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The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will be brought into question when Barbara Krakow, its founder, retires and hands it over to her associate, Andrew Witkin.

The German direct insurer Gothaer Insurance Group is among the largest insurance companies in Germany. In recent years, Gothaer was facing the challenge of replacing its existing collection systems. The replacement system was one of SAP's key modules for Insurance Solution, a standard software product called FS-CD (Financial Services-Collections and Disbursements). The first stage of the project significantly exceeded time and budget objectives. The second stage was expected to encounter serious technical problems. Consequently, the entire project was called into question. A meeting of the IT steering committee was scheduled at short notice to decide upon the project's continuance. This case chronicles the series of events leading to that upcoming steering committee meeting.

Tetra Pak, the world's largest manufacturer of aseptic packaging materials, is a typical market leader that faces growing challengers around the world and runs the risk of becoming embroiled in antitrust cases. Greatview Aseptic Packaging Company Limited ("Greatview") is an exemplary Chinese national champion that penetrates into developed markets, which are usually saturated with only a few key players. The case describes how Greatview emerged and challenged Tetra Pak, which set industry standards largely by using the tying and bundling strategy and the innovation and patent strategy. Since 2003, Greatview has actively influenced the Chinese government to establish and enforce an antitrust law, which supports the company as it positions itself as the best alternative to Tetra Pak for reducing customers' single-supplier risks and costs. In 2011, Greatview announced the building of its first overseas plant, in Germany, to penetrate into Tetra Pak's home market of Western Europe-the world's largest market for aseptic packaging. In 2013, although Greatview announced ambitious factory expansion plans, its challenges overseas are huge. Meanwhile, Tetra Pak realized that its European patent was not able to protect its historic innovation, aseptic technology, from being imitated. Even more complicated, the State Administration for Industry and Commerce, China's market regulator, launched a national investigation against Tetra Pak, accusing it of misusing its dominant position to limit competition. Both companies need to devise their next competitive moves.

In the American canon of anti-poverty programs, Moving to Opportunity (MTO)-a housing experiment conducted in the 1990s-stood out for its ambitious yet simple design. Under the experiment, more than 4,600 extremely poor families were randomly assigned to receive housing vouchers in five major American cities. Just like in clinical trials, MTO gave social scientists the opportunity to untangle the effect of place on poverty, and to learn if a better neighborhood could directly improve the lives of the poor. In 2003, a mid-term evaluation of MTO revealed a controversial and surprising outcome. After being placed in neighborhoods with low poverty, teen girls appeared to benefit far more from their new surroundings than teen boys. The rigorous empirical analysis of the MTO experiment had identified important differences by gender, but could not explain the social processes or experiences that led to those differences. A different research methodology would need to examine what the quantitative data could not. This case profiles the qualitative research conducted by Harvard sociologist Kathryn Edin and others on MTO teens. With the help in-depth interviews the researchers offer a deeper understanding of the daily experiences and behavioral patterns that shaped the divergent outcomes between MTO male and female adolescents. Case Number 2007.0

New MBA graduate Larry Steffen has accepted an attractive job offer from Athena Global Technology but must now choose one of two alternative compensation plans. The first compensation plan option includes a base salary plus a $25,000 cash bonus, and the second includes the same base salary plus employee stock options. In order to evaluate and decide on one of these plans, Larry must estimate the value of the offered stock options and consider several complicating factors, including whether he will remain at Athena for the five-year vesting period necessary to receive the options. This case introduces students to option valuation and facilitates a discussion about the effectiveness and potential benefits and problems associated with the use of stock options in compensation packages.

The widespread cheating scandal that rocked the Atlanta public school system in 2010 and 2011 illustrates how high-stakes performance pressure, without sufficient risk controls, can drive dangerous behavior. After becoming superintendent of the low-income and academically struggling Atlanta, Georgia school system in 1999, Beverly Hall implemented new measurement systems-many of them derived from business best practices-to motivate and evaluate the performance of teachers and principals. Educators whose students performed well on standardized tests received bonuses and public recognition; educators whose students fell short received reprimands, warnings, and eventually termination. With so much riding on "meeting the numbers," teachers and principals began taking drastic steps, including collaborating to change students' test answers while intimidating colleagues who threatened to expose the deception. As Atlanta students' (fabricated) test scores soared, leaders in business and politics praised Beverly Hall's data-driven approach for transforming a lagging school system into a model of success. More than a decade into Hall's tenure, multiple investigations finally exposed the scandal in Atlanta-and its terrible impact on the district's students. (For instructors who want to inject some extra energy, and fun, in the classroom, this case study provides material for students to stage skits in front of the class to illustrate how and why the cheating occurred.)

The 5-year transformation at Guardian Life Insurance provides significant insights for organizations aspiring to enhance their IT-business alignment. Alignment is more than just organizational structure, there is no silver bullet; it requires effective governance, partnership, communications, value analytics, technical services, and people. Like most companies around the globe, Guardian recognized the importance of moving to a collaborative IT-business alignment relationship; IT-business alignment was a persistent pervasive problem that needed to be improved. In 2005, Guardian viewed IT as an ineffective expensive cost of supporting the business. Was improving the IT-business relationship as difficult as drawing 'a line' in the sand? Today, IT is enabling and driving demonstrable strategic business value. The approach that transpired this turnaround at Guardian will provide students and organizations with a clear understanding and set of lessons learned that can be applied to enhance IT-business harmony. More importantly, it will help organizations recognize the important role that IT and business leadership must play as they collaborate to address the important considerations necessary to attain a mature relationship. To demonstrate this transformation, the past and the current IT-business alignment maturity of Guardian has been benchmarked and analyzed to reveal the steps taken to enhance the impact that IT is having on the company. Were these initiatives all that are necessary to enhance the IT-business relationship? What are the important next steps to improve the relationship?

The partners of Saito Solar, a privately owned photovoltaic (PV) solar panel manufacturer in Japan, received an unsolicited proposal from an investment bank about their interests in selling the firm. The firm had experienced steady sales decline in recent years, due mainly to intense competition from low-cost solar panel manufacturers from China. However, in 2012, the solar industry in Japan received new signs of life. The threat of radiation from the nuclear plant explosions due to a deadly earthquake in 2011 had prompted Japan to look for alternative energy. On July 1, 2012, the Japanese government implemented a new feed-in-tariff of 42Â¥/kWh (about US$0.53/kWh) for solar energy. This tariff was almost twice as large of that in Germany and three times of that in China. This incentive was predicted to produce solar energy that would rank Japan as one of the largest in the world in solar capacity. The partners of Saito Solar were excited about the investment bank's solicitation and wanted to find out how much the firm was worth. The cash flow projections incorporating the positive outlook of the Japanese solar industry were provided. The partners discussed valuation using discounted cash flow (DCF) approach, so it is a perfect case to introduce beginner finance students the proper and common way to value a firm using DCF.

In June 2013, Elan's shareholders (Elan Corporation, NYSE: ELN) were faced with a difficult choice. Elan's management had four proposals on the table, management's attempt to defend itself against a hostile takeover from Royalty Pharma. Royalty Pharma was a private company, a private equity-owned collector of biotech and pharmaceutical royalties. If shareholders voted in favor of any of the four initiatives, it would likely kill Royalty Pharma's offer-and its guaranteed returns. That would allow Elan to stay independent, and remain under the control of a management team generally considered as underperforming.

Terranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. This fictional case study is written by Suraj Srinivasan and features expert commentary by Guy Gresham and Dan Mahoney.

Terranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. This fictional case study is written by Suraj Srinivasan and features expert commentary by Guy Gresham and Dan Mahoney.

Terranola is a wildly successful company with a market cap of $8.1 billion. Its product, the Express granola-bar-making machine, is on kitchen counters across North America, and market analysts suggest that household penetration of Express machines could triple. Then Jeremiah Hughes, a well-known hedge fund manager and short-seller, starts making public comments suggesting that the company is overrated. Its managers debate how best to respond. This fictional case study is written by Suraj Srinivasan and features expert commentary by Guy Gresham and Dan Mahoney.

COFCO was China's sole legitimate window for agricultural foreign trade before 1987. The reform of China's foreign trade system beginning in 1987 cost COFCO its monopoly position. Subsequently, the SOE giant capitalized on its foreign trade expertise to strategically move upstream in the food industrial chain. Additionally, COFCO made investments in unrelated areas. These unrelated diversification activities were stopped by the new Chairman Ning Gaoning, appointed in 2004. He cared greatly about the innate logic for future mergers and acquisitions. The company, under his leadership, focused on its weaknesses and strengths, to identify a focused overall strategy. He brought the "whole industry chain" concept to COFCO with three clear goals in mind: 1) to shape "farmland to table" food processing to assure customers of safe, high-quality food, 2) to unite COFCO's segmented business units, and enable them to gain competitive edge over local companies 3) to increase the company's strength to compete with global food companies. The case depicts COFCO's historical transformations, identifies its mergers and acquisitions since 2005 and shows its financing history. Information is provided about several domestic and overseas competitors to illustrate COFCO's role in a larger China environment. It is not only a market player but also a main force in China's pillar industry and the only domestic food company that can rival global food companies in China's domestic market.

Indian Foods Fermentation Limited (IFFL) was established in 1992 by Narayanan to develop an expert dosa maker that will be used in fast food restaurants, "Dosa King". According to market research carried out by IFFL in 1992, on any given day, 20 million dosas were consumed in India. Narayanan and his colleagues at IFFL decided to develop an automatic dosa delivery system that would deliver standardized dosa at an interval of 30 seconds. The system requirement was that the dosa should have the same size, color, crispiness, and taste. The project was funded by venture capitalists and Narayanan had to take several decisions during the design and development of automatic dosa delivery system. The Dosa King was intended to be a mass-distributed item, and the number of retail points across the country was meant to be in excess of 10,000 within 5 years from its launch in 1992. The IFFL realized that their largest stakeholder would therefore inevitably be the retailer or franchisee who invested in dosa machines, batter, and masala, and also interfaced with the customer. The IFFL conducted a market survey to capture the "voice of the customers" for the dosa delivery system and identified various system requirements. At various stages of product development, Narayan had to take several key decisions related to the design and development of machine, decision on inputs for preparation of dosa batter and other accompaniments, etc. In 1992, India did not have any western fast food chains. India went through a period of major economic reform in 1991 and the economy started growing much faster after the nineties. Narayanan expected the demand for fast food to grow in all major cities of India. Equipped with his experience at Coca-Cola and Nestlé, Narayanan was confident that he could change the restaurant industry in India.

In the early years of the new millennium, citizens of the growing industrial and commercial city of Pune, India, often faced power cuts as the state-run electricity utility struggled to meet growing demand. Government projections suggested that this situation would continue for several years. Rather than take this situation for granted, a group of concerned industrialists met under the umbrella of the Confederation of Indian Industry and the leadership of Pradeep Bhargava to find solutions to this problem. They soon realized that each of the large companies resident in the city had huge back-up diesel generation sets that were often idle since the power supplied from the grid was cheaper, even after they paid a commitment charge to the utility for ensuring continuous power supply. Could this back-up resource be used to meet the shortfall of power faced by the city? A quick back-of-the-envelope calculation revealed that the city's shortfall and the captive generating capacity of the largest companies matched each other. Feeding this power into the grid was complex technically as well as from a regulatory perspective. Instead, the group realized, why not persuade the companies to use their diesel gensets for their own consumption during peak periods, thus freeing up grid power for use by the citizens and other businesses of the city? This proposal came to be known as the Pune Power Model. Different stakeholders such as the industry regulator, citizen groups, the government, political parties and the industry had different views on the feasibility as well as the desirability of pursuing this model. This case describes the challenges faced, and the change strategies used, by the proponents of the Pune Power Model in getting the model accepted and implemented. It raises questions regarding the appropriateness of such a model as well as the role of industry in solving social problems.

The case traces the entry of Volkswagen (VW) in India at a time when India will play a key role in fulfilling VW's global ambitions. The case describes the consumer research conducted by VW to identify consumer insights which pave the way for designing products to meet local needs and aspirations. The case describes VW's segmentation, targeting and positioning strategy for India against the background of its global brand values. The case traces the launch strategy of each of the models - Passat, Jetta, Touareg, Phaeton, Beetle, Polo and Vento. The case invites students to review the marketing and communication strategy of VW to enable it to fulfill its vision of being among the top three brands in India by 2018. The vision is challenging, particularly because VW is a very late entrant in the Indian market. The rich data in the case enables full-blown discussion on whether VW is differentiating itself enough in the competitive market place; or is it giving a compelling reason to the consumer to buy its brands.

Providing affordable housing to a rapidly increasing low income group population in Urban-Semi Rural India remains one of the biggest challenges as well as opportunities faced by the Housing Finance Sector. Several new housing finance companies such as Shubham Housing Finance have pioneered a "small ticket" loan product to address the market gap. They recognize that these customers are not "high-risk" as perceived by conventional financiers, but "unknown risk". To assess this "unknown risk", they rely on detailed, field-based verification rather than on formal financial documentation. The primary objective of this case is to analyze the past data from these field level interactions and the eventual credit evaluation decision to determine the factors which result in a favorable decision. The application scoring model is expected to deliver a competitive edge to Shubham's operations by enabling faster decisions earlier in the assessment phase, targeting applicants more likely to pass through to the credit worthy status, standardize applicant evaluation across the nation and enable Shubham to offer competitive products. The objective of the case is to predict the probability of loan sanction using the socio-economic attributes of prospective loan applicants by employing techniques such as chi-squared automatic interaction detection (CHAID) and binomial logistic regression.

Shree Cement Limited (SCL) is a unique company that has combined traditional Indian management practices and innovative initiatives based on emerging trends in contemporary management. SCL has always practised a ''people first'' policy that was informed by the ethos of a joint family and community, which is so integral to Indian society. By 2012, SCL was experiencing heady business growth and the top management was very keen to ''cement'' the culture of employee happiness and meaningfulness at the core of its human resource practices to avoid any people-related issues becoming a bottle-neck in the journey of growth. It hired Ernst and Young to conduct and employee perception survey which showed very high levels of engagement but also some areas of concern. Based on an analysis of the responses, and further focus group discussions, 18 improvement projects were initiated under the leadership of senior managers and volunteers from among the employees. Mahendra Singhi, Executive Director (ED) and Vikas Rai Bhatnagar, Chief People and Wellness Officer (CPWO) were examining the recommendations of the improvement project teams. They had to be careful to ensure that they took a holistic look at the implications of all the recommendations and implement an integrative set of initiatives that re-enforced each other's positive effects rather than proceed with a potpourri of recommendations that could potentially undermine each other's influences and worsen rather than improve the existing organizational climate.

Central Parking Services (CPS) with headquarters located in Bangalore, India provided parking solutions at various malls, office buildings, airports, residential apartments, hospitals and so on throughout India. In 2013, Poornima, Director of new initiatives at CPS, wanted the company to take a strategic direction toward using analytics to strengthen its operational decisions. The company was growing exponentially and with that came the challenge of managing the high pressure of growing demand, clients' expectations as well as driving end-customer satisfaction. The company was struggling with operational issues such as demand supply gap and waiting time at the entry and exit gates of parking lot. Pricing and manpower planning are two important decisions CPS has to make to ensure profitability of the company.

This case is based on Kingfisher Airlines, the brainchild of Dr. Vijay Mallaya. It made a grand entrance into the Indian aviation industry as a single-class, all-economy air carrier in 2005. The company soon turned its focus to becoming a premium service operator offering high-class in-flight services and unrivalled luxuries. Subsequently, it took a number of steps to differentiate itself from other airlines, while also embarking upon an ambitious expansion plan. Its acquisition of an ailing airline, Air Deccan, combined with rising fuel costs and a rapidly changing business environment made its survival difficult. The company's bank accounts were frozen several times by the Income Tax Department and the Service Tax Department because of defaults on tax payments, leaving it cash dry. The battered airline had to temporarily suspend its operations from several cities and cope with a staggering debt load that had reached Rs. 7,000 crore by March 27, 2012. The staff was demoralized and some employees left the company due to the non-payment of salaries. There was also widespread anger among passengers owing to last-minute flight cancellations. The challenge facing its CEO, Sanjay Agarwal, was to make Kingfisher Airlines bounce back from its precarious position. The company had to tackle the issue of raising funds to meet its day-to-day expenses, maintain the current number of flights and perhaps also conduct a thorough review of its past policies and strategies and try to learn from the competitors that had managed to weather the storm and still remain profitable in the most unfavourable of business environments.