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When should a board of directors push for a CEO change? This case explores the experiences of the board of directors of a popular and successful lifestyle-brand start-up as it grapples with a public-relations crisis after a young female CEO makes serious missteps in a public forum. This case allows for a discussion of the role and responsibilities of a board of a start-up backed by venture capital (VC), when and how to remove a CEO, and the evolution of executive leadership as a company rapidly scales up and approaches a potential IPO. Through the case discussion, students take the perspective of the board of directors to come to a decision about whether (and how) to implement a CEO transition amid an unexpected crisis. A supplemental B case (UVA-S-0362) presents what the board chose to do next and provides an opportunity to discuss the longer-term leadership challenges that followed the initial crisis.

In December 2019, the founder and chief executive officer of Nnergix, a struggling Barcelona-based renewable energy analytics provider, came home from work excited. He had just finished a very successful meeting with Holaluz Clidom SA about the potential of a new product idea: Sentinel Solar. Nnergix had been in business for almost seven years but had only recently become profitable. This new business idea could generate increasing recurrent revenues and make the company highly scalable. Nnergix could develop a new product that could deal with geographically dispersed and typically small assets in order to offer specialized services to new types of stakeholders. Was Sentinel Solar the right path for Nnergix to finally scale up, and if so, could the founder and his team convince investors and get the money they needed?

This case describes the plight of Li Fen, a human resources (HR) manager. In 2008, Li began working as a management trainee at Company A, a smartphone manufacturer. After landing a formal job at the company, she handled HR and administrative tasks for a new project and a big company project that had encountered some difficulties. She handled both projects effectively due to her self-discipline and strong work ethic. Nevertheless, she found it difficult to get along well with her colleagues, including superiors, peers, and subordinates, who frequently complained about her, and they even got into heated arguments. She had never considered that interpersonal relationships could get in the way of her work. Disheartened, she returned to company headquarters to enhance her professional skillset. However, would better professional skills alone help her deal with these interpersonal issues? People often joked that Li had low emotional intelligence (EQ), but she could never quite put her finger on the problem. In the past, she had believed that work was just about getting things done and that managers should not preoccupy themselves with other people's emotions or show empathy to others. Now, however, she began to question this assumption: Could it be that EQ was actually critical in the workplace, and in that case, how could she improve her EQ to forge stronger interpersonal relationships?

Volt Lines was a next-generation transportation service in Istanbul, Turkey. The company was trying to disrupt the traditional corporate transportation market by developing software that allowed it to offer subscription-based transportation. Under the subscription model, Volt Lines pooled employees from different clients to ride on the same bus and charged its clients using a per-seat pricing model instead of the traditional per-bus model. In 2020, when the pandemic hit and companies pivoted to working from home, the need for corporate transportation almost disappeared overnight. While this drop in demand put tremendous pressure on Volt Lines as a startup with negative cash flow, it also allowed the company to leverage its software infrastructure and offer even more flexible pricing models. Such flexible pricing models could help Volt Lines clients that now had their employees show up at the office only a few days a week cut costs. The three cases (Volt Lines A, B, and C) follow the journey of Ali Halabi, the company's founder and CEO, as he moves from trying to survive in the early days of the pandemic to seeing the pandemic as a unique opportunity to gain market share.

As of August 2022, the Itau BBA had structured dozens of sustainability linked bonds, which made future interest payments a function of the borrower meeting a target for a sustainability metric, and had solidified its reputation as a pioneer of sustainable finance in Latin America. The next few years would provide the firm an opportunity to broaden its sustainable finance portfolio by engaging more firms in measuring and improving their performance on ESG issues, such as carbon emissions, biodiversity, workplace safety, and diversity and inclusion. At the same time, Itau BBA would need to carefully navigate the financial and reputational risks associated with underwriting, marketing, and distributing sustainable debt of firms exposed to significant ESG risks. Should Itau expand its sustainable debt business to firms with high ESG risks and if so, what must be done to gain support from Itau executives, investors, and high-risk issuers? What systems should Itau adopt to alleviate concerns and would the transaction costs of these systems, such as enhanced disclosure or monitoring, be too steep to justify underwriting the product? Luiza Dias Lopes Vasconcellos, the partner heading sustainable finance at Itau BBA, wondered whether pursuing growth in sustainable debt was worth the risks involved.

Sitting quietly in the heart of the New Mexico desert in the summer of 2014, Spaceport America (SA) housed little of the activity its supporters anticipated when opening its hangar doors in 2011. Despite $1 million in annual rent from Virgin Galactic, British billionaire Richard Branson's space tourism company and SA's anchor tenant, the spaceport was still heavily reliant on government funds. Flight delays and a crash on Halloween of 2014 that left one pilot dead and stalled Virgin Galactic's testing and development meant that the New Mexico Spaceport Authority (NMSA) was not receiving critical user fees to run spaceport operations. As a result, state and local taxpayers were bearing much of the cost of the underutilized spaceport, even after having invested $218 million from local and state funds. With the 2015 session of New Mexico's congress looming, the fate of the world's first "purpose-built" spaceport was in question.

On December 12, 2020, SolarWinds learned that malware had been inserted in its software, potentially granting hackers access to thousands and thousands of its 300,000 customers. General Counsel Jason Bliss needed to orchestrate the company response without knowing how many of its customers had been affected, or how severely. The SolarWinds CEO was already scheduled to step down within three weeks, and the incoming CEO was as yet unaware of the incident. Bliss needed to address three immediate issues. First, did the incident qualify as a material event, and if so, what information did SolarWinds need to report to whom, and when? Second, what posture should SolarWinds take with respect to its customers and to the media, where the news was expected to break within a day? Third, how should SolarWinds balance helping its customers understand and recover from the breach with protecting itself from a negative stock price impact and potential legal implications?

The case examines the strategic rationale for the acquisition of The Body Shop - from the perspective of the buyer (Natura) and the seller (L'Oréal) - with an emphasis on the study strategic fit, synergies, and integration challenges. In particular, it requires students to think about whether the various characteristics of the parent affect the success of the target company, and whether the target can be value-accretive to the parent. Discussion can go deeper into the notion of parenting styles and value added by reflecting on the challenges faced by The Body Shop under its former owner, L'Oréal, and the pros and cons of the new Brazilian parent, Natura. The financial analysis allows students to assess the "fair" value of The Body Shop - again from the perspective of the buyer and the seller. The case allows for a DCF-based company valuation (excluding and including synergies) as well as for a Multiples-based valuation. Students are able to compute the opportunity cost of capital (WACC) for The Body Shop based on case facts and the CAPM (as well as beta un- and re-levering). This can lead into a discussion about how the characteristics of different buyers (e.g., a strategic buyer vs. a private-equity firm) might affect the firm's valuation, and, indeed, might have affected the outcome of the auction.

Belinda Oliveri, managing director of Mercedes-Benz Starlight, reflected on the events of the past couple of years. At a 2021 meeting of its fifty-two Australian dealers, Mercedes-Benz Australia/Pacific Pty Ltd announced a new sales model through which customers would buy vehicles at a fixed price directly from the company and only step inside a dealership to collect their purchase. Oliveri knew that as a respected industry leader and significant player in Australia's high-volume automotive business landscape, she had to develop an informed opinion on the matter. She also knew change was coming, but that there were also a lot of unanswered questions. Would the change be a good one? How would it affect customers? Should she support it or oppose it by joining the $650 million lawsuit 80 per cent of dealers filed against Mercedes-Benz Australia/Pacific?

The majority of vaccines used on the continent of Africa (99%) are produced offshore. This makes African nations reliant on the West for major health care needs, a problem which was exacerbated by the COVID-19 pandemic. Afrigen Biologics (in partnership with the WHO) is seeking to lessen this disparity by putting vaccine production in the hands of South Africans and other low- and middle-income countries. Afrigen Biologics is the first in a planned hub-and-spoke model which will extend throughout Africa and South America, allowing local labs to use shared knowledge to produce their own vaccines, particularly the COVID-19 vaccine. However, Afrigen and the WHO face a number of challenges to their proposed model. First, though Afrigen reports it has produced an original vaccine, the company did use publicly-available information about the Moderna vaccine as a starting point for their production. Long-term use of Moderna's "recipe" is not guaranteed, as it is unclear whether the company will enforce its intellectual property rights to prevent others from producing a similar vaccine. Second, Afrigen could begin facing local competition from Moderna and other large vaccine producers such as Pfizer and BioNTech. Pfizer and BioNTech have already begun sending modular lab "pods" to Africa to be able to produce its vaccine on the continent. Moderna also has proposed setting up vaccine centers in Africa. The presence of these larger companies within LMICs could threaten the development of the proposed hub-and-spoke model, thus continuing to limit the power of local labs to produce vaccines for their communities. Not to mention that demand for vaccines has recently been low in Africa, making it difficult for any new players to enter the market.

Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife population growth. Jonathan Palmer, Executive Director of Conservation Technology for the Wildlife Conservation Society, wondered how far to promote the integration of a new predictive analytic tool being developed at Harvard University, called the Protection Assistant for Wildlife Security (PAWS), and whether the data that PAWS gathered from the parks and wildlife reserves would be reliable enough for artificial intelligence (AI) and machine learning (ML) to work effectively.

In November 2021, Roxanne Petraeus and Anne Solmssen, founders of Brooklyn-based software-as-a-service (SaaS) startup Ethena, were looking to expand their compliance training business. The founders hired Arnie Gullov-Singh, an outside revenue consultant, to advise on whether to pursue mid-market sales or enterprise sales as the company scaled. Gullov-Singh performed a diagnostic of Ethena's sales funnel and found mid-market to be a reliable, growth-oriented trajectory for the company. The data for enterprise, however, was more limited, making it harder to recommend pursuing with confidence. Petraeus felt enterprise was attainable, nonetheless, especially given Ethena's client base already included some high-profile enterprise firms. Together with Vice President of Customer Success Akhila Iruku, the group discussed whether pursuing both mid- market and enterprise was feasible, and in light of the limited data on enterprise, whether it was wise. Ethena: A Go-to-Market Dilemma (HBS No. 723-363) also includes supplements: Ethena: Pre-Seed Pitch Deck Supplement 1 (HBS No. 723-385); Ethena: Seed Pitch Deck Supplement 2 (HBS No. 723-386); and Ethena: Series A Pitch Deck Supplement 3 (HBS No. 723-387).

The case looks at the challenges faced by SEWA Rural, a non-profit organisation located in Jhagadia, Gujarat, India. Started in 1980, the trust has been instrumental in establishing a robust healthcare system in Jhagadia, especially in the areas of child and maternal health. Along with a primary care hospital, the trust is also involved in community health, child care and education, women and girl child empowerment, and vocational education. The trust, currently, is considering its future course of action and its vision is for year 2030. The three protagonists: Dr. Shrey Desai, Dr. Gayatri Desai and Dr. Dhiren Modi, were entrusted with coming up with a plan for the same.

Lack of trust and transparency had long plagued the Indian Ayurveda industry. NirogStreet, a New Delhi-based start-up, seeks to mitigate this problem through its tech-enabled platform that offers digital solutions to Ayurveda practitioners and patients. The case study describes its history, macro environment, business model, growth trajectory, other industry players, and the potential opportunities and challenges ahead. It helps students understand how the macro environment affects a business, how a platform business gains competitive advantage from its internal resources and capabilities, and how to achieve rapid growth through value innovation and lean start-up process.

The case study is about the Japanese carmaker Suzuki. The 100-year company was founded at the peak of Japan's silk-production industry in the early 20th century. Michio Suzuki (1887-1982), a gifted inventor, started tinkering with weaving looms and in 1920 founded the Suzuki Loom Manufacturing Company in the coastal village of Hamamatsu. The case is an example of dynastic control - where the family control its strategic direction but own an insignificant number of shares - as well as an illustration of the role played by adult adoption in family businesses in Japan. When adopted son-in-law Osamu Suzuki retired in 2021 and his son took over as chairman, it was the first time the top job had gone to a natural heir since 1957, when the founder retired. The narrative follows the transformation of the small car company into a global player via a partnership strategy. Osamu was able to expand sales in North America following a tie-up with GM in 1981 (that lasted until 2008). Even more significant was his decision to enter the Indian car market in partnership with Maruti, a poorly performing state-owned carmaker, which would ultimately make Maruti Suzuki the biggest brand in India.

Shortly after Rich Hagen joins Paypal as Strategic Director in 2021, the CEO Dan Schulman asks for his input to choose between two promising directions for the business: venturing into retail investing or launching a super app. As a brokerage sector veteran, Hagen is intuitively inclined to favour online trading, but Schulman makes a strong case in favour of the super app. To prove himself in his new position, Hagen needs to weigh both options and make an informed recommendation.

The case is an example of how a family can control a large conglomerate - TECO Electric & Machinery, a Taiwanese engineering business - yet with almost no ownership stake. Founded by five prominent business families in 1956, TECO has been run by Mao-Hsiung "Theodore" Huang for the past 50 years, the son in law of the former CEO and co-founder, who married into the dominant founding family and rose up the ranks. Theodore's eldest son, Eugene, is impatient take over the reins. However, he makes a discovery just before the Annual General Meeting in 2021 and reaches the conclusion that at 83, his father simply does not want his son to take over the leadership, and will control the company from behind the scenes via non-family professionals he has installed in the executive suite. The case highlights a dilemma facing many Asian family-owned companies dominated by octogenarians who don't know how to retire gracefully. It also addresses some of the ambiguities of bringing in non-family professionals when perhaps the ulterior motive is to avoid a change of leadership.

In early 2020, the rapid spread of COVID-19 across the world led the most highly affected countries, such as the United States and India, to focus on rapid testing and contact tracing to break the chain of transmission. By August 25, 2020, India had tested nearly 37 million cumulative COVID-19 samples as part of the government's "Test, Track, Treat" initiative. The efficient allocation of collected swabs with saliva samples to appropriate testing labs had become an urgent operational requirement. The senior consultant of GD Labs was appointed officer on special duty by the State Government of Chhattisgarh to devise a plan for the optimal allocation of swabs to government and private labs across the state. He decided to roll out a pilot study for two districts that had six labs-both government and private. The task required access to extensive data on the collection of swabs with saliva samples, previous backlogs, locations of labs, and the maximum capacity per lab. The goal of the project was to maximize the allocation of swabs for testing within budget constraints.

On her first day as the new CEO of Citigroup Inc. (Citi), Jane Fraser announced Citi's commitment to net-zero greenhouse gas emissions (GHG) by 2050. The case examines the implications of such a decision, including the need to work both on Citi's own operations as well as help transition those of its clients. The case allows for an examination of the green bond market, and separately, the market of social bonds and sustainability-linked bonds. The case discusses the various principles and frameworks for green and social bonds and their potential benefits and risks.

This case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part of a final exam (together with other mini cases). Another possibility is to use this case as a live case or as a case to discuss focus groups.