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  • Blue Ridge Bike and Hike

    A small chain of retail stores selling outdoors equipment, Blue Ridge Bike and Hike (Blue Ridge) was expanding rapidly. The finance manager had to develop a financial plan for accommodating this growth and the investment it required. Clearly, the business was growing faster than could be financed from internal sources--it had been increasing a long-term loan and had just ended the year with a higher-than-usual balance on its bank line of credit.
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  • Hightrek Inc.

    A small manufacturer of camping gear is considering a new product that would expand its market. The product is a portable "hoophouse" that would allow people to begin planting gardens earlier in the season by trapping heat and keeping frost at bay. It would use existing technology but would be a very different product line. The required analyses are simple net present value (NPV) and internal rate of return (IRR) calculations. However, through the lens of managers in the business, this case can generate a rich discussion of the role of NPV analysis, the differences between NPV and IRR decision rules, and the economic meaning of analysis. The case is intentionally simplified to focus student attention on the basic methods of calculating cash flow and the essential meaning of an NPV. It can also be easily expanded to include other topics. For example, by providing information on a potential salvage value, one can explore salvage value impacts.
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  • eRecon Software Development at Hospital Corporation of America

    On July 28, 2014, the eRecon technical team at Physician Services Group in Hospital Corporation of America, gathered in the main conference room just as it did every Monday morning. The goal of the meeting was to review the project plan and update task completion for the team's two-year undertaking - a six-phase, in-house development of a custom, web-based accounting software called eRecon. As the team members worked through each task and updated the percentage that they had completed to date, they grew increasingly concerned about obtaining the critical source data that they required from the human resources department. They were approaching their deadline, and it was unclear what the consequences would be if they did not obtain the data on time, and what impact the delay would have on the completion deadline of December 8, 2014, for the next phase. With 125 end users patiently waiting on eRecon's completion, could the technical team ensure the success of the project?
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  • 5 Fortune: One of Many Chinese Restaurants

    A newcomer to Canada has the opportunity to start a Chinese restaurant in a small Canadian city. The entrepreneur needs to decide whether to invest in the project, and if so, how to finance it: using debt or equity financing. She has to evaluate the impact of the financing options on the viability of the business, her investment returns, and the financial and business risks. The case provides an opportunity for a comprehensive FRICTO analysis of capital structure, and creates tension by putting the students in a small business owner's shoes.
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  • Mohamed Azab and Seha Capital

    In January 2011, Mohamed Azab, founder and CEO of health care investment firm Seha Capital, made his first health care investment in Hassab Labs, a diagnostic lab in Alexandria, Egypt. Weeks later, a revolution erupted across the country as the Arab Spring swept through the region, and Azab spent the following years active in both the protests and in restructuring and expanding Hassab Labs. From 2011 to 2014, he opened 25 new branches, quadrupled staff, and more than doubled net income. By the end of the revolution in 2014, Hassab Labs was among the top five chains in the country. In October 2014, Seha partially exited Hassab Labs in a sale to an African conglomerate, SAHAM Group. At the same time, Azab learned that foreign investors in a small private hospital in Egypt were looking to exit the market. While Seha's mission was to build diagnostic, hospital, and pharmacy chains in Egypt, Azab had not been planning to enter the hospital market until he further expanded the diagnostic labs. In late 2014, Azab must decide if he should focus on expanding Hassab Labs, either in Egypt or across Africa, or invest in the hospital.
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  • The Maggi Noodle Safety Crisis in India (A)

    The local government in Delhi has ordered a ban on Nestlé's flagship product in India-Maggi Noodles-citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the media and among Nestlé's customers, and Maggi sales begin to plummet. Other local governments and India's federal food-safety regulator also consider bans. Nestlé must decide how to respond. Options include suing the regulators and withdrawing the product, which could impact up to 25% of Nestlé's India sales.
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  • YG Entertainment: Inside the Korean Pop Music Factory (A)

    YG Entertainment (YG) is the second largest entertainment company in the South Korean pop music (K-pop) industry, and has experienced rapid growth while maintaining a profit margin of over two times the average profitability of top U.S. record labels. The case examines how YG and other K-pop entertainment companies have developed a unique system to produce a competitive advantage in an industry that typically experiences high failure rates and substantial uncertainty regarding the success of artists. The, founder and chairman of YG, must decide the company's next steps for growth, and whether Japan, China, or the United States will be the most promising for YG's future success. The song "Gangnam Style" was created by YG artist PSY.
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  • Selling at ServiceBox (A): Jon Clifford's Perspective

    An entrepreneur and his business partner have created ServiceBox, a web-based software-as-a-service (SaaS) work order management system for use in plumbing and heating businesses. The product was developed in response to a request from a friend, who owns a plumbing business. The entrepreneur is now ready to sell this product, relying on a subscription-based SaaS business model for revenue. He has scheduled a meeting with a heating contractor and is ready to sell. This case presents an exercise in sales negotiation, in which the entrepreneur (whose perspective is provided in Case A) works to sell a subscription to the heating contractor (whose perspective in provided in Case B). Students have an opportunity to practise sales promotion and selling for an entrepreneurial venture.
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  • Geely Buys LTI

    Chinese automobile manufacturer Geely Automotive (Geely) bought the manufacturer of the iconic London taxi cab from its bankrupt British parent company. The manufacturer's sole product, the TX4, was a highly specialized taxi vehicle ideally suited for taxi work. It included many features for disabled passengers such as a power-operated wheelchair ramp and a wide rear passenger door. However, the vehicle cost more than twice as much as its competitors and demand was not enough for successful mass production. On the one hand, increasing awareness of disability rights in most developed nations suggested that Geely would have an opportunity to take the TX4 worldwide with an aggressive promotional campaign, and would benefit from cheap production costs in China. On the other hand, transportation network companies such as Uber and Lyft seemed to be pushing the entire taxi industry towards extinction.
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  • Joe Fresh: Ethical Sourcing

    After more than 1,100 people lost their lives in the 2013 collapse of the Rana Plaza garment factory building in Bangladesh, executives of Joe Fresh, a Canadian fashion and lifestyle brand, had to respond. Along with numerous other Western retailers, Joe Fresh had sourced much of its merchandise from the Rana Plaza factory. The disaster invoked an emotional public reaction, ranging from sympathy to outrage. The clothing industry had become a critical part of Bangladesh's economy, and this was not an isolated incident. How would the Rana Plaza incident affect the public perception of Joe Fresh, and what could the company do to improve that perception? More fundamentally, how could Joe Fresh balance its competitive position, obligations to shareholders, and customer demands with ethical sourcing?
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  • Ready in Advance: The City of Tuscaloosa's Response to the 4/27/11 Tornado

    In a matter of minutes on the afternoon of April 27, 2011, a massive and powerful tornado leveled 1/8 of the area of Tuscaloosa, AL, a city of approximately 90,000 people and home to the University of Alabama. Doctrine called for the County Emergency Management Agency (EMA) to take the lead in organizing the response to the disaster - but one of the first buildings destroyed during the event housed the County EMA offices, leaving the agency completely incapacitated. Thus, in the minutes and hours following the tornado, the City of Tuscaloosa found itself largely on its own as it began implementing a response. Fortunately, the city had taken several steps in the preceding years to prepare for responding to a major disaster. This included having sent a delegation of close to 70 city officials and community leaders, led by Tuscaloosa Mayor Walter Maddox, to a week-long training organized by FEMA. "Ready in Advance" reveals how that training, along with other preparedness activities undertaken by the city, would pay major dividends in the aftermath of the tornado, as the mayor and his staff - coordinating with an array of local, state, and federal counterparts - set forth to respond to one of the worst disasters in Tuscaloosa's history. Case number 2056.0
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  • Dans la rue: Balancing the Heart and the Pocketbook

    This case study of social innovation and entrepreneurship looks closely at the growth of a not-for-profit enterprise. Dans la rue was founded in 1988 when a "rebel priest," Father Emmett Johns, bought a used van and started going into the streets of Montreal to help youth at risk directly - hence, the name of the organization, French for "in the street." In over 25 years, the organization has grown steadily; in 2013, it operated in three locations with 65 employees and over 100 volunteers. Elements of this case are common to any start-up organization: over time, it grows, learns, acquires legitimacy, and becomes increasingly professionalized. But there are also unique elements to Dans la rue: a vulnerable clientele, certain unsettling realities (drugs, theft, prostitution, etc.), and the need to be involved with yet remain distant from government agencies and funding sources. This case takes a detailed look at how the organization's executives have met the challenges of balancing the needs of street youth with the concerns of private donors and government agencies while keeping Dans la rue sustainable.
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  • Weathering the Storm at NYU Langone Medical Center

    In the fall of 2012, Hurricane Sandy forced a full evacuation of NYU Langone Medical Center in New York City. The institution, which comprises NYU Medical School and several teaching hospitals, had been on an upward trajectory for several years under the leadership of Dr. Robert I. Grossman. Grossman's central initiative, which he credited with helping to create a performance-driven, transparency-focused culture was an information technology dashboard system that provided managers and front line workers with a wealth of real-time information. Would the disruption posed by the hurricane throw NYU Langone off track?
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  • Alvogen

    Alvogen is a young Icelandic generic pharmaceutical company, whose CEO believes that his global strategy will give them an edge in this competitive industry. Robert Wessman, Alvogen's CEO, was also previously the CEO of Actavis, another Icelandic generics company, which he built from 90 people in 1999 to 11,000 people and €1.6 billion in revenues by 2007. Wessman has supreme confidence in his abilities to succeed, and a knack for convincing other people of the same and bringing them onboard his ventures. In 2009, after losing most of his net worth in the 2008 financial crisis, he used his last $2 million to found Alvogen, which he hoped to build into one of the top 5 generics companies in the world. Despite going up against the big players in the generics industry (where 50% of world sales is controlled by just 10 firms), Wessman believes that his plan for Alvogen, involving difficult-to-make drugs, biosimilar drugs, and strategies targeted to individual markets, will enable them to be competitive. He quickly recruited a team, with little more than a business plan written on a napkin, and began operations in 35 countries almost simultaneously. The company grew quickly, despite some close calls with funding, and by 2014 it has almost $650 million in sales. Currently, Wessman, top management, and some of Alvogen's investors are entertaining offers from two different groups. One option is to merge Alvogen into SuperPharm, a large, publicly-traded U.S. pharmaceutical company. The other is to be acquired by CVC, a U.K. private equity firm, and Temasek, a Singapore investment company, who are offering to buy out all Alvogen's shareholders. Or, Wessman and his team can reject both offers and continue on as an independent company.
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  • Mattermark

    Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She needed to build up sales and marketing; she also wanted to invest in her product, which was already popular in the VC market, but was increasingly gaining traction in other markets. Sales and marketing had struggled, meanwhile, after a failed hire of a head of sales from another company. Morrill had to clearly prioritize her financial and strategic decisions.
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  • Bidding for Finansbank

    Because of the deepening Greek crisis, in October 2015, National Bank of Greece (NBG) was required to sell one of its most valuable assets, Finansbank, the eight largest Turkish bank. There were three potential buyers: Garanti Bank. Turkey's second largest private bank, which was owned by the Spanish bank BBVA; Qatar National Bank, with a strong footprint in in the Middle East; and a private equity consortium led by Finansbank's previous owner and founder, Husnu Ozyegin. Each of these potential buyers had different motivations for the purchase. NBG's motivations were to obtain the highest price and to close the deal as quickly as possible. The identity of the winning bidder would be critically important to the to the future of Finansbank and its employees. Who is likely to the bidding and will the winner be best for Finansbank's future?
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  • Health Catalyst

    Dan Burton, Health Catalyst CEO (HBS Baker Scholar), and Tom Burton, Health Catalyst Senior Vice President of Product Development and co-founder closed on a $41 million investment round. Their firm was one of the hottest companies in the health information technology field. They provided core data warehouse technology to enable analytics from electronic health record systems. Still, they faced significant competition in this space. Could they execute against their vision?
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  • Practice Fusion

    Centered on Practice Fusion, a free web-based electronic health record (EHR) company based in San Francisco, the Practice Fusion case examines the rapid growth of EHR systems in the United States from 2009 to 2014. The case discusses the challenges associated with adopting an EHR system (also referred to as an electronic medical record [EMR] system) from the standpoint of health care providers, both large and small. It also examines the benefits of EHR systems for health care providers, patients, insurance companies, pharmaceutical companies, and society as a whole. In addition, the case explores how Practice Fusion can best grow its revenue in light of slowing EHR adoption among physicians.
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  • FinSAS Financial Research: Financial Data and SAS Programming

    In early January 2016, FinSAS Financial Research Inc. needed to recruit more programmers because of its rapid growth. However, the average annual salary for financial programmers had been increasing significantly. The financial research company decided that it needed advice from a "programming strategist" from the software engineering industry. The company contacted such a strategist to build a reusable module for use by all company programmers, to avoid coding the same functionality over and over. FinSAS provided access to some of its programs and asked the strategist to prepare a proposal for the project. Would the strategist's proposal meet the needs of FinSAS and its programmers?
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  • Lyxor ChinaH Versus Lyxor MSIndia: Portfolio Risk and Return

    In September 2015, Susie reflected on the performance of her personal investment portfolio over the past seven years. Susie had invested in two exchange traded funds (ETFs): Lyxor ChinaH and Lyxor MSIndia. She was now considering Lyxor USDJIA as a third ETF to diversify her risk. This analysis would involve the concept of portfolio diversification and the application of the capital asset pricing model. In addition, Susie would need to calculate mean returns, standard deviations, covariances, correlations, betas, and required returns in order to fully assess the merits of her decision. Although Susie had been satisfied with her portfolio performance over the past seven years, the high growth in these two emerging markets had fizzled out lately. Should Susie diversify her portfolio or remain invested in China and India only?
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