the future. -
Marketing at Nyassa
In March 2015, the founder and chief executive officer of Nyassa Retail Private Limited - a manufacturer of premium natural and luxury bath and body products based in Mumbai - was contemplating how to ensure the company's future growth. Product acceptance had been phenomenal, allowing the company to build up a reasonable market share, with healthy profit margins. Although Nyassa had experimented with franchising as a quick way to gain a foothold in and cater to new target markets, it had quickly realized that the odds of losing control over the process due to lack of infrastructure were too high and might result in dissatisfaction and poor service. Thus, it had focused on developing its chain of exclusive retail stores, kiosks, and "shops in shops." As competition from both Indian and international companies increased, the company was exploring online marketing options, return policy, packaging changes, and cross-selling for its new ultra-premium products. Should it penetrate deeper in India, skim the markets that showed high potential, launch the brand in overseas markets, or accept venture capital funding to achieve its goals? -
Network for Information & Computer Technology: Diversify or Consolidate?
The chief executive officer of Network for Information & Computer Technology (NICT), an information and communications technology implementation firm, had to consider a proposal from India Post in which the latter would leverage NICT's franchisee-based last-mile customer service kiosks to offer banking solutions to rural areas in India. With the deal, the Post Bank of India would emerge as India's largest commercial bank. NICT's network of customer service kiosks was already used in a limited capacity by public-sector banks (the Bank of India and the State Bank of India). The India Post offer could stabilize the financial health of NICT and enable it to venture into new domains. However, its current partners might object to the relationship with India Post and withdraw from their partnership. While NICT had the competencies to serve its current clients, it would need to build new ones for India Post. The CEO had to choose between this emerging, possibly highly profitable opportunity and the existing but less profitable partners. -
LifeCell International: Gifting Futuristic Life Care
LifeCell International, a stem cell banking service in India, reduced its subscription pricing in 2013. The managing director and chief executive officer was considering the effects of this price differentiation strategy on his efforts to make regenerative health care affordable in India. He needed to address several critical issues, including improving awareness of regenerative therapies, disseminating product information, increasing market penetration, evaluating the new price structure, and continuing to support technological advancements. -
Solid as Steel: Production Planning at thyssenkrupp
thyssenkrupp Steel Europe, a major European steel company, operates a so-called push-pickling line (PPL) in Bochum, Germany. The PPL produces a particular type of steel strips that are sold to B2B customers, mainly in the automotive industry. In spring 2014, a senior vice president of thyssenkrupp Steel's production operations and one of his production managers notice that over the span of ten years the production facility regularly did not meet its planned production volumes. They set out to determine the drivers for the deviations from planned production figures with the ultimate goal to improve the production planning process at the Bochum PPL. Students will step into the shoes of Markus Schulze-a production manager at thyssenkrupp Steel-as he searches for performance drivers at the Bochum PPL and analyzes recent production data to build a forecasting model for production planning. -
Scaling Well by Doing Good: Motivating Talent at b.good
Boston-based fast-casual chain, b.good, was founded on the idea of healthy food, sourced locally, and prepared in-store. They'd worked to build a value-based business, and worked hard to cultivate a sense of family--among employees, customers and suppliers. In 2015, they had entered a period of substantial growth, with the company doubling in size over the past 12 months, and plans to double again over the coming twelve months. The management felt this purpose and sense of family had served them well, but were worried that growth would water down these key ingredients to their success. As they enter 2016, they are particularly focused on ensuring that they get the "people" systems right.