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Promoting Land and Nature Jerky, Student Spreadsheet
Spreadsheet supplement for case 920563. -
Cisco Systems and OpenDNS: Strategic Integration (B)
With more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for acquisition targets that could supplement its considerable size and reach. As a follow-up to its well-received $2.7B acquisition of SourceFire in 2013, which seamlessly integrated new cybersecurity offerings into the Security business group, Cisco began conversations with OpenDNS. OpenDNS was a fast-growing start-up with credibility in the cloud security space, but there were also concerns about how its Silicon Valley culture and flat organizational culture would mesh with Cisco's more staid corporate environment. This case considers the dilemmas that two Cisco executives, Karen Ashley and Dianne Nakanishi, face as they make a final decision about whether and how to acquire and integrate OpenDNS. -
Bird Scooters: Shaking up the Micro-Mobility Market
Bird Electric Vehicle Sharing (Bird)'s value proposition seems to be to offer inexpensive, on-demand transportation that can deliver riders directly to their destination in metropolitan areas. Electric scooters can be unlocked with a smartphone and left anywhere after use, minimizing the burden on consumers but also causing tremendous traffic problems for city administrators. The disruption created by Bird not only drew the attention of urban commuters but also resulted in its product being banned in cities like San Francisco and Denver. This case explores these issues in depth and sets up the challenge that Bird faces in extending its initial success. Bird must contemplate not only the individual components of its value chain but possibly also the business model itself, in evaluating the best course of action to ensure its future success. -
Entropy Innovations: A Bumpy Ride Ahead?
Mumbai-based Entropy Innovations Private Limited (Entropy) was incorporated by three friends who hoped to revolutionize the motorcycle and scooter washing industry in India through their technological solution, an automatic bike washing machine. Starting with one city in 2014, Entropy expanded gradually and aimed to become a ₹500 million company by 2020. But as 2019 drew to an end, the company was not gaining the traction the founders had expected. Although many options were available, the choices and their implications were unclear. What was the appropriate business model for the growth phase of their firm? How should they stabilize the company in the Indian market? Should they focus on the two-wheeler washing industry, or should they diversify into the four-wheeler all-terrain vehicle (ATV) market? -
Google: Antitrust Battles in India
In addition to Google, LLC (Google) facing multiple litigations around the globe, India's antitrust watchdog, the Competition Commission of India (CCI), had recently launched its own investigation into the company. This was not the first occasion of an antitrust probe being initiated against Google in international markets. The company had already paid an astonishing US$ 9 billion in fines for abusing Android's dominant position in the smartphone market to boost its dominance in other areas, such as web searching, browsing, and mobile apps. In 2019, Google was in trouble in India, again, for similar reasons. The CCI alleged that Google forced smartphone manufacturers to pre-install Google Search and the Google Chrome browser on their devices, thus misusing its dominant position by stopping smartphone manufacturers from opting for alternative versions of its mobile operating system (OS). However, Google strongly denied these allegations, arguing that it had not indulged in anti-competitive practices; rather, it claimed it had promoted relevant market competition. Which marketing practices of Google invited the antitrust probe and allegations of abuse of their dominant position in India? Why were competition watchdogs concerned about the growing dominance of Google in the Indian mobile operating software (OS) market? In an oligopolistic market comprising multiple players, why did the CCI consider Google to be a dominant player in the Indian mobile OS market? Could Google do something to avoid antitrust lawsuits and allegations of abuse of dominance in the future? -
Beyond Meat: On the Route to Profitability?
Beyond Meat Inc. (Beyond Meat), a manufacturer of plant-based protein products founded in 2009 and based in Los Angeles, California, had become a success, despite supply chain and manufacturing issues. However, as competition flooded the market, the firm's founder and chief executive officer (CEO) faced a number of challenges: Beyond Meat was investing more and more in differentiation and innovation, and even refining the recipe of its bestselling Beyond Burger-something the CEO himself considered risky. Beyond Meat filed for an initial public offering in May 2019, and by the end of July 2019, the company's share price had increased by over 800 per cent, but analysts considered Beyond Meat stocks to be overvalued given that the company's increasing revenues and high-priced products had not prevented increasing losses. Still, Beyond Meat was expected to disrupt the animal-based protein industry. What should the CEO do to justify the valuation of Beyond Meat? How should he handle competitive forces? Did his venture hold any potential to disrupt the animal protein industry? -
The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging
Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic packaging industry. Students will follow Sander Defruyt of the Ellen MacArthur Foundation (EMF) and his New Plastics Economy initiative that aims to engage industry-leading companies-such as Amcor, Danone, SC Johnson, Coca-Cola, and L'Oreal-to work toward a common goal of creating a circular economy and reducing unsustainable plastic packaging. The case highlights how a circular economy is not possible within the current system and that industry actors need to rethink the entire plastics market to implement sustainable changes. -
The Qingdao International Beer Festival
Holding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China's most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival-a natural advertising opportunity-foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the market competition. Were the objectives of Tsingtao Beer and the local government fully aligned with regard to the annual festival? Was the beer festival helping one more than it helped the other? Did it help Tsingtao Beer's competitors? Should the Qingdao International Beer Festival work to recapture or emphasize some of its own cultural uniqueness? -
Express Bike Works: Washing in Style
In April 2018, the owner of Express Bike Works (EBW), an Indian start-up that provided automated motorcycle washing, among other services, was planning to expand his business to various locations in South India, such as Udupi, Chennai, and Bangalore. He needed to decide whether to expand through self-owned stores or franchise stores and wondered how to select appropriate store locations. His objective was to come up with an expansion strategy that would maximize his payoff. -
Transformational Leader or Narcissist? How Grandiose Narcissists Can Create and Destroy Organizations and Institutions
Transformational leaders challenge the status quo, provide a vision of a promising future, and motivate and inspire their followers to join in the pursuit of a better world. But many of these leaders also fit the American Psychiatric Association classification for narcissistic personality disorder. They are grandiose, entitled, self-confident, risk seeking, manipulative, and hostile. This article reviews the literature on narcissism and shows how what we think of as transformational leadership overlaps substantially with grandiose narcissism. As grandiose narcissists can appear as transformational leaders, it is important to distinguish between what leadership scholars have characterized as "transformational" and these "pseudo-transformational" candidates. -
Design Thinking Inspired Crowdsourcing: Toward a Generative Model of Complex Problem Solving
Design thinking has made huge inroads in organizations today and has been widely popularized as one of the most effective approaches to complex problem solving. However, the prescriptive models to design thinking that are now widely used by "nondesigners" in the business world are criticized for their detachment from users, poor execution, and tendency to converge on safe solutions. This article examines the efficacy of using crowdsourcing as an underpinning technology for executing design thinking by nondesigners to alleviate these issues. It advances a generative model of complex problem solving with theoretical as well as practical implications. -
Open Innovation at Fujitsu (C)
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Diamond Developers: Replicating the Sustainable City
In April 2019, the chief executive officer of Dubai-based Diamond Developers, reflected on his company's progress in developing a business model based on sustainable living. In December 2015, The Sustainable City in Dubai had welcomed its first residents. The project had become a success story, both commercially and in terms of building a vibrant community of 3,000 residents from 60 countries, who were living a lifestyle characterized by social, environmental, and economic sustainability. After this initial and significant success, the chief executive officer wondered how to replicate the concept, both locally and internationally, to grow the company and to maximize the company's contribution to sustainability and to the fight against climate change. -
Mobiuspace: Venturing into Emerging Markets
In mid 2019, Mobiuspace, a Chinese Internet company, faced a new challenge. As a result of declining revenues from domestic mobile Internet markets, overseas markets offered new opportunities. In 2009, Snaptube, a short video aggregation and distribution platform that Mobiuspace offered as its main product, seized the opportunity to grow in emerging markets by creating localized and personalized video content. Despite the company's initial success with its expansion strategy, Mobiuspace's chief executive officer still needed to figure out how to achieve sustainable profitability and long term growth. In particular, he had to enhance users' engagement and diversify the company's sources of revenue. How would he achieve all of his objectives? -
Canadian Dairy Supply Management: Trade Threats
Following the election of Donald Trump as president of the United States, the US government set out to modernize the North American Free Trade Agreement, threatening to revoke it if a new favourable deal was not reached with Canada and Mexico. Among other demands, the United States wanted to increase its access to Canada's protected dairy markets and was calling for the Canadian dairy supply management system to be dismantled. But the health of the Canadian dairy industry depended on supply management. In negotiating the new agreement, Chrystia Freeland, the Minister of Foreign Affairs for Canada, needed to consider the balance of domestic interests in supply management with Canada's international trade priorities. -
A Note on Canadian Dairy Supply Management
This note introduces how supply and demand frameworks can be applied to understand distortions in the economy. -
Siemens Canada: Digital Transformation
In mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large multinational enterprise, add value to the global plan? And to do so, what skills and competencies would Siemens Canada need to acquire locally? -
Pamela Jeffery: Canadian Boards and Diversity
Pamela Jeffery, founder and chief executive officer of The Pamela Jeffery Group and the Canadian Board Diversity Council (CBDC), had worked diligently for nine years to improve diversity at the board level. While the CBDC aimed at improving diversity in general at the board level, its key focus was to improve the representation of women on corporate boards in Canada. Jeffery and the CBDC methodically carried out plans to involve stakeholders, establish processes, and deliver progress on their goals. Yet they faced a new set of challenges in 2019: while Canadian boards now included more women overall, and most board directors felt that their boards were diverse enough, men and women were still not equally represented at the board level. Jeffery's challenge was to determine what the next steps could be in what seemed like a long journey of transformation at the board level. -
Neste: Fueling the Future of Transportation
Neste, a Finnish oil company, has established itself as a key player and early mover in the renewable fuel market since its patent of NEXBTL renewable diesel in 1996. As new transportation regulations put stricter limits on emissions, renewable fuels become increasingly important. Students are placed in the role of Neste CEO Peter Vanacker to analyze both the current and future state of the renewable fuel industry and determine Neste's strategy. How should Neste position itself as the sustainability leader in fueling transportation sector industries including road, aviation, and maritime shipping? -
4 Sisters Construction Co.: Instant Insights for Estimating Economic Profit
This short, fictional case chronicles the story of Susan Hughes, the CFO for 4 Sisters Construction Co. (4SCC), who introduces the economic profit (EP) construct to her fellow executives (and sisters) as a viable means for signaling to owners the value the company created for them that year. As such, she has also created a one-step reference table that converts their more familiar earnings before interest and taxes (EBIT) financial measure to an EP measure. The case explains the use of the reference table, and poses several scenarios for students to use it, explain it, and anticipate the effects of rising or falling income tax rates.