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Breakthrough Career Strategies for Women's Success is a 12-chapter book published by Business Expert Press in 2019 and written by Saundra Stroope, who is a consultant and coach with over 20 years of human capital experience. In this book, the author explains how although the number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing, there are still many challenges women face that are different from those of their male counterparts. Women sometimes have beliefs or career myths that may interfere with their personal career satisfaction and success. A survey of more than 180 women, interviews with over a dozen influential women in leadership and professional roles validated career myths that have an impact on their satisfaction at work and career success. The women also provide helpful tips, advice, and recommendations for helping women overcome challenges and achieve career success. This book explores the barriers that women may encounter at work and offers you an opportunity to reflect on your strengths and development areas and create a plan for moving toward greater satisfaction and success in your career. Chapter 6: Myth: Men and Women Believe in Equality for Women argues that although many men and women support women's equality, they have unconscious biases that keep them from seeing women as equal. It then suggests methods for countering this bias.

Breakthrough Career Strategies for Women's Success is a 12-chapter book published by Business Expert Press in 2019 and written by Saundra Stroope, who is a consultant and coach with over 20 years of human capital experience. In this book, the author explains how although the number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing, there are still many challenges women face that are different from those of their male counterparts. Women sometimes have beliefs or career myths that may interfere with their personal career satisfaction and success. A survey of more than 180 women, interviews with over a dozen influential women in leadership and professional roles validated career myths that have an impact on their satisfaction at work and career success. The women also provide helpful tips, advice, and recommendations for helping women overcome challenges and achieve career success. This book explores the barriers that women may encounter at work and offers you an opportunity to reflect on your strengths and development areas and create a plan for moving toward greater satisfaction and success in your career. Chapter 7: Myth: Women Can Have It All-Work and Life Balance explores the difficulties women experience in balancing their personal and professional lives. It then suggests methods for women to determine what matters most in their lives so that they can mitigate the stress they experience.

Breakthrough Career Strategies for Women's Success is a 12-chapter book published by Business Expert Press in 2019 and written by Saundra Stroope, who is a consultant and coach with over 20 years of human capital experience. In this book, the author explains how although the number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing, there are still many challenges women face that are different from those of their male counterparts. Women sometimes have beliefs or career myths that may interfere with their personal career satisfaction and success. A survey of more than 180 women, interviews with over a dozen influential women in leadership and professional roles validated career myths that have an impact on their satisfaction at work and career success. The women also provide helpful tips, advice, and recommendations for helping women overcome challenges and achieve career success. This book explores the barriers that women may encounter at work and offers you an opportunity to reflect on your strengths and development areas and create a plan for moving toward greater satisfaction and success in your career. Chapter 8: Myth: Women Are Supportive of Each Other, Men Compete identifies some of the ways that women do not always support each other in the workplace. It then suggests some ways to address the challenges of workplace incivility.

Breakthrough Career Strategies for Women's Success is a 12-chapter book published by Business Expert Press in 2019 and written by Saundra Stroope, who is a consultant and coach with over 20 years of human capital experience. In this book, the author explains how although the number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing, there are still many challenges women face that are different from those of their male counterparts. Women sometimes have beliefs or career myths that may interfere with their personal career satisfaction and success. A survey of more than 180 women, interviews with over a dozen influential women in leadership and professional roles validated career myths that have an impact on their satisfaction at work and career success. The women also provide helpful tips, advice, and recommendations for helping women overcome challenges and achieve career success. This book explores the barriers that women may encounter at work and offers you an opportunity to reflect on your strengths and development areas and create a plan for moving toward greater satisfaction and success in your career. Chapter 9: Myth: Both Men and Women Are Perceived as Equally Effective Leaders argues that many employees are biased against seeing men as effective leaders. It then proposes methods for women to improve both their leadership skills and others' perceptions of their ability to lead.

Breakthrough Career Strategies for Women's Success is a 12-chapter book published by Business Expert Press in 2019 and written by Saundra Stroope, who is a consultant and coach with over 20 years of human capital experience. In this book, the author explains how although the number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing, there are still many challenges women face that are different from those of their male counterparts. Women sometimes have beliefs or career myths that may interfere with their personal career satisfaction and success. A survey of more than 180 women, interviews with over a dozen influential women in leadership and professional roles validated career myths that have an impact on their satisfaction at work and career success. The women also provide helpful tips, advice, and recommendations for helping women overcome challenges and achieve career success. This book explores the barriers that women may encounter at work and offers you an opportunity to reflect on your strengths and development areas and create a plan for moving toward greater satisfaction and success in your career. Chapter 10: Myth: When Women Report Inappropriate Behavior Such as Harassment or Bullying, the Behavior Will Stop highlights how commonly women are harassed and bullied in the workplace, and how little is done to address these behaviors. It then offers some options for women to address these issues while prioritizing their safety, health, and welfare.

Breakthrough Career Strategies for Women's Success is a 12-chapter book published by Business Expert Press in 2019 and written by Saundra Stroope, who is a consultant and coach with over 20 years of human capital experience. In this book, the author explains how although the number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing, there are still many challenges women face that are different from those of their male counterparts. Women sometimes have beliefs or career myths that may interfere with their personal career satisfaction and success. A survey of more than 180 women, interviews with over a dozen influential women in leadership and professional roles validated career myths that have an impact on their satisfaction at work and career success. The women also provide helpful tips, advice, and recommendations for helping women overcome challenges and achieve career success. This book explores the barriers that women may encounter at work and offers you an opportunity to reflect on your strengths and development areas and create a plan for moving toward greater satisfaction and success in your career. Chapter 11: Putting It All Together in a Development Plan offers guidance about putting together insights about overcoming the myths previous chapters explored and putting them together in a plan for achieving greater career success.

Breakthrough Career Strategies for Women's Success is a 12-chapter book published by Business Expert Press in 2019 and written by Saundra Stroope, who is a consultant and coach with over 20 years of human capital experience. In this book, the author explains how although the number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing, there are still many challenges women face that are different from those of their male counterparts. Women sometimes have beliefs or career myths that may interfere with their personal career satisfaction and success. A survey of more than 180 women, interviews with over a dozen influential women in leadership and professional roles validated career myths that have an impact on their satisfaction at work and career success. The women also provide helpful tips, advice, and recommendations for helping women overcome challenges and achieve career success. This book explores the barriers that women may encounter at work and offers you an opportunity to reflect on your strengths and development areas and create a plan for moving toward greater satisfaction and success in your career. Chapter 12: Moving Beyond the Myth suggests the need for dialogue between women and men about issues the book raises as a way to help women advance.

The case is based on a dynamic real-life story. In this case we have examined how Faurecia decorative division has used digital tools and technology, both hardware and software, to first modernize its interior division in Abrera (Spain) plant in 2015 which eventually transformed the plant into a profitable unit while before it was losing 3 M€ every year from 2003.

The case describes the various industry 4.0 options which were available to Faurecia for digital transformation and finally illustrate the process of successful implementation of the digital transformation strategy in Abrera' plant by overcoming various challenges, the value proposition, the execution of the plan, and the costly pitfalls along the way.

The case covers real time experiences of the people involved in digital transformation, capture the lessons learned and explain how Faurecia was able to transform its plant into a culture of innovation for the manufacturing processes.

On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. $8.3 billion of the asset write-down was related to a loss in value of the firm's intangible assets, specifically its Kraft and Oscar Mayer brands. As Kraft Heinz looked ahead to the future, it was time to recalibrate its brand management strategies. With $50 billion in brand assets remaining on its balance sheet, effectively managing its brands going forward was critical to avoiding another brand asset write-down and to regaining the $8 billion brand value the company had just lost. Was Kraft Heinz's brand asset write-down the beginning of the end of the market dominance of "Big Food" brands across the board or was it idiosyncratic and a result of the firm's brand management resources, capabilities, and strategies?

During the 1980s, President Ronald Reagan and his administration instituted several far-reaching economic policies that had both near- and long-term impacts on such aspects of the U.S. economy as monetary policy, inflation, the tax structure, and the role of government. While observers were divided on whether specific policies yielded positive or negative outcomes, one particular area where Reagan's legacy was debated was the extent to which his administration's actions contributed to growing levels of inequality in the country.

Set in 2018, the case describes how Zang Hao, the CEO and co-founder of Iuiga, a Singapore based e-commerce start-up, eschewed the conventional e-retailing model by acquiring complete control over its value chain including ownership of the items retailed through the adoption of original design manufacturer (ODM) business model and marketing of its brand in addition to storage, logistics, and distribution. Under the ODM model, Iuiga contracts the manufacturers of large global brands known for their superior quality to manufacture the same products for Iuiga, and then proceeds to retail it directly under its own brand name at much lower, and transparent, prices on its online platform. By targeting quality-conscious customers with a range of products in the home and living category, Iuiga's sales grew fivefold within the first eight months of its launch. However, soon after, the sales growth began to plateau. One of the key reasons identified for the slowdown was the limited market reach of the brand due to its presence only on the online medium. With e-commerce penetration in Singapore at only 5 percent, the majority of the consumer market lacked awareness of the Iuiga brand and the value it offered. This led the company to consider creating an omni-channel presence by opening a pop-up store to drive face-to-face customer engagement and boost Iuiga's brand building efforts. However, this raised many concerns. Would Iuiga's current team be able to manage both the online portal and the pop-up store? With the omni-channel platform entailing unavoidable additional expenses such as rental, people, services and integration costs, would it undermine the strength of Iuiga's core business model? Also, the brick & mortar space was an unchartered territory for its management team, with no prior experience to bank upon. Most importantly, would Iuiga be able to convert the offline footfall to online traffic?

In 2013, Educate Girls (an Indian nonprofit working to increase the number of girls enrolled and learning in school), partnered with Instiglio, a startup specializing in financial instruments for social programs in developing countries to create the first Development Impact Bond-a financial instrument similar to a Social Impact Bond. UBS Optimus, a Swiss foundation, agreed to act as the investor and the London-based Children's Investment Fund Foundation would reimburse UBS Optimus' initial investment and pay returns if Educate Girls met or exceeded a set of predetermined goals. Instiglio would broker the deal and IDinsight, a new evaluation organization would conduct the evaluation. Agreeing on the evaluation design, however, proved challenging. An evaluation was vital to the DIB because success payments hinged on its findings, but Educate Girls was concerned that the investors and evaluators were not considering the realities of program implementation when proposing complex evaluation methods. Whereas, the investors and evaluators were not interested in backing a DIB where the impact findings could be open to question. This case places students in the decision room with the DIB parties and asks them to grapple with the tradeoffs social organizations and evaluators often have to face. The 8-minute video supplement can be used toward the end of the class discussion to reveal to students how the parties resolved their differences and signed on to the DIB.

This case explores the interplay of global corporations, management styles, and local traditions through the high profile arrest of auto industry icon, Carlos Ghosn, in November, 2018. The case allows students to debate opposing theories that led to the arrest, and examines several key themes, such as leadership challenges in an increasingly global market, role of culture, and the design and role of incentive and governance mechanisms. The case also allows for discussions on personal accountability in light of misbehavior.

Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy's founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments with cleaners at a convenient time and check the cleaner's ratings. Started in 2012 after the founders struggled to find trustworthy, affordable cleaning services while MBA students, by 2015, Handy enjoyed considerable success. Handy was one of the emerging platform companies in the gig economy that connected customers to service providers and sought to disrupt everything from transportation to grocery shopping to deliveries. Like many of these companies, Handy classified service providers as 1099 independent contractors, rather than hiring them as W-2 employees. Doing so often meant lower labor costs for companies and greater flexibility for workers. The companies' reliance on contractors was controversial. Workers, some argued, displayed all the marks of employees - they performed work that was integral to the companies' business and companies exercised control by telling them which jobs to accept and where and by using ratings systems to influence behavior. Facing two misclassification lawsuits of their own while still pushing toward profitability, Handy's founders must decide how to respond.

In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual imagery, which has traditionally been generated not by the retail channel rather than by manufacturers. Catalog retailers, in particular, are famous for visually romancing the category. As a comprehensive offering, Wayfair hosts over seven million SKUs on its site, so it must solve for the lack of visual assets from manufacturers by generating visual assets of its own. Initially, the company embarks on a plan to produce these images using traditional photography studios and professional staffs, but costs mount and throughput is too slow. Seeking a solution, Shah and Conine assess the likelihood of using technology - specifically, high-resolution 3D modeling from low-resolution 2D images - to address the challenge. Resolving this issue is especially pressing, given that Wayfair has just launched private label lines and a host of what it calls lifestyle brands, which require support from high-end visual merchandising. As a consequence, the question of how to provision visual assets becomes a question of how fast Wayfair can grow. This case presents the factors involved in deciding what direction to take - a reliable path using traditional methods or a risky path using bleeding-edge technologies.

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the others.