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Mattermark
內容大綱
Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She needed to build up sales and marketing; she also wanted to invest in her product, which was already popular in the VC market, but was increasingly gaining traction in other markets. Sales and marketing had struggled, meanwhile, after a failed hire of a head of sales from another company. Morrill had to clearly prioritize her financial and strategic decisions.