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Coach K: A Matter of the Heart
Successful college basketball coach Mike Krzyzewski faces the decision whether to accept a lucrative offer to coach a professional basketball team or continue to coach at Duke University. Provides a context for discussing various styles of power, influence, and persuasion in the context of his coaching career. -
Grupo Martica
Grupo Martica commissions a computer security expert to conduct an audit of its systems, network, and processes. This audit reveals that Martica is quite vulnerable, and the company's de facto CIO must decide what steps to take to improve security. He wonders how complex, tightly coupled systems like computers can ever be made secure and robust. -
Moneyball (A): What Are You Paying for?
Explores the contextual elements of Major League Baseball and presents data to allow for an analytic examination of alleged market inefficiencies within the sport. -
The Business Environment of India: A New Mandate for Reform
When India regained its independence in 1947, the country's political, social, and economic fate was in its own hands for the first time in almost 90 years. The country embarked on a journey to establish a democracy and representative government, define a plan for economic development, and build a society within which its large, diverse, and fragmented population could prosper. More than five decades later, however, opinions differed as to whether or not India had realized the greater triumphs and achievements which Nehru anticipated. With 17% of the world's population, India generated only 2% of global GDP. Per capita income was less than $3,000 per year, with 25% of the country's one billion people living below the poverty line. India needed to sustain double-digit annual GDP growth, but realized only 6.9% growth for fiscal 2004/2005. Yet, the country had become the world's 12th largest economy (and the 3rd largest in Asia behind Japan and China). India had made significant progress toward establishing a competitive position in the global economy. Its services sector had demonstrated the country's capacity to be a pioneer. Would India capitalize on this success by addressing obstacles to growth? -
Reliance Infocomm
Mukesh Ambani, the CEO of India's largest business house, Reliance Industries Ltd. (RIL), was contemplating a major decision that could significantly affect the future of his company as well as the telecommunications landscape in India. By 2002, GSM (Global System for Mobile) cellular roaming services, based on TDMA (Time Division Multiple Access) technology, had become the de facto standard in India. Seeking to find an alternative to GSM, Ambani's telecom team had developed an innovative solution for providing inexpensive roaming cellular services to customers on a nationwide basis using CDMA (Code Division Multiple Access) technology. The required infrastructure for CDMA, which was significantly less costly than that of GSM, was already in place. As an early mover with a competitively priced CDMA offering, Ambani was confident he could capture a large percentage of the market. Reliance had permission from the Indian government to provide local CDMA coverage, yet there was nothing in the law that explicitly prohibited the company from rolling out these services on a more widespread basis to subscribers across the country. -
Engine Services, Inc.
Engine Services, Inc., is a world-class jet-engine overhaul center. An about-to-be-published quarterly report supports the perception that the overhaul facility is providing too much value relative to contractual guarantees. The root of the problem may be the "two standard deviations rule," which is being used to provide a cushion above the guarantee. Lower targets increase the chances of costly rework but save on the costs of initial work. -
Lewis Driscoll and Delta Cargo
Lewis Driscoll faces a number of challenging property, plant, and equipment issues. If he purchases a new crane, what ancillary costs should be capitalized? What depreciation method should he choose? How should he account for disposal options for the old forklifts? Not only will his decisions affect current and future profitability, but they may also impact others' bonuses based on company performance. -
HP at a Strategic Crossroad: 2005
Examines the paradox of bringing in a charismatic leader to spearhead organizational change in a company renowned for its strong legacy and culture. On the one hand, in the face of a rapidly changing competitive environment, HP, a Silicon Valley icon, was looking to initiate an organizational transformation. On the other hand, it was a company embedded in tradition--with the charismatic Carly Fiorina having to struggle with the tensions between various organizational components, including company loyalists who opposed a change in the traditional systems, processes, structure, and culture. Also allows discussion of the strategic options available to Mark Hurd, HP's new CEO. -
ezBoard: Making Customers Pay
When Robert Labatt took over ezBoard's helm in 2004, he faced a quandary: How to turn the company's essentially free information product into a paid product that would earn enough revenue to satisfy ezBoard's increasingly impatient investors. At the time, the largest hosted online discussion board company in the United States barely broke even. Among other things, Labatt had to develop a new revenue strategy for the company. Explores Labatt's options, focusing in particular on issues surrounding the introduction of an effective subscription model and pricing strategy. After providing the necessary background, asks readers to determine what they would do if they were in Labatt's shoes. -
Leitax (A)
Leitax, a young digital camera manufacturer selling its cameras mainly through retailers, experienced poor matching of inventory availability with demand for new and existing products in 2002. Describes the implementation and details of a consensus forecasting approach, a crucial part of a demand and supply planning redesign that was introduced to address the problem. The forecasting approach is a cross-functional one involving the sales, operations, and finance functions. Describes the results of the introduction, including planning challenges the company continued to face. -
Kemps LLC: Introducing Time-Driven ABC
Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small production orders, and complex delivery and order processing options. The company introduces a new system--time-driven, activity-based costing--that captures the full complexity of its operations and gives managers new insights into the profitability of orders, products, and customers. The time equations feature simply and accurately represents the cost impact of all possible options from a particular production order. Managers use the information to enhance process efficiencies, negotiate new terms with customers, and attempt to win new business. The company now faces some crucial decisions about how to forge new relationships with key customers. -
Eureka Forbes Ltd.: Managing the Selling Effort (A)
The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance. -
The Timken Company
The acquisition of Torrington, Inc., from Ingersoll-Rand, Inc., required a strategy that met both the investment and financing objectives of the Timken Company. The case provides an excellent example of the principle that investment and financing decisions can be considered independently. Because of Timken's need to have a sequential financing strategy, the case illustrates the complexities of managing large investment decisions that affect a firm's capital structure. The case is best suited as a firm-valuation exercise in a first-year MBA finance course and is also suitable for executive and undergraduate audiences. Case exhibits are provided in a spreadsheet and the DCF valuation in the teaching note is provided in a spreadsheet for instructor use. -
Wendy's Chili: A Costing Conundrum
This case poses the seemingly simple and straightforward question, "How much does it cost Wendy's to make a bowl of chili?" Because most of the meat used in making chili comes from overcooked hamburgers, however, a question of cost allocation arises. Wendy's is considering adding a salad bar to its "limited menu" and is wondering whether it should then drop an existing product. Such a decision leads to an evaluation of present-product profitability. -
Foreign Direct Investment and Ireland's Tiger Economy (A)
Describes Ireland's transformation from one of Europe's poorest countries to one of its richest in just 10 years, earning it the title Celtic Tiger. The spectacular story of growth and recovery is attributed, in large part, to foreign direct investment (FDI), particularly from the United Sates. The government of Ireland has continually nurtured the climate for investment and through its investment promotion arm, Ireland Development Authority (IDA), has aggressively sought investment projects. Despite the apparent miracle, some question the FDI-focused policy and special incentives given. Their skepticism stems largely from the fact that Ireland's indigenous industry has remained on the periphery of this transformation, with limited linkages to the foreign sector. Offers an opportunity to examine the debate surrounding FDI. Was FDI the key ingredient in Ireland's success? What does it take for a country to attract FDI? Did government agencies, specifically IDA, play a role in the Irish success story? Also, analyzes other causes of growth--namely, Ireland's entry into the European Union and subsequent larger market access, as well as a sound macroeconomic policy. -
Lynchburg Foundry: The Ductile Dilemma
Two castings plants produce ductile iron return as a byproduct of the manufacturing process. The two plants, Lynchburg and Archer Creek, can use all of their byproduct in the production of subsequent castings. A third plant, Radford, makes cast-iron pipe. It produces only about 12% iron return (versus 40% to 50% for the other two plants) and also could use more. Since iron return used in the pipe plant substitutes for high-cost pig iron, it appears that a transfer could be worthwhile, because in the castings plants, the iron return substitutes for a lower-cost mix of pig iron and steel scrap. The central issue in the case then is this: Should ductile iron return be transferred from the Lynchburg and Archer Creek castings plants to the Radford pipe plant? The economic analysis shows there is a substantial savings to the company if the iron return is transferred. The question then becomes, at what price? This is really a question of how to divide the company's savings between the three plants, each of which is a cost center. Related to this question are a number of other issues: (1) the effect on plant performance, (2) the effect on decisions to discontinue, modernize, or expand the plants, (3) the effect on castings and pipe price, and (4) the effect on plant management morale and performance. At present, 3,500 tons of ductile iron return are being transferred from Lynchburg to Radford because the pieces are too large to be economically remelted at Lynchburg. The only cost Radford pays is freight. This is over half the potential 6,000 tons of iron return that it is feasible to transfer. An issue to consider is whether this iron return, which cannot be used at Lynchburg, should have the same transfer price as the iron return Lynchburg can use. -
Banyan Tree Hotels & Resorts, 2003: International Marketing Management
In 2003, Banyan Tree Hotels and Resorts was at a decision-making juncture as it considered how to maintain its differentiated position, strengthen its international presence, and deliver more value to customers. A fundamental issue facing the company at this stage was where and how fast it should move to develop a stronger market presence without jeopardising its carefully cultivated brand equity. -
Asociacion Chilena de Seguridad (ACHS)
Outlines the history of the Asociacion Chilena de Seguridad (ACHS), a nonprofit organization dedicated to the prevention, treatment, and rehabilitation of work-related accidents and illnesses. ACHS is part of the Chilean system of "workers insurance organizations," known generically as "mutuales." By law, these organizations may not be administered directly or indirectly by any for-profit company. At the end of 2003, ACHS administered seven hospitals, 27 clinics, and 70 medical centers throughout Chile. However, due to efficiency in accident prevention and advancements in medical treatment, hospital infrastructure far exceeded demand. To deal with this problem, ACHS is reviewing a possible alliance with one of its competitors. Focuses on this dilemma, along with the pending succession of the organization's president, who has led for 45 years. Illustrates the delicate balance between pursuing financial goals and remaining loyal to the organization's mission. -
Nike--Globalizing the Sportswear Industry
Andrew Amphlett's first assignment as a recently hired MBA at Sequim Investments was to evaluate NIKE Inc. for possible addition to the company's high-growth equity portfolio. NIKE's revenues had grown substantially during 2003 and 2004, in large part because of growth in global sales. Although the company's share price had climbed to over $70 per share, JPMorgan reported $88 per share as their newly established target price. A Value Line report on NIKE, however, noted that there was little upside stock price potential to NIKE's shares because much of the anticipated growth was already impounded in the current price. Amphlett must prepare a financial and valuation analysis of NIKE and make a portfolio recommendation to his boss. -
Cougars Cub Club: Charlotte Cougars
The Charlotte Cougars are in the midst of discussions regarding the sponsorship by Burger Bell of the Cougars Cub Club. Negotiations are nearly complete, but eight issues remain before the contract can be signed. This case, together with its companion case, "Cougars Cub Club: Burger Bell" (UV0701), offers the opportunity for a one-on-one negotiation experience in which differences in priorities provide the basis for creating mutual value. In addition, there are issues that can be classified as congruent as well as those that are unavoidably distributive. As a result, debriefings can focus on both the creation and the claiming of value.