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Philips India is a leading player in the air-treatment products market in the country. Philips India's launch of the New Urban Living Series air purifiers aligns with the company's continued focus on enhancing people's health by leveraging technology to promote healthy living and prevention. The case describes how, given the challenges in the residential consumer segment, Philips India intends to back its competitive strategy logic of entering the air purifier market and leverage its brand equity in healthcare to differentiate itself from its rivals and overcome the hurdles it is likely to encounter in a nascent but overcrowded market.

This field-based case uses the 66°North Company, an iconic Icelandic designer and manufacturer of premium outerwear, to unfold circumstances that allow for an analysis of the firm's value proposition, competitive position, and growth opportunities. The 66°North brand image was believed to be an important contributor to its success over the years. Outside Nordic countries, 66°North had grown since 2013, especially following its shift to develop direct-to-consumer channels, but still remained a small niche brand relative to several more widely recognized competitors. While in Iceland it was standard household gear, its market penetration in large global markets such as the United States remained low. This leaves the case open to exploring the uncertainty over the achievable and costly attempt to gain greater visibility in the US market. What was the brand positioning internationally? And what was the go-to market?

Spreadsheet supplement for UV3559.

The game of baseball offers a team's manager relatively few tactical decisions to affect their team's chances of winning on any given day. The manager chooses the batting lineup and where the fielders are positioned; the pitchers who start the game and appear in relief, and to some extent what pitches are thrown; and if or when to attempt a stolen base or sacrifice bunt. Those decisions comprise all the levers in baseball a manager can pull to gain an advantage. Given this, the question facing baseball managers is how to optimize this limited set of decisions such that they maximize their team's odds of winning as many games as possible. In this exercise, student will measure how one of the strategic decisions a manager can make-whether to sacrifice bunt or not-affects runs generated or lost.

Handout for Case UV8375

In this two-part case, in case A, a non-binary entrepreneur founded New FRDM Bodywear Ltd. (NEW FRDM) in 2015 in Toronto, Canada. The apparel and accessories company produced underwear for transgender and gender nonconforming individuals. While growing their business as a sole proprietorship, the founder sought out a mentorship opportunity through ACME Entrepreneurship Incorporated but was concerned about a request to censor NEW FRDM's website and messaging content. The founder had to decide whether to stray from NEW FRDM's original business model and accept the opportunity. In case B, over a year later, the entrepreneur was presented with new potential mentorship opportunities from three different programs. Build Your Best focused on female entrepreneurs and offered a permanent workspace and prestigious contacts in the industry. Womentrepreneur Network seemed to offer superior mentorship, non-financial resources, and promising events, but it seemed to be explicitly intended for people who identified as women. Out and Proud! offered one-on-one mentorship and large events and was explicitly focused on LGBTQ2+ businesspeople. The founder again faced the issue of having to change or abandon NEW FRDM's business model to take advantage of one or more of these significant business opportunities.

In The ClearZone (ClearZone), founded in 2020 by Jenessa and Madison Olson, was a sanitization service start-up that used ozone technology to disinfect commercial and residential spaces. The sisters started ClearZone when their existing business, STMNT, a successful online clothing rental business, was put on hold because of the COVID-19 pandemic. Noticing a heightened need for disinfectant services in response to the pandemic, the sisters took the opportunity to use their business skills, build on their concerns for environmental sustainability, and support clients attempting to create safe environments. ClearZone experienced exponential growth and was now considering its next step in expanding the business.

Case Supplement for Case W25263

In 2020, the Chilean government wants to promote green hydrogen, a technology with high potential to help mitigate climate change. President Sebastián Piñera, aware of the country's advantages to produce green hydrogen competitively, asks Energy Minister Juan Carlos Jobet to elaborate a mission-oriented strategy to promote the technology. The strategy was to match the government's center-right orientation and the country's political and economic trajectory. Chile was often praised for its strong macroeconomic fundamentals and a sound policy framework. However, the country was facing social and economic disruptions given the Covid-19 pandemic, which added pressure to an already difficult political backdrop. Chile still struggled with unprecedented political uncertainty after social unrest in 2019 led to a wave of protests that forced the government to agree to a constitutional reform and greater social spending.

Handout for Case SMU837

Many leaders of remote teams feel overwhelmed and isolated. One solution is to adopt an empowering leadership style, which involves delegating to team members, developing them so they can contribute more, and soliciting their input to solve problems. But leaders often resist this approach when managing remotely. They worry about ceding control and taking new risks in an environment where they can't observe people directly. Here's how to help leaders reap the benefits of sharing power.

In September 2020, Diana Ferguson was nearing her first Audit Committee meeting as the newly appointed Audit Committee chair of Mattel, Inc. Mattel was just recovering from an accounting scandal which had revealed the company's poor internal controls and weak board oversight over financial reporting, and the committee had important decisions to make going forward. In early 2018, Mattel's Tax team had discovered a significant reporting error in its third-quarter financial results. In consultation with Mattel's independent auditor, PricewaterhouseCoopers (PwC), Mattel's finance team opted not to issue a correction and instead (effectively) concealed this mistake. This cover-up came to light in 2019, when an anonymous whistleblower reported the incident, setting off a chain of negative press coverage and senior-level resignations. Mattel responded by conducting an internal investigation, and concluded that, while their accounting processes needed to be improved, there was no evidence of fraud. Despite this, this issue had resurfaced in early 2020 when the United States Securities and Exchange Commission (SEC) launched a fresh investigation into the accounting error and subsequent cover-up. In light of these events, Ferguson and the Audit Committee faced a challenging road ahead with several important issues to consider. They needed to tackle Mattel's problematic governance and internal controls, and restore investor confidence in the company's financial disclosures. They also needed to review their earlier decision to continue to engage PwC as Mattel's auditor going forward.

It was 2019, and the senior manager of strategy and business operations at Lyft Inc. (Lyft), headquartered in San Francisco, had been tasked with helping the company expand its existing vehicle services infrastructure to include individual riders, also known as end users, in addition to drivers. She had information about the competitive landscape within the industry, along with valuable insights from interviews Lyft had facilitated with potential customers. She was aware that in order for Lyft to grow and ultimately scale in as frictionless a manner as possible, the company might have to re-evaluate its value proposition and figure out how to build trust with consumers.

Spreadsheet Supplement for Case W19555

Individuals' unique decision-making styles inform the choices they make when working with AI-based inputs. The authors explain how organizations can optimize AI and overcome flaws in human judgment by identifying and understanding the three types of decision maker: skeptics, interactors, and delegators. They also offer three strategies for integrating AI into organizational decision-making processes.

This case follows the formation and early growth of ExecOnline, a provider of leadership development solutions through partnerships with top business schools. Founder Stephen Bailey navigates initial sales and partnerships, key personnel decisions, and fundraising dilemmas as he seeks to improve diversity among corporate leaders using the ExecOnline platform.

How did Shopee - a small e-commerce player launched in 2015 - overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C). What differentiated Shopee from Lazada was its intensive data-driven approach that powered greater customer intimacy and its local, experience-driven branding efforts. Stepping into Li's shoes, students learn the essentials of a e-commerce strategy, from platform design to marketing strategy and tactics, operations and organizational choices supporting Shopee's relationship with its customers.

ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. In the summer of 2021, a start-up impact investing hedge fund, Engine No. 1, invested $38 million in ExxonMobil stock and mounted a proxy fight to change the company's direction by electing Directors experienced in renewable energy. Over fierce objections by management, Engine No. 1 won 3 board seats. By then, demand for oil had resumed and Exxon's strategy had begun to pay off. The case raises provocative questions about whether maximizing shareholder value required Exxon to use its existing resources to drive short term profits without regard to future consequences and environmental impact or, alternatively, to move beyond its core capabilities into initiatives suited to a low-carbon future. Voted best case by first year MBAs.