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In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley's Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology--digital printing presses and transactions management systems--to deliver short-run, customized printing. But it is based on a completely different business model than Donnelley's traditional businesses and is finding it difficult to overcome informal resistance.

Helps students to understand how the characteristics of a business are reflected in its financial statements.

Spreadsheet Supplement for case 296049

The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter the market successfully? This case describes the key technologies, market segments, competitors, and strategic issues in the emerging digital camera market. Focuses on the emergence of business and consumer segments for desktop personal computer imaging--the so-called "descent to the desktop." Competitors profiled are Apple, Canon, Dycam, Eastman Kodak, Fuji, and Sony.

Creativity, the production of new and useful ideas by individuals or teams, can appear in many forms and many functions within firms of all kinds--from entrepreneurial start-ups to well-established enterprises. This note describes the varieties of creativity in organizations, and dispels common myths about what creativity is. Proposes a method for recognizing creativity, outlines the necessary components for individual creativity, and introduces a model of how organizational influences can affect creativity. Critiques some common methods for enhancing creativity, and discusses how creativity can result in innovation.

Weston Presidio Capital encounters substantial difficulties while raising its first fund. The incentives and roles of investment advisors ("gatekeepers") pension funds and consultants are explored. The relationship with lead investors is considered.

Public sector unions are the fastest-growing sector of organized labor in the US, and are key players to be considered by a wide variety of elected and appointed public officials. This case, in contrast to most in both public management and business school collections, is told through the eyes of a labor leader, the executive director of the Ohio state government branch of the American Federation of State, County and Municipal Employees. It traces the evolution of an emerging union philosophy aimed at improving the long-term lot of members through increased productivity and efficiency, goals articulated in Ohio State government through a variation of total quality management techniques. The sense of steady, incremental progress and labor-management cooperation is disrupted, however, when a legislative demand for cost savings turns the state's Department of Administrative Services into a budget battleground. AFSCME executive director Paul Goldberg must decide how to respond to the immediate crisis in a way that preserves the "quality management" approach in which he believes but also convinces members that the union will continue to stand up for them.

This case focuses on the contractual relationship between a state's office charged with forestalling child abuse and neglect and one non-profit provider of social services for those purposes. The case points out the reasons the state of Massachusetts decided to contract for services and how it chose to define that contractual relationship. At the same time, the case also allows for discussion of whether the non-profit provider La Alianza Hispana would be well-advised to take on the work proffered by the state, given its organizational mission and capacity. Ultimately, the final part of the case reveals the disastrous end to which the Massachusetts-Alianza contract led. [See also High Stakes and Frightening Lapses: DSS, La Alianza Hispana and the Public-Private Question in Child Protection Work (C16-94-1265.0).]

The purpose of this note is to update a person already familiar with third-party logistics companies (3PLs) on issues facing the industry, and also to provide a listing of available resources on the World Wide Web related to 3PLs. We first cover basic concepts about 3PLs, and the benefits and risks of outsourcing logistics functions to these companies. Then we discuss current issues facing 3PLs. Finally, we present a summary of some of the most important 3PL-related sites organized by content.

This case describes a community-based healthcare clinic and the issues facing the management and board of directors. The issues raised are common problems faced by all types of nonprofit organizations: insufficient fundraising and marketing policies to guide board decision making, confusion over staff and board roles in decision making, poorly thought-out bylaws that contribute to the confusion over board and staff roles, the challenge of harnessing the diverse backgrounds and opinions of a community-based board of directors, and lack of sound financial planning.

Illinois Superconductor Corp. a technology start-up, came up with an innovative new superconducting filter for use in cellular base stations. It needed to estimate the demand for its filters. The manager came up with a simple chain-ratio-based forecasting model that, while simple and intuitive, was too simplistic. The company had also commissioned a research firm to develop a model-based forecast. The model-based forecast used diffusion modeling, analogy-based forecasting, and conjoint analysis to create a forecast that incorporated customer preferences, diffusion effects, and competitive dynamics.

Jan Bakke, founder and chairman of Norway-based MRT, was planning the U.S. market entry strategy for CardioScope--its electrocardiograph system. How could MRT get a foothold in the U.S. market against competitors who had been around for 50 years? How could he ensure that MRT would be able to defend itself once it entered the market? What segments should it target, and how should it position itself?

Many companies today find themselves with a surplus of cash and a shortage of places to use it. In the past five years, more than 1,300 companies have stashed upwards of $150 billion into their coffers. Yet when CEOs look for ways to spend that cash, they find few options. This litany, however, precludes one important option--nonsynergistic acquisitions. A new study by McKinsey consultants Patricia L. Anslinger and Thomas E. Copeland has found that companies can pursue nonsynergistic deals profitably. In fact, their yearlong research has uncovered a diverse group of organizations, including Thermo Electron, Sara Lee, and Clayton, Dublier & Rice, that have grown dramatically and captured sustained returns of 18% to 35% per year by making nonsynergistic acquisitions.

In this double-barreled review, two leading authors present different but complementary theories of leadership. Warren Bennis reviews Howard Gardner's Leading Minds: An Anatomy of Leadership, predicting that it will become a classic text on leadership. Harry Levinson presents us with "The Leader as Analyst," a review of Manfred F.R. Kets de Vries's Life and Death in the Executive Fast Lane.

In the past, companies took a cost-plus approach to pricing, charging high prices when a product was first released, then lowering prices when production was scaled up. Lean competitors make that approach impossible, however, as they are quick to introduce competitive "me too" products to market. To gain and hold market leadership today, a company must design the cost out of its products from the outset. Target costing is a cost-management technique that lets a company do just that: The company determines how much customers are willing to pay for a product and then designs the product within cost limits that will permit it to sell profitably at the predetermined price.

Bill Gates and Warren Buffett are by far the two most successful and admired businessmen in the United States. They share a unique friendship, a love of business, and a passion for hamburgers and mathematical puzzles. In a review of Roger Lowenstein's Buffet: The Making of an American Capitalist, Gates reflects on his relationship with the man he affectionately calls Warren. In his first-person account of their time together, Gates talks about creating value and sharing values. Of Buffett, Gates says, "I had never met anyone who thought about business in such a clear way."

Is investing in new technology always the right choice for a company and its customers? Allan Moulter, the CEO of Quality Care, isn't sure he wants to invest in the computerized reception system that consultant Jack Zadow has outlined for him. But in this HBR case study, the argument Zadow makes is impossible to ignore. Quality Care's rivals have invested in similar systems or are planning to do so. The new system promises to take care of routine busywork, freeing staff up for other interactions with patients. It seems as if the competition hasn't even cut staff and is counting on increased customer retention to pay for the investment. And yet, Quality Care's surveys of its own customers show that they prefer the human touch when checking in. How would customers feel if the first "person" they met when they came in the door turned out to be a machine? Six experts weigh the costs and benefits of technology in a service industry. In 96106 and 96106Z, commentators Thomas O. Jones, Mary Jo Bitner, Eric Hanselman, Christopher A. Swan, Teresa A. Swartz, and Terri Capatosto offer advice on this fictional case study.

Is investing in new technology always the right choice for a company and its customers? Allan Moulter, the CEO of Quality Care, isn't sure he wants to invest in the computerized reception system that consultant Jack Zadow has outlined for him. But in this HBR case study, the argument Zadow makes is impossible to ignore. Quality Care's rivals have invested in similar systems or are planning to do so. The new system promises to take care of routine busywork, freeing staff up for other interactions with patients. It seems as if the competition hasn't even cut staff and is counting on increased customer retention to pay for the investment. And yet, Quality Care's surveys of its own customers show that they prefer the human touch when checking in. How would customers feel if the first "person" they met when they came in the door turned out to be a machine? Six experts weigh the costs and benefits of technology in a service industry. In 96106 and 96106Z, commentators Thomas O. Jones, Mary Jo Bitner, Eric Hanselman, Christopher A. Swan, Teresa A. Swartz, and Terri Capatosto offer advice on this fictional case study.

Is investing in new technology always the right choice for a company and its customers? Allan Moulter, the CEO of Quality Care, isn't sure he wants to invest in the computerized reception system that consultant Jack Zadow has outlined for him. But in this HBR case study, the argument Zadow makes is impossible to ignore. Quality Care's rivals have invested in similar systems or are planning to do so. The new system promises to take care of routine busywork, freeing staff up for other interactions with patients. It seems as if the competition hasn't even cut staff and is counting on increased customer retention to pay for the investment. And yet, Quality Care's surveys of its own customers show that they prefer the human touch when checking in. How would customers feel if the first "person" they met when they came in the door turned out to be a machine? Six experts weigh the costs and benefits of technology in a service industry. In 96106 and 96106Z, commentators Thomas O. Jones, Mary Jo Bitner, Eric Hanselman, Christopher A. Swan, Teresa A. Swartz, and Terri Capatosto offer advice on this fictional case study.

Should politicians turn to business leaders for advice in formulating economic policy? Not according to economist Paul Krugman, who argues that executives' advice is often disastrously misguided. Business leaders who have been promoted to economic advisers are no more likely to be great economists than are military experts. People who have mastered the complexities of running a multibillion-dollar enterprise may think they can make pronouncements whenever the subject is money, but before they can offer sound economic advice, they must master a new vocabulary and a new set of concepts. In short, they must go back to school.