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How to Choose the Right Digital Leader for Your Company
Striking the right balance between competence and credibility is essential to digital leaders' success, but it depends on what a company expects its CDO to do. While external candidates can bring critical digital competence and experience to organizations seeking a better digital footing, they may struggle to build the necessary credibility for organizational change. -
The Executive Director of a UN Agency on Running It Like a Business
When the author became executive director of the United Nations Office for Project Services, in 2014, she faced a big challenge: moving the operational arm of the UN further along on the path toward behaving like a for-profit business--a journey begun by her predecessor eight years earlier. Faremo has accomplished this by creating a culture of discipline and a measured approach to risk-taking. Her experience includes a decade of development work, five years as Microsoft's director of legal and corporate affairs in Western Europe, and 10 years in the Norwegian government, during which she led four ministries. These roles helped prepare her for the daunting task of revamping how UNOPS prices jobs, increasing the percentage of business that comes from non-UN sources, and, recently, partnering with the private sector in a wind farm in Mexico--a move beyond simply performing services to investing assets in socially beneficial ways. -
The Age of Continuous Connection
Thanks to technologies that enable constant, customized interactions, businesses are building deeper ties with their customers. Firms can now address customer needs the moment they arise--and sometimes even earlier. By employing "connected strategies," companies are dramatically improving their customers' experiences, boosting their own operational efficiencies, and gaining competitive advantage. In their research the authors have identified four effective connected strategies: "Respond to desire," which entails filling customers' requests quickly and seamlessly; "curated offering," or presenting personally tailored recommendations; "coach behavior," or reminding people of needs and goals and nudging them to act; and "automatic execution," or anticipating what people want and delivering it without even being asked. To get the most out of these strategies, firms must understand customers' privacy preferences, build new capabilities, and use the learning from repeated interactions to shape future ones. -
What Western Marketers Can Learn from China
For decades, Western executives of multinational brands seeking to expand globally have operated under a simple premise: Marketing content and channel selection should be customized to local markets, but Western marketing principles are universal. Firms are particularly quick to export media and ad strategies to developing markets, where advertising and media are more recent developments. Meanwhile, Chinese marketers have developed a unique approach tailored to China's mobile-first consumer. It relies on the creation of shareable, viral content and the presence of dominant, channel-straddling media giants. It is faster and cheaper and often more effective than the Western marketing paradigm. It also is more embracing of risk. For companies that hope to enter China or grow existing operations there, understanding the Chinese marketing mindset will be essential to achieving success. This article examines the adjustments Western companies must make to succeed in China--and around the world. -
Future-Proof Your Climate Strategy
Many companies are protecting themselves against "climate risk"--the damage they might suffer from heat waves, flooding, and other effects of global climate change. But the smartest companies are also paying attention to "carbon risk"--the costs they will have to bear as governmental policies extract a growing price for CO2 emissions. These firms are setting "internal carbon prices" (ICPs), putting a monetary value on their own emissions to better prepare for success in a lower-carbon world. This article explains the process firms go through: measuring their direct and indirect emissions, ascertaining current external carbon prices (both explicit and implicit), predicting future ones, deciding what time horizons their ICPs should cover, and considering emissions-reduction goals. The authors then discuss how internal carbon pricing is helping companies make decisions about new investments, manage financial and regulatory risks, and develop long-term strategy. -
How to Survive a Recession and Thrive Afterward
According to an analysis led by Ranjay Gulati, during the recessions of 1980, 1990, and 2000, 17% of the 4,700 public companies studied fared very badly: They went bankrupt, went private, or were acquired. But just as striking, 9% of the companies flourished, outperforming competitors by at least 10% in sales and profits growth. A more recent analysis by Bain using data from the Great Recession reinforced that finding, showing that the top 10% of companies studied didn't merely survive; their earnings climbed steadily throughout the downturn and continued to rise afterward. Among the companies that stagnated in the aftermath of the Great Recession, few had made contingency plans, according to the Bain report. "When the downturn hit, they switched to survival mode, making deep cuts and reacting defensively." How should firms prepare for a recession, and what should they do when one hits? This research roundup examines advice in four areas: debt, decision making, workforce management, and digital transformation. -
The Investor Revolution
Environmental, social, and governance (ESG) issues have traditionally been of secondary concern to investors. But in recent years, institutional investors and pension funds have grown too large to diversify away from systemic risks, forcing them to consider the environmental and social impact of their portfolios. Analysis of interviews with 70 executives in 43 global institutional investing firms suggests that ESG is now top of mind for these leaders and that corporations will soon be held accountable by shareholders for their ESG performance. To respond to this shift in focus, companies must publish a statement of purpose, provide investors with integrated financial and ESG reports, increase the involvement of middle managers in ESG issues, invest in robust IT systems, and improve internal systems for measuring and reporting ESG and impact performance information. -
Your Workforce Is More Adaptable Than You Think
In 2018, the Project on Managing the Future of Work at HBS teamed up with the BCG Henderson Institute to survey 6,500 business leaders and 11,000 workers about the various forces reshaping the nature of work. The responses revealed a surprising gap: While the executives were pessimistic about their employees' ability to acquire the capabilities needed to thrive in an era of rapid change, the employees were not. The employees were actually focused on the benefits change would bring and far more eager to learn new skills than their leaders gave them credit for. This gap highlights a vast reserve of talent and energy firms can tap into: their own workers. How can a company do that? By creating a learning culture; engaging employees in the transition instead of shepherding them through it; developing an internal talent pipeline for the entire workforce; and collaborating with outside partners to build the right skills in the labor pools it hires from. -
Cross-Silo Leadership
Today the most promising innovation and business opportunities require collaboration among functions, offices, and organizations. To realize them, companies must break down silos and get people working together across boundaries. But that's a challenge for many leaders. Employees naturally default to focusing on vertical relationships, and formal restructuring is costly, confusing, and slow. What, then, is the solution? Engaging in four activities that promote horizontal teamwork: (1) developing cultural brokers, or employees who excel at connecting across divides; (2) encouraging people to ask questions in an open-ended, unbiased way that genuinely explores others' thinking; (3) getting people to actively take other points of view; and (4) broadening employees' vision to include more-distant networks. By supporting these activities, leaders can help employees connect with new pools of expertise and learn from and relate to people who think very differently from them. And when that happens, interface collaboration will become second nature. -
How to Design an Ethical Organization
From Volkswagen's emissions fiasco to Wells Fargo's deceptive sales practices to Uber's privacy intrusions, corporate scandals are a recurring reality in global business. Compliance programs increasingly take a legalistic approach to ethics that focuses on individual accountability. Yet behavioral science suggests that people are ethically malleable, so creating an ethical culture means thinking about ethics not simply as a "belief" problem but also as a "design" problem. The authors suggest four ways to make being good as easy as possible: Connect ethical principles to strategies and policies, keep ethics top of mind, reward ethical behavior through a variety of incentives, and encourage ethical norms in day-to-day practices. -
Don't Be Blinded by Your Own Expertise
A decade of research into top executives shows that expertise can actually severely impede performance, in two important ways. The first is overconfidence: believing that brilliance in one area leads to competence in another. The second is when deep knowledge and experience leave leaders incurious, blinkered, and vulnerable--even in their own fields. The solution is clear: Rededicate yourself to learning and growth, and rediscover just a bit of what the Buddhists call "beginner's mind." Strategies that the most successful executives use to do so fall into three buckets: challenging their own expertise, seeking out fresh ideas, and embracing experimentalism. -
Life's Work: An Interview with Bishop Michael Curry
The Presiding Bishop of the U.S.-based Episcopal Church speaks about love and unity in a time of deep division. -
Harnessing Behavioural Insights: A Playbook for Organizations
While they go about things in very different ways, every organization is actually in the same business: behavioural change. Whether it is a bank encouraging consumers to switch to their product; a government agency trying to get citizens to pay taxes on time;or a health agency interested in improving the consumption of medication, behaviour-change challenges abound. As a result, some of the smartest organizations have begun to embed behavioural insights (BI) into their everyday processes. The authors describe the four main ways that BI can add value to any organization, as well as four approaches that an enterprise can take to embedding BI in its work. -
Changing Behavior for Good
Our life outcomes are powerfully determined by seemingly trivial, repeated acts. Our health, for example, depends on thousands of daily choices-to eat well and exercise regularly, to avoid smoking, and to take medications as prescribed. Yet 40 percent of premature deaths each year result from suboptimal behavior. The authors argue that the most promising avenue for making behaviour change 'stick' is to take proactive steps to change our habits. They provide advice for achieving this by 'targeting the situation' and 'shifting cognitions'. In the end, they show that there is an enormous untapped opportunity at hand to enable sustained improvements in daily decisions on a collective level. -
The Origins of the Gender Gap
Many attempts to narrow the gender gap-ranging from greater disclosure to governance rules-assume that it reflects the personal bias of senior decision makers, in particular CEOs. However, this premise has been difficult to prove; until now. The authors set out to compare two things: the personal backgrounds of CEOs and their allocation of capital budgets to male and female division managers at U.S. conglomerates. The present their findings, which indicate that a CEO's formative years-including factors like whether they attended an all-boys school and whether their mother worked or not-have a significant impact on their later corporate behavior. -
The Fearless Organization
Harvard Business School Professor Amy Edmondson argues that in every organization, moments of silence are leading to countless lost opportunities and errors-some of them life threatening. In a wide-ranging interview, she discusses her widely embraced concept of 'psychological safety' and argues that leaders must set the stage for it by leading their teams with 'situational humility' and 'humble listening'. In the end, she makes it clear that voice has become mission critical for every modern organization, regardless of industry. -
How AI Will Affect Business: What Leaders Need to Know
Few would argue that artificial intelligence (AI) will have widespread implications for business and society. The authors argue that business leaders should focus their attention on understanding the effects in three key areas: jobs, inequality and competition. They outline both the pessimistic and optimistic views of AI's effects and provide their own views with respect to AI and jobs, AI and inequality and AI and competition. Among other things, they argue that the impact of AI will not affect all people and all firms equally, and that leaders must carefully consider their decisions in this arena, as they will have long-lasting effects on society. -
Using Behavioral Science to Improve Decisions
A growing number of organizations-particularly in the public sector-are embracing behavioral insights to design and enhance their products, policies and services. The challenge is this: Their leaders and workers are human too, and are therefore influenced by the same heuristics and biases that they are attempting to address in customers. The authors-from the world renowned Behavioral Insights Team-introduce three core activities of policy making and strategy-making in any industry: noticing, deliberating and executing. In the article they focus on the first two stages-noticing and deliberating-and present some of the most important behavioral insights within each category-including confirmation bias and framing effects. They then provide tools to mitigate common biases. -
Re-Framing Innovation: Integrating Behavioural Science and Design
The authors argue that Behavioral Science can make important contributions to innovation through nudges and other proven methods; but they believe it can contribute at an even greater scale by partnering with other disciplines-in particular, with the field of design. They introduce their integrative model, which hinges on the notions of where to play and how to win-first introduced by Roger Martin and A.G. Lafely in their book, Playing to Win. In the end, they show that by partnering with design and framing behavioral science as a speculative tool in addition to an evidence-based one, we can collectively better envision the new, in addition to testing the known. -
Are You Ready for Gen Z in the Workplace
Gen Z (1997-2013) is just now entering the labor market and employers need to be prepared for their arrival. While Gen Z shares many traits with the Millennial Generation, they also bring in new patterns of behavior. Managers today not only have to understand how to best manage youthful, inexperienced employees, but also the unique characteristics of the generation shaped by their experiences. Every generation has its doubts about the younger generation's culture and technologies. Understanding their behavior and the distinct needs that they have in the workplace will lead to better integration of the new employees and mutual success.