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The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company's 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in restaurants were more than ever focused on profitability. Against this backdrop, Kitopi had seen high traction in its business and the management needed to decide on which growth opportunities to focus. The case provides an overview of the pain points of the various players in the on-demand food ecosystem -the aggregators, the restaurants and the customers- and lays the ground for the nascent cloud kitchen business worldwide complete with the competitive outlook. The case also provides a detailed overview of how Kitopi structured its kitchens, how the company developed proprietary software to track space utilization and efficiency across its operations, and how it built it supply chain capabilities. While the B2B positioning of the company enables Kitopi to help restaurants expand much faster and in a less costly way, the company is mainly invisible to customers who don't know that their food order is coming from a central kitchen. Also, the company has been witnessing the consolidation of aggregators across its markets. The case puts the reader in Ballout's shoes, who wondered if the company could feasibly continue to own the supply side of the business and retain its position as a primarily B2B company without risking being squeezed out by the aggregators, who owned the customer relationship and data. Should the company focus on building on its currently small B2C arms, consider licensing it tech stack, or be squarely focused on its core business?

In May 2020, Scenic Floral Inc. (Scenic), a Beamsville, Ontario start-up that sourced fresh cut flowers from Colombian farms and the Niagara Peninsula, was aggressively looking to expand the business. The company's Mother's Day sales had started out very slowly in 2020 as the floral industry in Canada and worldwide began to recover from the coronavirus (COVID-19) pandemic. While a flurry of last-minute orders from Scenic's two largest customers meant sales for the holiday had been strong overall, the company's manager and partners knew they would have to strike a careful balance in growing their business-continuing to focus on their main customers while considering whether to expand the current product line, add retail customers, perform processing services, serve as a sub-supplier, export to the United States, or launch into e-commerce. Capacity constraints meant they might need to make trade-offs between growing the core business and appropriately timing new opportunities. With so many opportunities available, how could they maintain their existing customers while planting the seeds for growth when the timing was right?

As 2019 ended, the founder and chief executive officer of Nudestix Inc. (Nudestix) had overseen phenomenal growth during the firm's five years of operation. However, the company was about to encounter a series of issues as a result of the global COVID-19 pandemic that resulted in lockdowns, stay-at-home orders, and closures of non-essential businesses around the world. Nudestix, like many companies, suffered a severe decline in revenue. How could the company respond to this crisis in a way that would minimize its losses?

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust secondary market that bore similarities to the stock market. Inspired by these similarities, StockX's co-founders created a secondary platform that tracked sneaker resale prices over time and that emphasized authenticity, anonymity, and transparency. In 2017, StockX began to experiment with ways to expand from the secondary market into the primary market, using a new type of online auction known as an initial product offering (IPO). Based on the results of its first IPOs, was StockX on the right track with its strategy to expand into the primary market?

This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear voice and visual representation. The exercise emphasizes the importance of crafting a brand that aligns with the company's purpose, resonates with the target audience, and differentiates the venture from competitors.

In the wake of George Floyd's killing in May 2020, and widespread protests for social justice in the United States, OneTen was formed by a coalition of 40 large companies to provide one million jobs for African-Americans in 10 years. The case describes the background of the labor market in the U.S. and specifically the disparity in opportunities for Black Americans, which was further exacerbated by the COVID-19 pandemic. It describes the effort by government agencies and particularly a nonprofit-YearUp-to address the labor market gaps. The case asks students to analyse the underlying problems and formulate recommendations. The case allows students to understand and distinguish between a system level problem and one that manifests itself at an organizational level. It calls for action planning at an organizational level but one calling for considerable coordination and collaboration across the entire labor supply eco-system.

The realities of boardroom dynamics can often reveal a different story than how things appear on paper. Boards need the right dynamics and culture to effectively carry out their responsibilities. At their best, boards can catch budding issues before they negatively impact the firm and can partner with management to lead through change, like they did with Indra Nooyi's transformation of PepsiCo. Given the dual mandate of boards to both monitor and advise management, how can boards strike the right balance? This case begins with a brief discussion of director and board performance, along with an analysis of the role of government regulation in promoting healthy board dynamics. Then you are asked to act as a consultant to evaluate the board dynamics and culture of three companies presented below in vignettes: GE, Theranos, and PepsiCo.

In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season remained in limbo, with a looming deadline to decide whether to attempt to complete the season or curtail it-and if so, how. These decisions had major implications for a number of key stakeholders, each with their own incentive structures. One key point of contention was whether to temporarily cancel the system of relegation (i.e., demotion) from the league for the bottom teams. This case investigates the process by which a decision was reached, considering the role of historical and social context in shaping the eventual conclusion.

In 2018, the chairman of Sichuan Mt. Emei Zhuyeqing Tea Co., Ltd. (ZT), a tea enterprise founded in 1998, faced a strategic decision. ZT had become an economic entity in China, having successfully integrated tea plantation, cultivation, processing, and marketing. Since 2013, however, ZT had experienced sluggish growth. According to a third-party research report, the company's development bottleneck was caused by fuzzy strategy and an out-of-focus operation. The company's chairman needed to decide the next steps for ZT. Should ZT continue to pursue its cost leadership strategy by developing multiple brands and expanding geographically? Or should ZT adopt a focusing strategy, by building its green tea brand, and moving in stages toward the goal of national market expansion?

In mid-2020, the organizer of the Qingdao International Beer Festival (QIBF) faced a predicament. The QIBF was an annual festival held every August in Qingdao, China; however, due to the COVID-19 pandemic, the organizer had initially abandoned the idea of holding the QIBF in 2020. By the end of March 2020, the spread of the pandemic in China had been basically contained. The organizer then decided to restart the event preparations. However, on June 12, 2020, a second COVID-19 outbreak occurred in Beijing. Could the QIBF be held as expected in August 2020? What should be done to control the pandemic's spread and coordinate the planning and design work of the festival? Based on this predicament, could the organizer meet the festival's goals while safeguarding the health of all participants?

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company's flagship product, Coca-Cola, had been the world's best-selling beverage for 100 years, yet some consumers were turning away from CSDs due to health concerns over sugar consumption and a proliferation of other beverage options. The company had both acquired and developed many new beverage brands. It was in the process of changing its culture to be faster moving and more willing to take risks, and a culture where the new brands meant as much to the company as did its flagship product, which was still the company's largest selling beverage. Coca-Cola was also working to improve its environmental sustainability and social consciousness activities, and building a company where people were proud to work. The case also provides a historical look at the company's development, its relations with bottlers, competition with rival PepsiCo, and ends with emerging issues in the early days of the COVID-19 pandemic.

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the experiments they ran, and what they learned. Via (c) explores the strategic choices they face about product and service offerings once they determine which market(s) to target.

In early 2021, BlackRock-the world's largest asset manager with $9 trillion in assets under management (AUM)-sought to become a leader in promoting environmental and social sustainability. Over the previous ten years, CEO Larry Fink had written an annual open letter to CEOs, pushing them to view sustainability and climate change planning key components of any long-term strategy. He had built an investment stewardship committee to attend portfolio company shareholder meetings and implement these goals. He had also recruited a team of prominent impact investors to BlackRock to lead a new impact investing fund. Now, as the new fund came of age, both the fund's managers and BlackRock's senior leadership faced difficult choices. At the fund level, they needed to define how to implement their two main selection criteria-intentionality and additionality-in choosing the fund's next stocks. At the company level, BlackRock's leaders wrestled with the question of just how much impact BlackRock could have on the companies it invested in, when well above half of BlackRock's AUM were invested passively.

Spreadsheet supplement for cases 721440 and 721441.

Consolidated Safety Systems (CSS) was a government contractor that consulted in a variety of areas, serving government and private sector institutions. CSS was co-founded by Jolanda Janczewiski and Dennis Lauchner. The two had grown the company for over 30 years to a large and well-respected name in the government contracting business. The company became employee-owned through an Employee Stock Ownership Plan (ESOP), which had scheduled payouts to the two owners. Dennis has received his payout and had a minimal interest in the business. Jolanda's payouts started in 2017. She recognized that the ESOP had created some issues, including servicing the debt associated with the buyout, creating inequities among legacy employees and new hires, which led her to consider whether the ESOP should continue. Jolanda had become increasingly concerned about the expense of the ESOP, which was only expected to increase more in the future. This might be the time to reverse the ESOP if it looked like it had become too burdensome to CSS both in dollars and in potential dissatisfaction among new employees who did not benefit as much as legacy employees. To reverse the ESOP would involve buying back stock from employees, and to do this, while there were many qualitative considerations, Jolanda also needed to know CSS's value in order to make a fully informed decision. The decision to ESOP or not was complex, with strong pros and cons on both sides of the question.

Our Santa Fe River, Inc, is a nonprofit organization committed to protecting the waters and lands supporting the aquifer, springs, and rivers that drain into the Santa Fe River in northern Florida. Michael Roth, president of Santa Fe River, is faced with the decision of how best to lead this organization in protecting the Santa Fe River watershed from Seven Springs Water Company (Seven Springs) and Nestle Waters North America's (NWNA) intent to withdraw 1.152 million gallons of spring water per day for NWNA's bottled water business. Seven Springs Water and NWNA had filed an appeal to the Division of Administrative Hearings (DOAH) preempting the Suwannee River Water Management District's (SRWMD) proposed denial of the renewal of the water use permit to source water from the springs at Devil's Eye Complex, which was part of the watershed for the Santa Fe River. Michael Roth and Our Santa Fe River (OSFR) board needed to decide on the optimal response to support efforts to finalize the denial of this water use permit.

The Sizable Case presents a decision situation. The case setting is Brussels, early November 2017. Marie Martens was at that time the newly appointed CEO of the start-up company Sizable, which was a specialist in men's undergarment made from eco-friendly bamboo, eucalyptus, and organic cotton. Since its start-up in January 2015, the company had shown high growth potential, and Martens felt confident that by further scaling up the business, Sizable could be leveraged into a position in which it would be highly profitable. Martens was not the only one who had faith in Sizable's attractive prospects. Since March 2015, multiple investors had put their money at stake, either directly as private investors in the company or via the company's three crowdfunding campaigns. In November 2017, Sizable needed 100,000 euros of additional financing. Together with the other members of the management team, Martens had prepared a business plan and proposed prompt action to secure extra funding over the month of November. While the decision to move forward with a new crowdfunding campaign was made, Martens worried about the risks of a fourth round of crowdfunding. Failing would not only mean a lack of funds, but also a stained reputation. Martens wondered how she could make this campaign even more successful than the previous rounds. She had several concerns: first, how would the market react to the change in the management team, with the firm now led by a female CEO; second, whether to use a different crowdfunding platform or rely on one of the platforms used in the past; third, would she be able to deal with investors' typical concerns about break-even and dilution; and finally, what share price would be most appropriate. She had to decide very quickly on these issues since the new crowdfunding round was set to begin before the end of the month.

Student Spreadsheet for Case NA0678

This case offers students an opportunity to observe employee engagement through key events that took place at YellowStarr Financial Services before and during a software platform migration. Steve Keldan, who served as CEO of YellowStarr, founded the company in 2002. Lisa Murphy was hired as the Human Resources Director for YellowStarr in 2011. In her first few years, Murphy was challenged with building a human resource team that could manage more than 100 new employees for the growing company. In 2015, YellowStarr needed to undergo a software platform migration with FinanceConnect, its proprietary customer data web-based software that presented retirement plans, investment options and pricing in a simple, easy-to-navigate way. As Human Resources Director, Murphy was tasked with the duty of supporting the migration from an employee standpoint, which meant hiring new talent, minimizing employee turnover, and promoting a healthy, positive culture that encouraged employee engagement. Before and during the migration, Murphy made decisions that appeared to both help and hurt engagement. Implementations included fewer training initiatives, relaxed dress code, and employee-led activity committees. As of 2018 with the migration project almost complete, YellowStarr faced high employee turnover rates. No longer having to deal with the firefighting associated with the migration, Murphy needs to decide what steps to take both short-term and long-term to improve upon YellowStarr's employee engagement so the company is an employer of choice for new and existing employees.