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British Airways Hits Turbulence
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Ethics Management at a Cross Border Enterprise (A)
This case study concerns Choi & Leng Paper Ltd ("C&L") , a Hong Kong-based company that falls into the category of small- and medium-sized enterprises ("SMEs"). The company consists of a paper recycling business in Hong Kong and a paper mill in Huizhou, China. The case explores the challenges faced by SMEs conducting cross-border business. The aim is to show the importance of strong internal control procedures and how top management should endeavor to make sure their businesses are run ethically. -
Ethics Management at a Small Cross-Border Enterprise (B): Misconduct in a Public Office
This case study concerns Choi & Leng Paper Ltd ("C&L") , a Hong Kong-based company that falls into the category of small- and medium-sized enterprises ("SMEs"). The company consists of a paper recycling business in Hong Kong and a paper mill in Huizhou, China. Part B of the case looks at the sale of paper through an open-tender bid. The sale is being investigated by the Independent Commission Against Corruption ("ICAC"), which suspects a staff member of the buyer of a possible corruption offense. -
Carried Interest Taxation
In 2007 the House of Representatives passed legislation that would treat carried interest as ordinary income instead of a long-term gain. The move threatened to increase the tax rate from 15 percent to 35 percent on the income of partners in private equity firms, venture capital firms, and some real estate and oil and gas partnerships. This case follows the arguments and actions made by both proponents and opponents of the potential tax increase, setting up an evaluation of the strategy used by the private equity industry to combat the threatened increase. -
Responsible Lobbying?
In 2006 Merck received FDA approval for Gardasil, the first vaccine for human papilloma virus (HPV) which had been identified as the cause of cervical cancer. Merck priced the vaccine at $360 for the three injections and was working on programs for the use of Gardasil in developing countries at much lower prices. Projected sales of Gardasil were $1 billion a year and billions more if states mandated vaccination. Prior to FDA approval, Merck began to develop a market for Gardasil and launched an intensive campaign to get states to make HPV vaccination of girls entering middle school mandatory. As the public and organized private groups became aware of Merck's efforts, however, the campaign generated a backlash against mandatory vaccination. Merck subsequently suspended its campaign and reflected on the experience in deciding its next moves. -
AMD Dresden: Copy Inexactly!
The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization, and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the former GDR), AMD's investment in the region leverages a historic and rather unique skill base in engineering and the sciences, and catalyzes the rebirth and growth of one of the largest semiconductor clusters in Europe. Contrary to conventional wisdom in the semiconductor industry, the Dresden team only copied from its home corporate locations in the United States those processes and practices that it felt would work in Germany rather than follow a copy exactly strategy. Dresden becomes AMD's sole worldwide manufacturing location for microprocessors, but now the company is faced with the question of whether it can successfully transplant the highly successful culture to other global locations because of favorable investment incentives. -
Du Pont: The Birth of the Modern Multidivisional Corporation
Du Pont's realization in 1921 that its "U-form" corporate structure was ill-suited its new diversification strategy led to a pioneering new kind of organization - the "M" or multidivisional form - that has been called the most important innovation of capitalism in the 20th century. This case examines how and why this pivotal transformation took place, and what its implications may be for corporations that are trying to align their structure with their strategy as they undergo rapid growth and change. -
SunTrust Acquisition of National Commerce, Spreadsheet
Spreadsheet for case UV1205 -
Founders Fund
For Sean Parker, a managing partner at Founders Fund (FF), a San Francisco-based venture capital (VC) firm, November 2007 was a critical moment in the process of raising the firm's second fund. As he prepared to describe FF's nontraditional strategy to a potential limited partner (LP) in San Francisco's Financial District, he decided to focus on what distinguished Founders Fund from the sea of VC firms in Silicon Valley, how it was innovating within a mature industry, and why it would be the most successful fund in history. Since its inception in 2005, Founders Fund had attracted substantial publicity. Though most had been positive, Parker nevertheless wanted to address a few of the critiques that had surfaced within the industry press. He hoped to be persuasive-FF wanted to close the $150-million round before the end of the month. -
Ad Lib: When Customers Create the Ad
Consumers are now generating, rather than merely consuming advertising. The consequences for brands, marketers, and senior executives are significant. Advertising was traditionally generated by, or on behalf of, the firm and broadcast to relatively passive consumers. With the rise of digital media, the Internet, and inexpensive media software, considerable creative and distributive power has been handed to the consumer. Liberated from the exclusive control of the firm, ads now express a myriad of different voices. Some ads are subversive, others laudatory, but the fact remains that the firm is no longer in exclusive control of the message. Using a number of high profile cases, this article explores the motivations that drive consumers to create their own ads and develops a typology of the ads created. It develops a model for the various strategic stances that a firm can adopt in response to this phenomenon so that managers can anticipate and thus deal more effectively with some of the extreme consequences of liberated advertising. -
Managing Proprietary and Shared Platforms
In a platform-mediated network, users rely on a common platform (provided by one or more intermediaries) that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop platform-mediated networks is whether to preserve proprietary control or share their platform with rivals. A proprietary platform has a single provider that solely controls its technology (for example, Federal Express, Apple Macintosh, or Google). With a shared platform such as Visa, DVD, or Linux, multiple firms collaborate in developing the platform's technology and then compete in offering users different but compatible versions of the platform. This article examines factors that favor proprietary versus shared models when designing platforms and then explains how management challenges differ for proprietary and shared platform providers when mobilizing -
Managing Collaboration: Improving Team Effectiveness through a Network Perspective
Whether selling products or services, making strategic decisions, delivering solutions, or driving innovation, most work of any substance today is accomplished by teams. However, since the early 1990s, teams have evolved from more stable groups-where members were co-located, dedicated to a common mission, and directed by a single leader-to more matrixed entities with colleagues located around the world, juggling time between several projects, and accountable to multiple leaders. As teams have become more fluid, substantial challenges have been posed to traditional advice on team formation, leadership, roles, and process. This article describes how leaders at all levels within an organization can obtain innovation and performance benefits by shifting focus from forming teams to developing networks at key points of execution. -
Strategy in Industrial Networks: Experiences from IKEA
This article examines how IKEA handles a complex network of business relationships with its suppliers and partners. This industrial network is fundamental to IKEA's strategy in terms of efficiency and development goals. From the analysis of IKEA's experiences in dealing with its industrial network, the article discusses a set of structural components and dynamic interactions of a network strategy. The three structural components are: defining the content of relationships; forming the network structure; and evaluating goal matching with the network. The two dynamic interactions are: interacting via inter-organizational routines for efficiency goals; and interacting via joint projects for development goals. Network strategies cannot be used as shortcuts to compensate for severe weaknesses, but instead can only be pursued by firms that possess adequate competences, external organizational interfaces, and network-oriented cultures. -
Outsourcing: From Cost Management to Innovation and Business Value
As the outsourcing market has matured over the past 20 years, clients and suppliers have begun to examine how these complex relationships can not only achieve cost savings, but also enable innovation in today's dynamic business environment. This article presents four case studies of large-scale information technology outsourcing relationships that take equal measure of the clients and suppliers. It develops a model of innovation within outsourcing relationships consisting of nine key enablers for achieving innovation. The article then links the key enablers to three levels of innovation that were identified within the case studies. The model provides insight into how executives within outsourcing relationships can move from a cost management focus to a focus on innovation and (ultimately) business value for the client and supplier. -
Breaking Up is Never Easy: Planning for Exit in a Strategic Alliance
This article highlights several important dimensions of planning for exit from strategic alliances and also offers several examples of the disastrous consequences of inadequate exit-planning. While many companies fall into the trap of having no exit plan, other companies take too simple a planning approach, wondering if the exit will be unconditionally easy or hard. A more effective approach involves questions such as "When should the exit be easy and when should it be hard? And for which partner?" The article develops a framework that stipulates contingency-specific exit provisions for each partner in the alliance-specifically, situations in which exit should be symmetric and easy for both partners, symmetric and hard for both partners, or asymmetric, hard for one partner and easy for the other. Furthermore, many alliances today reflect complex deals that cover several distinct developmental stages, each of which contains a distinct set of contingencies. Such alliances require a dynamic application of the exit framework, wherein each stage of the alliance development entails a different set of exit provisions, and exit from one stage would signify the beginning of the next. -
Kerr-McGee, Spreadsheet Supplement
Spreadsheet Supplement for 207020. -
Gambling and Death in Vietnam (A)
What should a manager with a multinational corporation do when his employee confides that he may have accidentally killed someone? The plant where they work is located in Vietnam; the employee, a native, is hesitant to face the charges given his concerns about the fairness of the local legal system. He is seeking both advice and help. The B case (UV1170) updates the situation and provides additional fodder for discussion. -
Gambling and Death in Vietnam (B)
This case updates the situation outlined in the A case (UVA-E-0323), providing information that helps students to both evaluate the decision made in the A case and determine what to do next. -
The Apple iPhone
This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone. -
JCG Global Air Services
A pilot/manager in a large corporate aviation department must formulate a fueling plan for an upcoming four-leg trip. Considerations for the fueling plan include different fuel prices at each airport (fuel is much cheaper if bought at home) and ramp fees levied at destination airports if fuel purchases fail to meet specified minimums. Other considerations include aircraft weight limits for takeoffs and landings (with fuel being a large component of aircraft weight), fuel tank capacity, and a company policy specifying a minimum amount of fuel required at each landing.