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  • A Primer on Personal Development

    This primer outlines a process for preparing and executing personal development and growth. Our foundational idea is that a leader's effectiveness depends to a great degree on how others see him or her. Thus, improving as a leader often requires that a person tune in to how others perceive (and misperceive) him or her. We describe methods for gathering and analyzing others' views, culling a sense of personal strengths and development needs that reflect both others' perceptions and one's own personal goals and ambitions. We detail an approach to articulating a concrete and practical action plan and give suggestions for implementing and sustaining change.
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  • Retiree Pension and Health Benefits

    Note on accounting for retiree pension and health benefits under IFRS and US GAAP.
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  • Note on Logistic Regression - Statistical Significance of Beta Coefficients

    This note complements Note on Logistic Regression, product #9B10E005 and Note on Logistic Regression - The Binomial Case, product #9B10E012. The focus of this note is to show how to calculate the associated p-values of the estimated beta coefficients using Microsoft Excel. It also illustrates the procedure based on the example from the Note on Logistic Regression - The Binomial Case.
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  • The Normal View (A)

    Recent dramatic global events suggest that the future financial landscape will be much different than what we see today. In a world where money, people and ideas can move faster than ever before, even the smallest events can have a tremendous impact on the entire world. The report outlines key categories that will have significant impact on tomorrow's world in order to better inform today's investor. Topics of the discussion include new financial regulations; emerging markets; challenges in the developed world; new technologies; socially responsible investing; and social media and the speed of information dissemination.
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  • The Normal View (B)

    Recent dramatic global events suggest that the future financial landscape will be much different than what we see today. In a world where money, people and ideas can move faster than ever before, even the smallest events can have a tremendous impact on the entire world. The report outlines key categories that will have significant impact on tomorrow's world in order to better inform today's investor. Topics of discussion include demographics with a focus on the baby boomer generation; regulatory changes; new technologies; complex trading instruments; the green movement; and the communication age.
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  • Statistical Process Control

    Statistical Process (Quality) Control, or SPC, is a set of statistical techniques and concepts used to identify and reduce variation in a process. Through exhibits and graphs, this case teaches students about the principles of statistical control and the use of control charts for variables and for attributes. Students learn about the differences among specification limits, process capability, and performance limits.
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  • Integrating Around the Job to Be Done

    Unlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerous examples. It highlights three levels in the architecture of a job: 1) What is the fundamental job or problem the customer is facing? This includes political, functional, emotional, and social dimensions; 2) What are the experiences in purchase and use that, if all provided, would sum up to nailing the job perfectly? (The "hiring criteria"); and 3) What do we need to integrate, and how must we knit those things together, so that we can provide these experiences?
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  • The New Normal 2009 (A)

    Recent dramatic global events suggest that the future financial landscape will be much different than what we see today. In a world where money, people and ideas can move faster than ever before, even the smallest events can have a tremendous impact on the entire world. The report outlines key categories that will have significant impact on tomorrow's world in order to better inform today's investor. Topics of the discussion include new financial regulations; emerging markets; challenges in the developed world; new technologies; socially responsible investing; and social media and the speed of information dissemination.
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  • The Influence of Social Media on Purchase Decisions in High-Involvement Categories

    This note discusses how social media marketing can be used to influence the consumer decision process for goods and services. It links social media's influence to the different stages of the purchase process for high-involvement items. The material is suitable for MBA, undergraduate, and executive education students.
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  • Present Value: A Note on Personal Applications

    This note explores discounted cash flows as a core technique for valuing a business, allocating scarce resources, and comparing alternative investments. Suitable for MBA and undergraduate business students, this note builds on students' basic understanding of discounting future cash flows with simple examples to which students can easily relate. Whether the discounted cash flow process used to derive a net present value or an internal rate of return metric, it is powerful, rational, and informative.
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  • The Profession of the Law

    This note reviews the professional responsibilities and obligations of lawyers In the United States, explains how those standards affect client relationships and, by summarizing rules for resolution of conflicts and withdrawal, sets the stage for a discussion of the concept of professional loyalty to both a company and larger societal interests.
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  • Marketing Analysis Toolkit: Customer Lifetime Value Analysis

    Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, prebuilt Excel models to calculate customer lifetime value, and charts and graphs which help visualize the results.
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  • Note on the Banking Industry

    This Note provides an overview of the structure and function of the Banking industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm."
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  • Note on the Insurance Industry

    This Note provides an overview of the structure and function of the Insurance industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm."
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  • Note on the Asset Management Industry

    This Note provides an overview of the structure and function of the Asset Management industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm."
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  • Hiring Professionals in China: A Practitioner's Guide

    This note outlines how leading professional service firms operating in China revise their standard hiring practices to fit local challenges and customs. Based on interviews with professionals in a number of established accounting, strategy consulting, and executive search firms presently operating in China, it explores best practices they use to hire exceptional professionals who will succeed in building high quality client relationships, delivering appropriately innovative thinking, and helping their firms grow and improve performance - all within China's unique political and cultural context.
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  • Hiring Successful Professionals: One Process-Multiple Goals

    The best hiring practices help professional firms attract successful employees, equip newcomers with critical support networks, increase the firm's diversity and enhance its reputation. This Note delineates how leading firms manage these multiple objectives throughout the entire process of forecasting, sourcing and onboarding top talent. It also expands on potential misalignments that can arise and tradeoffs firms face in building and executing an integrated hiring strategy.
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  • Marketing Analysis Toolkit: Pricing and Profitability Analysis

    Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability analysis. Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, and contribution margin, gross margin, and net income will be introduced to inform profitability analyses. Finally, retailer profitability metrics including retailer margin and penny profit are discussed. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, prebuilt Excel models to calculate demand curves, price elasticity, and profitability metrics for firms and their channel partners, and charts and graphs which help visualize the results.
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  • Note: Regulation of Hedge Fund Managers in the U.K. Before and After the Global Financial Crisis

    This note will examine the regulatory framework for hedge funds in the United Kingdom (UK) before and after the financial crisis of 2008. First, it will discuss European Union (EU)-level regulation that applies to the UK as an EU member state. Second, it will discuss UK-specific regulation. Finally, this note will cover anticipated changes to regulation, both at the EU-level and within the UK, resulting from the financial crisis.
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  • Difficult Choices - An Introduction to Cost Effectiveness Analysis

    The media frequently report on the high cost of various health-related treatments. As there is a limit to the resources available to public and private health plans, they are not able to make all new treatments available. This raises questions about how to determine which treatments should be offered under a health plan. Cost effectiveness analysis has emerged as a powerful tool to help determine priorities and guide these policy decisions. This note is intended as a background reading for a first class on pharmacoeconomics or cost effectiveness analysis.
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