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Cross-Cultural Connection in the Suzhou Industrial Park (B): Different Perspectives
Supplement to case NTU163. In 2001, the Singapore government decided to withdraw from the China-Singapore Suzhou Industrial Park (SIP) investment. The rival Suzhou New District (SND) project had mastered Singapore's approach to developing industrial parks and began to improve its own infrastructure and administrative practices. The Singapore team was a willing teacher to transfer knowledge but the Suzhou municipal officials had engaged in competitive learning behaviour. They did not learn the "why", only the "what" and "how". As a result, SNP faced many problems due to various "software" issues. The Suzhou officials wanted to explore the possibility of selling the problem-ridden SND to Singapore. -
Amazon's HQ2 (B): Utah
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China Vanke: Battle for Control (B)
China Resources expresses disagreement over the validity of the results of the board vote as announced by China Vanke. It further raises objections to Vanke's handling of the announcement as well as reiterates its doubts about the strategic rationale of the proposed transaction. -
China Vanke: Battle for Control (C)
Baoneng calls for the removal of China Vanke's board of directors, citing as reasons the directors' mishandling of the Shenzhen Metro proposal as well as the company's various breaches of corporate governance requirements. Vanke defends itself against Baoneng's allegations, and also responds to the Shenzhen bourse's inquiries regarding the validity of the board vote. -
China Vanke: Battle for Control (D)
In the battle for control over China Vanke, the Chinese securities regulator steps in to censure Vanke and Baoneng for acting against the interests of the market and minority shareholders. The Chinese insurance regulator also finds Baoneng to be in violation of insurance regulations, and subjects its insurance arm to severe restrictions on further sales of its products. A rival private property developer, China Evergrande, also joins the fray, buying enough shares to become Vanke's third largest shareholder. The case finally relays how the battle for control winds down and the eventual resolution. -
AM-Pharma: Creating Value (B)
AM-Pharma is a biotech company developing a medicine for patients with acute kidney injury. The case describes the company's journey from inception in 2001 to a large deal with Pfizer in 2015. The aim is to discuss the value creation of AM-Pharma through its strategic decisions over time. It highlights the patient journey, company challenges, market size potential, and how the management team was able to raise multiple financing rounds from venture capitalists. It further provides the readers with a unique insight in the key risks and operational challenges of a biotech company and the value of an experienced management team backed by strong investors. The drug development process is inherently risky, long and expensive and the probability of commercializing a new drug is very low. The company's CEO is the protagonist and the case is split in three parts to provide the readers with surprises and open strategic questions which are time related. The case is semi-chronologically and a patient story is intermingled to provide a different perspective on clinical trials, ethical dilemmas and the high unmet medical need for new therapies. The case ends with a valuation simulation, in which the readers can negotiate the AM-Pharma/Pfizer deal themselves. Learning objective: The aim of the case study is to evaluate the value creation of AM-Pharma strategic decisions over time. 1/ The strategy diamond and Porter's Five Forces will be applied as a tool for understanding the industry and the company's strategy. 2/ The key success factors are also assessed for this challenging setting of a biotech startup. 3/ Role of Serendipity and management vision in opening new doors. 4/ Different exit options are discussed, highlighting pros, cons and what actually happened. 5/ How clinical outcome, and exit timing highly impact the valuation. The case will trigger discussions on the strategic options listed, and engage the students into exit negotiations simulation. -
Nectar (B)
Supplements to (A) case 818112. -
McKinsey & Company: Early Career Choices (B)
This case profiles the early career choices faced by three McKinsey associates. The A case profiles the dilemma faced by each individual and sets up the class discussion. The B case outlines the choices made by the associates in real life and the consequences of such choices. -
JPMorgan Chase: Invested in Detroit (B)
Beginning in 2014, JPMorgan Chase launched Invested in Detroit, a $100 million philanthropic investment in the city over five years. The bank worked with local economic development organizations, workforce development organizations, small businesses, philanthropies, and the city government to put in place a series of investments to help turn around the struggling city. In 2017, JPMorgan Chases' chairman and CEO, Jamie Dimon, is faced the with decision of whether or not to expand the program to other locations in the U.S. The (B) case explains the expansion of the program to Chicago and Washington, D.C. that began in 2017. -
Digital Transformation at La Presse (B): Implementing the Digital Strategy
Supplement to case HEC206. This (real) case takes place in the context of the newspaper industry, which is being turned upside down by powerful socio-technological changes. It focuses on La Presse, one of the leading actors in the Canadian newspaper industry, which, faced with a survival crisis, has set out to innovate and reinvent its business model, including its value proposition, channels, costs, revenue streams, and key resources. The core driver of this reinvention is the design and marketing of its new digital product, the La Presse+ tablet app. -
KBC Bank and Insurance Holding Company (KBC) (B)
Supplement to case LBS109. This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) of the Belgian subsidiary, by far the biggest and most important unit within KBC Group. The timing is a bad one for the bank - it had just been rescued through a multibillion euro bailout by the Belgian government and the bank is on the verge of bankruptcy. Morale is at an all-time low, employees feel betrayed and are demotivated and the euro crisis is about to hit the European banking sector just when banks throughout Europe are trying to respond to the financial crisis of 2008. Johan Thijs inherits a total mess in Belgium and the case describes the facts he faces and asks the question: 'What should he do in the Belgian Unit?' At the same time to becoming MD of Belgium, he becomes member of the Group's Executive Committee (ExCo) and the case also raises the question: 'What can Thijs do as a member of the ExCo to prevent the bankruptcy of KBC Group?' -
KBC Bank and Insurance Holding Company (KBC) (C)
Supplement to case LBS109. This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) of the Belgian subsidiary, by far the biggest and most important unit within KBC Group. The timing is a bad one for the bank - it had just been rescued through a multibillion euro bailout by the Belgian government and the bank is on the verge of bankruptcy. Morale is at an all-time low, employees feel betrayed and are demotivated and the euro crisis is about to hit the European banking sector just when banks throughout Europe are trying to respond to the financial crisis of 2008. Johan Thijs inherits a total mess in Belgium and the case describes the facts he faces and asks the question: 'What should he do in the Belgian Unit?' At the same time to becoming MD of Belgium, he becomes member of the Group's Executive Committee (ExCo) and the case also raises the question: 'What can Thijs do as a member of the ExCo to prevent the bankruptcy of KBC Group?' -
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (B)
This is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats' puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one's superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-quality boat was sold at an astonishing rate. Existing survey work conducted by the company only served to confirm the rational assumption that customers generally preferred more technically advanced sailboats; as such, the survey would not solve the mystery. Tasked with solving this mystery, Zanzi was given the contact information for Ventoso's roster of potential customers and asked to conduct her own interviews to discover what could possibly explain customers' preferences when acquiring sailboats. Zanzi was told that consumers may not be consciously aware of how they choose sailboats, and so she needed to figure out a good method to understand these unconscious preferences. In part C of the series, the reader is tasked with interpreting multiple levels of data (including selected stimuli covering multiple senses, consumer-generated adjectives linked to those stimuli, and word clusters of shared meaning composed of those adjectives) that resulted from Zanzi's interviews. What does this data indicate about consumers' preferred sailboat qualities and, more expansively, how Ventoso can effectively market its sailboats across different cultures? This discussion again allows the professor to talk about various market research techniques. -
Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
This is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats' puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one's superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-quality boat was sold at an astonishing rate. Existing survey work conducted by the company only served to confirm the rational assumption that customers generally preferred more technically advanced sailboats; as such, the survey would not solve the mystery. Tasked with solving this mystery, Zanzi was given the contact information for Ventoso's roster of potential customers and asked to conduct her own interviews to discover what could possibly explain customers' preferences when acquiring sailboats. Zanzi was told that consumers may not be consciously aware of how they choose sailboats, and so she needed to figure out a good method to understand these unconscious preferences. In part C of the series, the reader is tasked with interpreting multiple levels of data (including selected stimuli covering multiple senses, consumer-generated adjectives linked to those stimuli, and word clusters of shared meaning composed of those adjectives) that resulted from Zanzi's interviews. What does this data indicate about consumers' preferred sailboat qualities and, more expansively, how Ventoso can effectively market its sailboats across different cultures? This discussion again allows the professor to talk about various market research techniques. -
Into Local Streets: Maryland National Guard and the Baltimore Riots, Epilogue
Supplement to case KS1253. On April 19, 2015, Freddie Gray, a young African American male, died while in the custody of the Baltimore Police. In response to his death, which occurred less than a year after a similar incident in Ferguson, Missouri, protestors mobilized daily in Baltimore to vocalize their frustrations, including what they saw as law enforcement's long-standing mistreatment of the African American community. Then, on April 27, following Gray's funeral, riots and acts of vandalism broke out across the city. Overwhelmed by the unrest, the Baltimore police requested assistance from other police forces. Later that evening, Maryland Governor Larry Hogan declared a state of emergency and activated the Maryland National Guard. At the local level, Baltimore Mayor Stephanie Rawlings-Blake issued a nightly curfew beginning Tuesday evening. "Into Local Streets" focuses on the role of the National Guard in the response to the protests and violence following Gray's death, vividly depicting the actions and decision-making processes of the Guard's senior-most leaders. In particular, it highlights the experience of the state's Adjutant General, Linda Singh, who soon found herself navigating a complicated web of officials and agencies from both state and local government - and their different perspectives on how to bring an end to the crisis. Case number 2116.0 -
Air Products' Pursuit of Airgas (C)
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Air Products' Pursuit of Airgas (D)
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EarthEnable (B)
Case Supplement for Case E640A -
Snap Inc.'s IPO (B)
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Qualtrics (B)
Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model-sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales culture, had helped Qualtrics to grow rapidly. However, it needed to prepare for the next phase of its growth. The company decided to diversify its product portfolio and target different types of customers (enterprise clients). In accordance with this change, it recognized the need to revise the inside-sales-only model by adding a field sales component to better serve these customers. Many organizations often go through a turning point in their strategy to explore ways for growth. The case series outlines the best practices of scaling an inside sales model and the challenges involved in changing an organization's sales management and strategy to initiate future growth.