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'Saksham', a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL's business operations. Unlike a typical GAIL CSR programme, which directly targets communities affected by GAIL's operations, the Saksham programme serves the needs of one of GAIL's main customers - the small and medium scale plastic industry. Although the programme is a huge success and has completed three batches, all the students of which were placed in plastic manufacturing companies, Shamasundara, Zonal General Manager of GAIL is still not sure about the future of the programme. He wondered what should be the metrics to evaluate whether a programme can be classified as a CSR initiative by a firm.

In 2014, the production manager at Hari Krishna Exports Pvt. Ltd., a diamond manufacturer and exporter in India, faced the challenge of maintaining his duty towards the company's employees while it experienced low growth and profitability after a downturn in the industry. High attrition among employees was a common problem across the industry; it cost the company heavily and had a significant impact on employees' morale. Recruiting strong employees and retaining them was a challenge, especially during a time of crisis. The production manager wanted to build on the initiatives of the chairman and founder and pursue a performance-based incentive system, value-added incentives, and other employee-friendly human resource policies. Could these strategies keep the attrition rate low and help the company create a high-performance work environment? Success could help Hari Krishna Exports in its plan to grow from a diamond manufacturer to a diamond jewelry retailer with a global reach.

Alan Wong, an intern at Gem Asset Management, was pleasantly surprised when, as per his supervisor's instructions, reviewed the stock multiples (P/E, P/Sales, P/Book Value, and EV/EBITDA) of healthcare stocks listed on the Singapore Exchange (SGX). He recalled from his Equity Analysis 101 class at business school that the stock valuation metrics of companies in the same industry tended to trade within a narrow range. But certain stock valuation metrics of Healthway Medical Corporation appeared attractive in relation to SGX-listed peers. Alan performs the Du Pont analysis and financial statement analysis to ascertain if the Healthway stock was indeed attractive against the backdrop of its performance. Did the conclusions of his analysis support his initial impression?

The founders of a start-up platform for publishers have developed preliminary personas of target customers, and are evaluating the implications for initial target buyers, messaging, and marketing programs.

In early 2016, Naresh Jain was busy looking at various rental properties on popular real estate listing websites. Because of a sudden downturn in business conditions and an immediate need for money, Jain's landlord wanted to sell the property and therefore had asked Jain to vacate the premises within 30 days. Jain had been living in the spacious, two-bedroom apartment in North West Delhi for the past five years as it was within a reasonable commuting distance to his workplace. After looking at various rental properties, Jain had come across a furnished apartment identical to his, next door, and met with a broker to discuss it. During the discussion, it came up that an identical apartment in an adjoining locality was for sale at ₹12.5 million. Jain was thus faced with a quantitative finance decision of buy versus rent to arrive at the right option for him given his current financial conditions and the potential future benefits.

In December 2015, the co-founder and chief executive officer (CEO) of Technology Uncorked LLP (TU) was facing decisions about the company's future. TU was a four-year-old start-up that was set up as an ideation engine that would use crowdsourcing to generate ideas and then fast-track the development of the best of them. Faced with a previous choice between early success of a technology project in a single-product domain and remaining consistent to TU's founding vision, the CEO had chosen to maintain the company's original direction. This led to the early exit of one of her two partners. TU's technology workshops had found a market, and TU was in a comfortable position financially. Should the CEO focus her resources on the workshops and scale up to become a technology training company, or should she move the business model online and shift resources to the back end of the business model, becoming more of an innovation platform? To move online, she might have to consider external funding sources, perhaps from a private equity investor. This would mean diluting the founders' equity and losing some control over TU's future direction. Alternatively, she could continue growing slowly but organically, and retain control.

In November 2015, the co-founders of OSSCube Solutions Ltd., an Indian-based information technology (IT) solution provider, faced the risk of shrinking and uncertain profits if they continued with their open source solution strategy. Changing to non-open-source technology would entail re-positioning the company in the minds of employees and customers. The re-positioning could lead to a more stable revenue stream and open up access to larger customers. However, it could also attract severe competitive retaliation and cause the company to lose clients and employees. The challenge of evolving the organization from a technology focus to a customer focus was further complicated by an increasing trend for customers to rationalize their IT vendor list. The co-founders needed to decide whether to expand their business scope now or postpone the decision. If they went ahead now, they needed to address the timing and sequence of the change.

By 2016, Midea Refrigerator was one of the leading Chinese manufacturers and exporters of refrigerators. Yet despite its broad global product market, the company's development was stagnant. The high cost of exports had become a disadvantage. Fierce global competition was driving Midea Refrigerator to choose foreign direct investment (FDI) as its next strategic step, and China's "One Belt, One Road" initiative presented an opportunity for international expansion. The manager of Midea Refrigerator had to determine which of Russia or India (two countries linked to China by the new initiative) represented the best choice to start the company's FDI. He also needed to decide which FDI model-greenfield investment, acquisition, or joint venture-was the best option for the chosen destination.

In December 2013, Reike Technology Co. Ltd. (Reike), a Chinese information technology and outsourcing company, faced an accounting revenue recognition problem. Reike had a well-deserved reputation in the software outsourcing industry, having built partnerships with Fortune 500 companies since the 1990s. However, in 2012, it collaborated on a project with a multinational software company that included a "pay-when-paid" clause in the contract. According to this clause, payments to Reike would be based on the percentage of the project completed upon review, as long as the software company received the corresponding proportion of payments from the owner. As the project progressed, Reike's managers became troubled by the following issues: Should the "pay-when-paid" contract containing legal risks have been signed? When should Reike recognize the project revenue? How should the company deal with the project costs considering there was unrecognized revenue at the end of the year? Would there be any effect on performance assessments?

NewStar Marine & Scooter Inc. was a small family-owned retail operation in Eastern Passage, Nova Scotia. It offered a diverse range of products, from boats and motors to scooters and trailers, all under one roof. For a small family business, it was very successful. Sales grew from $198,000 in the first year to over $600,000 by year three, despite little marketing, few part-time staff, and an unconventional operational strategy. By February 2017, this significant growth coupled with the owner's lack of planning had created a series of problems, including unhappy employees, facility limitations, and brand confusion. To continue its remarkable growth, the owner needed to rethink the business operational and marketing strategies.

Yalla Momos was a restaurant in Dubai, United Arab Emirates, that served momos, which were Nepal's answer to the Chinese dumpling. Yalla Momos' sales have grown exponentially since brothers Prashant and Ishan Goel founded the restaurant in 2012. Recently, in order to safeguard their share of the market, the Goels have been considering how to take their venture forward in the face of competition from both the organized (big retail outlets) and unorganized (individually managed) food sectors. The founders want to secure a position as market leaders in providing nutritious, affordable restaurant food to the expatriate (expat) community in Dubai. How could they communicate with the public and persuade a wider target audience of South Asian expats to adopt this healthy food choice? Should they diversify the menu to attract more customers, or would that cause the restaurant to lose its core competitive advantage of serving healthy, nutritious food? Would harnessing social media attract the expats?

In 2013, Suntech Power Holdings Co., Ltd. (STP) was facing the threat of bankruptcy. The chief executive officer (CEO), who had founded the company in China in 2001, was aware of the complexity and challenges of an emerging global industry (solar energy) and economy (China). Fears of energy shortages had fuelled the growth rate for the global solar energy industry, and governments in many countries had introduced subsidies for solar energy initiatives. Consequently, the company had grown from a technology start-up to the leading global producer of photovoltaic solar cells and modules in 2011. However, by 2013, the company was facing financial distress and the threat of bankruptcy. Many factors, including the fluctuating cost of silicon, difficulty finding a stable silicon supplier, the 2008 economic downturn, an uncooperative management team, and the subsequent decline in the solar energy market had caused major problems for STP. How could the CEO turn this company around and avoid bankruptcy?

In late 2015, the chief executive officer of Shaw Communications was considering whether to reduce or divest the company's media assets. Shaw Communications had been founded as a cable television provider and, over the years, had grown its consumer connectivity businesses to include Internet services, satellite television, landline telephony, and, most recently, cellular network services. Similar to most other major Canadian telecommunications companies, Shaw Communications had acquired media assets, including the Global Television Network and specialty channels such as History and Treehouse. Selling all or, some, of these media assets would strengthen the company's balance sheet and help finance the expansion of its cellular network. The company's chief executive officer needed decide how important media assets were to the company's core strategy.

In March of 2015, General Motors announced the details of a newly-established capital allocation framework. This framework provided a target for return on invested capital, guidelines for capital structure choices, and policies related to payouts. Senior managers face questions about how these policies should be implemented and what impact they might have.

This case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of "social responsibility" as a corporate ideal. Specifically, the case focuses on Donald Trump's effort to encourage U.S. companies' domestic operations, through a study of one company's decision to backtrack on a factory relocation plan. In February 2016, the Carrier Corporation (a maker of heating, ventilation, and air-conditioning equipment and a division of United Technologies Corporation) announced a plan to relocate operations of a furnace factory from the United States to Mexico. The case notes that Carrier began to outsource and offshore operations, in an effort to reduce costs, around 1921. While Carrier's previous United States factory closures had garnered major press coverage, the 2016 announcement ramified differently. Days later, then-presidential candidate Donald Trump referenced the relocation in a Facebook post. Soon, Carrier's plan became a touchtone to Trump's anti-globalization and anti-free trade campaign messaging. The case documents that he was not the only candidate or politician to reference Carrier during the 2016 campaign. Still his declaration to "call up the head of Carrier" upon winning the presidency became a stump-speech refrain popular with his audiences, and contrasted with other political figures' more measured language. Ultimately, the case outlines the events set in motion after Trump kept his campaign promise and called Carrier's parent company's CEO one week after his surprise presidential election victory.

In 2012, Argentine media conglomerate Grupo Clarín and President Cristina Fernández de Kirchner were embroiled in what some called "the mother of all battles." Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics contended the company had prospered over several decades by managing relationships with governments of varying political color, such as with Néstor Kirchner (2003-2007), the popular president who helped lead the country out of the financial crisis. But its relationship with the government changed in 2008 when a divisive agricultural export tax sparked a conflict between Grupo Clarín and President Cristina Kirchner, Néstor Kirchner's wife and successor. Then in 2009, in a call for "democratizing" the media, Cristina Kirchner introduced a media reform law that would significantly limit Grupo Clarín's operations. By 2012, the conglomerate had delayed the law's implementation through the courts, but would likely have to restructure to accommodate the new regulatory environment. The case allows students to consider the assumptions that underlie media regulation and to debate the role of media in society. It may also be used to discuss how to evaluate a business decision in an uncertain regulatory environment.

During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a contentious race for president. In the primaries, candidates from both major political parties used anti-establishment messaging to appeal to the electorate, a theme that had been on the sidelines of U.S. political discourse for decades. Trump, in particular, played into the rising anti-establishment sentiment as he embraced a populist platform and emphasized his position as a Washington-outsider. He proved to be an unpredictable and incendiary candidate on the campaign trail, garnering much media attention and creating divisions within the traditional Republican base, yet his directness and promise to "Make America Great Again" resonated with several segments of the population. While many experts predicted a Clinton victory, Trump was ultimately elected president in November 2016. During his first 100 days in office, Trump tested the boundaries of the U.S. government, and observers looked on with uncertainty as he took an unconventional and unpredictable approach to policymaking.

The case describes the launch of a newly designed Apple Watch, a smartwatch, and the market for wearable technology at the time of the launch. Apple Watch was launched in April 2015 by Apple Inc. with a big fanfare and generated a lot of buzz in the media and amongst Apple brand aficionados. Apple Watch entered the market at the price of $349. Samsung was the first mover in this market and held the largest market share at the time of the launch. Its Samsung Gear S was sold at $380. Pebble held the second largest share in the market and distinguished itself in the market by its simplicity and long battery life. Was the choice of the R&D at Apple in designing features of the new Apple Watch aligned with best opportunities in the market? What was the objective of the pricing strategy at which Apple Watch was introduced? What kind of market dynamic might have ensued as a result of the product definition and pricing decisions at launch? The case provides a concise description of the market for wearable technology, characteristics of the products in the market, and estimates of the demand forecast faced by Apple at the time of launch. How did Apple position its product in the market? How did the demand forecast for Apple Watch align with the revenue and cost data?

The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel. Entering this new market presents an unprecedented challenge: making a watch based on a technology (microprocessors) that the Swiss have not mastered. Is TAG Heuer ready to compete in the digital space - and potentially without the traditional 'Swiss Made' label? Case B takes up the story following the successful launch of the TAG Heuer connected watch. Sales are beyond all expectations for the luxury Swiss watchmaker and its partners Intel and Google. There are a few surprises too - the consumers are older than they expected and the watches sell out far quicker than anticipated - hence the company runs into some supply chain issues. Please visit the https://cases.insead.edu/tag-heuer dedicated case website to access supplementary material.

After the collapse of world oil prices during the late 1990s, Cheniere began shifting its business focus away from upstream exploration and toward LNG regasification to take advantage of a projected decline in domestic natural gas production and the natural gas supply deficit that was expected in the US over the next decade. Thanks to fracking, precisely the reverse happened and Cheniere shifted from importing gas to gas export with the Sabine Pass LNG facility that came on line in 2016.