個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Supply Chain Evolution at HP, Condensed Version
The (A) and (B) cases describe the evolution of HP supply chain for its PC business in Europe between years 1992 and 1999 and the different initiatives: build-to-order, vendor-managed inventory, supply hubs, top value, channel assembly program, etc. What should be the next step in this highly competitive environment?. Case (C) deals with HP strategy of outsourcing production to SCI, a contract manufacturer. -
Bright Dairy & Food Co., Ltd.
Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? -
Citizens Bank
In November 2004, Larry Fish, chairman of Citizens Bank, is wondering about the challenges posed by the latest and largest acquisition in the history of the bank. Fish has always believed that the success of Citizens thus far was facilitated by the credo he introduced in 2002. With an ever-growing organization, and more acquisitions in the future, he needs to know what changes need to be made to continue the effectiveness of the credo and his commitment to customers, employees, and communities. -
Mavens & Moguls: Creating a New Business Model
Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise to build a new company that fulfills her career and life goals and also provides a wide range of work options to the consultants. Drawing on her experience and her network, she creates a high-quality marketing consulting operation that offers her and her stable of consultants challenging work, rewarding income, personal autonomy, and flexibility. Because Arnof-Fenn is at the nexus of almost all the deals, rapid growth has the potential to challenge the business model and threaten the fundamental values of the organization. -
Shanghai Bell--The Collaborative Product Commerce Systems (CPC)
The research and development improvement manager at Shanghai Bell has just gotten out of a meeting with top management on strategic initiatives suggested in the corporate information systems plan report. One project that was suggested in the report--implementing a collaborative product commerce system--was about to begin. The manager must review the project planning process and examine the extent to which the company was ready to undertake the project. -
Professional Services Course
Outlines the conceptual framework, module structure, and service flow of an MBA course on professional services. -
Dealing with Governments in Emerging Markets: The Crude Oil Pipeline (OCP) in Ecuador
Ecuador's main industry is petroleum, which generates half of export earning, finances much of the government budget, and employs directly more than 12,000 people in a country of 14 million people. The oil was discovered by foreign oil companies, produced and distributed largely by them until a national company was created in 1974, and is exported to them by the government-owned company and by the remaining companies operating in Ecuador. Relations between the companies and the government have been quite turbulent, with the government taking partial ownership of the main company in 1974, buying out Gulf Oil a year later, and finally taking Texaco's share in 1992. Only medium-sized and small foreign oil companies remain, since the opportunities in Ecuador are limited, and the government has proven unreliable in its regulation of the firms. This case describes the process through which a second oil pipeline was built in 2001 to transport oil from the jungle to the coast, and the dealing between the companies and the government during that process. Even in 2004 there were several major unresolved issues that left government-company relations on very conflictive terms. -
Better Medicine Through Information Technology
What impact could information technology have on the problems affecting health care in the United States? It seemed that IT would have a fast impact on improving transaction processing (reducing costs), improving the accuracy of diagnoses and treatment (improving quality), and improving the availability of care in some instances. But what had to happen for IT to play a more significant role in health care today and in the future? What forces had to come to bear, what structural and cultural changes were necessary for this? Were there examples of a successful implementation of IT systems in health care today? If so, what was the impact of their investments? -
Foremostco, Inc. (B)
Supplements the (A) case. -
Charley's Family Steak House (A)
Charley Turner, the owner of four Charley's Family Steak Houses located in a rapidly growing cosmopolitan city in eastern Texas, is about to meet with Alex Pearson, the new manager of Charley's Family Steak House No. 2, in mid-December 2007. The primary purpose of this meeting is to finalize the 2008 operating plan for the restaurant, and similar meetings are scheduled with the other restaurant managers. Turner has decided that, due to the growth of his business, he can no longer continue to manage the operation as he did when there were only one or two restaurants. Therefore, he is in the process of implementing a more formal and rigorous planning and budgeting process. The case describes the process through which Charley Turner and Alex Pearson reach agreement regarding the final operating plan for the restaurant for 2008. The description contained in the case is both detailed and thorough, and includes the basis on which annual revenues are projected as well as the basis on which each expense is forecast for the year. Students are asked to verify all the amounts shown in the 2008 operating plan and then to prepare a revised operating plan based on a more pessimistic sales forecast. -
Charley's Family Steak House (B)
In this, the second of a three-case series, Charley's Family Steak House No. 2 manager Alex Pearson prepares to meet with the restaurant's owner to assess Pearson's 2008 performance against the 2008 operating plan the two developed in December 2007. As he reviews the numbers, he asks himself: "How did actual sales compare with planned sales?" and "How well were costs and expenses controlled?" -
Elixir Technology--Entry into the Middle East
Elixir Technology is a small software development company based in Singapore that develops data analysis and report generation software and provides technical training and consulting services. By May 2003, it had successfully sold this software to corporate clients in Singapore, China, and Japan, following a very adaptive marketing strategy in each market. Now the managing director is contemplating entering the Middle East, but must choose an entry strategy quickly to capitalize on the current window of opportunity. Available entry choices include direct entry and several partnership options. -
Compensation in Professional Service Firms
Discusses the compensation of professionals--partners and nonpartners--in a professional services firm. Discusses the considerations that determine the choice of compensation systems and the interrelationship between compensation and other human resources management systems in professional services firms. -
Wells REIT II, Spreadsheet Supplement
Spreadsheet Supplement for case 205019 -
Wells REIT II
Dr. Richard Planter, a dentist, asks his financial adviser, Michael Saris, to review an offering memorandum for a new, private real estate investment trust. After reviewing the documents, Saris needs to develop an analytical framework and provide concrete advice regarding the investment. -
Introduction to Cost-Accounting Systems
Introduces traditional cost accounting systems. -
Transforming Singapore's Public Libraries (Abridged)
The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies. -
Introduction to Cost-Accounting Systems, Spreadsheet Supplement
Spreadsheet Supplement for case 105039. -
Foreign Exchange Markets and Transactions, Spreadsheet
Spreadsheet supplement for case 205016. -
ORIX KK: Incentives in Japan
In the context of Japan's struggling economy of the 1990s, ORIX, a leading Japanese financial services company, implemented a new performance evaluation and compensation system. At the time, many higher-paying western firms were entering the Japanese market and threatened to take ORIX's talent. ORIX's system had always included performance-based pay and now sought to make it a bigger part. The CEO sought to create a system combining the best elements of Japanese Western corporate culture. In 2001, ORIX further refined and expanded its evaluation and compensation system. Several managers comment on the system's strengths and weaknesses. Examines these issues in the light of Japan's economy and unique corporate culture.