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Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image for the launch of the new subcompact chances had to be taken. Others erred on the side of caution. Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles and Connie Fontaine, Manager of Brand Content and Alliances championed a new approach for the new vehicle and set into motion a comprehensive 6-month social media initiative targeting a younger, ethnically diverse, and urban-based market, called "The Fiesta Movement". In doing so, a large portion of the marketing campaign was handed over to 20 and 30-somethings across America, and Ford had to acclimate to a new way of doing marketing. To what extent should the company guide the activities and messages of their army of bloggers? The case is set two months into the Movement, as the team evaluates the metrics from YouTube, Twitter, Facebook, and their website, and wonder if they're doing everything they need to do in order to make the Fiesta a success with a new target market.

A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from America's stimulus fund. At the same time, the company is expanding its business in large, grid stabilization systems, in California, Chile and New York. The simultaneous pressures of these two businesses, plus dozens of potential deals pending, are testing the company's management skills, cash reserves and abilities to execute.

This case examines the drivers of economic value creation for shareholders, and how these drivers are reflected in various incentive compensation programs for management. The case also looks at how the economic performance of business units can be evaluated using measures of economic value creation.

This case allows instructors to explore shareholder value creation and transfer opportunities in merger and acquisition transactions. It also invites an examination of corporate governance issues surrounding CEO compensation. This case is quite brief (a total of four pages), so the balance between thinking time and reading setup time for students is quite attractive.

One of the world's leading investors in distressed companies, Oaktree Capital Management, is contemplating a "loan to own" investment in the debt of Countrywide plc, a financially troubled residential real estate agent based in the U.K. Only sixteen months earlier, Countrywide was acquired by private equity investor Apollo Management L.P. in a leveraged buyout. Although Countrywide is the largest real estate agent in the U.K., and has a strong portfolio of assets, its economic fortunes have declined suddenly with the widespread collapse of global financial and real estate markets, putting it in danger of defaulting on its debt and having to restructure under a U.K. Scheme of Arrangement.

In this dialogue-styled situation, Binnj's CEO has assembled a team of people for a 100-day "science experiment" to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market - a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest. The case is set at the end of the first 100 days, when the CEO must decide on the next steps.<br><br>This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue generation opportunities, and the challenges of prioritizing decisions.

The case examines HelloWallet, the online, independent financial guidance service, in the context of behavioral finance concepts. It also looks at the specific challenges faced by online personal financial management (PFM) systems. In addition, the case has a detailed overview of American household finance, including data regarding Americans' ability to save money, readiness for retirement, and level of financial literacy. HelloWallet offers a range of services including PFM, financial planning, a system to aggregate users' financial accounts, and an application to help users find financial products that are better deals than their current ones. While not the first to market with this type of service, HelloWallet differentiated itself in three major ways. First, it was independent, meaning it did not receive monetary incentives from financial institutions to push their products, nor did it receive payments (i.e., commissions) when individuals made buying decisions. Second, it looked at over 130,000 financial products to help users find the best products for them, compared to its competitors, which searched through a much smaller number of products. Third, because it was independent, it used a subscription model in which individuals paid a monthly fee. The case is set in March 2010, just after the beta launch of HelloWallet's web site, and it examines two key issues HelloWallet is grappling with: 1) How to price its product for its two different channels - the direct-to-consumer channel and the enterprise channel - and 2) How to proportionately allocate its resources for the two channels.

Mexico went through a major political transition in 2000, when Vicente Fox was elected President. Change was in the air throughout the country, and especially in government entities. One such entity was NAFINSA, the national development bank that had a stellar history in the first half of the twentieth century building the Mexican stock exchange and financing public projects. Its more recent history was less impressive, with charges of political influence, inefficiency and major problems in leadership. Fox had special plans for NAFINSA, however, wanting it to be a preeminent player in stimulating small and medium-sized business. He hired Mario Laborin, previously responsible for successful management of a private sector bank in Mexico, to turn NAFINSA around and advance this new policy mandate. The case, in two parts, centers on the approach Laborin and his team took to address this challenge. It intends to provoke discussion about the role of strategic management in complex contexts, the way different technical interventions can be used to facilitate change, and the question about where money should come from to facilitate change processes. HKS Case Number 1918.0

Students are asked to write a cohesive and comprehensive business plan for a municipally owned movie theatre in small-town Palmerston, Ontario. The theatre building is structurally unsound and major renovations are needed. Students must complete a thorough qualitative analysis (industry, consumer, competitor) and quantitative analysis (two years of monthly cash budgets incorporating sensitivity, two years of projected income statements, and the financing amount required to go ahead with the project). Student analysis should also include a plan for the management of staff; a cohesive marketing plan that addresses the product offered, appropriate pricing, promotion and advertising plans, and the time period required for payback of the loan.

Various mergers and acquisitions in the Indian information technology (IT) sector had resulted in the newly formed Mahindra Satyam (Mahindra) and the recently appointed chief compliance officer (CCO) was to develop a corporate governance structure that would address and repair previous mismanagement of the company. The CCO also functioned as the chief operating officer (COO) with profit centre responsibility for business verticals. His largest task as the CCO was to restore trust in the company and solidify its future among various stakeholders by bringing back integrity and transparency to the business. The CCO had to consider several criteria: What should his priorities be? What processes could be developed that would ensure corporate governance? What were the metrics with which the company could track the progress in corporate governance?

Entrepreneur wrestles with business model using SMS and RFID technology, franchising, and leasing to rapidly grow off-the-grid water purification business without subsidies. The company seeks to provide potable water services to rural and urban India where the public infrastructure does not exist. Past efforts have been stymied by rural operations problems including expensive technologies, challenging maintenance issues, cash management problems, lack of capital, and lack of a business model that makes sense for retail operators without subsidy. Using a franchising model that relies on seasoned local entrepreneurs, communication technology that monitors flows and quality, payment technology that takes cash out of the equation, and a "capital light" leasing model, the company hopes to create and share a new business model. If successful, the model can be copied by other social entrepreneurs with a market-based pricing scheme to provide other forms of infrastructure in emerging markets.

The case describes the evolution of an interpersonal mismatch between a previously successful manager, Jamie Turner, and his new boss, Pat Cardullo. Turner, a 32-year-old MBA graduate, has been recruited by Cardullo to be vice president of marketing and sales at Modern Lighting Industries, Inc. (MLI). MLI, a struggling regional distributor of industrial lighting systems and equipment based in Chicago, has recently been acquired by a division of the much larger San Diego-based Specialty Support Services (Triple S). Cardullo, the president of MLI, is the chief proponent of the Triple S acquisition, and he has told Turner to revive MLI, implying that if Turner succeeds he will soon advance to company president. It becomes apparent, however, that Cardullo and Turner have very different assumptions and expectations about turning MLI around. The case portrays Turner's developing problems and his unsuccessful attempts to resolve them, and also Cardullo's passage through several managerial challenges.

Reviews Rebecca Halstead's career history, detailing how, through her personal attributes, skills, experiences, challenges, and organizational practices she developed into a successful leader and commander in the U.S. Army. The case profiles her leadership style and philosophy. It examines her career strategies and rise through the ranks; strategies she used to deal with challenges faced as a woman in the military; how she turned around a troubled military unit; and how she dealt with a difficult boss who threatened her command of a 25,000 person combat mission.

This case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.

Jorge Tarasuk, VP of Operations and Supply Chain for PepsiCo South America Foods, and his team had worked for 10 years to realize their dream of creating an agro research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay businesses in PepsiCo's tropical regions, including Brazil, China, Egypt, India, Thailand, and Vietnam, where much of its future growth would come. They were denied several times but kept the idea alive through other projects until conditions presented themselves. But now that they had secured initial funding for the center, the hard work would begin.

The Saudi Arabia General Investment Authority (SAGIA) is an agency established in 2000 to improve the business environment and encourage foreign investment in the Kingdom of Saudi Arabia. This agency was created out of the Kingdom's landmark Foreign Investment Law of 2000 with the mandate to diversify the economy and provide jobs for its burgeoning young population. The fledgling agency was expected to enlist the aid of other government ministries and agencies in reducing barriers to investment-including the politically sensitive "Saudization" policy, which gave employment preference to Saudis over foreign workers-and in marketing Saudi Arabia as a welcoming location for foreign investors. However, the law that had formed SAGIA, gave it few tools to work with. Therefore, it had to find a way to cooperate with the rest of the government to effect change. SAGIA's first governor, Prince Abdullah, retired in 2004, and it would be the task of his successor, Amr Al Dabbagh, to advance SAGIA's mission. It remains to be seen whether Al Dabbagh, a successful businessman, could overcome the challenges that had thus far stymied the young agency. The case should be used for class discussions of several important themes: the difficulty of collaboration across government bureaucracy with little authority or resources; effecting change in an unfavorable political climate - both external and internal; human capital development with the skill for strategic planning and communications; and the impact of an individual dynamic leader on an organization. HKS Case Number 1926.0

Economic game theory can be a tedious and difficult concept, but it doesn't have to be. This exercise allows students to learn about game theory via an entertaining medium - video games. After considering a pricing war between two video game giants, Microsoft and Sony, students are asked to calculate pricing strategies based off game theory predictions. Students must use a 2-by-2 simultaneous one-shot game (like the Prisoner's Dilemma framework) to determine if one or both companies will cut prices.

Ross Walker had come a long way. A child of modest upbringing in Marin County just north of San Francisco, Walker had earned both undergraduate and MBA degrees from Stanford. He had been chosen to serve a five-year term as the youngest alumni representative on the Stanford University Board of Trustees and had a great job at Wolff Urban Development in the industries he loved, hospitality and real estate. Most importantly, Walker was well-known and well-liked by a very large number of people, with an extensive network that went far beyond hospitality and real estate and a great reputation among administrators at Stanford and with his GSB classmates. But like all successful people, Ross Walker faced a potential challenge. As his career unfolded, he would inevitably face more intense competition as he moved on to even bigger platforms and more responsibility. Walker had been able to build numerous relationships by the qualities that had thus far served him so well-incredible generosity with his time and advice, modesty, hard work, self-awareness, and by not being flashy and thus, on occasion, being underestimated by others, including rivals. Some observers wondered, however, if those qualities would continue to serve him just as well in the future as they had in the past.

The newly-appointed manager of commercial accounts considers a loan request from the owner of a recreational motorsport dealership in the amount of $60,000 long-term loan for renovations and the addition of a tattoo parlor. The owner has also requested a $450,000 working capital loan for operations and to help manage seasonal fluctuations in sales. This is a comprehensive case in which students assess qualitative issues affecting the recreational motorsport industry during a weak economic climate. Students learn the basics of commercial lending and the risks involved in lending to a company that has no bank loan history and that is seeking credit for sustainability.

In this case series, Margaret Ballis, a soon-to-be Darden School of Business graduate, is about to begin her dream job at a leading investment management firm. On her way to becoming a fund manager, she cannot help wondering about her future success. Ballis is trying to assess her ability to consistently outperform the stock market; she questions whether it is even possible to achieve persistent performance as a fund manager. Using data downloaded from Morningstar, Inc., on 2,852 mutual funds, students are prompted to investigate whether funds that beat the S&P 500 Index benchmark during a five-year period are more likely to beat the Index over the next five-year period. Students are asked to take a closer look at the "hot hand" phenomenon by investigating investors' reactions to streaks of outperformance and examining whether funds that outperformed their peers several years in a row also outgrow their peers in terms of size. The A case (UVA-F-1621) and its supplement (UVA-F-1623) can be used to support an introductory class in data analysis with an emphasis on PivotTables, data filtering, and regressions. The B case (UVA-F-1622) can be used to support a more advanced financial analysis for students with some exposure to the CAPM model. There are two supplemental spreadsheets: one for students (UVA-F-1621X) and one for instructors (UVA-F-1621TNX).