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In November 1998, Steven Briggs was appointed CEO of the Novartis Agricultural Discovery Institute, Inc. (NADII), a new research institute created under the corporate umbrella of Novartis AG. NADII had a mandate to jump-start Novartis's basic research program in plant genomics, and Briggs was considering the latest research proposal terms offered by the University of California, Berkeley (UC Berkeley). Novartis was the finalist in an auction launched by the university in April 1998 to find a corporate partner with which it could establish a broad plant genomics research alliance. The arrangement was unprecedented and required a great deal of trust on the part of Novartis--trust that the Berkeley faculty could produce useful discoveries for the company's fledgling plant genomics initiative. On the surface it appeared that recent advances in the cost-intensive field of life sciences, combined with heated competition in the industry for leadership in biotechnology, had aligned the interests of the university and Novartis. Briggs was ready to approve the proposal. Before putting pen to paper, however, he considered the forces that had led to the historic agreement between Novartis and UC Berkeley, research findings, his firm's strategic choices, and academia's contribution to new discoveries.

BuildingBlocks International (BBI) plans to accomplish its mission to help children in developing countries succeed in school by bringing management expertise to local organizations. Two years after founding BBI, however, the team hasn't figured out exactly how to make it work. In their model, a firm would support BBI in two ways: by donating money and by lending BBI a highly skilled employee for anywhere from four months to a year. This employee would live in the developing country and work with the local organization to improve its effectiveness. So far, they've not been able to convince any firm to sign on, although few have said "absolutely not." Presents the options for the selling strategy. There are three potential entry points into the organization: senior management, philanthropy, and human resources. Moreover, there are two substantial value propositions: social benefit and leadership training of the employee. Where should BBI focus its selling effort, and what should the main message be? Allows for quantification of the social benefits delivered by BBI and discussion of when and whether this would be useful in the selling process. Rich description of BBI's selling process at a single site makes it possible to draw inferences about what is really going on, why things aren't working out, and what might be changed in the sales strategy.

"It's worse than I thought....She's completely lost her mind," says Harry Beecham, the CEO of blue chip management consultancy Pierce and Co. The perplexed executive was in a hotel suite with his wife in Amsterdam, the latest stop on his regular trek to dozens of Pierce offices worldwide. In his hand was a sheaf of paper--the same message sent over and over again by his star employee and protegee Katharina Waldburg. The end of the world is coming, she warned. "Someone is going to die." Harry wouldn't have expected this sort of behavior from Katharina. After graduating with distinction from Oxford, she made a name for herself by single-handedly building Pierce's organizational behavior practice. At 27, she's poised to become the youngest partner ever elected at the firm. But Harry can't ignore the faxes in his hand. Or the stream of consciousness e-mails Katharina's been sending to one of the directors in Pierce's Berlin office--mostly gibberish but potentially disastrous to Katharina's reputation if they ever got out. Harry also can't dismiss reports from Roland Fuoroli, manager of the Berlin office, of a vicious verbal exchange Katharina had with him, or of an "over the top" lunch date Katharina had with one of Pierce's clients in which she was explaining the alphabet's role in the creation of the universe. Harry is planning to talk to Katharina when he gets to Berlin. What should he say? And will it be too late? In R0404A and R0404Z, four commentators offer their advice on this fictional case study. They are Kay Redfield Jamison, a professor of psychiatry and a co-author of Manic-Depressive Illness; David E. Meen, a former director at McKinsey & Co.; Norman Pearlstine, the editor-in-chief at Time Inc.; and Richard Primus, an assistant law professor at the University of Michigan.

"It's worse than I thought....She's completely lost her mind," says Harry Beecham, the CEO of blue chip management consultancy Pierce and Co. The perplexed executive was in a hotel suite with his wife in Amsterdam, the latest stop on his regular trek to dozens of Pierce offices worldwide. In his hand was a sheaf of paper--the same message sent over and over again by his star employee and protegee Katharina Waldburg. The end of the world is coming, she warned. "Someone is going to die." Harry wouldn't have expected this sort of behavior from Katharina. After graduating with distinction from Oxford, she made a name for herself by single-handedly building Pierce's organizational behavior practice. At 27, she's poised to become the youngest partner ever elected at the firm. But Harry can't ignore the faxes in his hand. Or the stream of consciousness e-mails Katharina's been sending to one of the directors in Pierce's Berlin office--mostly gibberish but potentially disastrous to Katharina's reputation if they ever got out. Harry also can't dismiss reports from Roland Fuoroli, manager of the Berlin office, of a vicious verbal exchange Katharina had with him, or of an "over the top" lunch date Katharina had with one of Pierce's clients in which she was explaining the alphabet's role in the creation of the universe. Harry is planning to talk to Katharina when he gets to Berlin. What should he say? And will it be too late? Four commentators offer their advice in this fictional case study. They are Kay Redfield Jamison, a professor of psychiatry and a co-author of Manic-Depressive Illness; David E. Meen, a former director at McKinsey & Co.; Norman Pearlstine, the editor-in-chief at Time Inc.; and Richard Primus, an assistant law professor at the University of Michigan.

"It's worse than I thought....She's completely lost her mind," says Harry Beecham, the CEO of blue chip management consultancy Pierce and Co. The perplexed executive was in a hotel suite with his wife in Amsterdam, the latest stop on his regular trek to dozens of Pierce offices worldwide. In his hand was a sheaf of paper--the same message sent over and over again by his star employee and protegee Katharina Waldburg. The end of the world is coming, she warned. "Someone is going to die." Harry wouldn't have expected this sort of behavior from Katharina. After graduating with distinction from Oxford, she made a name for herself by single-handedly building Pierce's organizational behavior practice. At 27, she's poised to become the youngest partner ever elected at the firm. But Harry can't ignore the faxes in his hand. Or the stream of consciousness e-mails Katharina's been sending to one of the directors in Pierce's Berlin office--mostly gibberish but potentially disastrous to Katharina's reputation if they ever got out. Harry also can't dismiss reports from Roland Fuoroli, manager of the Berlin office, of a vicious verbal exchange Katharina had with him, or of an "over the top" lunch date Katharina had with one of Pierce's clients in which she was explaining the alphabet's role in the creation of the universe. Harry is planning to talk to Katharina when he gets to Berlin. What should he say? And will it be too late? In R0404A and R0404Z, four commentators offer their advice on this fictional case study. They are Kay Redfield Jamison, a professor of psychiatry and a co-author of Manic-Depressive Illness; David E. Meen, a former director at McKinsey & Co.; Norman Pearlstine, the editor-in-chief at Time Inc.; and Richard Primus, an assistant law professor at the University of Michigan.

Gretchen Fox, founder and CEO of FOX Relocation Management Corp., a company that specializes in managing the relocation of organizations, has successfully grown her Boston-based business form a 1 to a 40-person firm. Fox's business model and management style were unusual and fit her personal beliefs. For example, Fox disliked hierarchical, highly structured organizations and kept the lines of responsibility and authority ambiguous between herself and her second in command. As the demands for the company's services expanded and Fox prepared to grow her firm from 40 to 60 people, her experimentations with organizing principles and compensation approaches have come under pressure. Fox needs to decide: which of the organizational design and management practices need to change? How should they change? Concomitantly, how does Fox maintain the culture of the company that she has so carefully nurtured and that has brought success to the company?

Known to Protestants as the "IRA Godfather of Godfathers" and to Catholics as a hero of the Irish Republican movement, Martin McGuinness is one of the most divisive figures in Northern Ireland. This case details McGuinness' meteoric rise through the ranks of the Irish Republican Army (IRA), his subsequent transition into electoral politics and, in the wake of the 1998 Good Friday Agreement, his appointment to the post of Education Minister for Northern Ireland. HKS Case Number 1742.0

The case describes the successful growth and internationalization strategy of Belgian Creyf's interim business (temporary labour services) after initial internationalization debacles, which nearly bankrupted the original family company. It describes the "not me too" strategy of this player in an industry increasingly dominated by a few large European and even world players. It subsequently raises the strategic and organisational issues the group is facing in dealing with this increasingly large and international portfolio of businesses in a market that is showing signs of the worst economic downturns in many years.

In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior to 1996, sales growth averaged nearly 20% per year. In 1995, sales hit $1 billion, but stagnated for the next six years--growing at less than 2% annually. The company responded with a structural reorganization and investment in its Internet sales channel. In 2002 and early 2003, McCormick led an effort to reduce overhead and improve its internal systems, including the elimination of 1,000 jobs--which reduced year-round headcount by nearly 15%. After these initiatives, the company remained profitable and enjoyed a strong balance sheet, but sales growth remained near zero. Most significantly, between 2000 and 2002, L.L. Bean opened three retail stores in shopping malls outside Maine. McCormick viewed these three stores as the first of a chain of stores that would form a new selling channel and enable L.L. Bean to grow. Early results from the three new stores were below expectations; L.L. Bean spent significant time examining its retail store activities in an attempt to learn where it could improve. As the company began to apply those lessons in the stores, performance picked up, fueling McCormick's optimism that L.L. Bean could grow with retail stores.

Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the National Basketball Association (NBA). The HBR article is used as a surrogate for a customer interview, providing the "raw data" for an analysis technique known as the trademarked Language Processing (LP) methodology, developed by professor Shoji Shiba of Tsukuba University and the member companies of the Cambridge, Massachusetts-based Center for Quality of Management. Includes color exhibits.

Jack Smith had a stellar career at Chrysler managing major design teams and manufacturing plants before deciding to join industry leader and benchmark Toyota. It is his first day on the job; what will his orientation entail? Cursory walkthroughs and introductions before assignment to a job commensurate with his experience and accomplishments or something else to help him acclimate to Toyota's unique management approach?

This case looks at the turnaround at the Massachusetts Port Authority after the 9/11 terrorist attacks. It begins with the situation during the immediate aftermath of 9/11 and then describes how the new CEO restructures the public agency to operate much more like a business organization.

A leading Japanese general trading company with an extensive global presence is in the process of transformation. For some time, in response to the rapidly changing business environment, the company has made serious efforts to transform itself from an organization specializing in trading to one with diverse activities, including trading. Examines the challenges facing the organization throughout that process. Includes color exhibits.

A year and a half after calling off its campaign against fast-food giant McDonald's, the vegan campaign coordinator of People for the Ethical Treatment of Animals (PETA) contacted Kentucky Fried Chicken (KFC) to warn the company that it would be the next target. He pointed out in his letter that whereas many of KFC's competitors had convened advisory panels to help investigate the welfare of animals raised and slaughtered for their businesses, KFC appeared completely uninterested in the issue. PETA would rather not engage KFC in a campaign, but if the company refused to put together an animal welfare panel to begin to look into the issue of how to raise and slaughter its chickens more humanely, all the leaflets, action alerts, posters, billboards, T-shirts, and press releases PETA was now preparing would be dedicated to KFC and its cruel treatment of chickens. In January 2003, PETA, fed up with what it saw as KFC's lack of open communication, public misinformation, and outright stonewalling on change, announced a campaign against the company to the media in a news event replete with bloody descriptions of the cruelties of KFC's animal factories. Now it was time for KFC to respond.

The case describes the history of the executive search firm Egon Zehnder International (EZI) from its inception through 2000. Internal and environmental changes lead EZI leaders to question whether the firm might be at an inflection point in its history. The EZI executive committee contemplates whether and how to engage in a strategy review process.

Reviews the start-up and growth of Gordon Biersch, a brewpub chain. As the case ends, the founders want to roll out the concept nationally and are considering the issues of organizational design and financing. They are also considering selling a majority stake to one investor.

Explores the texture of mass unemployment during the Great Depression in the United States. Business leaders offer assessments of the Great Depression and the New Deal.

The decade of the 1990s was one of increasingly bitter public criticism of the major US tobacco companies on the part of a number of anti-tobacco advocacy groups, who were collectively known as the tobacco control movement. In their zeal to limit cigarette smoking, it was hardly uncommon for such groups to vilify tobacco companies on moral and ethical grounds. So it was no small surprise when, in the spring of 1997, Matthew Myers, executive vice-president of one of the nation's leading tobacco control groups, the National Center for Tobacco-Free Kids, was invited to sit down with representatives of the tobacco industry to discuss a grand compromise: billions in damages to be paid by the industry in exchange for protection from further legal liability due to the health effects of its products. This case, based on the book "Smoke in Their Eyes; Lessons in Movement Leadership from the Tobacco Wars" (Michael Pertschuk, Vanderbilt University Press, 2001), effectively tells the story of the historic behind-the-scenes tobacco settlement negotiations, which involved the attorneys general of several states, private attorneys, tobacco industry representatives, and Myers, as the lone representative of the tobacco control movement. The case, however, is not designed as a vehicle for discussion of tobacco issues per se (although it can serve that purpose) but, rather, for discussion of the dynamics of negotiations--in particular, the difficult but not uncommon position of Matthew Myers as one who, while attempting to forge a compromise, must also find ways not to lose the support of those in his movement who have more radical views. HKS Case Number 1737.0

In 2000, Oxfam America, an international relief and development organization, launched itself on a bold new course. A small but respected agency, it had devoted itself for three decades to supporting "partner" organizations in developing countries throughout the world, funding a variety of grassroots activities. Now, under the leadership of its president, Raymond Offenheiser, Oxfam America had joined with eleven other Oxfams worldwide to become a "global campaigning force" that would focus on challenging the policies and practices of governments and corporations that harmed the poor. The new initiative was in keeping with Offenheiser's belief that it was time for the international development community to move beyond the "welfare" model of service delivery and embrace an approach that took aim at structural impediments that kept impoverished people from improving their lot. But the commitment to becoming a global campaigning organization would pose new challenges for Offenheiser and his senior managers. Within Oxfam America, the campaign work put new pressures on the organization's staff and resources. Some staff members, particularly those who worked with partner organizations in the field, found the campaign work onerous and, in some cases, irrelevant, and worried that Oxfam America's grassroots work in its regional offices was losing its primacy in the agency. HKS Case Number 1738.0

This case provides an opportunity to explore very simple job-order costing. It also provides a chance to discuss contribution analysis in the context of a pricing decision and the absorption of manufacturing overhead costs by the various jobs the company has under contract.