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The Alibaba Group and Online to Offline (O2O) Sales
In the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company's business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circumstances of the Chinese economy and Chinese consumers. Now, the executive team has set its sights on achieving the next big thing - developing its online-to-offline business, a market sector estimated to be worth a trillion dollars in the age of the mobile Internet. However, the company faces stiff competition from Tencent, the other Internet titan in China. How can Alibaba integrate online and offline activities to increase sales and improve the consumer's experience - and, therefore, improve its own bottom line? -
Revenue Recognition for a Services Contract
On November 25, 2012, the head of Revenue Recognition at ESol Limited (ESol) India was preparing for a meeting with the company's sales team at the head office in Bangalore. ESol Limited was a large, U.S.-based multinational information technology corporation, which had moved into India in 2000. Since then, its management had insisted on the need for close monitoring of accounting procedures in strict adherence to Generally Accepted Accounting Principles. Although the sales team had negotiated the Request for Proposal with MoveForward, a large research firm in India handling and processing high volumes of sensitive data, in good faith, the revenue recognition team felt that clauses dealing with penalties, liquidated damages and termination put their company at risk and wished to defer all of the revenue proposed for the contract until these issues were resolved. The friction between the two teams put the entire deal in jeopardy. -
Apollo Tyres India: Sustaining an Organic Growth
The chairman of one of India's leading tire manufacturers must devise a strategy to maintain his company's significant position in the tire industry. To date, the company has generated most of its revenues from sales in India, and it has become a leading player in the Indian commercial vehicle segment. With an overall slowdown in the manufacturing sector, the commercial vehicle segment has been hard-hit. The passenger car segment, however, is expected to grow. The manufacturer must find a way to effectively align its tire sales network and decide which segment to focus on. -
Private Equity Finance Vignettes: 2016
This case contains four vignettes that provide an introduction to the issues covered in the course, Private Equity Finance. -
Argentina and the Vulture Funds
Argentina's default on its foreign currency denominated sovereign debt in 2001 had proved to be a never-ending nightmare. Now, in June 2014, 13 years after the default, the U.S. Supreme Court had confirmed a lower-court ruling which would now force Argentina to consider defaulting on its international debt obligations once again. But the story was a tangled one, which included investors in both the United States and Europe, international financial law, a battle between hedge funds and so-called vulture funds (funds which purchased distressed sovereign debt at extremely low prices and then pursued full repayment through litigation), and State of New York and European Union courts. Time was running out. -
Wild-cat Strike: A Negotiation Role-Play Simulation
With over one million employees, Mega Railway Network is one of the largest recruiters in the world. As the result of criminal activity in one of its largest rail yards, a worker lost his life in the line of duty. The circumstances of the incident have led to a high-stakes strike action by workers at one of its busiest rail depots. As the divisional operations manager, chief transportation manager or the head of locomotive engineers (drivers), you must reconcile differences between management and staff or risk stalling the hundreds of freight and passenger trains that pass through each day. As a worker, you need safety and other concerns addressed. -
OWC Watch Company: Facing the Hard Truth of Success and Failure
In December 2013, an entrepreneur based in Orange, a small town in Australia, is considering the difficulties besetting his five-year-old start-up, the Orange Watch Company. He faces seemingly insurmountable challenges: his business is located far away from major cities; Australia is not close to the demand or supply market for high-end watches and watch parts, which is largely in Asia and Europe; and he has limited financial resources. Yet he continues to persist in his efforts to grow the firm. He has come close to bankruptcy several times and his venture is far from being able to provide a steady stream of income. He is wondering whether to continue to push forward or if he should shut his business down. -
India Holiday Bureau: Planning for the Tourist Season
The owner and chief executive officer of the India Holiday Bureau (IHB), was besieged by calls from irate travelers seeking an explanation for the poor customer service they had received. It was the peak of the tourist season in India, with international visitors pouring into the country to explore its temples, palaces, hills, beaches and wildlife reserves. IHB had accepted several online hotel-booking requests, but because the hotel did not have sufficient staff to follow through on these requests, several customers were left stranded at the airport without their promised airport transfers. Others had been forced to go without hotel rooms altogether. IHB knew that a lack of accurate forecasting and proper planning was at the root of this problem. How could the owner accurately predict the growth that would continue to overwhelm IHB unless the company prepared for it? -
Radiation Treatment Machine Capacity Planning at Cancer Care Ontario
A planning analyst at Cancer Care Ontario has been tasked to recommend a strategy for allocating new linear accelerator capacity to the province's cancer treatment centres over a five-year period. Because the introduction of additional capacity requires the investment of capital resources and long implementation timelines, accurate and timely predictions are critical to the treatment of cancer patients. The planning analyst needs to devise an allocation strategy that will ensure quality radiation treatment across the province. -
CSIR-Tech Private Limited: Facilitating Lab to Market Journeys
The 'CSIR-Tech: Facilitating lab to market journeys' case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization of technologies developed in its constituent laboratories. CSIR-Tech was established as a private-limited company to catalyse the technology development and commercialization process. The case analyses formation of CSIR-CSIR-Tech alliance and discusses how the alliance can help in overcoming challenges associated with commercialization of technologies being developed at CSIR. -
GCS Consulting: Should Corporate or Personal Interests Come First?
In recent years, the critical function of expanding GCS Consulting's information technology consulting business had lost priority as the managing director of the firm was increasingly preoccupied with World Bank engagements as an IT consultant. He was aware of the immense potential in new areas of consulting and changing business models. However, he was also conscious of the investment of time, effort and finances that would be required on his part to strengthen GCS's marketing activities and build up a team of professionals well versed in newly emerging consulting areas such as social media, mobile, analytics and cloud computing. Should he promote GCS or move ahead as an individual IT consultant? -
Tata Motors' Talent Management Fast Track Selection Scheme (A)
A chief human resource executive of an automotive company in India, faced with exits of promising employees, was reviewing the efficacy and relevance of the company's 20-year-old high-potential talent identification program in place since 1991. The chief executive was particularly concerned about how well the program met the company's changing leadership needs within the context of a rapidly evolving automotive industry in India in recent years owing to open economy and influx of foreign players in the automotive segment. The challenge facing the executive was how to align the program with the company's organizational strategy to establish a pipeline of successors ready for critical senior roles in a changing business landscape by fostering loyalty and leadership capability of employees. -
Retweet Does Not Imply Endorsement: The Logic of Cyberbullying in Schools
School nurse Hazel O'Leary and her supportive principal, Jamal Morden-Jones, strive to effectively respond to weight-related cyberbullying at their middle school. While there is a district-wide bullying prevention and intervention program guide that supposedly has all the necessary guidance on the subject, the duo still find themselves scrambling to implement the plan in the school, highlighting the gap between policy and practice. As the case study ends, Hazel prepares to initiate her school's first foray into the world of logic models for public health program planning. -
El Sistema: Vision, Process, Impact
This case study describes the journey of "El Sistema", a classical music education programme in Venezuela that illustrates the transformative power of music to improve the lives of millions of youths in some of the poorest communities in the world. Using the experience and insights of founder José Antonio Abreu, together with an analysis of the programme's development, the case shows how vision and inspiration are translated into a vibrant and effective organization in the long term. It covers the strategic initiatives and organizational processes used to engage and mobilize a critical mass of people to achieve large-scale impact throughout Venzuela and beyond. -
Amagi: Creating Value in the TV Broadcasting Industry
This case traces the growth of Amagi and the various challenges faced by it as it has grown to develop its own niche in the TV broadcasting industry in India, and is now slowly growing in markets outside India. Amagi, founded by three entrepreneurs, has come a long way from its initial days of trying to sell its standalone broadcast signal splitting technology to television (TV) broadcasting channels. From what was supposed to be a technology company, it has metamorphosed into a full-fledged media company managing advertising airtime for some of India's biggest broadcasting channels and advertisers. Outside of India, Amagi has positioned itself as a broadcast playout management company helping channels provide customized content to multiple countries using a single stream. Although, the underlying technology of Amagi has not changed radically over the years, the innovations in Amagi's offerings to the market have helped it become the success that it is today. The case outlines all the steps taken by Amagi to address each of the challenges that it has faced in its journey to success, clearly highlighting the various capabilities that it had to develop or acquire over the various time-periods. The case shows how while a firm may believe that it is providing a suitable value proposition, the customers may not see value in this value proposition. The case shows how the firm has to interject at various points of the value chain to establish its presence, and as a consequence of having established its presence and having developed various capabilities, what could be its growth strategy, and how its activities and capabilities will influence the same. -
Horst Dassler, Adidas, and the Commercialization of Sport
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for the famous African-American sprinter in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sponsorship, competing fiercely against competitors such as Puma and Nike. During the 1970s he played a key role in commercializing the international soccer federation FIFA, including creating a television market for soccer, and he subsequently became a key force behind arranging sponsorships and broadcasting rights for the Olympics. The case explores the drivers of success of this major consumer brand, and provdes the opportunity to discuss the positives and negatives of the globalization and commercialization of sport. -
China Lodging Group (A)
This case study explores the challenges of aligning middle management interests with company goals as a company navigates rapid growth in a dynamic industry. China Lodging Group, a Chinese hotel chain that opened about 2,000 hotels during its first decade in business, uses Balanced Scorecard (BSC) metrics to promote both consistency of service and an entrepreneurial attitude amongst hotel managers. The company needs to encourage its managers to operate according to company-level values and goals, without gaming the BSC metrics for short-term rewards or without focusing exclusively on local, narrow results. This case illustrates how executive teams can develop incentive systems that increase managers' sense of ownership and commitment to company values and goals. -
Gilbert Lumber Company
The Gilbert Lumber Co. is faced with a need for increased bank financing due to its rapid sales growth and low profitability. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed, and assess the attractiveness of the loan to the bank. A rewritten version of an earlier case. Allows students to practice ratio analysis, financial forecasting, and evaluating financing alternatives. -
Zivame: Branding Options for an Online Lingerie Retailer
By May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help them confidently purchase their most intimate wear while avoiding any confrontation with sales executives, mostly men, of brick-and-mortar stores. It helped its customers understand their lingerie needs, browse through styles, order their right size and get their orders delivered quickly at their doorstep without any embarrassment. Reliable customer care, availability of various national and international brands and a wide range of sizes and styles had made the brand popular in its target market, averaging 1,200 daily orders, almost a 200 per cent jump from the previous year. Can Zivame reach its goal of becoming a billion dollar enterprise in the next five to seven years or will confining itself to the women's lingerie segment become a hurdle to future growth? -
BigBasket.com
In India, customers were used to the idea of buying groceries in stores. BigBasket.com, India's first online grocery retailer, was set to break this mindset. Customers were signing up at an aggressive rate based on word-of-mouth. With a commitment to provide a top-quality product assortment at competitive prices, BigBasket successfully provided last-mile delivery to customers across Bangalore, Hyderabad and Mumbai. While traditional brick and mortar grocery retailers were struggling, BigBasket became the first online grocery retailer to report a breakeven in March 2014 in one of the cities where it operated.<br><br>Brick and mortar grocery retailers had started focusing on a hybrid model and analysts believed that hybrid models had more profit potential than pure online grocery retailers. Despite this, BigBasket had arranged funding from venture capitalists, receiving the highest-ever amount of Series A funding among the online retail industry in India. BigBasket leveraged innovative, customer-centric policies that not only boosted customer confidence but also enhanced overall profit margins. Could it permanently change the shopping habits of consumers? Was the breakeven a short-term phenomenon for BigBasket or would it achieve similar performance in other cities? Would online grocery retailing be profitable in the long run?