個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
ICA: Changing the Supermarket Business, One Screen at a Time
內容大綱
The ICA case describes digital signage as an innovation that the ICA grocery chain might introduce throughout its Nordic region stores. It details the research methodology used to examine the effectiveness of this innovation, then poses a dilemma by noting that the three research studies present conflicting results.