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  • Nexus Market (A): Ukraine War Ripples into Silicon Valley

    A Silicon Valley start-up executive must navigate tensions between its Ukrainian and Russian sub-contractors as war between the two countries rages. After war erupts between Ukraine and Russia, a team of subcontracted Ukrainian software developers threatens to cut ties with a venture-backed Silicon Valley startup if the company does not end its relationship with a team of subcontracted Russian developers. The start-up's VP of Product and Engineering works to smooth tensions and find a solution.
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  • Nexus Market (B): After the Ultimatum

    This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate team of Russian subcontractors due to tensions stemming from the ongoing war in Ukraine.
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  • Twitter Turnaround and Elon Musk

    Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter's San Francisco headquarters. The night before, Musk officially took the company private and became Twitter's majority shareholder, finally ending a months-long acquisition saga. He appointed himself CEO and brought in his own team to clean house. He now needed to decide on short-term actions and a long-term strategy to turnaround the company. In the immediate days and weeks, Musk needed to take decisive steps to succeed against the major opposition to his leadership from both inside and outside the company. Twitter employees circulated an open letter protesting expected layoffs, where they called him "reckless," "unfair," and "impulsive." Advertising agencies advised their clients to pause spending on Twitter, and some threatened to leave. EU officials considered a broader Twitter ban should Twitter not abide by their moderation policies.
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  • Ronald Reagan: Changing the World

    This case traces the rise of Ronald Reagan from small town Illinois to two-term president of the United States. An unlikely candidate for the world's most powerful job, the case describes the different roles that Reagan filled over his life: radio announcer, Hollywood actor, labor leader, state governor, and, finally, president. As president, the case describes how Reagan revitalized the U.S. economy, negotiated nuclear arms reductions, and precipitated the end of the Soviet Union and the Cold War. Students will learn how Ronald Reagan navigated life's choices to leave a lasting impact on the world.
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  • Ant Fortune: Providing Universal Wealth Management Services in China

    In 2022, Wang Jun was the chairperson of Ant Fortune, a comprehensive wealth management platform under Ant Group. China's economic growth since 1978 led to a significant increase in the number of people having sufficient money to invest. Ant Fortune aimed to provide inclusive wealth management services to such consumers. Since 2013, Ant Fortune capitalised on China's high internet penetration rate and the popularity of Alipay, and started helping consumers invest in its money market fund Yu'e Bao. The improvement in technology meant that investment barriers were lowered, and users could be easily reached online. Algorithms could help users allocate funds and rebalance their portfolios automatically. Ant Fortune built an open platform to connect users with mutual fund providers. It endeavoured to be user-centric and provided educational tools to help investors make investment decisions. Wang's goal was to make Ant Fortune the most trusted wealth-management platform that promoted investment education to benefit society and the most trustworthy partner for wealth management firms.
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  • International acquisition processes: A cultural analysis of GE Appliances' business transformation

    International acquisitions of large, well-established western organizations by Chinese companies are now common. The cultural differences between the actors are often critical amid these processes. However, they can also be an opportunity for transformation and renewal for the acquired businesses. Regarding the dimension of organizational culture, this article analyzes the transformation of a 100-year-old American firm, General Electric Appliances (GEA), after its acquisition by the Chinese multinational company Haier. As a result, the company went from a nonrevenue growth business to a double-digit growth company in only 5 years. To study this transformation, we apply a cultural analysis framework based on Edgar and Peter Schein's work. This article contributes to the debate on corporate cultural analysis in the context of international acquisitions by providing managers and scholars with a detailed account of GEA's transformation.
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  • When gig workers become essential: Leveraging customer moral self-awareness beyond COVID-19

    The COVID-19 pandemic intensified economic reliance on gig workers that perform essential tasks such as health care, personal transport, food and package delivery, and ad-hoc tasking services within the developed and developing world. As a result, workers who provide such services are no longer perceived as low-skilled laborers but as essential workers who fulfill a crucial role in society. These workers' newly elevated moral and economic status increases consumer demand for corporate social responsibility toward this stakeholder group, specifically for practices that increase worker freedom and rewards. We provide algorithmic tools for online labor platforms to meet this demand, bolstering their social purpose and ethical branding while better protecting themselves against potential reputational crises. To do this, we propose a managerial strategy rooted in moral self awareness theory that leverages customers' self-perceived virtuosity to increase gig-worker freedom.
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  • The promise of a decentralized internet: What is Web3 and how can firms prepare?

    What is Web3, and what does it mean for established companies? Web3 describes a broad range of emerging internet applications for blockchain technology (i.e., a decentralized, public database that allows information to be securely recorded on a network of computers rather than verified and controlled by centralized entities). Central to this evolution of the internet are four distinct blockchain-enabled applications: fungible tokens (cryptocurrencies), nonfungible tokens (NFTs), decentralized autonomous organizations (DAOs), and metaverses. In this article, we define each of these applications and discuss their capacity to increase peer-to-peer interactions, decrease large companies' control of information and services, and facilitate access to user networks at a much lower cost than currently possible. These distinctions make Web3 both a natural evolution of Web 2.0 and a broader paradigm shift that may fundamentally alter the online interface, organizational structure, and business practices. We conclude by addressing how established companies can prepare for a more decentralized internet.
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  • Out of the frying pan and into the fire? Uncovering the impact of FSMA's sanitary food transportation rule on the food logistics industry

    Public policy affects businesses in several ways, yet its intersection with the food logistics industry is not well understood. This article explores the case of the Sanitary Transportation of Human and Animal Food Rule--enforced in 2018--and its impact on the food logistics industry. It is one of the most significant rules of the U.S. Food Safety Modernization Act and, in many ways, improves the rulebook for U.S. food haulage. The objective is to prevent food contamination during transportation by establishing vehicle design and maintenance requirements, safe transportation operations, transit temperature controls, carrier personnel training, and record-keeping. The Sanitary Transportation of Human and Animal Food Rule also transforms the roles and responsibilities of traditional industry stakeholders (i.e., brokers, shippers, carriers, loaders, and receivers) and creates unique challenges for them. This article works to develop an understanding of stakeholders' evolved roles via the salience model, identify challenges, and suggest relevant solutions, including a compliance checklist for each stakeholder.
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  • Outsourcing government relations: Use of outside lobbyists when in-house capacity exists

    To advance their interests by shaping public policies and influencing government decision-making, companies use internal resources, outside lobbyists, or trade associations to lobby. This article examines companies' use of outside lobbyists even though in-house capacity exists and explores how these resources complement each other. The study aims to offer practical advice to companies and lobbying consultancies regarding the optimal use of internal and external government relations resources. Another aim of the study is to examine how companies monitor the lobbying efforts of the consultancies they hire. Semistructured interviews were conducted with 35 in-house government relations managers and executives to accomplish these goals. The research showed that companies engage with outside lobbyists for two leading reasons: to help with specific issues that have no internal expertise and to provide surge capacity. The interviews identified six ways companies use outside lobbyists: they provide (1) strategic advice, (2) external validation, (3) political intelligence, (4) contact plans, (5) logistical support, and (6) assistance with tough conversations.
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  • Enacting entrepreneurial hustle

    Success as an entrepreneur requires boldness, creativity, and action in the face of uncertain opportunities and idiosyncratic setbacks. Our recent research elevated and defined the concept of entrepreneurial hustle: an entrepreneur's urgent, unorthodox actions intended to be useful in addressing immediate challenges and opportunities under conditions of uncertainty. We argue this foundational construct is useful for explaining how successful entrepreneurs behave. Early scholarly research on entrepreneurial hustle has generated meaningful theoretical insights into the concept. In this article, we extend those insights into practical prescriptions for entrepreneurs, corporative innovators, and innovative changemakers, identifying what they might do and how they might use the hustle concept to effectively manage uncertain and ambiguous business scenarios. Furthermore, we examine the potential downsides of hustle and provide practical steps that can be taken to mitigate such risks.
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  • Servant leadership: The missing community component

    Research shows servant leadership has a strong positive impact on employees and the businesses they run. More than 300 peer-reviewed articles support the myriad benefits, including increased profit, improved work climate, and enhanced employee well-being and productivity. Servant leaders are knowledgeable, ethical people who bring value to organizations and the people they serve by developing followers via prioritizing work needs, valuing growth, empowering employees, and being sensitive to personal concerns. By doing this, servant leaders encourage followers to contribute to organizational goals, develop a sense of belonging, and increase confidence in their work and leadership skills, increasing happiness, health, and productivity. Servant leadership also uniquely involves a concern for the community. Our research shows that leaders have the least confidence in this most distinguishing aspect of servant leadership. We offer 32 practical ideas on implementing servant leadership with special attention to the community component to help leaders develop this valuable leadership style.
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  • Making the invisible, visible: Overcoming barriers to ESG performance with an ESG mindset

    Improving corporate environmental, social, and governance (ESG) performance starts with recognizing that not every dollar of earnings is created equally, as some profit may be earned at the cost of damaging the environment or of harming stakeholder relationships. These costs are often invisible to corporate employees, as they are not recorded. To earn corporate profits that are environmentally and socially responsible, boards and CEOs must overcome two barriers: (1) the ESG issue-assessment barrier, which reflects an organization's inability to fairly assess, prioritize, scope, and plan ESG initiatives that address the invisible environmental and social damage corporations cause, and (2) the shareholder value barrier, which recognizes that corporate employees may resist implementing ESG initiatives owing to their entrenched belief that corporations must maximize shareholder returns. To overcome these two barriers, we propose an ESG mindset model that highlights the pitfalls relating to ESG issue assessment and to the common belief in maximizing shareholder value and then suggests tactics to overcome them. The benefits to corporations that successfully overcome the barriers and improve their corporate ESG performance are threefold: They (1) will be perceived as positively contributing to environmental and societal issues, and thereby (2) avoid accusations of greenwashing and (3) improve their standing with stakeholders.
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  • Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media

    Synthetic media presents looming threats to managers in a business setting. To address this issue, we first offer a short overview of the evolution of media manipulation to contextualize the new era of synthetic media. Then, we present the problems associated with synthetic media via veridicality and heuristics to illustrate how consumers have little choice but to believe what they see, read, and hear online. We outline the most likely and impactful types of synthetic media threats and attacks and present a synthetic media incident response playbook. Our aim is to inform managers about six specific phases so they can prepare, assess, detect, analyze, and recover from synthetic media incidents and coordinate their lessons learned.
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  • A personalized teaching signature: Finding your unique profile as a business educator

    Is there a model of the ideal business school instructor? I asked myself this question many times when first teaching in a business school classroom. Assessing the style and approach of other effective instructors signaled that there are many models for success in the classroom, but how should I think about developing my own successful teaching style and approach? To address this challenge, I developed the concept of the personalized teaching signature, which accounts for teaching as a complex, multidimensional activity that includes preparation, practicality, rigor, entertainment, empathy, experiential engagement, enthusiasm, novelty, and surprise. I argue that an instructor should strive to exceed an expected threshold of proficiency in each teaching dimension and then focus on specific dimensions in which they can excel to develop a personalized teaching signature. In this article, I describe the concept of a personalized teaching signature, outline its basic dimensions, and offer a step-by-step process for using this signature to become a better business school instructor.
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  • Challenges in Commercial Deployment of AI: Insights from The Rise and Fall of IBM Watson's AI Medical System

    When IBM set about commercializing its artificial intelligence-driven Watson AI in the healthcare market, its early successes were widely publicized. Senior managers and the media claimed that its diagnostic features would soon surpass those of the sharpest doctors. The case describes the large gap between what was promised and what happened in practice, offering insider insights on why IBM's projects failed. As the corporate commitment to AI escalated in response to successful lab results, cognitive dissonance arose between managers' expectations and what they could actually deliver. How could that have happened? Three reasons for Watson's downfall are explored: 1) The tendency for societal expectations to exceed the actual technical capabilities, leading to a gap in perception between AI in the lab and AI in the field. 2) Overselling of the economic benefits of AI by the salesforce; 3) Failure to secure the cooperation of key stakeholders, notably doctors who were asked to improve the performance of AI but were undermined by claims that AI could outperform them.
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  • Reshaping Competition: Introduction to the Course

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  • Changing the Landscape at Arcane: Squad Structure

    In November 2019, digital marketing firm Arcane was six months into the conversion of its London, Ontario, headquarters into an organization of "agile" squads (small, self-managed teams)-a radical departure from the discipline-based silos that had served the agency since its beginning in 2011. Chief executive officer Lindsay Schneider and chief operating officer David Bunce, the architects of the change, were preparing an update for Arcane's Ownership Group the following week on the status of the squad structure rollout. Schneider and Bunce were tasked with reviewing the introduction of the squad structure and assessing the success of its implementation.
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  • How to Engage Skeptics in Culture Interventions

    The skill of perspective taking can help build psychological safety for creative, collaborative problem-solving in the workplace. This approach is particularly effective with leaders who are skeptical about psychological safety and other concepts or interventions they see as "soft". The authors share a perspective-taking exercise that can help bring diverse team members together to address strategic challenges.
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  • Level Up to Strategic Data Sharing

    From their research on digital initiatives at 30 organizations, the authors have identified four key practice areas that businesses should focus on to advance their strategic data-sharing capabilities. Using specific examples from Schneider Electric, Elevance Health, and other companies they studied, they describe how strategic data-sharing practices can help businesses better cocreate with customers, engage in novel partnerships, and pursue opportunities in digital ecosystems.
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