個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Gordon Biersch
內容大綱
Reviews the start-up and growth of Gordon Biersch, a brewpub chain. As the case ends, the founders want to roll out the concept nationally and are considering the issues of organizational design and financing. They are also considering selling a majority stake to one investor.