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Spreadsheet supplement for case 501-023.

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to sales. Her first set of decisions related to the target market selection and positioning of the New Beetle. Includes color exhibits.

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize.

This case shows George Lassiter's revised forecast based on "George's T-Shirts" (UV0680) and "George's T-Shirts Addendum" (UV0689).

Supplements National Logistics Management.

Describes the start-up and first-year difficulties of Freeport Studio, a unit of L.L. Bean, founded in 1998 to sell women's clothing by catalog. First-year sales were far below plan, and projected profits did not materialize. Fran Philip must identify the problems and plan what must be done to make the unit profitable by year two. Includes color exhibits.

Prepares students for financial ratio analysis.

This note describes the basic elements and pricing of financial derivatives. Financial derivatives are contracts whose value is derived from the value of some other underlying asset, such as a share of common stock, a commodity (e.g., coffee, oil, or wheat), or a bond. Each derivative has its own special features and provisions, and each is used for a special financial purpose.

Spreadsheet Supplement for case 101029

Spreadsheet supplement for case UV0620.

Spreadsheet to (206-045). Download only.

Entrepreneurs risk having strategically sensitive information leaked to competitors when their VCs discuss new ventures with outside partners. To avoid that problem, many are turning to other sources of financing.

Antibusiness protestors are increasing their presence on the Web. Companies need to be smarter in using their own Web sites to deflect attacks.

Hewlett-Packard is giving away its e-speak software. The product's general manager explains the rationale for the risky move.

Large corporations and small start-ups are not mutually exclusive organizational forms. Rather, they exist symbiotically, each requiring and drawing on the unique capacities of the other.

When entrepreneurs become chief executives, they frequently face challenges unlike any they've faced before. To fill the gaps in their experience, many are turning to CEO peer groups.

Many consumer goods manufacturers believe that superstore retailers are bad for their business and a scourge on their brands. But some manufacturers have turned relationships with megaretailers into a competitive advantage.

The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation, within a multinational organization traditionally organized on a country-based unit structure. The case focuses on the strategic organization and management issues aimed at developing adequate international integration, innovation and transformation processes amidst a fiercely changing competitive environment.

Supplement to case IN1040. The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation, within a multinational organization traditionally organized on a country-based unit structure. The case focuses on the strategic organization and management issues aimed at developing adequate international integration, innovation and transformation processes amidst a fiercely changing competitive environment.

Supplement to case IN1040. The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation, within a multinational organization traditionally organized on a country-based unit structure. The case focuses on the strategic organization and management issues aimed at developing adequate international integration, innovation and transformation processes amidst a fiercely changing competitive environment.