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ICA: Changing the Supermarket Business, One Screen at a Time
The ICA case describes digital signage as an innovation that the ICA grocery chain might introduce throughout its Nordic region stores. It details the research methodology used to examine the effectiveness of this innovation, then poses a dilemma by noting that the three research studies present conflicting results. -
Hyundai Motor Company: Design Takes the Driver's Seat
This case explores the history of Korea's Hyundai Motor Company and the part design management played in Hyundai's rapid rise to become one of the Big Five global car manufacturers. The company only began manufacturing automobiles in the mid-'60s and now commands two major brands (Hyundai and Kia) that have made significant inroads into European and American markets. -
CFR Pharmaceuticals: Potential Synergies in Africa
The third-generation leader of CFR Pharmaceuticals had been successful in executing a strategy of consolidating pharmaceutical firms across Latin America. As part of the company's expansion strategy, the CEO explored opportunities to develop multiple sources of growth and expand CFR Pharmaceutical's footprint in emerging markets; to do this, he found a company in South Africa, Adcock Ingram, to acquire. The combined company would offer CFR product synergy and diversification, improved manufacturing and distribution capabilities and a unique emerging market footprint in 23 countries. In the process of making an offer of approximately US$1.2 billion to acquire the company, the CEO faced increased interest in Adcock from other potential acquirers. He also encountered a series of difficulties when an Adcock shareholder resisted the acquisition, but CFR maintained the consistent support of the Adcock Ingram board. -
Industrial Unrest at Tesco Cranes
The owner of Tesco Cranes Engineers Pvt. Ltd. was considering the impact of various issues that had led to the closure of the company's sub-assembly plant in December 2012. Despite his efforts, he had not been able to stop workers from joining a regional trade union in July 2012. Immediately after joining the trade union, workers had slowed down production and gone on strike. Later, the plant had been closed by the owner. The company had suffered a production decline as a consequence of the strike and the subsequent plant closure. In view of these unexpected events, the owner was facing a dilemma. On one hand, he was wondering whether he should take proactive action to prevent a similar situation from occurring in the other two Tesco Cranes Engineers Pvt. Ltd. plants in the future. On the other hand, he was questioning whether it had been ethical of him to close the sub-assembly plant; he knew that this decision had left all of those workers unemployed and helpless, with most of them doing menial work or returning to their villages. -
Budgetplaces.com (A)
This is part of a case series. John Erceg was in a quandary. It was a sunny spring day in Barcelona in April 2010, and he'd been negotiating for several weeks with a possible buyer for the company that he'd created from scratch and built over the past seven years. Apart from buying two Barcelona apartments that got him started - thanks to his then girlfriend and now wife Lucia's good credit and a couple of hefty mortgages - and apart from maxing out a couple of credit cards in the early days and personally funding small losses in the early years, Erceg had not invested a single euro in an online travel agency business for which he had just been offered 17.3 million euros. The offer from GoTravelNow had come as a complete surprise. EnGrande, as Budgetplaces' corporate entity was called, was growing fast and was highly profitable, and Erceg wasn't sure what to do. After weeks of negotiations, he had managed to improve the cash portion of the offer to 8.5 million euros. 'A life-changing amount of security for seven years worth of work,' he thought. Should he take the offer that was on the table? It was time to decide. -
Ayala Corporation: One Family's Contribution to Nation Building
MAY 21, 2014, MANILA. For the first time, the World Economic Forum (WEF) had come to the Philippines. Ayala Corporation, one of the nation's oldest and most successful conglomerates, hosted an evening reception that brought together the "Who's Who" of the Philippines. Jaime Augusto and Fernando Zobel de Ayala, the seventh generation chairman and president, respectively, of the Ayala Corporation, were inspiring and natural ambassadors, promoting the Philippines as an up-and-coming market to global investors and potential business partners, investing time and effort in nation-building activities. Just after the East Asia Forum, Ayala's biannual executive strategy meeting was held, with some eighth generation family members attending for the first time. Among the topics discussed were how to strategically allocate resources to grow the corporation inside and/or beyond the Philippines and how to venture beyond the traditional business models. The next generation had to consider fundamental questions. What were the keys to Ayala's success over the past 180 years? Would they still be relevant in the future? Would inclusion and nation building continue to serve as reliable pillars for the business? Finally, how should they best prepare themselves to become the next generation of responsible stewards? -
Second Thoughts About a Strategy Shift (HBR Case Study)
Augustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores. He also wants to do away with discounts, circulars, and special sales, and win customers over with a strategy he calls hablar claro--"straight talk." That means the same low prices every day. At first, Emilia's financial results were outstanding. But they've since started to slip: Customer traffic is down significantly, and same-store revenue has dropped. Rey's board of directors is pressuring him to go back to the old ways. This case is based on real events at J.C. Penney and includes commentaries from Shari Rudolph, of Gabriel Brothers, and Yashodhara Shroff, of the Indian retail chain ffolio. -
Second Thoughts About a Strategy Shift (Commentary for HBR Case Study)
Augustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores. He also wants to do away with discounts, circulars, and special sales, and win customers over with a strategy he calls hablar claro--"straight talk." That means the same low prices every day. At first, Emilia's financial results were outstanding. But they've since started to slip: Customer traffic is down significantly, and same-store revenue has dropped. Rey's board of directors is pressuring him to go back to the old ways. This case is based on real events at J.C. Penney and includes commentaries from Shari Rudolph, of Gabriel Brothers, and Yashodhara Shroff, of the Indian retail chain ffolio. -
Some Skin in the Game: Negotiating the End of a Campus Health Menace
Fictitious Colburn University boasts many "amenities" for its students, including cafes, a gymnasium, and U.V. tanning salon Campus Tans. Meredith Tang, a law student originally from Australia, and Barbara Holly, a public health student, cannot believe that this insidious industry has infiltrated campus life and worse yet seems to be promoted by the school, or at least is allowed to advertise on campus. Soon these students turned activists begin a campaign to evict the salon; however, they quickly discover that evicting Campus Tans may not be as easy as they thought. As the story ends, the student activists sit down to a meeting with school officials and the owner of the salon to negotiate an agreement that protects the health of Colburn students while balancing the interests of diverse stakeholders. -
J. C. Penney Company
The case examines the liquidity issues that J. C. Penney (JCP) experienced in 2012 and 2013 following a decline in sales and profits over several years. Despite once being a highly profitable and growing company, the increasing pressures of competition led to changes in strategy and in management that were insufficient to return the company to the consistent financial results it had previously enjoyed. While sales and profits waned, the cash balance also suffered, and Wall Street analysts began expressing liquidity concerns as the company wrestled with having enough cash on hand to cover daily operating needs. Students are asked to calculate a time series of quarterly liquidity and leverage ratios to illustrate the declining financial condition of the company. They are further challenged to weigh the benefits and drawbacks of raising equity versus debt as a solution for the company's lack of liquidity. To assess the amount of external capital required, students are asked to use a sources and uses analysis that provides intuition for the cash flow challenges facing the company. Set against the background of an iconic retailer, the case provides an engaging context in which to discuss the need for a major capital structure decision due to operational challenges. -
Bluestar's Acquisition of Adisseo (A)
This case describes the process of acquiring Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company). Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine production and had relied on its import for a long time. Bluestar started to communicate with Adisseo to acquire the latter's technology in 2000, when Adisseo was not interested. The global burst of bird flu in 2004 provided Bluestar a historical opportunity to purchase Adisseo. Afterward, with the help of intermediate agencies in the fields of strategy, accounting, legal affairs, etc., Bluestar reached an agreement with CVC, Adisseo's parent company, on Oct. 20, 2005, to purchase the whole Adisseo with €400m. The transaction was completed on Jan. 17, 2006. Ren Jianxin, President of Bluestar, was very excited by the largest M&A of a French company by a Chinese company in history. Next, he needed to think about how to complete the integration of adisseo and make it develop well. -
Gran Tierra Energy Inc. in Brazil
The CEO of Gran Tierra Energy (GTE) had to prepare for an upcoming strategy session with senior executives. GTE's investments in Peru looked promising, as recent exploration well tests indicated large oil reserves with significant production potential that could transform the company. However, the company's Brazil operations continued to encounter challenges, such as setbacks in applying new technologies. The CEO had had high hopes when GTE entered Brazil in 2009 and thought that he and his team had carefully considered the risks. Given the increasingly positive developments in Peru, was dedicating the resources of GTE - a somewhat small energy firm by global standards - to Brazil operations still worth the risk? Could GTE turn the situation around or should the CEO recommend a divestment of the Brazilian assets? -
Military Arsenal Systems: Preparing to Lead a Team (A)
In March 2010, a newly promoted engineering area manager at Military Arsenal Systems, a Vancouver-based defence contractor, has just become team leader for a key program at the firm. His biggest challenge is how to lead his team, given that he is dealing with a range of personalities and the fact that he was a peer before he became their leader. How can he prove himself to be an effective leader not only to his team but to senior management? Can he rally the team quickly enough to meet the stringent deadlines for supplying the sophisticated armoured vehicles contracted by the U.S. Army for its mission in Afghanistan? -
Tata Communications' Acquisition of Tyco Global Network (A)
In 2004, Tata Communications (TCL) was trying to act on its strategic intent to become a globally connected network provider. It had two alternatives: build or buy. The build option would provide TCL with a chance to develop its own network under its own terms. The possible acquisition of the Tyco Global Network (TGN), however, provided a unique opportunity for TCL to establish this global position quickly. As one of the largest global networks at the time of the case, the TGN was a limited asset. The acquisition of the TGN would catapult TCL into being a top player in global Internet connectivity. Even though the acquisition price was low, the associated liabilities and risks could make this a substantially expensive acquisition for TCL. Should TCL negotiate with Tyco? If yes, what would be an acceptable position to proceed with the deal? How should TCL plan for the mitigation of risks and uncertainties? If not, what would be the consequences of losing the TGN opportunity, particularly if a competitor acquired it? -
Jazztel
In October 2004 Fernández Pujals, founder of Telepizza, an international home delivery pizza business, bought 24.9% of Jazztel (€90 million), a telecom company. At the time, Jazztel that was near bankruptcy and needed a capital injection to finish the year. Over the next ten years, Fernández Pujals led the restructuring of Jazztel's debt, reached an agreement with the former monopoly Telefónica, set up internal call centers, and transformed Jazztel into the fastest growing broadband operator in Spain. The case describes how Fernández Pujals designed and managed the board and led Jazztel towards profitable growth. -
Pricing at Vocram Airways (A)
The owner of a small air-passenger firm transports individuals and small groups to remote waterfront regions. The business serves two types of customers: private and public. The private customers can afford to pay more, while the public customers' budget constraints limit what they can pay. The owner wants to set a single price that will maximize his expected revenue across both customer groups. A constraining factor is the plane's limited capacity, which means the owner cannot accommodate all requests. In other words, after a flight has been sold out, seats may still be requested by customers who potentially might be willing to pay more. See supplement W13725. -
Being a Change Agent (A): Lessons from a Lynch Mob
"Being a Change Agent"is a three-part case series set in a rural district of Assam in India. It describes the efforts made by Kuladhar Saikia, Deputy Inspector General of Police in the early 2000s, to tackle witchcraft-related crimes that were prevalent in this isolated and economically backward part of the country. -
Micromax: Scaling the Largest Indian Mobile Handset Company
It is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product revenues from $54M to over $1B. Unfortunately, it was difficult for the founding team to keep up with Micromax's rapid growth, triggering a series of missteps in 2010 that brought the company close to catastrophe. In response, investors had convinced Sharma and his cofounders to hire their first outside CEO, Deepak Mehrotra, and several senior professionals. With the founders working alongside the new "professionals," frequent overlaps and sometimes run-ins occurred. Now, both Mehrotra and the head of their smartphone division had resigned. Sharma evaluates their options: Would the founders need to reconsider their involvement in the company they created? Or was there still a middle ground where both founders and professionals could coexist in the business? -
BRAC in 2014
In the early 1970s BRAC was a startup nongovernmental organization (NGO) working in Bangladesh. By 2014, it was the world's largest NGO. It had a strong presence in Bangladesh and had begun to deliver social development programs in nine other countries. Its founder and chairperson Fazle Hasan Abed was knighted in 2010 by the British Crown for his service in reducing poverty. The organization took a holistic approach to alleviating poverty, which depended on providing the poor with a portfolio of services including education, agriculture development, healthcare, community empowerment, and microfinance. Around 70% of the funding to deliver BRAc's development programs and services came from its own for-profit social enterprises. The case study allows students to examine the organization's evolution and its business model. -
Quintiles IPO
Quintiles Transnational Holdings Inc., the largest global provider of biopharmaceutical development and commercial outsourcing services, grew its revenue at a CAGR of 7.3% and EBITDA at 13.9% between 2008 and 2012. The case is set in December 2012-April 2013, when the majority of the firm was owned by founder Dennis Gillings and four private equity firms (Bain Capital, TPG Capital, 3i Capital and Temasek Life Sciences) after it was taken private in a management-led buyout in 2003 and a subsequent buyout in 2008. Five years after the second buyout, the private equity firm owners were looking to monetize their positions and considered different strategic alternatives: M&A sale to strategic or financial buyers, IPO, or capital restructuring through special dividends. Students will step into the role of an associate at the lead investment bank working with Quintiles. They must consider the case information and determine an IPO strategy, process, potential conflicts, and valuation.