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  • Economic Exposure

    This note describes the economic exposure that arises from changes in currency exchange rates. After illustrating the economic impact of exchange rate changes, including a discussion of real exchange rate changes, the note provides a summary of methods used to manage exposure. The use of forward rates and money markets is explored in detail.
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  • Caribbean Internet Cafe

    An entrepreneur is hoping to open Caribbean Internet Cafe in Kingston, Jamaica. He has gathered data on all the relevant costs: equipment, rent, labor, etc. He has also found a partner in the local telephone company, Jamaica Telecommunications Limited (JTL). JTL has provided equity and a long-term loan at favourable interest rates. He is now faced with the task of analyzing fixed, variable and start-up costs, contribution margin, and the concept of break-even to guide his decision.
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  • Understanding the Sarbanes-Oxley Act and Its Impact

    In 2002, U.S. lawmakers quickly passed the Sarbanes-Oxley Act (SOX) in the wake of several high profile bankruptcies and the revelation of accounting irregularities and corporate fraud at several American corporations, such as WorldCom, Adelphia Communications and Enron. Did the main benefits of SOX - gains in shareholder confidence that increased equity market participation and liquidity - justify these costs? Do the benefits of SOX for corporate governance - increased oversight from the board of directors, an increase in the reliability of internal controls, and increased power given to audit committees - help to justify the costs? This note discusses the legislation itself with its costs and benefits.
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  • Urban Decay: A Great Idea

    When do discussions of a great business idea have real consequences and how can an entrepreneur plan for and manage them? Using facts from a litigated case, the concept of inadvertent formation of an entity is explored, the duties of partners to one another are introduced and the legal consequences of breach of those duties are discussed.
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  • VIZIO, Inc.

    William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced with intensifying price pressure from the industry leaders and an unprecedented economic recession, Wang wondered how VIZIO could best sustain its growth and finance its business.
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  • Competing Technology Options And Stakeholder Interests For Tracking Freight Railcars In Indian Railways

    This teaching case examines the implementation of a new technology for tracking individual freight railcars (wagons) by Indian Railways. After exploring multiple 'technological options,' the Indian Railways decided to undertake a pilot project based on time-tested Automatic Equipment Identification system using Radio Frequency Identification (RFID) technology. However, a number of other technological options are now available, which include EPC Gen2-based RFID systems, Global Positioning System solutions, Optical Character Recognition (OCR)-based systems, and manual hand-held data collection devices integrated with the current Freight Operations System. Each of these systems has its own advantages and limitations. Although Indian Railways officials are going ahead with the pilot project, they are uncertain as to the appropriate technological choice, given the wide range of available technology options. Further, they are faced with competing interests from different stakeholder groups (departments), who favor different technologies.
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  • OurPLANE

    The president and chief executive officer of a fractional aircraft ownership company based in London, Ontario, must devise a growth strategy and marketing plan for OurPLANE's upcoming year since there is an opportunity to purchase several more aircraft at deeply discounted prices. Students are asked to (1) perform a thorough company size-up, (2) complete an industry analysis of the fractional aircraft ownership industry, (3) analyze competition, (4) complete a consumer analysis, (5) calculate the company's margins and profitability, (6) use the external and internal analyses to develop a growth strategy and (7) analyze the company's marketing strategy.
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  • United Way

    After United Way CEO Brian Gallagher began shifting the organization's focus from old-school fundraising to community impact, Gallagher and local leaders like Elise Buik, CEO of the United Way of Greater Los Angeles, faced a series of challenges regarding how to best use United Way's resources to address the root causes of social problems.
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  • Competing Through Business Models (D), Module Note

    This note was prepared to aid students in the EC course "Competing through Business Models."
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  • FedEx Corp. Versus United Parcel Service of America, Inc.: Who Will Deliver Returns from China?

    In early 2006, the anticipated expansion of package delivery services in China provided a great opportunity for the two package delivery giants FedEx and UPS. It was unclear which of these firms would make the most of this opportunity. FedEx had an early foothold, but UPS had a longer tradition of success. Adding to this debate is the observation that the FedEx stock price had been rising steadily and on that basis, FedEx had outperformed UPS.
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  • Note on Not-for-Profits and Fund-Raising

    This note describes the importance of not-for-profit organizations in Canada, and compares the nature and level of Canadian charitable giving with those in other developed countries. It also offers a brief primer on the principles of fund-raising.
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  • GDR versus Kodak - Bart Film Scanner

    Georginelli Dental Research (GDR) has transitioned from an agile entrepreneurial company to one that has become overly cautious as its high-margin film sales have eroded. Even though the phases-and-gates process in place at GDR provides guidance to projects, the spirit that led the company to past success has been removed from the organization. The two main characters of the case want to bring back that "can do" spirit as they attempt to rapidly commercialize the Bart scanner and extend the life of film. The issues in the case concern: a) entrepreneurial companies and their business strategies and processes for managing new product development b) the implications these strategies and processes have on addressing the needs of customers, shareholders and employees c) the role people can play in "pushing through" corporate processes and culture to improve time-to-market. The case focuses on the ways individuals might overcome internal company resistance or roadblocks by partnering with an OEM partner that possesses complementary capabilities. When seeking a strategic partner, most think in terms of technical skills; however, the culture or DNA of a partner is just as important. The case is intended for use in courses in managing new product commercialization, managing technology and innovation, strategic thinking, international business and leadership.
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  • Semprae Laboratories

    Rachel Braun Scherl and Mary Wallace Jaensch are marketing consultants for J&J who uncover the opportunity to buy Zestra Laboratories, a South Carolina company which makes a product proven to improve women's sexual health. The case explores the process by which the team conducted diligence, raised funding, and eventually bought the assets of the company out of bankruptcy. It covers the challenges of changing a retail business model to a hybrid of retail and direct-to-consumer, as well as the marketing challenge of connecting with a target customer about a need that is not often publicly discussed.
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  • The London 2012 Olympic Games

    It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events such as handball and table tennis, which are not. Third, he wants to fill seats with the right people-knowledgeable fans who add to the energy and atmosphere of the event. Finally, tickets have to be accessible not only to the world's elite but also to average Londoners, many of whom live around the corner from the Olympic Park.
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  • Leading Teams Note, Module Note

    This note, which describes the architecture and processes that characterize effective teams, begins by detailing the steps involved in designing a team, from diagnosing the complexity, interdependence, and objectives of the task to harnessing the key resources teams need from their environment. It describes the qualities to search for when selecting team members, including finding the right number of people, individual skills along both technical and interpersonal dimensions, and a mix of skills appropriate for the task. Once the team is designed, team leaders and members need to shape and monitor team processes, starting with the team launch. Describes how to diagnose emergent team processes such as information exchange, collaboration, decision making, impression formation, and underlying identity dynamics. Includes steps managers can take to improve dysfunctional team processes such as restructuring and shaping the social forces within the team. Ends with a discussion of bridging differences in teams across both geographic and cultural divides.
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  • OnStar: Not Your Father's General Motors

    After two years of less than stellar performance resulting in sales well below plan, senior management at General Motors (GM) mobile telecommunications service start-up, OnStar, recognized that without a substantial change in their strategy, support for the venture would dwindle. Chet Huber (HBS 1979) faced one of the toughest decisions of his career. He had to decide whether to press GM executives to approve a plan to factory install OnStar hardware on every vehicle it manufactured-a new strategy requiring a dramatic increase in the corporation's commitment to the struggling technology venture. The alternative would be to continue with the current strategy of selling OnStar as an aftermarket product at GM dealerships. GM produced over five million new vehicles a year. Installing OnStar on every vehicle could exponentially increase the subscriber base but would cost hundreds of millions of dollars and lead to an unknown number of changes both within OnStar and at GM factories.
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  • Genzyme Center (A)

    Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green building features are described, and students are asked to analyze and recommend which, if any, of these features to pursue based on their cost, likelihood of earning LEED credits, and their influence on the building's environmental performance.
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  • Genzyme Center (B)

    Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green building features are described, and students are asked to analyze and recommend which, if any, of these features to pursue based on their cost, likelihood of earning LEED credits, and their influence on the building's environmental performance.
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  • Genzyme Center (C)

    Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green building features are described, and students are asked to analyze and recommend which, if any, of these features to pursue based on their cost, likelihood of earning LEED credits, and their influence on the building's environmental performance.
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  • Doing Business in a Postgrowth Society

    Corporate leaders need to realize that unlimited GDP growth is untenable. Soon, developed countries will focus less on consumerism and more on communities, the environment, and quality of life.
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