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Dynastic Control of Suzuki Motor
內容大綱
The case study is about the Japanese carmaker Suzuki. The 100-year company was founded at the peak of Japan's silk-production industry in the early 20th century. Michio Suzuki (1887-1982), a gifted inventor, started tinkering with weaving looms and in 1920 founded the Suzuki Loom Manufacturing Company in the coastal village of Hamamatsu. The case is an example of dynastic control - where the family control its strategic direction but own an insignificant number of shares - as well as an illustration of the role played by adult adoption in family businesses in Japan. When adopted son-in-law Osamu Suzuki retired in 2021 and his son took over as chairman, it was the first time the top job had gone to a natural heir since 1957, when the founder retired. The narrative follows the transformation of the small car company into a global player via a partnership strategy. Osamu was able to expand sales in North America following a tie-up with GM in 1981 (that lasted until 2008). Even more significant was his decision to enter the Indian car market in partnership with Maruti, a poorly performing state-owned carmaker, which would ultimately make Maruti Suzuki the biggest brand in India.