個案總覽

Seven steps assist managers in evaluating an existing portfolio model or in designing an idiosyncratic approach: establishing the level and unit of analysis; identifying the relevant dimensions; determining the relative importance of the dimensions; constructing a matrix; locating the products or businesses on the relevant portfolio dimensions; projecting the likely position of each product or business on the dimensions; and selecting the desired position for each existing and new product and deciding how to allocate resources among these products.

This case provides an overview of Martin Luther King's life and accomplishments, starting with his early childhood. It notes the ways in which he behaved at different times. It then discusses in great deal the motivations and decisions leading to the Montgomery Bus Boycott. The case continues with a discussion of Dr. King's philosophy; an overview of the Albany Debacle; and a look a the 1960 presidential election, including the violence in Birmingham and the March on Washington. HKS Case Number 365.0

An entrepreneur was investigating the feasibility of opening an Italian fast food franchise called Rosa's Palas. He spoke to the franchisor concerning a few franchise break-even points, and his return on investment for his restaurant. With this information, the entrepreneur felt he could decide whether he would invest in the franchise.

Allison Porter, a loan officer for Chemical Bank, must decide whether to make a construction loan on a 216-unit apartment building to be built in Savannah, Georgia. In teaching this case, one begins by looking at the economics, marketing data, etc., of the proposed apartment building and then one discusses the kinds of terms and conditions the bank should impose.

Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for Hudepohl, in addition to industry and competitive analysis. Hudepohl is a private company.

Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the subtle and not so subtle differences between the two operating systems selected by these two firms.

Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the subtle and not so subtle differences between the two operating systems selected by these two firms.

The marketing director of a fast-growing firm must make some decisions about the customer service department. The volume in the department has been rising steadily, eye doctors are waiting longer for orders to be filled, and morale in the department is slipping. With pressure on the firm to make a profit, the marketing director must carefully justify any request for additional people or equipment.

At a large advertising agency, a campaign for a major account develops problems at the last minute, and the campaign must be redone. The management supervisor must determine what went wrong, who was to blame, and what to do about it.

The walk-in clinic for general outpatient care at a major university experiences complaints about excessive waiting times. The system is changed to provide for initial screening of arriving patients in order to route them to appropriate health care providers. The administrator of the clinic must appraise the new system and decide what further changes to make.

Supplements the (A) case.

Traces a complex resource allocation decision facing British Steel in 1975. Students study the influences on the various managers involved in making the decision.

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company.

Spreadsheet supplement for case 681052.

Spreadsheet supplement for case 681-061.

Spreadsheet Supplement for case 381081

Prepared originally for new instructors in a first-year marketing course. While certain references are to cases in marketing, the note has applicability to case method teaching generally.

Supplements the (A) case.

Supplements the (A) case.

Supplements the (A) case.